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ANALISIS PENGARUH DIGITAL MARKETING, ONLINE COSTUMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN (STUDI PADA ASN PENGGUNA TIKTOK SHOP DI BATURAJA) Thamrin, Thamrin; Munajat, Munajat; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the influence of Digital Marketing and Online Customer Reviews on Consumer Trust and Purchasing Decisions of State Civil Apparatus (ASN) users of TikTok Shop in Baturaja. Using quantitative research methods, data were collected from 200 respondents through a structured questionnaire. The variables studied include Digital Marketing, Online Customer Reviews, Consumer Trust, and Purchasing Decisions. The validity and reliability of the research instrument were tested, and a classical assumption test was conducted to ensure the suitability of the regression model. The results of the study indicate that Digital Marketing has a significant and positive effect on Consumer Trust and Purchasing Decisions. Online Customer Reviews have a significant effect on Purchasing Decisions but do not have a significant effect on Consumer Trust. In addition, Purchasing Decisions partially mediate the relationship between Digital Marketing and Consumer Trust, although the mediation effect is not statistically significant. The results also show the important role of Digital Marketing in building Consumer Trust and driving Purchasing Decisions on the TikTok Shop platform. These findings provide practical implications for businesses looking to optimize marketing strategies through digital platforms and leverage customer reviews to increase consumer engagement and trust. Future research is recommended to explore additional variables that may influence this relationship.
PENERAPAN INFLUENCER MARKETING TERHADAP SENSITIVITAS HARGA PRODUK (STUDI PADA UMKM KOTA BATURAJA) Feri , Feri; Munajat, Munajat; Rini Efrianti; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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This study aims to analyze the effect of implementing influencer marketing strategies on product price sensitivity in MSMEs in Baturaja City, with a case study on Aneka Kue & Kemplang Syafira. In this study, price sensitivity is defined as the level of consumer response to changes in the price of products offered. Data were obtained through a survey of 40 respondents and analyzed using statistical tests, especially the t-test, to measure the relationship between influencer marketing variables and price sensitivity. The results of the study indicate that the implementation of influencer marketing has a significant effect on the price sensitivity of MSME products. Influencer credibility, content quality, and the level of audience interaction with the promoted content play an important role in building product value perceptions. Influencer marketing has been shown to reduce price sensitivity by shifting consumer focus from price to perceived product value. In the long term, this strategy can help MSMEs strengthen their market position by increasing customer loyalty, brand awareness, and consumer retention. However, to ensure the sustainability of its impact, longitudinal analysis and combination with other marketing strategies are needed. This study contributes to the development of MSME marketing strategies, especially in the increasingly competitive digital era.
PENGARUH LOGISTICS SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS BATURAJA Hendri, Hendri; Fifian Permata Sari; Munajat, Munajat
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to analyze the effect of logistic service quality on customer satisfaction of courier services at the Baturaja Post Office. The method used in the study is an explanatory method using 100 consumer samples in the analysis. The data analysis used is multiple linear regression analysis. The results of the analysis show that Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel simultaneously have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office. Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel partially have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office.
EFEKTIVITAS PENGGUNAAN MEDIA AUDIO VISUAL DAN MOTIVASI BELAJAR TERHADAP HASIL BELAJAR SISWA PADA MATA PELAJARAN TEKNOLOGI PERKANTORAN KELAS XI MPLB DI SMKN 7 MEDAN TA 2023/2024 Munajat, Munajat; Telaumbanua , Nikmah Abidah
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.33360

Abstract

Persoalan pokok pada penelitian ini ialah rendahnya hasil belajar siswa. Kelas XI Teknologi Perkantoran MPLB SMKN 7 Medan pada tahun anggaran 2023/2024 menjadi fokus penelitian ini, yang bertujuan untuk mengetahui efektivitas penggunaan media ajar AV dan motivasi belajar dalam meningkatkan hasil belajar siswa. Sebanyak 207 siswa kelas XI MPLB SMKN 7 Medan menjadi populasi penelitian. Besar sampel 67 siswa, dengan metode pengambilan sampel proporsional random sampling. Data dikumpulkan dengan menggunakan 41 pernyataan yang valid. Serangkaian uji statistik meliputi regresi linier berganda, uji-t, uji-F, dan koefisien determinasi (R2) digunakan untuk menguji data. Hasil penelitian menunjukkan bahwa koefisien determinasi (R2) sebesar 20% atau 0,220 dan fhitung > ftabel atau 9,048 > 3,14. Hasil penelitian ini menunjukkan bahwa SMKN 7 Medan T.A. Siswa tahun ajaran 2023/2024 yang terdaftar di Kelas XI Teknologi Perkantoran MPLB terdampak oleh penggunaan media audiovisual dan motivasi belajar dalam kaitannya dengan hasil belajar mereka.
PENGEMBANGAN BAHAN AJAR HIGHER ORDER THINKING SKILL (HOTS) BERBASIS PROBLEM BASED LEARNING UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS MAHASISWA PADA MATA KULIAH EKONOMI INDUSTRI DI FAKULTAS EKONOMI UNIMED Munajat, Munajat; Arwansyah, Arwansyah; Tanjung, Ahmad Albar; Dede Ruslan, Dede Ruslan
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41551

Abstract

Untuk meningkatkan kemampuan berpikir kritis mahasiswa yang terdaftar dalam mata kuliah Ekonomi Industri di Fakultas Ekonomi Unimed, sangat penting untuk mengembangkan bahan ajar berbasis Problem Based Learning (HOTS). Tujuan dari penelitian ini adalah untuk menilai kelayakan dan daya tarik bahan ajar HOTS berbasis Problem Based Learning dalam kursus Ekonomi Industri untuk meningkatkan pemikiran kritis mahasiswa di Jurusan Ilmu Ekonomi, FE Unimed. Ini juga bertujuan untuk memberikan analisis tentang masalah spesifikasi desain bahan ajar HOTS berbasis Problem Based Learning dalam kursus Ekonomi Industri. Metodologi penelitian ini adalah bentuk penelitian penelitian dan pengembangan (R&D) yang menggunakan pendekatan penelitian kuantitatif yang memanfaatkan model ADDIE, yang telah dimodifikasi untuk memenuhi persyaratan penelitian. Alat pengumpul data yang digunakan adalah angket validasi pakar, angket respon dosen, dan angket respon mahasiswa. Berikut ini adalah luaran dari penelitian pengembangan ini: (1) Luaran item bahan ajar HOTS berbasis problem-based learning yang dapat digunakan sebagai sumber belajar mahasiswa. (2) Hasil validasi dan uji coba yang dilakukan menunjukkan bahwa produk ini menarik dan praktis untuk digunakan. (3) Dengan menggunakan penilaian Pretest dan Post-test yang diolah dengan rumus Paired Simple t Test dan menghasilkan nilai signifikansi sebesar 0,000, produk ini berhasil meningkatkan kemampuan berpikir kritis mahasiswa. Artinya, terdapat perbedaan yang signifikan antara sebelum dan sesudah penggunaan Bahan Ajar Berbasis Problem-Based Learning (HOTS) dalam Meningkatkan Kemampuan Berpikir Kritis Mahasiswa FE Unimed.
PENGARUH SERTIFIKASI GURU TERHADAP KETERAMPILAN MENGAJAR DAN KOMPETENSI PEDAGOGIK GURU PADA JURUSAN MPLB DI SMK SE-KOTA MEDAN Sinaga, Jesika; Pramana, Dodi; Munajat, Munajat
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 8 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i8.2025.3600-3605

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Penelitian ini bertujuan untuk mengetahui Pengaruh Sertifikasi Guru Terhadap Keterampilan Mengajar dan Kompetensi Pedagogik Guru pada Jurusan Manajemen Perkantoran dan Layanan Bisnis di SMK Se-Kota Medan. Populasi penelitian ini adalah guru jurusan manajemen perkantoran dan layanan bisnis di smk se-kota medan, dengan teknik total sampel yaitu 31 guru  yang telah bersertifikasi. Teknik pengumpulan data yang digunakan dengan penyebaran angket, wawancara, dan dokumentasi. Angket yang disebarkan sebanyak 9 butir angket variabel sertifikasi guru, 12 butir variabel keterampilan mengajar dan 10 butir variabel kompetensi pedagogik guru. Sebelum angket diberikan kepada sampel terlebih dahulu angket tersebut di uji cobakan untuk melihat Tingkat validitas dan reliabilitas. Uji asumsi klasik yang dilakukan adalah uji normalitas dan uji linearitas. Teknik analisis data yang digunakan adalah regresi linear sederhana, uji hipotesis secara parsial (uji t), dan uji determinasi (R2). Dari hasil analisis data pada variabel (X) terhadap variabel (Y1) dengan uji linearitas ditemukan dengan nilai F_(tabel ) sebesar 4,16. F_(hitung ) ≤ F_tabel (1,310 ≤ 4,16), uji t diperoleh nilai t_hitung t_tabel = (5,423 1,701), selanjutnya koefiensi determinasi diperoleh R square sebesar 0,503 yang berarti Sertifikasi Guru berdampak sebesar 50% terhadap Keterampilan Mengajar Guru di SMK Se-Kota Medan. Hasil analisis data pada variabel (X) terhadap variabel (Y2) dengan uji linearitas ditemukan nilai F_(tabel ) sebesar 4,16. F_(hitung ) ≤ F_tabel (0,902 ≤ 4,16), uji t diperoleh nilai t_hitung t_tabel = (5,726 1,701), selanjutnya koefiensi determinasi diperoleh R square sebesar 0,531 yang berarti Sertifikasi Guru berdampak sebesar 53% terhadap Kompetensi Pedagogik Guru di SMK Se-Kota Medan.
Strategies for Developing Millennial Farmers to Support Food Security Munajat, Munajat; Sari, Fifian Permata; Sari, Yunita
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3793

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Purpose: This study aims to identify key factors affecting millennial farmer’s human resource development and to formulate a strategic development approach using SWOT and Grand Strategy analyses to support food security in Ogan Komering Ulu Regency. Research Methodology: This study employs a mixed methods approach with an explanatory sequential design. Quantitative data were collected through a survey of 94 millennial farmers aged 19–39 years, while qualitative data were obtained through in-depth interviews supported by a SWOT analysis. Quantitative analysis was conducted using multiple linear regression, while strategy formulation applied the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Matrix, and Grand Strategy Matrix. Results: The findings show that formal education, age, access to financing, agricultural extension services, and family support significantly influence millennial farmers’ human resource development, with an explanatory power of 86%. The SWOT and Grand Strategy analyses place the development strategy in Quadrant I (S-O), indicating a progressive and growth-oriented approach emphasizing digital agriculture training, agripreneurship development, digital markets, and institutional collaboration. Conclusions: Millennial farmers in the OKU Regency have good potential to support food security but require stronger digital skills and technology adoption. An aggressive strategy focusing on digital agriculture, financing access, and institutional collaboration is recommended for the future. Limitations: The study is limited by its regional scope and relatively small sample size, which may limit the generalizability of the findings. Contributions: This study provides strategic and empirical insights for policymakers, extension services, and research on developing millennial farmers to strengthen regional food security.
When Policies Miss Childhood: Rethinking Indonesia’s Deradicalization Framework Munajat, Munajat; Ma’mun, Sukron
Al-Jami'ah: Journal of Islamic Studies Vol 63, No 1 (2025)
Publisher : Al-Jami'ah Research Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajis.2025.631.59-85

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This article examines the gap between regulations and practices concerning children’s deradicalization in Indonesia. The study analyses four regulations on deradicalization in comparison to the practices observed in four pesantrens (Islamic boarding schools) in the country between 2019 and 2023. The findings reveal that Indonesian deradicalization regulations remain predominantly adult-oriented and have not systematically addressed the fundamental needs of children. They emphasise nationalism, religious moderation, entrepreneurship, and rehabilitation, while education is framed merely as a mean of instilling nationalist and moderate religious values, concepts more aligned with adult-focused programmes. In contrast, the practical implementation of children’s deradicalization highlights education as their primary necessity. Education is viewed as a long-term strategy for social reintegration to ensure a better future for these children. Furthermore, critical aspects such as administrative citizenship, psychological rehabilitation, and disengagement should also receive attention. Future regulations and practices must integrate these dimensions to more effectively support the deradicalization of children associated with terrorism.[Artikel ini mengkaji disparitas antara regulasi dan praktik deradikalisasi anak di Indonesia. Studi ini menganalisis empat peraturan mengenai deradikalisasi dibandingkan dengan praktik di empat pesantren di Indonesia antara tahun 2019 dan 2023. Temuan ini menunjukkan bahwa peraturan deradikalisasi di Indonesia masih sebagian besar berorientasi pada orang dewasa dan belum secara sistematis memenuhi kebutuhan mendasar anak-anak. Peraturan-peraturan ini menekankan nasionalisme, moderasi beragama, kewirausahaan, dan rehabilitasi, sedangkan pendidikan dibingkai hanya sebagai sarana untuk menanamkan nilai-nilai nasionalis dan agama moderat, konsep ini lebih selaras dengan program yang berfokus pada deradikalisasi untuk orang dewasa. Sebaliknya, implementasi praktis deradikalisasi anak-anak menyoroti pendidikan sebagai kebutuhan utama mereka. Pendidikan dipandang sebagai strategi jangka panjang untuk reintegrasi sosial, yang menjamin masa depan yang lebih baik bagi anak-anak. Selain itu, aspek penting seperti administrasi kewarganegaraan, rehabilitasi psikologis, dan pemisihan dari kelompok mereka sebelumnya juga harus dipertimbangkan. Peraturan dan praktik di masa depan harus mengatasi dimensi-dimensi ini agar lebih efektif mendukung deradikalisasi anak-anak yang terkait dengan terorisme.]
TEKNOLOGI PENGOLAHAN IKAN DAN PENDAMPINGAN WEBSITE UNTUK TEACHING INDUSTRY UMKM Sari, Fifian Permata; Munajat, Munajat; Dapiokta, Jum
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34582

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Abstrak: Kegiatan pengabdian kepada Masyarakat ini dilaksanakan dengan tujuan untuk mendukung peningkatan kapasitas usaha mikro, kecil, dan menengah (UMKM) dalam bidang pengolahan Ikan serta untuk memperkuat strategi pemasaran melalui pendampingan dalam pembuatan website sebagai media pemasaran digital untuk mendukung Teaching Industry. Kegiatan ini penting dilakasanakan mengingat rendahnya pemanfaatan teknologi pengolahan ikan dan keterbatasan literasi digital mitra, sehingga mempengaruhi daya saing produk di pasar. Metode pendampingan dilaksanakan secara bertahap yang diawali dengan diskusi kelompok terarah atau FGD (Focus Group Discussion), metode ceramah diberikan pada saat pembukaan dan praktik kerja pada saat kegiatan sosialisasi. Kegiatan ini melibatkan mitra UMKM, mahasiswa, dan dosen dari Universitas Baturaja. Evaluasi kegiatan dilakukan melalui wawancara dengan kuesioner (angket) untuk melihat peningkatan keterampilan anggota mitra dalam penguasaan teknologi pengolahan ikan, diversifikasi produk dan penggunaan website sebagai media promosi. Hasil kegiatan pengabdian menunjukkan terdapat peningkatan keterampilan hardskill anggota UMKM, yaitu mampu menggunakan alat secara mandiri (85%), memproduksi olahan ikan dengan beragam produk (80%), serta mampu mengelola website untuk memasarkan produk (75%). Peningkatan Dengan demikian, kegiatan pengadian ini terbukti memberikan manfaat dan dampak positif untuk penguatan kemandirian UMKM dan mendorong terwujudnya Teaching Industry berbasis teknologi.Abstract: Community service activities are carried out with the aim of supporting the increase in the capacity of micro, small and medium enterprises (MSMEs) in the field of fish processing and to strengthen marketing strategies through assistance in creating websites as a digital marketing medium to support the Teaching Industry. This activity is important to carry out considering the low utilization of fish processing technology and the limited digital literacy of partners, thus affecting the competitiveness of products in the market. The mentoring method is implemented in stages, starting with a focus group discussion or FGD (Focus Group Discussion), the lecture method is given at the opening and work practice during the socialization activities. The activities involved MSME partners, students, and lecturers from Baturaja University. Evaluation of activities is carried out through observation and interviews to see the development of partner members' skills in mastering fish processing technology and using websites as promotional media. The results of community service activities show an increase in the hard skills of MSME members, namely being able to use tools independently (85%), producing processed fish with various products (80%), and being able to manage websites to market products (75%). Improvement Thus, this outreach activity has been proven to provide benefits and positive impacts for strengthening the independence of MSMEs and encouraging the realization of a technology-based teaching industry.
Strategi Pengembangan Sumber Daya Manusia Koperasi Merah Putih Indonesia Sari, Fifian Permata; Munajat, Munajat
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3846

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Purpose: This study aims to analyze the internal and external factors of the Merah Putih Cooperative and formulate strategies that can be recommended for human resource development at the Merah Putih Cooperative in South Sumatra Province, Indonesia. Research Methodology: The method used in this study is a case study method, where OKU Regency is used as a sample case of the Merah Putih Cooperative in South Sumatra Province, Indonesia. The sampling method used was a census, in which all 157 members of the Merah Putih Cooperative were taken as research samples in July 2025.  The analysis used in this study was SWOT analysis. Results: The results of the SWOT analysis in Quadrant I show that the strategies that can be recommended for human resource development at the Merah Putih Cooperative include strengthening human resources and institutions, developing businesses based on local economic potential, increasing human resource capacity, and strengthening business partnerships to encourage the sustainability and competitiveness of the cooperative. Conclusions: The Merah Putih Cooperative is positioned in SWOT Quadrant I, indicating strong internal and external conditions to support human resource development. Recommended strategies focus on strengthening human resources and institutions, utilizing local economic potential, and reinforcing business partnerships to enhance sustainability and competitiveness. Limitations: This study is limited to a single cooperative case in OKU Regency, which may limit the generalizability of the findings. The SWOT approach also does not quantify the impact of each proposed strategy. Contribution: This study provides practical insights for cooperative managers and policymakers in formulating human resource development strategies for rural cooperatives, particularly in supporting village-based economic development in Indonesia.