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Strategi Promosi dan Pelestarian Produk Lokal Kopi Sidikalang melalui Pemberdayaan Masyarakat Berbasis Digital dan Kearifan Lokal Albert Albert; Agus Susanto; Hengky Kosasih; Roseline Roseline; Nasib Nasib
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.7935

Abstract

This Community Service Program aims to increase the capacity of local Sidikalang coffee promotion and preservation through digital technology-based community empowerment and local wisdom values. The activity was carried out in collaboration with farmer groups and coffee MSMEs in Sidikalang District, Dairi Regency, involving 30 participants. The implementation method included digital branding training, social media-based promotional content creation, and a workshop on preserving Sidikalang coffee identity through local cultural narratives. Evaluation was conducted using pretest and posttest instruments to measure participants' understanding of digital promotion strategies and awareness of coffee cultural preservation. The results showed a significant increase in knowledge and skills, with the average participant understanding score increasing from 5.2 to 7.8 out of a total score of 10, an increase of 50%. Participants' interest in utilizing digital platforms for promotion increased from 12 people at the start of the activity to 26 people after the training. In addition, 80% of participants expressed a commitment to maintaining traditional coffee processing practices as part of preservation efforts. The significance test showed a p-value of 0.000 (<0.05), indicating that a digital and local culture-based approach is effective in increasing community capacity in promoting and preserving local Sidikalang coffee products.
Mengubah Kinerja Dosen: Peran Mediasi Kepemimpinan Melayani dalam Meningkatkan Kompetensi Digital dan Kesejahteraan Psikologis Hengky Kosasih; Susanto Susanto; Ahmad Fadli; Erina Alimin; Siti Alhamra Salqaura
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.739

Abstract

Lecturer performance is a critical factor in improving the quality of higher education. This study investigates the impact of digital competence and psychological well-being on lecturer performance, with servant leadership as a mediating variable. A quantitative methodology was employed, collecting data through structured questionnaires distributed to lecturers at several private universities in Medan City. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that digital competence and psychological well-being positively and significantly affect lecturer performance. Additionally, servant leadership mediates the relationship between these independent variables and lecturer performance, highlighting its essential role in enhancing lecturers’ digital readiness and psychological well-being. This study contributes to the theoretical framework by integrating leadership theory with individual attributes (competence and well-being) to examine their influence on lecturer performance in higher education. The findings emphasize the importance of adopting servant leadership to improve lecturer performance by fostering digital competence and promoting psychological well-being.
Kepercayaan Organisasi dan Kesiapan terhadap Perubahan: Dampaknya terhadap Kinerja Karyawan melalui Job Crafting (Studi Empiris di PT Saudara Buana Samudera Medan) Susanto Susanto; Hengky Kosasih; Wily Julitawaty; Syaifullah Syaifullah; Prianda Pebri
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.792

Abstract

This study analyzes the influence of organizational trust and readiness for change on employee performance directly and through job crafting mediation. This study was conducted at PT Saudara Buana Samudera Medan using a quantitative survey-based approach. The data were collected through questionnaires filled out by 78 permanent employees using the proportionate stratified random sampling technique. Path analysis was conducted using the SEM-PLS method. The results showed that organizational trust and readiness for change significantly affected employee performance. In addition, job crafting was a mediator that strengthened the relationship between these variables. This study provides theoretical contributions by integrating organizational trust, readiness for change, and job crafting to explain the mechanism of improving employee performance. Practically, these findings provide recommendations to the management of PT Saudara Buana Samudera Medan to build organizational trust and support job crafting to improve employee performance amidst organizational change. The study’s focus on a single organization necessitates caution when generalizing the results. Future studies can expand the sector’s scope or add moderating variables to enrich the findings. This study fills the literature gap regarding the role of job crafting in the relationship between organizational trust, readiness to change, and employee performance in the context of Indonesian companies.
The Influence of Teamwork Towards Employee Performance in Front Office Department at JW Marriott Medan Vanessa Eveline; Hengky Kosasih; Tina Linda
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i3.2105

Abstract

In hospitality industry, working in a team necessitates a high level of interaction among coworkers. It has been suggested that cooperation contributes to great employee performance because one coworker may have unique competencies, abilities, and expertise that others do not, yet which are necessary for performing a certain task. Therefore, this research is done in order to measure the influence of teamwork towards the employee performance at JW Marriott, Medan. Employee job performance can only be achieved at its best when all the working elements of the organization perform together. Teamwork has been considered as one of the most desired attributes, which an employer wishes to have in modern day organization. The methods or instruments which are used in order to measure this research are quantitative method, deductive approach, descriptive and causal research. In addition, the selection of samples that the writer use in this research is using census sampling by using 30 employees in front office. Besides that, the methods which are used to collect the data are primary and secondary. The results are done through the tests which are research instruments, descriptive statistics, classical assumption test, coefficient of determination (adjusted R2) and hypothesis test. By using these tests, it show that teamwork simultaneously have the influence towards employee performance at JW Marriott, Medan. The writer provides some recommendations which are important for the industry to implement.
The Influence of Human Resource Management Strategies and Job Satisfaction on the Performance of Mobile Coffee SMEs in Medan Hengky Kosasih; Elyzabeth Wijaya; Susanto Susanto; Devia Febrina; Eddy Harnjo
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 02 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of human resource management (HRM) strategies and job satisfaction on the performance of mobile coffee small and medium enterprises (SMEs) in Medan. In this study, HRM is measured based on various factors such as HR planning, training, and the development of skills relevant to the operations of the mobile coffee business. Job satisfaction is evaluated based on aspects of rewards, motivation, and relationships among colleagues within the business. Meanwhile, SME performance is measured by sales levels, customer satisfaction, and operational efficiency. The research method used in this study is a quantitative approach with a survey as the data collection technique. The sample consists of 100 mobile coffee SME owners spread across Medan, and data were collected using a questionnaire specifically designed to measure these variables. The data obtained were then analyzed using multiple linear regression techniques to determine the extent to which HRM and job satisfaction affect business performance. The results show that both HRM strategies and job satisfaction significantly influence the performance of mobile coffee SMEs. Improvements in HRM, such as relevant skills training and high work motivation, were found to enhance business performance. Additionally, high job satisfaction also contributed to performance improvement, with factors such as rewards and supportive relationships among employees playing a significant role. These findings imply that effective HRM and achieving high levels of job satisfaction are crucial in driving the success and progress of mobile coffee SMEs in Medan.