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All Journal Jurnal Pendidikan Akuntansi Indonesia Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Dinamika Pengabdian (JDP) Jurnal Akuntansi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Dinamika Ekonomi dan Bisnis Jurnal DISPROTEK JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Syntax Idea Quantitative Economics and Management Studies Jurnal Media Ekonomi Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Bingkai Ekonomi (JBE) Jurnal Pengabdian kepada Masyarakat Bina Darma Muhasabatuna: Jurnal Akuntansi Syariah JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies ProBisnis : Jurnal Manajemen prosiding seminar nasional Jurnal Teknologi dan Manajemen Industri Terapan Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Sewagati: Jurnal Pengabdian Masyarakat Indonesia Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Sharia Economic and Management Business Journal (SEMBJ) Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi
Destina Paningrum
Universitas Sahid Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Marketing Mix 9P Strategy in Sustaining a Souvenir Shop Business: Strategi Marketing Mix 9P dalam Mempertahankan Bisnis Toko Souvenir Hardiyanti, Tia; Paningrum, Destina; Sutopo, Arya Budi
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

General Background: Culinary tourism plays a crucial role in promoting local culture and supporting the economy in Indonesia. Specific Background: Solo, a city rich in cultural heritage, offers a wide array of traditional souvenirs, making the souvenir business highly competitive. Knowledge Gap: Previous studies mainly focus on the 4P marketing mix, leaving a gap in understanding the broader and more current 9P approach in sustaining small businesses. Aims: This study aims to analyze the implementation of the 9P marketing mix strategy by Toko Oleh-Oleh Era Jaya in Solo in maintaining its business continuity. Results: The findings indicate that all nine elements—Product, Price, Place, Promotion, People, Process, Physical Evidence, Payment, and Packaging—are applied. However, promotion and physical evidence remain under-optimized. Novelty: Unlike earlier research, this study adopts the expanded 9P marketing mix, offering a more comprehensive and adaptive strategy model for small businesses in the digital era. Implications: The study highlights that integrating traditional values with modern marketing strategies enables local souvenir shops to remain competitive and relevant in an evolving marketplace. This research provides valuable insights for other SMEs in similar cultural and economic settings.Highlight : The research analyzes the use of the 9P marketing mix to sustain a local souvenir shop’s business. Promotion and physical evidence are found to need further optimization. The study fills the gap left by prior research that focused only on the 4P approach Keywords : Marketing Strategy, Marketing Mix, Business Existence, Souvenir Shop, Solo
The Effect of Return on Equity, Debt to Equity Ratio, and Book Value Per Share on Stock Prices (Case Study of Plastic and Packaging Companies Listed on The Bei For The Period 2019-2022) Nur Fatdhiloh, Inayah Asliqhah; Dyah Kusumastuti, Anggit; Paningrum, Destina
Muhasabatuna : Jurnal Akuntansi Syariah Vol. 6 No. 1 (2024): Juny
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/muhasabatuna.v6i1.2884

Abstract

This study aims to test and analyze the effect of Return On Equity (ROE), Debt to Equity Ratio (DER), and Book Value Per Share (BVS) on the share price of plastic and packaging companies listed on the IDX for the 2019-2022 period. The population and samples in this study are plastic and packaging companies listed on the Indonesia Stock Exchange (IDX). Sampling in this study uses purposive sampling technique, the type of research used is explanatory research with a quantitative approach. The data source in this study is secondary data obtained from the company's financial statements. The analysis method used is multiple linear regression analysis. The results of this study indicate that Return On Equity (ROE) and Debt to Equity Ratio (DER) have a positive and significant effect on stock prices, while Book Value Per Share (BVS) has no effect on stock prices.
Efektifitas Pemanfaatan Media Sosial di Masa Pandemi Covid-19 bagi Pemilik Usaha Kuliner di Kota Surakarta Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.218

Abstract

The study aims to determine the impact of the Covid-19 pandemic and the role of social media as a marketing medium for culinary business owners in the Surakarta Residency. This study uses a qualitative method with a descriptive approach. The sampling method used is the purposive sampling method, with the sample criteria being UMKMs located in the Surakarta Residency that have been marketing through social media.The results show that 62% of respondents still maintain their culinary business. As many as 68% of respondents have a decreased income during the pandemic, and 89% of respondents of culinary businesses have been supported in product marketing by utilizing social media so that they increase in resale.
Mekanisme Nilai Ekonomi Dalam Hubungan Brand Trust Dan Willingness To Pay Premium Pada Konsumen Digital: Suatu Literatur Review Terintegrasi : - Destina Paningrum; Purwanto Purwanto
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Meskipun willingness to pay premium (WTP premium) merupakan indikator penting nilai ekonomi merek, dan brand trust diakui sebagai prediktor utamanya, pemahaman mengenai mekanisme nilai ekonomi spesifik yang menjembatani hubungan keduanya, terutama dalam konteks konsumen digital, masih terbatas. Oleh karena itu, penelitian literature review terintegrasi ini bertujuan untuk menganalisis dan mensintesis mekanisme nilai ekonomi yang menjadi jembatan kausal antara brand trust dan WTP premium pada konsumen digital. Kajian ini mengumpulkan dan mensintesis 40 artikel ilmiah internasional dan nasional yang berfokus pada konteks digital dan relevan dengan topik brand trust, mekanisme nilai ekonomi konsumen, dan perilaku pembelian premium. Hasil sintesis menunjukkan bahwa brand trust memengaruhi WTP premium melalui tiga mekanisme nilai ekonomi utama: risk reduction mechanism, value creation mechanism, dan emotional–symbolic mechanism. Selain itu, konteks digital ditemukan memperkuat hubungan ini melalui faktor transparansi informasi, online review, influencer credibility, serta kecepatan persebaran reputasi. Penelitian ini memberikan kontribusi akademik berupa model sintesis hubungan brand trust–WTP premium berbasis mekanisme nilai ekonomi, serta rekomendasi praktis bagi pemasar digital dalam membangun strategi premium pricing.
Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan Dan Komunikasi Pemasaran Terhadap Loyalitas Pelanggan Aluna Margaretha; Annisa Indah Mutiasari; Destina Paningrum
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16375

Abstract

Penelitian ini bermaksud untuk mengetahui seberapa besar pengaruh kepuasan pelanggan, komunikasi pemasaran, dan kualitas layanan pada PERUMDA Tirto Negoro terhadap loyalitas konsumennya. Jenis penelitian yang diterapkan menggunakan teknik deskriptif pendekatan kuantitatif. Pengambilan sampel menggunakan metode convenience sampling dimana terdapat 400 pelanggan PERUMDA Tirto Negoro dijadikan sample penelitian yang diambil dari 4 cabang pelayanan. Pengumpulan data ini melalui penyebaran angket dan survei. Temuan penelitian baik secara individu maupun bersama-sama memperlihatkan hasil bahwa variabel kualitas pelayanan, kepuasan pelanggan dan komunikasi menghasilkan kesimpulan berpengaruh terhadap loyalitas pelanggan. Hasil analisis pada nilai Adjusted R Square menunjukkan angka 84,7%. Dari ketiga variabel tersebut, variabel komunikasi merupakan faktor yang paling menonjol dibandingkan variabel yang lain.
Optimizing the Role of Information Technology in Improving the Work Discipline of Language Center Employees Trisninawati; Zaid Amin; Sulaiman Helmi; Destina Paningrum
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4601

Abstract

Employee discipline is a very important factor in achieving the desired organizational goals and needs to be evaluated and improved. This study aims to explain the optimization of the role of Information and Communication Technology (ICT) to improve employee work discipline at the Language Center of South Sumatra Province. The survey method was used in this study by taking a random sample of 10 respondents from the population of employees of the Language Center of South Sumatra Province who were selected by purposive sampling technique. The collected data were analyzed using descriptive statistical techniques and simple linear regression. The results of the study show that overall, the work discipline of employees at the South Sumatra Province Language Center is at a good level. However, several factors such as information technology capabilities, especially in optimizing the use of fingerprint attendance machines, work motivation, supervision, and work environment affect employee work discipline. This study recommends increasing work motivation and more effective supervision to improve employee work discipline by optimizing the use of information and communication technology that already exists at the Language Center of South Sumatra Province. Optimizing the use of information technology, especially in the use of fingerprint attendance machines, can significantly increase employee productivity and performance as well as improve the performance of the South Sumatra Province Language Center in providing better services to the community.
Pengaruh Financial Knowledge, Financial Technology, dan Financial Attitude terhadap Consumptive Behavior pada Generasi Z di Kecamatan Laweyan Kota Surakarta Sendyka Duwi Firnando Putra; Annisa Indah Mutiasari; Destina Paningrum
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 3 (2026): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i3.2285

Abstract

This study aims to examine the influence of financial knowledge, financial technology, and financial attitude on consumptive behavior among Generation Z in Laweyan District, Surakarta City. The rapid development of digital technology and the increasing accessibility of financial services have significantly influenced consumer behavior, particularly among Generation Z, which is highly engaged with technology in daily life. Therefore, it is important to understand the factors that affect consumptive behavior within this generation. This study employed a quantitative research approach using primary data collected directly from respondents through questionnaires. The sampling technique used was convenience sampling, with the criteria that respondents were members of Generation Z aged between 15 and 29 years and residing in Laweyan District, Surakarta City. A total of 394 respondents participated in the study. The data were analyzed using multiple linear regression to determine the effect of each independent variable on the dependent variable. The results indicate that financial knowledge, financial technology, and financial attitude each have a positive and significant effect on consumptive behavior. Furthermore, these three variables simultaneously have a significant influence on consumptive behavior among Generation Z in Laweyan District, Surakarta City.
THE LIPSTICK EFFECT AS A MICROECONOMIC RESPONSE: A STUDY OF GEN Z CONSUMER BEHAVIOR IN THE DIGITAL CRISIS ERA Destina Paningrum; Annisa Indah Mutiasari; Anggit Dyah Kusumastuti; Diah Anggie Navita
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3062

Abstract

The lipstick effect phenomenon currently represents consumers' psychological response, which tends to maintain consumption of small-scale luxury goods like cosmetics even in challenging economic conditions. This behavior is seen as a form of emotional compensation and an individual's coping strategy amidst financial pressure. In the context of microeconomics, this kind of consumption behavior reflects consumers' adaptive dynamics in response to economic uncertainty, particularly in the digital age, which also influences consumption patterns. This study aims to analyze the social and psychological determinants that influence Generation Z's consumption behavior in purchasing small cosmetic products as a form of the lipstick effect during the digital crisis. The research approach used is quantitative with a survey method via online questionnaires. The research respondents are Gen Z individuals who are active on social media and regularly purchase cosmetic products. The independent variables in this study include perceptions of the economic crisis, psychological motivation for consumption, and digital lifestyle, while the dependent variable is small luxury consumption behavior. The data obtained were analyzed using multiple linear regression techniques to test the significant influence of each independent variable on the dependent variable. The expected outcome of this research is a deeper understanding of the factors that trigger the lipstick effect in young people, as well as its strategic implications for cosmetic industry players and policymakers in the field of consumer microeconomics. This research is expected to contribute academically to the development of consumer behavior theory during a crisis, while also serving as a basis for formulating marketing strategies relevant to the emotional and social characteristics of Generation Z
Pendampingan Rebranding dan Digitalisasi Pemasaran pada Usaha Cuci Mobil RisQiva Carwash Capstone Project: Pengabdian Dany Iswanti; Alvanisa Putri Armila; Samhana Sarafina Masturoh; Benedicta Bella Puspita Sari; Destina Paningrum
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6820

Abstract

Meningkatnya persaingan usaha jasa cuci kendaraan membuat pelaku UMKM perlu memiliki identitas usaha yang menarik serta strategi pemasaran digital yang lebih efektif. RisQiva Carwash masih mengalami beberapa kendala, seperti tampilan visual usaha yang belum konsisten dan penggunaan media sosial yang belum dimanfaatkan secara optimal. Kegiatan pengabdian ini dilakukan untuk membantu meningkatkan branding usaha dan memperkuat pemasaran digital melalui program pendampingan Capstone Project. Pelaksanaan kegiatan dilakukan melalui tahapan observasi, analisis permasalahan, pelaksanaan program, hingga evaluasi hasil kegiatan. Program pendampingan yang diberikan berupa pembuatan identitas visual baru, pengembangan media promosi, serta pengelolaan konten media sosial. Hasil kegiatan menunjukkan bahwa pendampingan yang dilakukan mampu meningkatkan tampilan usaha menjadi lebih menarik, memperluas media promosi digital, dan menambah daya tarik usaha bagi pelanggan.
Pengaruh Kualitas Informasi, Kualitas Pelayanan, Dan Personal Approach Terhadap Kepuasan Pelanggan Pada PDAM Surakarta Fajar Muhammad Yusup; Rusnandari Retno Cahyani; Destina Paningrum
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16136

Abstract

Penelitian ini dilatarbelakangi oleh krusialnya peran PDAM Surakarta sebagai BUMD dalam menjamin ketersediaan air bersih guna meningkatkan kesejahteraan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas informasi, kualitas pelayanan, dan personal approach terhadap kepuasan pelanggan PDAM Surakarta. Menggunakan metode deskriptif kuantitatif, data dikumpulkan melalui kuesioner dari 400 responden yang dipilih menggunakan teknik convenience sampling. Analisis data dilakukan dengan regresi linear berganda menggunakan perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial, kualitas pelayanan dan personal approach berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan personal approach sebagai faktor yang paling dominan. Sebaliknya, kualitas informasi tidak berpengaruh signifikan secara parsial karena pelanggan lebih memprioritaskan pengalaman layanan langsung. Namun secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai kontribusi sebesar 36,8%. Kesimpulannya, kepuasan pelanggan PDAM Surakarta dapat dioptimalkan melalui integrasi layanan yang andal dan pendekatan personal yang humanis. Kata Kunci: Kualitas Informasi, Kualitas Pelayanan, Personal Approach, Kepuasan Pelanggan.
Co-Authors Agus Nopianto Agus Nopianto, Agus Ali Imron Aluna Margaretha Alvanisa Putri Armila Andry Mochamad Ramdan Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggita Liviana Permata Sari Anggun Ayu Salianti Putri Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Mutiasari Asri Laksmi Riani Benedicta Bella Puspita Sari Cahaya, Annisa Muktining Dahlan Susilo Dany Iswanti Dewi Pujiani Diah Anggie Navita Dinda Kurniawan Dyah Kusumastuti, Anggit Edi Kurniadi Edi Kurniadi Endar Sulistyowati Erwin Kartinawati Evelyne Henny Lukitasari Fajar Muhammad Yusup Farah Adiba Hardiyanti, Tia Hidayati, Awis Putri Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Intan Abriani Ayuningrum Juni Trisnowati Kohar Sulistyadi Kun Ismawati Kusumastuti, Anggit Dyah Locita Dara Rasendriya Mahatmana Krisna Herduna Putra Mohammad Yunies Edward Mutiasari, Annisa Indah Nugroho B Sukamdani Nur Fatdhiloh, Inayah Asliqhah Okta Karneli, Okta Prima Prihatini Purwanto Purwanto Rusnandari Retno Cahyani Samhana Sarafina Masturoh Sarsiti . Sendyka Duwi Firnando Putra Sri Huning Anwariningsih Sulaiman Helmi Sutopo, Arya Budi Talitha Sahda Hanifah Tito Irwanto Tri Febrina Melinda Trisninawati Yunita Primasanti Zaid Amin