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The Use of Machine Learning in Social Media Sentiment Analysis: Communication Strategies in The Digital Age Noviansyah, Noviansyah; Krismono Triwijoyo, Bambang; Sulistianingsih, Neny
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.216

Abstract

The development of digital technology has fundamentally transformed the way society communicates and consumes information, particularly through social media. Amidst the rapid and massive flow of information, sentiment analysis has become an essential tool for understanding public opinion. This study explores the use of machine learning as an analytical approach to identify and classify users' sentiments toward specific issues on social media. Through case studies on Twitter, Facebook, TikTok, and Instagram, machine learning algorithms such as Naive Bayes and Support Vector Machine were used to map public sentiment trends positive, negative, or neutral toward specific communication campaigns. The results indicate that machine learning can provide a faster, more accurate, and more dynamic sentiment analysis compared to manual methods. These findings serve as a strategic foundation for communication practitioners in designing more targeted, responsive, and data-driven messages. Thus, integrating machine learning into digital communication strategies not only enhances the effectiveness of message delivery but also strengthens the relationship between institutions and the public in an increasingly complex information age. 
Pentingnya Desain Kampanye Merek dalam Meningkatkan Kesadaran dan Loyalitas Konsumen Sumadewa, I Nyoman Yoga; Hasbullah, Hasbullah; Febriana, Widia; Noviansyah, Noviansyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.499

Abstract

Desain kampanye merek memainkan peran strategis dalam membentuk persepsi konsumen terhadap suatu produk atau layanan. Penelitian ini membahas pentingnya elemen visual dan naratif dalam kampanye merek sebagai sarana untuk meningkatkan kesadaran merek (brand awareness) sekaligus mendorong loyalitas konsumen. Dalam lanskap persaingan pasar yang semakin kompetitif, kampanye yang dirancang secara efektif tidak hanya menarik perhatian, tetapi juga membangun keterikatan emosional dengan audiens. Studi ini mengkaji berbagai pendekatan desain kampanye, mulai dari identitas visual, pesan komunikasi, hingga konsistensi merek di berbagai platform. Hasil kajian menunjukkan bahwa desain yang kuat dan kohesif dapat memperkuat citra merek, mempermudah konsumen dalam mengenali merek, serta menumbuhkan kepercayaan jangka panjang. Selain itu, keterlibatan konsumen dalam kampanye interaktif terbukti meningkatkan rasa kepemilikan dan kedekatan terhadap merek. Temuan ini menegaskan bahwa desain bukan sekadar aspek estetika, melainkan fondasi utama dalam strategi pemasaran modern. Dengan demikian, pemahaman yang mendalam tentang desain kampanye merek menjadi kunci dalam menciptakan hubungan yang berkelanjutan antara merek dan konsumen.
Makar/Bughat Ditinjau Dari Fiqh Siyasah Noviansyah, Noviansyah; Siregar, Dame
Jurnal El-Thawalib Vol 3, No 2 (2022)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/el-thawalib.v3i2.5328

Abstract

Treason is a criminal act related to domestic state security issues. Master of criminal acts that may danger the interest of the community and the state. Our expert may disturb the national stability. In history Indonesia has been some times expected by the citizens of its citizens. Expert action is conducted concerning the ideology of the nation, so that make a assessment to the ruled head of the state. Criminals that enter into the category of treason that threaten state security and the safety of the republic of indonesia are contained in chapter i book ii of the criminal code form of article 104, which is examinations attracting the president's security, while in islamic criminal law of reviews including the huddudjuly in conditions and conditions qur'ansurat al-hujurat verse 9.Is there a solution to the problem in this research, what is the punishment of the makers of the makar against kuhp article 104? And how does fiqhsiyasah review against attractors in kuhp article 104?.This research is a descriptive analitical and normative descriptive qualitative research, because the source of data cannot be separated with library data, between other substitutes, journals, subject examinations, subject examinations, subject examinations, subject examinations.In this research finding the results that expert sanctions in islamic law are conflict and a death penalty (jarimah huddud), and sanctions for expert persons according to positive law is a criminal prison. However this is a criminal expert expert can already be criminal if have meeted three elements, that is the beginning of intention, the beginning of the implementation and the implementation is not completed because of his own will, and is understanded. However, in the provision of sanctions to bughat or expert must be careful and previously there must be a musyawarah process.
Implementasi Manajemen Operasional Sederhana untuk Meningkatkan Efisiensi Produksi pada Pelaku UMKM di Desa Beleka kecamatan Praya Timur kabupaten Lombok Tengah Febriana, Widia; Anggriani, Rini; Sumadewa, I Nyoman Yoga; Widyawati, Lilik; Noviansyah, Noviansyah; Faerrosa, Lady
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2025
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i2.89

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan efisiensi produksi pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Beleka, Kecamatan Praya Timur, Kabupaten Lombok Tengah, melalui penerapan manajemen operasional sederhana. Berdasarkan observasi awal, sebagian besar pelaku UMKM di desa ini menghadapi tantangan dalam mengelola proses produksi secara efektif, mulai dari pengaturan alur kerja, penggunaan waktu, hingga manajemen bahan baku. Kegiatan pengabdian ini dilakukan dalam bentuk pelatihan partisipatif, pendampingan teknis, serta penerapan alat bantu operasional seperti standar operasional prosedur (SOP) produksi, pencatatan waktu kerja, dan sistem kontrol persediaan sederhana. Hasil dari kegiatan menunjukkan adanya perbaikan signifikan dalam efisiensi produksi, di antaranya penurunan waktu proses hingga 25%, pengurangan limbah bahan baku, serta peningkatan kapasitas produksi harian. Kegiatan ini membuktikan bahwa pendekatan manajemen operasional yang sederhana namun kontekstual dapat memberikan dampak nyata terhadap peningkatan produktivitas dan daya saing UMKM desa. Model ini diharapkan dapat direplikasi pada desa lain dengan kondisi serupa di wilayah Lombok dan sekitarnya.
MERIAM KARBIT DAN ROBO’-ROBO’: PELESTARIAN TRADISI IKONIS MELAYU KALIMANTAN BARAT DALAM PENCAPAIAN MAQASHID SYARI’AH Noviansyah, Noviansyah; Yanti, Mauliani Harva; Damero, Lian; Heriyanto, Heriyanto
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 8 No. 2 (2022): Jurnal Alwatzikhoebillah: Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v8i2.2040

Abstract

The purpose of this article is to examine the iconic traditions of Malay Pontianak, namely the carbide cannon and robo'-robo', in achieving the maqasid al-Shari'ah (objectives of Islamic law). This article is an empirical legal research with a maqasid al-Shari'ah approach. The method used is descriptive qualitative. The research results show that the iconic traditions of Malay Pontianak are in accordance with the principles of maqasid al-Shari'ah. This fact is evidenced by the preservation of five main aspects of human life, including the growth of religious values that provide steadfastness in faith towards Allah SWT (hifdz al-din), the development of a characterful soul, physical and spiritual health (hifdz al-nafs), contributing to the development of new knowledge through positive analytical thinking (hifdz al-aql), contributing to a sense of gratitude and a good understanding of wealth management (hifdz al-mal), and preserving the culture and social environment to achieve a peaceful way of life (hifdz al-nasbi).
Evaluasi Program Penanggulangan Tuberkulosis dalam Penemuan Penderita Tuberkulosis Surtini, Surtini; Samino, Samino; Maryam, Riyanti; Noviansyah, Noviansyah; Perdana, Agung Aji
Jurnal Dunia Kesmas Vol 14, No 2 (2025): Volume 14 Nomor 2
Publisher : Persatuan Dosen Kesehatan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jdk.v14i2.17159

Abstract

Indonesia merupakan salah satu negara tertinggi TBC mencapai 845.000 Kasus, Lampung sebesar 135/100.000 penduduk. Tujuan penelitian diketahuinya hasil evaluasi Program Penanggulangan Tuberkulosis dalam Penemuan Penderita Tuberkulosis di Kota Metro Tahun 2023. Jenis penelitian kualitatif menggunakan desain penelitian evaluasi dengan model CIPP. Informan terdiri dari 11 pemegang program TBC Puskesmas, 3 lintas sektoral, 5 masyarakat serta informan kunci Pemegang program P2TB dan Kepala Dinas Kesehatan Kota Metro. Instrumen menggunakan pedoman wawancara dan Pelaksanaan Focus Group Discusion. Analisis data dengan triangulasi sumber, metode dan teori. Hasil evaluasi conteks Program penemuan pasien TB terdiri atas Permenkes No. 67 tahun 2016 dan Perpres No. 67 tahun 2021, dan sudah tersedia petunjuk teknis serta SOP. Input Sumber daya Manusia sudah mencukupi hanya saja belum semuanya mendapatkan pelatihan, sarana dan prasarana yang sebagian belum lengkap serta pendanaan yang kurang. Proces penemuan pasien TBC sesuai petunjuk teknis, pencatatatan dan pelaporan telah dilakukan, monitoring dan evaluasi rutin dilakukan setiap 1 dan 3 bulan. Product dari pelaksanaan program menunjukkaan hasil yang masih jauh dari target yang telah ditetapkan sebesar 90%. Rekomendasi yang diberikan dengan meningkatkan pelatihan kepada seluruh Tim TB, mengupayakan kelengkapan sarana dan prasarana serta penambahan anggaran pendanaan seperti dari pihak swasta dan global funds.
Pemberdayaan Masyarakat melalui Badan Kontak Majelis Taklim (BKMT) Kecamatan Tayan Hilir Kabupaten Sanggau pada Kegiatan Sosialisasi dan Pendampingan Sertifikasi Halal Hermansyah, Hermansyah; Suhardiman, Suhardiman; Suhaimi, Suhaimi; Noviansyah, Noviansyah; Syahrun, Muhammad; Mahwa, Ilal
Belalek Vol. 3 No. 2 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i2.4820

Abstract

This community service activity was motivated by the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in fulfilling their halal certification obligations under the Halal Product Assurance (JPH) Law. Literacy and technical barriers in the certification process often hinder the potential for economic independence of MSMEs. Therefore, the Majelis Taklim Contact Body (BKMT) was identified as a strategic partner with a strong community base to reach home-based MSMEs and raise halal awareness at the family level. This community service program aims to increase the awareness and economic capacity of BKMT members and their mentored MSMEs. Specifically, this activity includes increasing understanding of JPH, technical training on developing a Halal Assurance System (SJH), and intensive mentoring to facilitate the acquisition of Halal Certification. The community service implementation method uses a participatory and educational-applicative approach, divided into four stages: preparation (needs identification), outreach (halal education and regulations), technical mentoring (SJH implementation and SiHalal registration), and evaluation and sustainability.The main outcomes of this program are increased literacy and public awareness of the importance of halal certification, the acquisition of Halal Certificates for MSME members of the BKMT, the provision of materials for socialization and assistance with halal certification, and the establishment of a Halal Task Force within the BKMT as a model for sustainability. Thus, this program is expected to achieve Sharia-based economic independence for the community by increasing the competitiveness of MSMEs and ensuring the right and awareness of halal product consumption for Muslim families.
Pemberdayaan Masyarakat melalui Badan Kontak Majelis Taklim (BKMT) Kecamatan Tayan Hilir Kabupaten Sanggau pada Kegiatan Sosialisasi dan Pendampingan Sertifikasi Halal Hermansyah, Hermansyah; Suhardiman, Suhardiman; Suhaimi, Suhaimi; Noviansyah, Noviansyah; Syahrun, Muhammad; Mahwa, Ilal
Belalek Vol. 3 No. 2 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i2.4820

Abstract

This community service activity was motivated by the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in fulfilling their halal certification obligations under the Halal Product Assurance (JPH) Law. Literacy and technical barriers in the certification process often hinder the potential for economic independence of MSMEs. Therefore, the Majelis Taklim Contact Body (BKMT) was identified as a strategic partner with a strong community base to reach home-based MSMEs and raise halal awareness at the family level. This community service program aims to increase the awareness and economic capacity of BKMT members and their mentored MSMEs. Specifically, this activity includes increasing understanding of JPH, technical training on developing a Halal Assurance System (SJH), and intensive mentoring to facilitate the acquisition of Halal Certification. The community service implementation method uses a participatory and educational-applicative approach, divided into four stages: preparation (needs identification), outreach (halal education and regulations), technical mentoring (SJH implementation and SiHalal registration), and evaluation and sustainability.The main outcomes of this program are increased literacy and public awareness of the importance of halal certification, the acquisition of Halal Certificates for MSME members of the BKMT, the provision of materials for socialization and assistance with halal certification, and the establishment of a Halal Task Force within the BKMT as a model for sustainability. Thus, this program is expected to achieve Sharia-based economic independence for the community by increasing the competitiveness of MSMEs and ensuring the right and awareness of halal product consumption for Muslim families.
Digitalisasi Promosi dan Pemasaran Produk Olahan Madu Klanceng UMKM LUMINTU Desa Lubuk Banjar Maharani, Atika; Shiddiq, M. Ja’far Ash; Perdian, Deru; Agustin, Soneta; Juliyanti, Anggun; Mardalena, Ervin; Noviansyah, Noviansyah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8422

Abstract

UMKM Madu LUMINTU di Desa Lubuk Banjar menghadapi tantangan dalam diversifikasi produk dan keterbatasan jangkauan pemasaran. Pengabdian ini bertujuan memperkuat daya saing mitra melalui inovasi madu, penguatan branding, dan digitalisasi pemasaran.  Metode pelaksanaan dilakukan secara partisipatif melalui empat program utama: edukasi pembuatan produk olahan madu berupa gummy bee dan stik keripik biji wijen madu sebagai upaya diversifikasi produk, pengembangan konten promosi online melalui platform website dan media sosial, penguatan identitas visual, serta pengadaan media promosi fisik. Hasil kegiatan menunjukkan peningkatan literasi digital mitra dalam mengelola platform pemasaran dan terciptanya aset visual yang profesional. Inovasi produk gummy bee berhasil meningkatkan minat konsumsi lokal, sementara penggunaan media promosi fisik dan pemasaran maket memperkuat kepercayaan konsumen terhadap mutu produk. Kesimpulannya, sinergi antara inovasi produk olahan dan optimalisasi saluran digital mampu menciptakan ekosistem pemasaran komprehensif yang memperluas pangsa pasar UMKM LUMINTU secara berkelanjutan.