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Studi Fenomenologi Konsep Bisnis Berkelanjutan dalam Konteks Pegiat UMKM Diantoro, Eman; Suheri, Suheri; Arianto, Bambang
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 02 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i02.2091

Abstract

This study elaborates on sustainable business in the context of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play an important role in strengthening the national economy, so a concept of business sustainability is needed when facing economic, social, and environmental challenges. This study involved three subjects who are MSME activists who are concerned about environmental and social aspects. This study uses a phenomenological study approach with the Interpretative Phenomenological Analysis method. Data were obtained through in-depth interviews and observations with categories based on statements from research subjects who are MSME activists in the Serang Regency. The research subjects stated that MSME activists have diverse understandings of sustainable business, which include aspects of resource efficiency, and social and environmental responsibility. Sustainable practices arise more from practical needs, such as cost savings and increasing competitiveness, compared to more strategic environmental or social motivations. This study found that despite facing many challenges, MSME activists already understand the concept of sustainable business can have a positive impact on the development of MSME businesses in an increasingly competitive era.
Studi Fenomenologi Integrasi Biodiversity Accounting dalam Model Bisnis Keberlanjutan UMKM Madu Teuweul Arianto, Bambang; Sari, Gema Ika
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2269

Abstract

This study aims to analyze the integration of biodiversity accounting in the sustainability business model for Micro, Small, and Medium Enterprises (MSMEs) of Teuweul Honey. This is because preserving biodiversity in a business context can enhance business competitiveness. Thus, the concept of biodiversity accounting can be applied in the operations of MSMEs based on natural resource ecosystems. This study employs a phenomenological approach with the Interpretative Phenomenological Analysis (IPA) method. Data were obtained through in-depth interviews and observations with categories based on the statements of the research subjects. This study involved three subjects who were Teuweul Honey farmers in Serang Regency. The research subjects stated that the integration of biodiversity accounting in the sustainability business model of MSMEs of Teuweul Honey contributed to increasing profits in business management, preserving natural resource ecosystems, and biodiversity, and strengthening the added value of products. This study also found that there was an increase in transparency in reporting environmental and social impacts in the context of MSMEs which could be one of the strengthening of consumer preferences.