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A Literature Review on Strategic Business Communication for Managerial Effectiveness in the Digital Era Sukoco, Hendro; Krisnaresanti, Aldila; Budiman, Asep
Journal of Office Administration : Education and Practice Vol. 4 No. 3 (2024): November
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/joaep.v4n3.p162-177

Abstract

In the rapidly evolving digital era, strategic business communication has become a pivotal element of effective managerial practice. The primary objective of this study is to examine the relationship between strategic communication approaches and managerial effectiveness, particularly in light of the growing influence of digital transformation and remote work environments. The study employs a structured literature review method, systematically identifying, analyzing, and synthesizing peer-reviewed journal articles from reputable databases such as Scopus, Web of Science, and ScienceDirect, published over the past decade (2013–2023). The review process follows the PRISMA protocol to ensure transparency and rigor in data collection and synthesis. This study underscores that communication in the digital era is no longer a linear process but a complex, interactive, and context-dependent managerial function. Effective communication enhances trust, coordination, adaptability, and innovation—particularly vital in remote or hybrid organizational settings. This study contributes to the understanding of communication as a core managerial competency and offers practical recommendations for navigating contemporary communication challenges.
Integrasi strategi live streaming dan modul customer service untuk meningkatkan kapasitas pemasaran digital UMKM ecoprint ramah lingkungan Krisnaresanti, Aldila; Naufalin, Lina Rifda; Iskandar, Dadang; Pratiwi, Septi Elang
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 8 No 3 (2025)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v8i3.24230

Abstract

Kegiatan pengabdian bertujuan mengoptimalkan pemasaran digital UMKM Ecoprint Banyumas melalui strategi live streaming dan penerapan Modul Customer Service. Metode yang digunakan adalah participatory action research dengan melibatkan mitra IRT L_difa Fashion & Craft. Kegiatan dimulai dengan sosialisasi mengenai pentingnya digital marketing, marketplace, live streaming, dan layanan pelanggan. Dilanjutkan dengan pelatihan yang mencakup penggunaan peralatan live streaming, perencanaan konten, serta pengenalan fitur-fitur live streaming di e-commerce. Tahap akhir berupa penerapan teknologi, di mana mitra mempraktikkan keterampilan yang telah diperoleh serta mengintegrasikan modul layanan pelanggan dalam interaksi dengan konsumen. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan mitra dalam memanfaatkan media digital untuk promosi, yaitu mitra mampu melakukan live streaming dan mampu meningkatkan jumlah konten pada media sosial. Kendala teknis meliputi sinyal internet tidak stabil, keterbatasan perangkat, serta keterampilan komunikasi yang masih perlu ditingkatkan. Mitigasi dilakukan melalui penyediaan perangkat tambahan, simulasi komunikasi, serta penjadwalan live streaming yang lebih fleksibel. Program ini berhasil memperkuat kapasitas mitra dalam pemasaran digital.
Research Trends in Technological Pedagogical Content Knowledge (TPACK) Research (2014-2024): A Scientometric Analysis Krisnaresanti, Aldila; Ahman, Eeng; Istikomah, Navik; Suwatno, Suwatno; Budiman, Asep
Jurnal Pendidikan Progresif Vol 14, No 1 (2024): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Abstract: Research Trends in Technological Pedagogical Content Knowledge (TPACK) Research (2014-2024): A Scientometric Analysis. Objectives: Over the past 20 years, there has been significant progress in TPACK research. Rapid technological advances make research on TPACK very important. However, very few studies have examined references through the application of scientometric analysis. This study aims to identify current and future TPACK trends, subjects, publications, authors, keywords, and author collaboration networks in TPACK research. Methods: Scientometric analysis was carried out on data from the Scopus database, a total of 582 TPACK research publications published from 2014 to March 2024 with keyword Technological Pedagogical Content Knowledge. We also restrict content written in English and limit to final publication stage. This study analysis does not include books, newspaper articles, and book reviews. Data analysis used the R bibliometric packages biblioshiny and VOSviewer. Findings: Based on the analysis results, the keywords that appeared most frequently in publications were TPACK (194 articles). The Australian Journal of Educational Technology is the journal that publishes the most articles on the TPACK theme (24 articles) and also has the highest number of local citations. Chai is number one on the list of authors with the highest impact. Based on the co-occurrence network visualization and word cloud, the organizational support, especially school support, is not yet visible. China, Indonesia, Australia, and the USA are leaders in collaboratives about TPACK topic. Conclusion: This study provides in-depth information about keywords are most pertinent to research on TPACK; journals that hold significant influence, and authors demonstrate prolificacy in studies concerning TPACK; the current trends in TPACK research, and what priority areas warrant further investigation; and the collaborative networks among countries in TPACK research. Keywords: TPACK; scientometric; biblioshiny; research trends.DOI: http://dx.doi.org/10.23960/jpp.v14.i1.202426
Factors Influencing Teacher Readiness in Implementing Authentic Assessment of Merdeka Belajar Curriculum Naufalin, Lina Rifda; Anggraeni, Ade Irma; Krisnaresanti, Aldila; Janah, Miftahul
Dinamika Pendidikan Vol 18, No 2 (2023): December 2023
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v18i2.46968

Abstract

This research aims to provide a factual analysis of the extent to which teachers are ready to apply the Merdeka Belajar Curriculum in terms of authentic assessment. Descriptive statistical analysis is a data analysis technique that uses software SmartPLS-based partial least squares (PLS-SEM). The population of this study was high school or equivalent teachers in Banyumas Regency, with 55 samples using the convenience sampling technique. As a result of research and discussion, it can be concluded that there is an influence from understanding the concept of authentic assessment and the ability to determine essential learning aspects to be assessed. Deciding which learning is crucial to assess also influences the ability to design assessment instruments. Meanwhile, the ability to design assessment instruments impacts the ability to prepare assessment documents, and the skills in administering assessment documents also influence the ability to analyze assessment results. The researchers recommend that schools continue to assist teachers in this regard and provide them with as much training as possible on the use of authentic assessment instruments in light of their findings.
APLIKASI HIDROKOLOID PADA PRODUK OLAHAN DAGING AYAM SEBAGAI PELUANG USAHA DI KELOMPOK PURBASARI Setyawardani, Triana; Hantoro Djoko Rahardjo, Agustinus; Krisnaresanti, Aldila; Sumarmono, Juni; Fadhlurrohman, Irfan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i1.83-90

Abstract

Penambahan hidrokoloid merupakan inovasi pada pengolahan daging ayam, yaitu produk nuget dan sosis yang mampu meningkatkan kualitas produk. Peserta pengolahan adalah istri Kelompok Tani Ternak (KWT) sebanyak 20 orang. Kegiatan pelatihan terdiri dari 3 kegiatan yaitu pembekalan secara teori, praktik produksi nuget dan sosis ayam dengan penambahan hidrokoloid. Peserta dibagi menjadi 4 kelompok dengan menambahkan 3 jenis hidrokoloid yang berbeda (gelatin, karagenan, glukomanan) dan satu produk tanpa penambahan. Hasil produk berupa nuget dan sosis diujikan secara sensori pada 20 panelis semi terlatih. Hasil evaluasi kegiatan, terjadi peningkatan pengetahuan teori tentang produk olahan daging ayam sebanyak 64,7%; peningkatan keterampilan membuat nuget ayam dengan penambahan hidrokoloid sebesar 42,94% dan sosis sebesar 89,5%. Kesimpulan kegiatan yang sudah dilakukan adalah terjadi peningkatan pengetahuan dan keterampilan ibu-ibu peserta pelatihan sebesar 65,71%.
Tinjauan Literatur Sinergi Pemasaran Media Sosial dan Manajemen Keuangan dalam Meningkatkan Daya Saing UMKM di Indonesia Hendro Sukoco; Aldila Krisnaresanti
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) memainkan peran penting dalam perekonomian Indonesia, namun mereka sering menghadapi tantangan dalam pemasaran dan manajemen keuangan. Artikel ini mengeksplorasi bagaimana sinergi antara pemasaran media sosial dan manajemen keuangan dapat meningkatkan daya saing UMKM. Melalui tinjauan literatur, ditemukan bahwa penggunaan media sosial sebagai alat pemasaran efektif dapat memperluas jangkauan pasar dengan biaya rendah. Di sisi lain, manajemen keuangan yang baik memungkinkan UMKM untuk mengelola sumber daya secara optimal. Hasil kajian menunjukkan bahwa integrasi yang kuat antara strategi pemasaran digital dan pengelolaan keuangan yang efisien menjadi kunci untuk keberlanjutan dan pertumbuhan UMKM di era digital. Rekomendasi diberikan untuk UMKM dalam menerapkan strategi ini guna meningkatkan daya saing di pasar yang semakin kompetitif.
Reconceptualizing Trust in Islamic Marketing: A Systematic Review of Attitudes and Purchase Intention Sukoco, Hendro; Krisnaresanti, Aldila; Kayadibi, Sahnoza
Create: Journal of Islamic Management and Business Vol. 2 No. 1 (2026): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/create.v2i1.245

Abstract

This study aims to provide a comprehensive overview of consumer behavior in the context of Islamic marketing by systematically reviewing existing literature on attitudes, trust, and purchase intention. As Islamic markets expand globally, understanding the psychological and behavioral drivers that shape Muslim consumer decision-making has become increasingly important. This review synthesizes articles published over the last decade (2015–2025) indexed in major scientific databases, focusing on empirical and conceptual studies related to halal products, services, and Islamic branding. The findings reveal that consumer attitudes are strongly influenced by religious commitment, halal awareness, and perceived product quality. Trust emerges as a central determinant, particularly shaped by halal certification, corporate credibility, and transparency of marketing practices. Moreover, purchase intention is found to be mediated by consumer trust and moderated by socio-cultural factors such as religiosity, lifestyle, and generational differences. The review highlights methodological trends, including the dominance of survey-based quantitative approaches and the growing application of structural equation modeling. Despite substantial progress, research gaps remain in exploring digital platforms, sustainability issues, and cross-cultural comparisons of Muslim and non-Muslim consumers. This paper contributes by mapping the intellectual landscape of Islamic consumer behavior and offering directions for future research in the era of global halal markets.
Reconceptualizing Trust in Islamic Marketing: A Systematic Review of Attitudes and Purchase Intention Sukoco, Hendro; Krisnaresanti, Aldila; Kayadibi, Sahnoza
Create: Journal of Islamic Management and Business Vol. 2 No. 1 (2026): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/create.v2i1.245

Abstract

This study aims to provide a comprehensive overview of consumer behavior in the context of Islamic marketing by systematically reviewing existing literature on attitudes, trust, and purchase intention. As Islamic markets expand globally, understanding the psychological and behavioral drivers that shape Muslim consumer decision-making has become increasingly important. This review synthesizes articles published over the last decade (2015–2025) indexed in major scientific databases, focusing on empirical and conceptual studies related to halal products, services, and Islamic branding. The findings reveal that consumer attitudes are strongly influenced by religious commitment, halal awareness, and perceived product quality. Trust emerges as a central determinant, particularly shaped by halal certification, corporate credibility, and transparency of marketing practices. Moreover, purchase intention is found to be mediated by consumer trust and moderated by socio-cultural factors such as religiosity, lifestyle, and generational differences. The review highlights methodological trends, including the dominance of survey-based quantitative approaches and the growing application of structural equation modeling. Despite substantial progress, research gaps remain in exploring digital platforms, sustainability issues, and cross-cultural comparisons of Muslim and non-Muslim consumers. This paper contributes by mapping the intellectual landscape of Islamic consumer behavior and offering directions for future research in the era of global halal markets.
Pengaruh Penggunaan E-Wallet terhadap Perilaku Konsumtif Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman Alrianisti Rafa Athaya; Dian Isnawati; Aldila Krisnaresanti
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2423

Abstract

This study was conducted to analyze the influence of e-wallet usage on the consumer behavior of students at the Faculty of Economics and Business, Jenderal Soedirman University. The development of digital payments has driven increased e-wallet usage among students, as they are perceived as more practical, efficient, and faster for transactions. This convenience is expected to influence student consumer behavior. This study employed a quantitative approach with a survey method. Sampling was conducted using a purposive sampling technique, with 50 students who had used e-wallets for at least the past three months and made at least three transactions per month. Data were collected through an online questionnaire and then analyzed using simple linear regression. The results showed that e-wallet usage has a positive and significant influence on student consumer behavior. These findings indicate that the higher the level of e-wallet usage, the greater the tendency for student consumer behavior. This research is expected to provide students with considerations to be more prudent in using e-wallets and to better manage their finances in the digital era.
Analisis Studi Literatur : Pengaruh Skandal Korupsi 271 Triliun Terhadap Tata Kelola Ekonomi Di Indonesia Magdalena Saorlina Br. Hutabarat; Dwi Purwaningsih; Dian Isnawati; Aldila Krisnaresanti
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2432

Abstract

Abstract. The corruption scandal within the tin commodity trading system involving PT Timah Tbk, with estimated state losses ranging from IDR 271 trillion to IDR 300 trillion, represents one of the largest corporate crimes in Indonesia's extractive sector. This study aims to analyze the implications of this systemic corruption scandal on the quality of national economic governance, review the failure to implement Good Corporate Governance (GCG) principles, and evaluate its impact on public trust and market distortion. Utilizing a qualitative approach through a systematic literature review method, data were gathered from reputable academic articles indexed in Google Scholar. The findings indicate that this mega-corruption constitutes a structurally organized corporate crime involving cross-sectoral networks between the public and private spheres. The failure of GCG is characterized by weak internal control systems, political intervention, and regulatory capture. Beyond direct fiscal losses, this scandal has triggered market distortions, reduced foreign investment interest, and degraded environmental carrying capacity, thereby threatening regional economic sustainability. This study concludes that repressive law enforcement must be accompanied by institutional reconstruction, stringent oversight of State-Owned Enterprises (SOEs), and mitigation of the resource curse phenomenon. Abstrak. Skandal korupsi dalam tata niaga komoditas timah yang melibatkan PT Timah Tbk dengan perkiraan kerugian negara mencapai Rp 271 triliun hingga Rp300 triliun menjadi salah satu potret kejahatan korporasi terbesar di sektor ekstraktif Indonesia. Penelitian ini bertujuan untuk menganalisis implikasi skandal korupsi sistemik tersebut terhadap kualitas tata kelola ekonomi nasional, meninjau kegagalan penerapan prinsip Good Corporate Governance (GCG), serta mengevaluasi dampaknya terhadap kepercayaan publik dan distorsi pasar. Dengan menggunakan pendekatan kualitatif melalui metode studi literatur sistematis, data dikumpulkan dari artikel akademik bereputasi yang terindeks di Google Scholar. Hasil penelitian menunjukkan bahwa mega-korupsi ini merupakan kejahatan korporasi yang terorganisasi secara terstruktur dengan melibatkan jejaring lintas sektor publik dan swasta. Kegagalan GCG ditandai oleh lemahnya sistem pengendalian internal, intervensi politik, dan pembajakan regulasi (regulatory capture). Selain kerugian fiskal langsung, skandal ini memicu distorsi pasar, menurunkan minat investasi asing, serta mendegradasi daya dukung lingkungan yang mengancam keberlanjutan ekonomi daerah. Penelitian ini menyimpulkan bahwa penegakan hukum represif harus diiringi dengan rekonstruksi kelembagaan, pengetatan pengawasan BUMN, serta mitigasi fenomena kutukan sumber daya alam (resource curse).