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All Journal Jurnal Pendidikan Ekonomi (JUPE) Dinamika Pendidikan Prosiding Seminar Nasional Pendidikan Akuntansi dan Keuangan Economic Education Analysis Journal Journal of Economic Education Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Dedikasi Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Performance Soedirman Economics Education Journal Dinamika Journal : Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Office Administration : Education and Practice Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen, Akuntansi, Ekonomi Darma Sabha Cendekia Journal of Social Science Utilizing Technology Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Journal of Social Science Utilizing Technology Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pendidikan Progresif EVOKASI: Jurnal Kajian Administrasi dan Sosial Terapan Jurnal Pengabdian Masyarakat Terapan Create: Journal of Islamic Management and Business
Aldila Krisnaresanti, Aldila
Faculty Of Economics And Bussines, Universitas Jenderal Soedirman, Purwokerto, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Peningkatan Keterampilan Pengelolaan Usaha Berbasis E-Commerce Melalui Aplikasi Siwur Shop Bagi Siswa SMK N 1 Purwokerto, Kabupaten Banyumas, Jawa Tengah Nawangnugraeni, Devi; Naufalin, Lina Rifda; Restianto, Yanuar Eko; Krisnaresanti, Aldila; Pratiwi, Septi Elang; Resalati , Asterin Zahro Kharismanaia
Jurnal Pengabdian Masyarakat Terapan Vol 2 No 3 (2025): JUPITER Desember 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jupiter.2.3.85

Abstract

Siswa Jurusan Desain Komunikasi Visual dan Teknologi Farmasi di SMK N 1 Purwokerto masih memiliki keterbatasan dalam keterampilan pengelolaan usaha berbasis e-commerce, khususnya pada aspek pemahaman platform digital, pembuatan katalog produk, penyusunan ide bisnis dan Business Model Canvas, kemampuan branding, serta pencatatan keuangan sederhana. Permasalahan ini menghambat optimalisasi pemasaran produk siswa melalui media digital. Untuk menjawab permasalahan tersebut, kegiatan pengabdian ini melaksanakan sosialisasi, pelatihan, praktik, dan evaluasi dengan memanfaatkan aplikasi Siwur Shop sebagai media simulasi e-commerce. Pelatihan penunjang seperti foto produk, pembuatan e-catalog, penyusunan Business Model Canvas, pembuatan caption, dan pencatatan keuangan juga dilakukan untuk memperkuat keterampilan siswa secara komprehensif. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kompetensi peserta. Berdasarkan hasil pre-test dan post-test, terjadi peningkatan kemampuan siswa antara 39,47% hingga 45,74% pada aspek pemahaman e-commerce, pembuatan katalog digital, penyusunan Business Model Canvas, dan pencatatan keuangan. Temuan ini membuktikan bahwa penggunaan Siwur Shop sebagai alat simulasi efektif dalam membantu siswa memahami proses pengelolaan usaha digital. Secara keseluruhan, program ini mampu meningkatkan keterampilan kewirausahaan digital siswa dan memberikan dasar bagi pengembangan model pembelajaran praktik berbasis e-commerce di sekolah vokasi.
Reconceptualizing Trust in Islamic Marketing: A Systematic Review of Attitudes and Purchase Intention Sukoco, Hendro; Krisnaresanti, Aldila; Kayadibi, Sahnoza
Create: Journal of Islamic Management and Business Vol. 2 No. 1 (2026): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/create.v2i1.245

Abstract

This study aims to provide a comprehensive overview of consumer behavior in the context of Islamic marketing by systematically reviewing existing literature on attitudes, trust, and purchase intention. As Islamic markets expand globally, understanding the psychological and behavioral drivers that shape Muslim consumer decision-making has become increasingly important. This review synthesizes articles published over the last decade (2015–2025) indexed in major scientific databases, focusing on empirical and conceptual studies related to halal products, services, and Islamic branding. The findings reveal that consumer attitudes are strongly influenced by religious commitment, halal awareness, and perceived product quality. Trust emerges as a central determinant, particularly shaped by halal certification, corporate credibility, and transparency of marketing practices. Moreover, purchase intention is found to be mediated by consumer trust and moderated by socio-cultural factors such as religiosity, lifestyle, and generational differences. The review highlights methodological trends, including the dominance of survey-based quantitative approaches and the growing application of structural equation modeling. Despite substantial progress, research gaps remain in exploring digital platforms, sustainability issues, and cross-cultural comparisons of Muslim and non-Muslim consumers. This paper contributes by mapping the intellectual landscape of Islamic consumer behavior and offering directions for future research in the era of global halal markets.
Co-Authors Achmad Slamet Ade Irma Anggraeni Ade Yuliana, Ade Adi Indrayanto Adi Indrayanto Agus Wahyudin Agustinus Hantoro Djoko Rahardjo Aldila Dinanti Aldila Dinanti Aldila Dinanti Aldila Dinanti Anggraeni, Ade Irma Ansor, Faridul Arintoko Arintoko, Arintoko Asep Budiman Cut Misni Mulasiwi Dadang Iskandar Dadang Iskandar, Dadang Dinanti, Aldila Dinanti, Aldila Disman, Disman Divanti Sekar Kedhaton Putri Tanarind Dyah Perwita Eeng Ahman, Eeng Fadhlurrohman, Irfan Hantoro Djoko Rahardjo, Agustinus Hari Mulyadi, Hari Haryadi Haryadi Herdian Farisi Herdiana Utama, Dian Hidayat, Nurul Irfan Fadhlurrohman Jannah, Dwi Susi Miftakhul Jaryono, Jaryono Juni Sumarmono Kayadibi, Sahnoza Lina Rifda Naufalin Lina Rifda Naufalin MARIA BINTANG Mayasari, Viviana Miftahul Janah, Miftahul Naufalin, Lina Rifda Naufalin, Lina Rifda Navik Istikomah Nawangnugraeni, Devi Nazifah, Nabilatun Nur Aisyah Zulkifli Nur Chasanah Pratiwi, Septi Elang Resalati , Asterin Zahro Kharismanaia Sofiatul Khotimah, Sofiatul Sri Lestari Sukendro, Noviani Dwi Wahyudi Sukoco, Hendro Suwatno Suwatno Suwatno Syamsul Arifin Tiara Anggun Lestari Tohir Tohir Tohir Tohir, Tohir Triana Setyawardani Wita Ramadhanti Yanuar E. Restianto