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All Journal Ilmu Administrasi Publik YUME : Journal of Management Jurnal Manajemen dan Bisnis jurnal ilmiah hospitality International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Kolaboratif Sains Improvement: Jurnal Manajemen dan Bisnis Journal of Trends Economics and Accounting Research Jurnal Cakrawala Ilmiah Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Mandiri BISMA Cendekia Jurnal Peradaban Masyarakat (JPM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Nanggroe: Journal of Scholarly Service International Journal of Economics, Business and Innovation Research Society Journal of Business Integration Competitive Journal Arbitrase : Economy, Management and Accounting Jurnal Ekonomi dan Manajemen ( JEMBATAN) Jurnal Ekonomi dan Manajemen (JEMBATAN) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Kosasih, Hengky
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Love Tempe Wu, Vickye; Kosasih, Hengky; Arwin, Arwin
Jurnal Ekonomi dan Manajemen ( JEMBATAN) Vol. 1 No. 1 (2024): Call for Paper: Volume 1 Nomor 1 Maret 2024
Publisher : Jurnal Ekonomi dan Manajemen ( JEMBATAN)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran Adopsi AI Dalam Memediasi Mindset Digital Terhadap Kompetensi Profesional Dosen Kosasih, Hengky; Eddy Harnjo, Elyzabeth Wijaya, Susanto Susanto, Devia Febrina,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10701

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh mindset digital terhadap kompetensi profesional dosen melalui adopsi kecerdasan buatan (AI) pada dosen tetap di Kampus IT&B. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi dan sampel yaitu dosen tetap sebanyak 51 orang. Teknik analisis yang digunakan adalah SEM-PLS dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa mindset digital berpengaruh positif dan signifikan terhadap adopsi AI dan kompetensi profesional dosen. Adopsi AI juga memediasi secara signifikan hubungan antara mindset digital dan peningkatan kompetensi profesional dosen. Temuan ini menunjukkan bahwa pengembangan mindset digital yang kuat dapat mempercepat adopsi AI yang pada akhirnya meningkatkan kompetensi profesional dosen. Implikasi dari penelitian ini adalah mendorong institusi pendidikan tinggi untuk membangun mindset digital yang kuat di kalangan dosen serta mendukung integrasi AI dalam proses pengajaran guna meningkatkan kualitas pengajaran dan kompetensi profesional dosen. Kata Kunci: Minset; Kompetensi; AI; Dosen; SEM
Strategi Promosi dan Pelestarian Produk Lokal Kopi Sidikalang melalui Pemberdayaan Masyarakat Berbasis Digital dan Kearifan Lokal Albert Albert; Agus Susanto; Hengky Kosasih; Roseline Roseline; Nasib Nasib
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.7935

Abstract

This Community Service Program aims to increase the capacity of local Sidikalang coffee promotion and preservation through digital technology-based community empowerment and local wisdom values. The activity was carried out in collaboration with farmer groups and coffee MSMEs in Sidikalang District, Dairi Regency, involving 30 participants. The implementation method included digital branding training, social media-based promotional content creation, and a workshop on preserving Sidikalang coffee identity through local cultural narratives. Evaluation was conducted using pretest and posttest instruments to measure participants' understanding of digital promotion strategies and awareness of coffee cultural preservation. The results showed a significant increase in knowledge and skills, with the average participant understanding score increasing from 5.2 to 7.8 out of a total score of 10, an increase of 50%. Participants' interest in utilizing digital platforms for promotion increased from 12 people at the start of the activity to 26 people after the training. In addition, 80% of participants expressed a commitment to maintaining traditional coffee processing practices as part of preservation efforts. The significance test showed a p-value of 0.000 (<0.05), indicating that a digital and local culture-based approach is effective in increasing community capacity in promoting and preserving local Sidikalang coffee products.
Co-Authors Ade Nurhidayah Agus Susanto Agus Susanto Ahmad Fadli Albert Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Arifin Arwin Arwin Arwin Arwin Benny Lim Bestadrian P.Theng Chaniago, Sabaruddin Chatarina Umbul Wahyuni CINDY CINDY Djohan, Deva Duffin Eddy Eddy Harnjo, Elyzabeth Wijaya, Susanto Susanto, Devia Febrina, Elyzabet Wijaya Endang Sulistya Rini Erina Alimin Erina Alimin Erina Erina Ester Fahmi Sulaiman Felix Leonardi IKA PUSPA SATRIANNY Khotana, Selena Lim, Benny Lisa Lisa Manda Dwipayani Bhastary Nasib Pebri, Prianda Ratih Amelia Ricky Shevchenko Roseline Roseline Rosita Rosita Salqaura, Siti Alhamra Shevchenko, Ricky Solly Aryza Sri Aprianti Tarigan Susanto Susanto Susanto Syaifullah Syaifullah Thamrin Thamrin Theng, Bestadrian Prawiro Tina Linda Vierra Chandra Wijaya, Elyzabeth Wily Julitawaty, Wily Wu, Vickye Yenni Yuniar Andi