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Mubyl, Mutiarini
Institut Teknologi Dan Bisnis Nobel Indonesia
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Materials Science & Nanotechnology Public Health Social Sciences Other

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MSME transformation through modern entrepreneurship strategies: An asset-based community development approach Asbara, Nurkhalik Wahdanial; Rizal, Faisal; Mubyl, Mutiarini; Hernawan, Hernawan; Mujaddid, Mujaddid; Fahrullah, Muh.
Community Empowerment Vol 10 No 11 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15106

Abstract

MSMEs in Cenrana Village face significant challenges in the modern market due to low product quality standards, weak brand identity, and a lack of business legality. This community service program aims to strengthen local competitiveness through the Asset-Based Community Development (ABCD) approach. The implementation stages involved identifying local assets, product innovation workshops, branding and digital marketing training, and assistance in obtaining Business Identification Numbers (NIB). The results demonstrated a significant increase in the managerial capacity and confidence of the entrepreneurs. Participants successfully optimized raw material selection and more efficient production techniques, created more attractive visual brand identities, and gained a better understanding of online marketing mechanisms. Furthermore, the program facilitated business legality through the issuance of NIBs, providing a foundation for capital access and market expansion. The integration of product innovation and legal compliance has proven effective in transforming rural MSMEs into more professional and competitive business entities.
Co-Authors A. Lutfiah Saskia A. Syahriana Asdar Abdullah Abdullah Agus Purnomo Sidi Ahmad Firman Alhamdi, Agil Andi Widiawati Anshar Daud Arsinta Zalzabila Bahrul Ulum Ilham, Bahrul Ulum Bater, Lidia Deddy Rahwandi Fahrullah, Muh. Fathorrahman Fitriany Giri Dwinanda Hernawan Hernawan Iradat Rayhan Sofyan Irwanto, Dola Kamaluddin, Laode Amijaya Latief, Fitriani M.Ilham Mahathir Mohammad Makkulau, Mochammad Mallingkaan Mariah Mariah Mariah Mariah, Mariah Mariah, Mariah Maryanti Maryanti Muhammad Hidayat Mujaddid, Mujaddid Mustamin Mustamin Nugraha, I Made Widhi Nur Andini Sudirman Nurfadhilah Maghfirah Ramadhani Nurkhalik Wahdanial Asbara Perdi Triangga Rizal, Faisal said, muh Sri Fausiah Rahmayanti Sulham Rijal Tin Agustina Karnawati Wahyu Ramadhan Winda Purnamasari