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Analisis Strategi Pemasaran Pada Coffee Shop (Studi Kasus Pada Misi Kopi Kota Tebing Tinggi) Husni Sinulingga, Muhammad; Tryana Sembiring, Meilita; Iskandarini, Iskandarini
Journal of Accounting and Finance Management Vol. 5 No. 5 (2024): Journal of Accounting and Finance Management (November - December 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i5.928

Misi Kopi is a coffee shop in Tebing Tinggi that offers both coffee and non-coffee beverages, along with snacks for customers. The business utilizes both traditional and digital marketing strategies to boost sales. This study aims to evaluate Misi Kopi’s marketing strategy through a SWOT analysis (strengths, weaknesses, opportunities, and threats) in comparison to other coffee shops in Tebing Tinggi City. The research follows a descriptive qualitative approach, with a sample of 10 informants. Data collection was conducted through interviews and questionnaires, while SWOT analysis was used for data analysis. The findings show that Misi Kopi has significant internal and external factors that allow it to compete successfully in the local market. The IE matrix places Misi Kopi in the first quadrant, indicating its competitive advantage. The study also highlights the need for Misi Kopi to enhance its product quality and leverage social media marketing to further promote its offerings

Business Process Improvement Design for Academic Administration in Supporting the Achievement of Timely Graduates in the Master of Management Study Program at the University of North Sumatra Wibowo, Azharie; Sembiring, Meilita Tryana; Sinulingga, Emerson Pascawira
International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is based on data on the number of on-time graduates of Prodi MM USU not proportional to the number of active students of Prodi MM USU, still below 50%. The purpose of this research is to identify the current business processes of Prodi MM USU, find out the main causes of the less-than-optimal number of on-time graduates, find recommendations for technical solutions and recommendations for the flow of academic administration business processes, and to see the time efficiency between the current business process and the recommended business process. The business process modelling of MM USU study programme is done with BPMN. Analysis of the factors causing students to graduate not on time was carried out using the discussion and interview method, then analysed with Root Cause Analysis with the 5WH + 1 H method, then formulated technical solutions and recommendations for business process improvement using the Value-Added Assessment (VAA) method. Some technical solutions or recommendations for improvement in business processes are increasing the number of administrative staff personnel proportional to the increase in the number of students, building a supervision system as a monitor and reminder of research limits that have been carried out by students and supervisors. The time analysis conducted obtained time efficiency results of 30.6% in the colloquium seminar process, 10.5% in the results seminar or company seminar process and 12.5% in the thesis examination process.

ANALISIS KUALITAS LAYANAN MENGGUNAKAN SERVQUAL METODE (STUDI KASUS PENGINAPAN GREEN VILLAGE RESIDENCE MEDAN) Mursyid, Abdillah Fattah; skandarini, skandarini; Sembiring, Meilita Tryana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13547

Perkembangan dunia usaha saat ini telah menyebabkan para pelaku usaha menciptakan persaingan yang ketat untuk merebut hati konsumen. Persaingan untuk memberikan layanan terbaik untuk konsumen menempatkan konsumen sebagai pengambil keputusan. Berdasarkan hasil survei pendahuluan diketahui bahwa jumlah konsumen hotel mengalami penurunan setiap bulannya pada tahun 2023. Sebagai salah satu organisasi jasa yang bergerak di bidang perhotelan, maka perlu dilakukan evaluasi terhadap kualitas pelayanan yang diberikan kepada konsumennya. Teknik analisis data dalam penelitian ini dilakukan dengan menggunakan pendekatan metode kualitas pelayanan. Metode ini merupakan teknik pengukuran untuk mengidentifikasi kesenjangan antara kinerja suatu variabel dengan harapan konsumen terhadap variabel tersebut. Analisis kesenjangan sendiri merupakan bagian dari metode IPA (Importance Performance Analysis). Hasil penelitian menunjukkan bahwa kualitas pelayanan metode adalah A pengukuran teknik ke mengenali itu celah di antara itu pertunjukan dari variabel dan harapan konsumen terhadap variabel tersebut. Analisis kesenjangan sendiri merupakan bagian dari metode IPA (Importance Performance Analysis). Rekomendasi program yang tepat untuk meningkatkan kualitas adalah: Dimensi Bukti Fisik, termasuk Pemeliharaan, Peningkatan Fasilitas, dan Peningkatan Standar Penampilan Karyawan; Dimensi Keandalan, termasuk Penerapan Prosedur Operasional Standar (SOP) dan Penggunaan Sistem Reservasi yang Andal; Dimensi Daya Tanggap, termasuk Pelatihan Respons Cepat yang Ditingkatkan dan Layanan Pelanggan 24/7; Dimensi Jaminan, termasuk Pelatihan Keterampilan, Profesionalisme Karyawan, dan Penerapan Protokol Keamanan yang Memadai; dan Dimensi Empati, termasuk Penyediaan Layanan yang Disesuaikan dan Program Pengembangan Keterampilan Komunikasi.

Model for Determining the Optimum Marketing Strategy for Schneider Electric Products Using Game Theory Approach (Case Study: Authorized Distributor Schneider Electric) Ridho Habibi, Anggi; Sembiring, Meilita Tryana; Anizar, Anizar
Jurnal Sistem Teknik Industri Vol. 27 No. 2 (2025): JSTI Volume 27 Number 2 April 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i2.18363

Market competition, sales area, and similar business process between authorized distributors of Schneider Electric Medan namely KAK and PJ have an impact on the problems experienced by consumers, resulting in sales decrease and unachieved targets by distributors. Optimal marketing strategy modeling for each distributor is needed to restore consumer confidence and also increase sales. Game theory is used to analyze the most optimum applications by finding the best mathematical model for each distributor, where each player is expected to find the most optimum indicator in maximizing profits or minimizing losses. The novelty in this study is related to the application of strategy implementation (sub-variables) which will be actions that can be taken in implementing selected strategies (main variables) for each distributor. The results of the study show that the optimum marketing strategy of the main variable for KAK is the payment strategy, and for PJ is the aftersales strategy, with the saddle point value of the game is 17.73. The applications of the optimum marketing strategy for KAK payment strategy are COD, Net OEMD, and CIA, while for PJ aftersales strategy are Warranty, Technician, and Service Center, with the saddle point value of the game is 28.18.

Design of Corrugated Cardboard Product Delivery Allocation Model by Considering Heterogeneous Fleet and Multi Product Zuya, Novika; Sembiring, Meilita Tryana; Nazaruddin
Jurnal Sistem Teknik Industri Vol. 27 No. 2 (2025): JSTI Volume 27 Number 2 April 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i2.19092

Manually planning truck usage by estimating the right fleet selection, as well as considering capacity, delivery zones, and variations in demand, often results in inaccuracies. This inaccuracy has an impact on fleet utilization that is not yet optimal, characterized by low capacity used for each trip and the presence of fleets that are idle at certain times. Apart from that, inappropriate delivery allocation planning and less than optimal fleet utilization also affect delivery timeliness. This research proposes a delivery allocation model to solve the Capacitated Vehicle Routing Problem (CVRP) problem using a Genetic Algorithm (GA) implemented within the Multi-Objective Evolutionary Algorithm (MOEA) Framework. The model is designed to address CVRP by considering heterogeneous vehicle fleets, product variability, and diverse delivery destinations. The chromosome representation in the model describes the sequence of customer visits by the available fleet, while the fitness function is focused on minimizing the total traveled distance in order to maximize the efficiency of vehicle capacity utilization. Based on test results at PT In addition, this model succeeded in reducing the number of fleets used by up to 50%.

Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.

Prima Tourism Education Development Strategy Selemak Village Qaedina Tio Athira; Rulianda Purnomo Wibowo; Meilita Tryana Sembiring
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.462

The decline in the number of visitors to Prima Wisata Edukasi over the years has resulted in the village's income not meeting the expected targets. The main issues in this study are how to formulate an effective business strategy to increase village income through tourism management and how to implement this strategy to increase visitor numbers. This study aims to develop an appropriate business strategy and analyze its implementation at Prima Wisata Edukasi. The research employs a qualitative descriptive approach to gain an in-depth understanding of the dynamics in tourism management. Informants were selected using purposive sampling and included the Head of Mantar Village, the Chairman of BUMDES, community leaders, and tourists. Data were collected through in-depth interviews and direct observations, and then analyzed thematically. The findings reveal that the success of tourism destination management is influenced by interconnected internal and external factors. Strengths such as unique tourism offerings, diverse attractions, adequate facilities, affordable prices, and strategic location serve as key potentials supported by social media promotion. However, weaknesses include limited human resource competencies, insufficient promotion, and suboptimal facility maintenance procedures. Opportunities from family tourism trends and government support should be maximized, while challenges such as limited access, disaster risks, and intense competition require mitigation strategies. Based on these findings, several implementation strategies are recommended, including strengthening educational partnerships, improving human resource competencies, optimizing promotions, and establishing facility maintenance procedures to enhance the competitiveness and sustainability of Prima Wisata Edukasi.

Strategy to Increase the Yield of Fresh Fruit Bunch (FFB) Harvesting Process with Lean Agriculture Method at PTPN IV Palmco Regional II Marjandi Estate Julyanda, Muhammad; Sembiring, Meilita Tryana; Absah, Yeni
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14939

This study aims to identify Non Value Added (NVA) activities in the harvesting process of Fresh Fruit Bunches (FFB) and formulate optimization measures to improve operational efficiency and work productivity. Based on the results of field observation and work time analysis, eight activities were found that did not provide direct added value to the product, but contributed to the waste of time and resources. Optimization is carried out through a process improvement approach, including the elimination of unnecessary activities, improvement of workflows, the use of motorized tools, and the implementation of digitization of crop yield recording. The results of the implementation showed a decrease in the total harvesting process time from 23,560 seconds to 17,760 seconds, or an increase in time efficiency by 28.57%. These findings show that the systematic identification and reduction of NVA activities can improve operational performance and support the achievement of production targets in the palm oil industry.

EVALUATION OF THE QUALITY OF ACADEMIC ADMINISTRATION SERVICESAT THE FACULTY OF VOCATIONAL SCIENCES, UNIVERSITY OF NORTH SUMATRA Akbar Reza Pratama; Meilita Tryana Sembiring; Evawany Yunita Aritonang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3539

Academic administration services are a crucial component in supporting the smooth running of higher education, particularly within the Faculty of Vocational Studies, which emphasizes speed, accuracy, and efficiency. This study aims to evaluate the quality of academic administration services at the Faculty of Vocational Studies, University of North Sumatra, based on student perceptions, identify barriers in the service process, and explore user expectations and input on service quality improvements. The approach used was descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation of 10 purposively selected respondents. The results showed that service quality was considered quite good in terms of reliability and tangibles, but weaknesses remained in the dimensions of responsiveness, empathy, and assurance. Obstacles found included: lack of clarity in procedural information, unresponsiveness from staff, the absence of an online document tracking system, and minimal empathy in service communications. Service users expect improvements in interpersonal communication, procedural consistency, and accelerated service through the digitization of the administrative system. Therefore, improving the quality of academic administration services needs to focus on strengthening staff competencies, developing technology-based service systems, and establishing a humanistic and responsive service culture.

EVALUATION OF THE QUALITY OF ACADEMIC ADMINISTRATION SERVICESAT THE FACULTY OF VOCATIONAL SCIENCES, UNIVERSITY OF NORTH SUMATRA Akbar Reza Pratama; Meilita Tryana Sembiring; Evawany Yunita Aritonang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3595

Academic administration services are a crucial component in supporting the smooth running of higher education, particularly within the Faculty of Vocational Studies, which emphasizes speed, accuracy, and efficiency. This study aims to evaluate the quality of academic administration services at the Faculty of Vocational Studies, University of North Sumatra, based on student perceptions, identify barriers in the service process, and explore user expectations and input on service quality improvements. The approach used was descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation of 10 purposively selected respondents. The results showed that service quality was considered quite good in terms of reliability and tangibles, but weaknesses remained in the dimensions of responsiveness, empathy, and assurance. Obstacles found included: lack of clarity in procedural information, unresponsiveness from staff, the absence of an online document tracking system, and minimal empathy in service communications. Service users expect improvements in interpersonal communication, procedural consistency, and accelerated service through the digitization of the administrative system. Therefore, improving the quality of academic administration services needs to focus on strengthening staff competencies, developing technology-based service systems, and establishing a humanistic and responsive service culture.

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