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Journal : Journal of Community Service and Empowerment

Go digital of PAMMA Herba through rebranding and digital marketing Sujoko, Anang; Widodo, Eko; Firdaus, Muhammad; Ardiarini, Noer Rahmi; Gama, Zulfaidah Penata; Wahyudi, Dicky
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.31349

Abstract

PAMMA (Panti Asuhan Muhammadiyah Malang) has a home industry product in the form of rhizome beverages. The beverage products from PAMMA were developed by the Doktor Mengabdi program for Brawijaya University and has survived until now. The problem is, the previous Doktor Mengabdi program still focused on the beverage production process, and PAMMA still markets its products conventionally, even though the industrial era has penetrated the digital market (e-commerce). This community service program aims to maintain of the rhizome beverage industry from PAMMA by conducting packaging rebranding and digital marketing, so that PAMMA products can go to the digital market (Go Digital). Implementation methods include: First, assistance with the legalization and re-branding of 5 rhizome beverage products. Second, a digital marketing workshop for rhizome beverage products for PAMMA residents. The results of this community program are measured by the legalization of NIB PAMMA Herba, and changes to the packaging design of 5 PAMMA rhizome beverage products. Digital marketing training provides results in the form of a shop on an e-commerce platform for PAMMA which can be used to sell its rhizome products, optimize advertising in new media by adjusting its target market, and expand marketing by utilizing digital media. The target is that with a schematic and sustainable program, it can increase economic income and maintain the sustainability of the home industry of rhizome beverage products from PAMMA.
Co-Authors Abdurrakhman Abdurrakhman Afrianingsih, Siti Afrianingsih, Siti Ainnurasjid, Ainnurasjid Ainnurasjid, Ainnurasjid Ainurrohmah, Nurul Aminuyati Andrian Samosir Andy Soegianto Aniek Herwati Anik Herwati Ariffin, Ariffin Arifin Noor Sugiharto Arifin, Azeri Gautama Arisandi, Finsa Dwi Arisandi, Finsa Dwi Astutik, Fina Dian Bambang Heliyanto Basuki, Nur Budi Waluyo Budi Waluyo Damanhuri Damanhuri Damanhuri Damanhuri Damanhuri Danniary Ismail Faronny Darmawan Saptadi Darmawan Saptadi, Darmawan Descha Giatri Cahyaningrum Dewi Liesnoor Setyowati Dewi, Martina Sari Dewi, Martina Sari Dicky Wahyudi Dita Agisimanto Djumali Djumali Eko Widodo Eries D. Mustikarini Fajriani, Sisca Nur Farida, Dwi Ghina Farida, Dwi Ghina Faronny, Danniary Ismail Firmansyah, Fendy Bayu Firmansyah, Fendy Bayu Fitriana, Riza Anissatul Fitriana, Riza Anissatul Gani, Novitry Wahyu Siptyansyah Gumilang, Gusti Angger Harahap, Gabe Pangihutan Harahap, Gabe Pangihutan Herlina, Della Herlina, Della Indah, Ayu Nurlaila Indah, Ayu Nurlaila Intan Widia Santika Izmi Yulianah Jaenun, M. Jaenun, M. Kurniawan, Puput Kurniawan, Puput Kuswanto Kuswanto Kuswanto Kuswanto Kuswanto Kuswanto, Kuswanto Laras Sukma, Dyah Ayu Laras Sukma, Dyah Ayu Lita Soetopo Maharani Mega Candra Kartika Meilia, Anggita Adha Meilia, Anggita Adha Mochammad Roviq Moh Rizki Fadli Shobri Muhamad Firdaus Muhammad Firdaus Nabila, Ardan Rizki Nabila, Ardan Rizki Nadira Genta Ganeswara Niken Kendarini Novansyah, Rifky Alfariz Nugraha, Aldita Adin Nugraha, Aldita Adin Nur Basuki Nur Basuki Octriviana, Riskyhanti Octriviana, Riskyhanti Orlimao, Sanu Dwi Orlimao, Sanu Dwi Permatasari, Santi Permatasari, Santi Prabawati, Dian Prabawati, Dian Prajaka, Nanang Wahyu Pranomo, Ali Pratama, Harun Pratama, Harun Prattidina Hapsari PRIHASTO SETYANTO Purita, Shela Yaka Purita, Shela Yaka Putri Warastuti, Intan Dwi Putri Warastuti, Intan Dwi Putri, Galuh Rahma Prandiny Putri, Galuh Rahma Prandiny Putro, Moh Yusup Ridho Putro, Moh Yusup Ridho Respatijarti Respatijarti Respatijarti, Respatijari Rohmawati, Alta Octavia Rufaidah, Ranny Rufaidah, Ranny Safa’ah, Nur Safa’ah, Nur Saptadi, Darmawan Sari, Della Novita Sari, Della Novita Setiawan, Sahrul Setyanto, Prihasto Siswanto Siti Fatimah Sri Lestari Purnamaningsih Sujoko, Anang Sumeru Azhari Susanto, Untung Untung Susanto Wahidatun, Wahidatun Wahidatun, Wahidatun Wahyuningtyas, Diah Widi Astuti Widyawati, Putri Eka Winawanti, Nanik Indah Dwi Winawanti, Nanik Indah Dwi Yati Supriyati, Yati Yulistyarini, Titut Yulistyarini, Titut Zulfaidah Penata Gama