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Analisis Kualitas Tenaga Pendidik di Sekolah SD Swasta Budi Utomo: Analisis Kualitas Tenaga Pendidik di Sekolah SD Swasta Budi Utomo cindy, cindy; Kosasih, Hengky
BISMA Cendekia Vol. 3 No. 1 (2022): BISMA Cendekia - September 2022
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56473/bisma.v3i1.90

Tujuan dari penelitian ini adalah untuk mengetahui kualitas tenaga pendidik dalam mengajar di Sekolah Budi Utomo Medan. Metode penelitian yang penulis gunakan adalah metode penelitian dekriptif kualitatif. Teknik pengumpulan data yang digunakan penulis adalah teknik wawancara terstruktur. Dari hasil wawancara dengan kepala sekolah dan wakil kepala sekolah, diperoleh informasi bahwa kualitas guru yang mengajar di sekolah tersebut masih kurang baik, penguasaan materi guru sudah cukup baik, tapi kurang dalam menguasai kelas dan cuek dalam menghadapi anak didik, serta kurangnya keinginan dari guru itu sendiri dalam meningkatkan kompetensi diri. Hal tersebut membuat kualitas guru semakin menurun.

Mengubah Paradigma Saving Society Menjadi Investment Society Tarigan, Sri Aprianti; Susanto, Susanto; Theng, Bestadrian Prawiro; Lim, Benny; Kosasih, Hengky
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 11 (2024): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i11.669

Tujuan dari kegiatan pengabdian ini adalah untuk memberikan edukasi dan pendampingan kepada masyarakat akan pentingnya menginvestasikan sebagian pendapatan yang mereka miliki dan memberikan pelatihan edukasi tentang salah satu bentuk investasi yaitu pasar modal. Hal ini perlu dilakukan mengingat sangat kurangnya kesadaran masyarakat akan pentingnya berinvestasi untuk meningkatkan nilai kekayaan mereka di masa yang akan datang agar tidak tergerus oleh inflasi. Sehingga jika masyarakat mulai mengenal dan menjalankan investasinya sendiri melalui pasar modal, mereka akan sadar bahwa tabungan saja tidak cukup untuk mengimbangi kenaikan harga barang di masa yang akan datang. Hal ini dapat juga digunakan untuk meningkatkan perekonomian keluarga di masa yang akan datang. Pengenalan dan pemahaman akan berinvestasi di pasar modal ini sangat penting mengingat peran pasar modal semakin lama semakin penting bagi perekonomian. Masyarakat Surabaya, adalah masyarakat metropolis yang memiliki pertumbuhan ekonomi yang lumayan tinggi serta akses kepada pasar modal juga lebih baik dibandingkan dengan kota-kota lain di jawa timur, sehingga memungkinkan bagi masyarakat maupun ibu rumah tangga untuk mendapatkan kemudahan berinteraksi dengan pasar modal. Namun banyak dari masyarakat yang belum memahami potensi pasar modal untuk pengembangan ekonomi keluarga. Tercatat bahwa hanya 1% dari penduduk Indonesia yang merupakan investor di pasar modal, sehingga potensi pasar modal masih sangat besar untuk dikembangkan. Target khusus melalui pendampingan dan pelatihan ini diharapkan masing-masing mitra akan dapat mengetahui pentingnya berinvestasi dibandingkan menabung, mengubah paradigma saving society menjadi investment society, dan menjadi investor individu untuk meningkatkan kekayaan dan ekonomi keluarga mitra beberapa tahun ke depan. Metode yang akan dipakai dalam pencapaian tujuan tersebut adalah tutorial dan pelatihan pengenalan pasar modal serta pelatihan dan pendampingan cara bertransaksi saham, memilih saham, bagaimana menentukan saham yang baik dan buruk, strategi bertransaksi saham, serta menjaga kestabilan psikologis seorang investor individu.

Pengaruh Brand image dan Word of mouth terhadap Keputusan Pembelian Game Online (Studi Pada Mahasiswa Politeknik Cendana) Khotana, Selena; Sulaiman, Fahmi; Kosasih, Hengky
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24589

A positive brand image and favorable word of mouth can lead consumers to be loyal to the online games they play, prompting them to repurchase the products and even promote them to other consumers. This study aims to determine the influence of brand image and word of mouth on the online game purchase decisions of students at Cendana Polytechnic. The analytical method used is multiple linear regression. A sample of 53 consumers was selected using incidental sampling. The results of the study indicate that both brand image and word of mouth have a significant simultaneous effect on consumer loyalty. Partially, brand image has a significant impact on consumer loyalty, and word of mouth also significantly influences consumer loyalty. Both brand image and word of mouth are important factors in fostering consumer loyalty to the offered products; positive brand image and word of mouth will enhance consumer loyalty. Keywords: Brand image, Word of mouth, Purchase decisions. Dengan Brand image yang baik, dan Word of mouth yang diterima dengan positif maka konsumen akan loyal terhadap game online yang dimainkan dan akan membeli kembali produk bahkan sampai mempromosikannya kepada konsumen lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh Brand image dan Word of mouth terhadap keputusan pembelian game online oleh mahasiswa Politeknik Cendana. Metode analisis yang digunakan adalah analisis regresi linier berganda. Sampel yang digunakan sebanyak 53 konsumen dengan metode insidental sampling. Hasil dari penelitian ini menunjukan bahwa secara simultan Brand image dan Word of mouth berpengaruh signifikan terhadap loyalitas konsumen. Secara parsial brand image berpengaruh signifikan terhadap loyalitas kosumen dan wom berpengaruh signifikan terhadap loyalitas konsumen. Brand image dan Word of mouth salah satu faktor penting agar konsumen loyal terhadap produk yang ditawarkan, karena dengan Brand image dan word of mouth yang positif, maka akan terjadi Loyalitas konsumen. Kata Kunci: Citra Merk, Word of Mouth, Keputusan Pembelian

Training in Processing Indonesian Special Foods and Sharing Nutritious Food with the Young Generation of Karo Regency Albert, Albert; Susanto, Agus; Kosasih, Hengky
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.5045

The training focuses on managing Indonesian traditional cuisine and disseminating nutritious food to the younger generation, with the objective of showcasing the rich diversity of Indonesian culinary heritage. This curriculum instructs on traditional food processing methods utilizing local resources, while promoting the significance of a nutritious diet and balanced nutrition. Participants get theoretical knowledge and practical experience in the selection, preparation, and presentation of nutritious meals. Furthermore, students are encouraged to provide nutritious food to anyone in need, particularly children and disadvantaged families, to cultivate empathy and social consciousness. This initiative connects the youth with the culinary legacy of the archipelago, promotes a healthy lifestyle, and incorporates local food components. Consequently, the younger generation is anticipated to serve as catalysts for change, prioritizing personal health and community well-being while enhancing quality of life sustainably.

The Relationship Between Negative Workplace Gossip and Job Satisfaction: A Study on the Mediating Role of Servant Leadership at IT&B Campus Medan Hengky Kosasih
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2023

This study examines the impact of negative workplace gossip on job satisfaction among lecturers, focusing on the role of servant leadership as a mediating factor. The research was conducted at IT&B Campus Medan, with academic lecturers as respondents. Data was collected through both online and offline surveys. Data analysis was performed using Structural Equation Modelling (SEM) to evaluate the relationships among variables. The results indicate that negative workplace gossip negatively impacts job satisfaction, which can be minimized through servant leadership. Servant leadership was found to play a significant mediating role, improving interpersonal relationships and creating a supportive work environment, thereby enhancing job satisfaction. This study contributes to existing literature by providing empirical evidence of the mediating role of servant leadership in reducing the negative effects of gossip in academic settings, thereby enhancing our understanding of leadership dynamics in higher education institutions.

ANALISIS PENGARUH ANTARA DISIPLIN KERJA, KOMPENSASI, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PT SEJATI KARYA PERKASA MEDAN Kosasih, Hengky
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1420

This research is motivated by the level of work discipline, compensation and organizational structure at PT Sejati Karya Perkasa Medan which is still not good. This can be seen from the increase in employee absenteeism and delays as well as employee absenteeism every year so that it has an impact on decreasing employee performance. This study is a descriptive study with a quantitative approach, with a population of 87 employees and taking a sample of 87 people using the census method, then analyzed with multiple regression analysis with the results showing that there is a positive and significant influence between work discipline, compensation and organizational culture on employee performance. Based on the termination test of 65.9%, while the most influential variable is work discipline.

ANALISIS PENGARUH ANTARA DISIPLIN KERJA, KOMPENSASI, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PT SEJATI KARYA PERKASA MEDAN Kosasih, Hengky
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1420

This research is motivated by the level of work discipline, compensation and organizational structure at PT Sejati Karya Perkasa Medan which is still not good. This can be seen from the increase in employee absenteeism and delays as well as employee absenteeism every year so that it has an impact on decreasing employee performance. This study is a descriptive study with a quantitative approach, with a population of 87 employees and taking a sample of 87 people using the census method, then analyzed with multiple regression analysis with the results showing that there is a positive and significant influence between work discipline, compensation and organizational culture on employee performance. Based on the termination test of 65.9%, while the most influential variable is work discipline.

Innovative Marketing Strategies in Culinary MSMEs: A Case Study of Warkop Agam Medan Ade Nurhidayah; Ratih Amelia; Yuniar Andi; Hengky Kosasih; Sabaruddin Chaniago
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.13

This study aims to examine the marketing strategies implemented to increase sales at Warkop Agam Medan. The research employs a qualitative descriptive method and was conducted at Warkop Agam, located at Jalan Karya Wisata No. 73, Pangkalan Mansyur, Medan Johor District, Medan City, North Sumatra. Data were collected from both primary and secondary sources using techniques such as observation, interviews, and documentation. The analysis involved organizing and interpreting data through a qualitative descriptive approach supported by relevant literature and expert opinions. The findings indicate that: (1) Warkop Agam applies a marketing strategy focused on excellent customer service, consistent product quality, and varied pricing; (2) While annual sales have experienced fluctuations, the overall trend remains stable without significant impact on year-over-year growth; (3) A notable strength is the shop’s strategic location along a major road, contributing to its visibility; and (4) The main weakness lies in limited digital marketing efforts, particularly underutilization of social media platforms such as TikTok, YouTube, Instagram, and food vlogs. This research highlights the importance of integrating traditional marketing with digital strategies to enhance competitive advantage in the culinary MSME sector

Training in Processing Indonesian Special Foods and Sharing Nutritious Food with the Young Generation of Karo Regency Albert, Albert; Susanto, Agus; Kosasih, Hengky
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.5045

The training focuses on managing Indonesian traditional cuisine and disseminating nutritious food to the younger generation, with the objective of showcasing the rich diversity of Indonesian culinary heritage. This curriculum instructs on traditional food processing methods utilizing local resources, while promoting the significance of a nutritious diet and balanced nutrition. Participants get theoretical knowledge and practical experience in the selection, preparation, and presentation of nutritious meals. Furthermore, students are encouraged to provide nutritious food to anyone in need, particularly children and disadvantaged families, to cultivate empathy and social consciousness. This initiative connects the youth with the culinary legacy of the archipelago, promotes a healthy lifestyle, and incorporates local food components. Consequently, the younger generation is anticipated to serve as catalysts for change, prioritizing personal health and community well-being while enhancing quality of life sustainably.

The influence of service quality and brand image on customer satisfaction at CCTV Palace Medan Hendry, Hendry; Hengky Kosasih
Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v2i01.97

The study was conducted to test and analyze the influence on service quality and brand image on customer satisfaction at Istana CCTV Medan. The research used a quantitative research approach, while this type of research is a quantitative associative study. The research population were 355 customers and the research samples consisted of 78 customers, drawn by using simple random sampling techniques. The research data were analyzed using multiple linear regression methods and classical assumption testing. Partially, the results on study showed that service quality and brand image had a positive and significant effect on customer satisfaction at Istana CCTV Medan. Simultaneously, service quality and brand image have a positive and significant effect on customer satisfaction at Istana CCTV Medan. The value on adjusted R2 was 0,626, meaning that the variable variation in customer satisfactioncan be explained by the two independent variables up to62.6% and the remaining 37.4% can be explained by other variables

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