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All Journal Ilmu Administrasi Publik YUME : Journal of Management Jurnal Manajemen dan Bisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Kolaboratif Sains Improvement: Jurnal Manajemen dan Bisnis Journal of Trends Economics and Accounting Research Jurnal Cakrawala Ilmiah Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Mandiri BISMA Cendekia Jurnal Peradaban Masyarakat (JPM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Nanggroe: Journal of Scholarly Service International Journal of Economics, Business and Innovation Research Society Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Business Integration Competitive Journal Arbitrase : Economy, Management and Accounting Jurnal Ekonomi dan Manajemen ( JEMBATAN) Jurnal Ekonomi dan Manajemen (JEMBATAN) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Pariwisata
Kosasih, Hengky
Institut Bisnis Informasi Teknologi Dan Bisnis
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Pengaruh Brand image dan Word of mouth terhadap Keputusan Pembelian Game Online (Studi Pada Mahasiswa Politeknik Cendana) Khotana, Selena; Sulaiman, Fahmi; Kosasih, Hengky
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24589

Abstract

A positive brand image and favorable word of mouth can lead consumers to be loyal to the online games they play, prompting them to repurchase the products and even promote them to other consumers. This study aims to determine the influence of brand image and word of mouth on the online game purchase decisions of students at Cendana Polytechnic. The analytical method used is multiple linear regression. A sample of 53 consumers was selected using incidental sampling. The results of the study indicate that both brand image and word of mouth have a significant simultaneous effect on consumer loyalty. Partially, brand image has a significant impact on consumer loyalty, and word of mouth also significantly influences consumer loyalty. Both brand image and word of mouth are important factors in fostering consumer loyalty to the offered products; positive brand image and word of mouth will enhance consumer loyalty. Keywords: Brand image, Word of mouth, Purchase decisions. Dengan Brand image yang baik, dan Word of mouth yang diterima dengan positif maka konsumen akan loyal terhadap game online yang dimainkan dan akan membeli kembali produk bahkan sampai mempromosikannya kepada konsumen lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh Brand image dan Word of mouth terhadap keputusan pembelian game online oleh mahasiswa Politeknik Cendana. Metode analisis yang digunakan adalah analisis regresi linier berganda. Sampel yang digunakan sebanyak 53 konsumen dengan metode insidental sampling. Hasil dari penelitian ini menunjukan bahwa secara simultan Brand image dan Word of mouth berpengaruh signifikan terhadap loyalitas konsumen. Secara parsial brand image berpengaruh signifikan terhadap loyalitas kosumen dan wom berpengaruh signifikan terhadap loyalitas konsumen. Brand image dan Word of mouth salah satu faktor penting agar konsumen loyal terhadap produk yang ditawarkan, karena dengan Brand image dan word of mouth yang positif, maka akan terjadi Loyalitas konsumen. Kata Kunci: Citra Merk, Word of Mouth, Keputusan Pembelian  
Analisis Kualitas Tenaga Pendidik di Sekolah SD Swasta Budi Utomo: Analisis Kualitas Tenaga Pendidik di Sekolah SD Swasta Budi Utomo cindy, cindy; Kosasih, Hengky
BISMA Cendekia Vol. 3 No. 1 (2022): BISMA Cendekia - September 2022
Publisher : Politeknik Cendana

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui kualitas tenaga pendidik dalam mengajar di Sekolah Budi Utomo Medan. Metode penelitian yang penulis gunakan adalah metode penelitian dekriptif kualitatif. Teknik pengumpulan data yang digunakan penulis adalah teknik wawancara terstruktur. Dari hasil wawancara dengan kepala sekolah dan wakil kepala sekolah, diperoleh informasi bahwa kualitas guru yang mengajar di sekolah tersebut masih kurang baik, penguasaan materi guru sudah cukup baik, tapi kurang dalam menguasai kelas dan cuek dalam menghadapi anak didik, serta kurangnya keinginan dari guru itu sendiri dalam meningkatkan kompetensi diri. Hal tersebut membuat kualitas guru semakin menurun.
Pengaruh Kualitas Produk terhadap Loyalitas Pelanggan pada PO Trijaya Shevchenko, Ricky; Kosasih, Hengky; Lisa
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1044

Abstract

Loyal customers have a relatively permanent, long-term fanaticism towards an item from the company of their choice, do not want to switch to another product, and even influence other parties to use that product. The purpose of this research is to find out whether there is an influence of product quality on customer loyalty at PO Trijaya. The results of the correlation coefficient test show that the coefficient value is 0.727, so it can be said that the product quality variable and the customer loyalty variable have a strong correlation. The results of the coefficient of determination test show that the coefficient of determination value is 0.529, so it can be said that 52.9% of the customer loyalty variable is influenced by the product quality variable, while the remainder is influenced by other variables not mentioned in this research. From the results of hypothesis testing, the Z-count value (7.57) is greater than the Z-table (1.96), so H0 is accepted and Ha is accepted. Thus, service quality has a significant effect on customer loyalty at PO Trijaya
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Love Tempe Wu, Vickye; Kosasih, Hengky; Arwin, Arwin
Jurnal Ekonomi dan Manajemen ( JEMBATAN) Vol. 1 No. 1 (2024): Call for Paper: Volume 1 Nomor 1 Maret 2024
Publisher : Jurnal Ekonomi dan Manajemen ( JEMBATAN)

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Abstract

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Love Tempe Wu, Vickye; Kosasih, Hengky; Arwin, Arwin
Jurnal Ekonomi dan Manajemen ( JEMBATAN) Vol. 1 No. 1 (2024): Call for Paper: Volume 1 Nomor 1 Maret 2024
Publisher : Jurnal Ekonomi dan Manajemen ( JEMBATAN)

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Abstract

Peran Adopsi AI Dalam Memediasi Mindset Digital Terhadap Kompetensi Profesional Dosen Kosasih, Hengky; Eddy Harnjo, Elyzabeth Wijaya, Susanto Susanto, Devia Febrina,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10701

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh mindset digital terhadap kompetensi profesional dosen melalui adopsi kecerdasan buatan (AI) pada dosen tetap di Kampus IT&B. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi dan sampel yaitu dosen tetap sebanyak 51 orang. Teknik analisis yang digunakan adalah SEM-PLS dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa mindset digital berpengaruh positif dan signifikan terhadap adopsi AI dan kompetensi profesional dosen. Adopsi AI juga memediasi secara signifikan hubungan antara mindset digital dan peningkatan kompetensi profesional dosen. Temuan ini menunjukkan bahwa pengembangan mindset digital yang kuat dapat mempercepat adopsi AI yang pada akhirnya meningkatkan kompetensi profesional dosen. Implikasi dari penelitian ini adalah mendorong institusi pendidikan tinggi untuk membangun mindset digital yang kuat di kalangan dosen serta mendukung integrasi AI dalam proses pengajaran guna meningkatkan kualitas pengajaran dan kompetensi profesional dosen. Kata Kunci: Minset; Kompetensi; AI; Dosen; SEM
Strategi Promosi dan Pelestarian Produk Lokal Kopi Sidikalang melalui Pemberdayaan Masyarakat Berbasis Digital dan Kearifan Lokal Albert Albert; Agus Susanto; Hengky Kosasih; Roseline Roseline; Nasib Nasib
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.7935

Abstract

This Community Service Program aims to increase the capacity of local Sidikalang coffee promotion and preservation through digital technology-based community empowerment and local wisdom values. The activity was carried out in collaboration with farmer groups and coffee MSMEs in Sidikalang District, Dairi Regency, involving 30 participants. The implementation method included digital branding training, social media-based promotional content creation, and a workshop on preserving Sidikalang coffee identity through local cultural narratives. Evaluation was conducted using pretest and posttest instruments to measure participants' understanding of digital promotion strategies and awareness of coffee cultural preservation. The results showed a significant increase in knowledge and skills, with the average participant understanding score increasing from 5.2 to 7.8 out of a total score of 10, an increase of 50%. Participants' interest in utilizing digital platforms for promotion increased from 12 people at the start of the activity to 26 people after the training. In addition, 80% of participants expressed a commitment to maintaining traditional coffee processing practices as part of preservation efforts. The significance test showed a p-value of 0.000 (<0.05), indicating that a digital and local culture-based approach is effective in increasing community capacity in promoting and preserving local Sidikalang coffee products.
Mengubah Kinerja Dosen: Peran Mediasi Kepemimpinan Melayani dalam Meningkatkan Kompetensi Digital dan Kesejahteraan Psikologis Hengky Kosasih; Susanto Susanto; Ahmad Fadli; Erina Alimin; Siti Alhamra Salqaura
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.739

Abstract

Lecturer performance is a critical factor in improving the quality of higher education. This study investigates the impact of digital competence and psychological well-being on lecturer performance, with servant leadership as a mediating variable. A quantitative methodology was employed, collecting data through structured questionnaires distributed to lecturers at several private universities in Medan City. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that digital competence and psychological well-being positively and significantly affect lecturer performance. Additionally, servant leadership mediates the relationship between these independent variables and lecturer performance, highlighting its essential role in enhancing lecturers’ digital readiness and psychological well-being. This study contributes to the theoretical framework by integrating leadership theory with individual attributes (competence and well-being) to examine their influence on lecturer performance in higher education. The findings emphasize the importance of adopting servant leadership to improve lecturer performance by fostering digital competence and promoting psychological well-being.
Kepercayaan Organisasi dan Kesiapan terhadap Perubahan: Dampaknya terhadap Kinerja Karyawan melalui Job Crafting (Studi Empiris di PT Saudara Buana Samudera Medan) Susanto Susanto; Hengky Kosasih; Wily Julitawaty; Syaifullah Syaifullah; Prianda Pebri
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.792

Abstract

This study analyzes the influence of organizational trust and readiness for change on employee performance directly and through job crafting mediation. This study was conducted at PT Saudara Buana Samudera Medan using a quantitative survey-based approach. The data were collected through questionnaires filled out by 78 permanent employees using the proportionate stratified random sampling technique. Path analysis was conducted using the SEM-PLS method. The results showed that organizational trust and readiness for change significantly affected employee performance. In addition, job crafting was a mediator that strengthened the relationship between these variables. This study provides theoretical contributions by integrating organizational trust, readiness for change, and job crafting to explain the mechanism of improving employee performance. Practically, these findings provide recommendations to the management of PT Saudara Buana Samudera Medan to build organizational trust and support job crafting to improve employee performance amidst organizational change. The study’s focus on a single organization necessitates caution when generalizing the results. Future studies can expand the sector’s scope or add moderating variables to enrich the findings. This study fills the literature gap regarding the role of job crafting in the relationship between organizational trust, readiness to change, and employee performance in the context of Indonesian companies.
The Influence of Teamwork Towards Employee Performance in Front Office Department at JW Marriott Medan Vanessa Eveline; Hengky Kosasih; Tina Linda
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i3.2105

Abstract

In hospitality industry, working in a team necessitates a high level of interaction among coworkers. It has been suggested that cooperation contributes to great employee performance because one coworker may have unique competencies, abilities, and expertise that others do not, yet which are necessary for performing a certain task. Therefore, this research is done in order to measure the influence of teamwork towards the employee performance at JW Marriott, Medan. Employee job performance can only be achieved at its best when all the working elements of the organization perform together. Teamwork has been considered as one of the most desired attributes, which an employer wishes to have in modern day organization. The methods or instruments which are used in order to measure this research are quantitative method, deductive approach, descriptive and causal research. In addition, the selection of samples that the writer use in this research is using census sampling by using 30 employees in front office. Besides that, the methods which are used to collect the data are primary and secondary. The results are done through the tests which are research instruments, descriptive statistics, classical assumption test, coefficient of determination (adjusted R2) and hypothesis test. By using these tests, it show that teamwork simultaneously have the influence towards employee performance at JW Marriott, Medan. The writer provides some recommendations which are important for the industry to implement.
Co-Authors Ade Nurhidayah Agus Susanto Agus Susanto Ahmad Fadli Albert Albert Albert Albert Ali Syah Putra Ali Syah Putra Arifin Arwin Arwin Arwin Arwin Benny Lim Bestadrian P.Theng Chatarina Umbul Wahyuni CINDY CINDY Deva Djohan Devia Febrina Duffin Eddy Eddy Eddy Harnjo Elyzabet Wijaya Elyzabeth Wijaya Endang Sulistya Rini Erina Alimin Erina Alimin Erina Erina Ester Fahmi Sulaiman Felix Leonardi IKA PUSPA SATRIANNY Jerischo Jeslyn Khotana, Selena Lim, Benny Lisa Lisa Manda Dwipayani Bhastary Nasib Pebri, Prianda Ratih Amelia Ricky Shevchenko Roseline Roseline Rosita Rosita Sabaruddin Chaniago Shevchenko, Ricky Siti Alhamra Salqaura Sri Aprianti Tarigan Susanto Susanto Susanto Syaifullah Syaifullah Thamrin Theng, Bestadrian Prawiro Tina Linda Vanessa Eveline Vierra Chandra Wily Julitawaty Wu, Vickye Yenni Yuniar Andi