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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya KOMUNITAS Jurnal ASPIKOM Semiotika Wiralodra English Journal (WEJ) Cakrawala Jurnal Penelitian Sosial Translitera : Jurnal Kajian Komunikasi dan Studi Media Loa : Jurnal Ketatabahasaan dan Kesusastraan Prologue: Journal on Language and Literature Journal of English Language Teaching and Learning (JETLE) Kelasa : Kelebat masalah bahasa dan sastra Jurnal CULTURE (Culture, Language, and Literature Review) Nusantara Hasana Journal GANESHA: Jurnal Pengabdian Masyarakat New Language Dimensions Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Jurnal Algoritma Bidik : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Journal of Education for All Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Asosiatif Jurnal Komunitas (Komunikasi Tiada Batas) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Wissen: Jurnal Ilmu Sosial dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Jurnal Riset Sosial Humaniora dan Pendidikan
Rahmat Wisudawanto
Prodi Ilmu Komunikasi Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.  
Teknik Komunikasi Persuasif Company Profile Pada YouTube Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3669

Abstract

Teknik komunikasi persuasif sangat signifikan diterapkan dalam sebuah company profile. Penerapan teknik komunikasi persuasif yang tepat dapat meyampaikan pesan dari company profile dan mempengaruhi pemirsanya. Tujuan penelitian ini untuk mengeksprolasi teknik-teknik persuasif pada company profile yang digunakan di dalam YouTube. Penelitian ini termasuk dalam penelitian kualitatif. Sumber data penelitian ini berupa unggahan video company profile pada akun YouTube resmi dari sembilan universitas di Surakarta. Adapun data penelitian ini berupa dialog, gerak tubuh, nada suara, respons penonton, dan keterangan isi atau tema video yang terdapat company profile. Hasil penelitian menunjukkan bahwa teknik taatan dan ganjaran merupakan teknik yang banyak diterapkan pada company profile universitas di Surakarta. Adapun teknik integrasi dan red herring merupakan teknik yang paling sedikit diterapkan. Penerapan teknik persuasif harus mempertimbangkan target konsumen.
PEMANFAATAN MEDIA SOSIAL YOUTUBE HUMAS DPRD KOTA SURAKARTA DALAM MEMBANGUN CITRA KOMISI IV DI MASYARAKATANALISIS PEMBERITAAN KEGIATAN SIDAK KOMISI IV DPRD KOTA SURAKARTA PADA UNGGAHAN YOUTUBE OLEH HUMAS DALAM MEMBANGUN CITRA POSITIF Nurliya Ikasari, Oktifiana; Rahmad Wisudawanto; Hasbullah Aziz
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.580

Abstract

The upload of inspection activity videos by Commission IV on the @DPRDKotaSurakarta YouTube account has not fully provided transparent information to the public. This can be seen from the video uploads that do not yet fulfill the completeness elements of 5W+1H. Therefore, this research aims to analyze the news coverage of Commission IV's inspection activities posted on YouTube by the public relations office in building a positive image. This research is qualitative and uses primary data sources from YouTube uploads and questionnaires as secondary data sources. The primary data source in this study consists of uploaded videos. This research uses John Fiske's (1990) content analysis model, which reveals that 40 out of 65 uploaded videos of Commission IV's inspection activities have met the 5W+1H news elements. Thus, Commission IV has provided transparent information to the public. To understand the positive image of Commission IV, Sutisna's (2001) image theory was used, leading to the finding that the news videos can build a positive image for Commission IV. This is supported by questionnaire results showing that more than 60% of respondents agree that the video uploads of Commission IV's inspection activities help the public understand the expectations of the Public Relations Office of DPRD Kota Surakarta, comprehend the expectations of Commission IV DPRD Kota Surakarta, facilitate effective communication, influence public perception, reflect positive public expectations and perceptions towards Commission IV, and have a significant and positive impact on Commission IV DPRD Kota Surakarta.
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM Maurizka, Ella; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1357

Abstract

Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis technique was by means of data reduction, data presentation, and drawing conclusions. The results of the study showed that UMS PR had carried out its role well as a liaison between community groups and institutions. The role as a corporate image is the most dominant role. This can be observed from PR uploads on the Instagram page @umsofficialid which highlights the collaboration between UMS and other parties. Meanwhile, the role as back up management is a less dominant role. A positive image can be produced and in accordance with community expectations
Strategi Humas SMA Batik 1 Surakarta dalam Mempromosikan Program Unggulan (International Class) Nabila Rizky Grhadhika; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1623

Abstract

This study aims to analyze the public relations strategy of SMA Batik 1 Surakarta in promoting the flagship International Class program. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, observations, questionnaires, and documentation. Data analysis was conducted using Kotler's communication strategy theory (Push Strategy, Pull Strategy, and Pass Strategy) and SWOT analysis. The results showed that the communication strategy implemented by the Public Relations of SMA Batik 1 Surakarta has succeeded in increasing the brand awareness of the International Class program among the community. This success is supported by the use of social media, cooperation with foreign institutions, and innovative programs to attract students. This study found some shortcomings in the applied communication strategy. In Pull Strategy, the utilization of social media such as TikTok is still less than optimal, so the promotional reach is limited. In Push Strategy, the excellent facilities provided have not been fully utilized evenly by students. Meanwhile, in the Pass Strategy, cooperation with outside institutions has been carried out, but its sustainability and real impact still need to be further evaluated.
Kajian Model Komunikasi Humas Pemerintah Daerah: (Studi Kasus Model Komunikasi Daerah Humas Pemerintah Daerah Kabupaten Sragen pada Acara HUT Sragen Ke-278) Anissa Yuni Muktiarsih; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1624

Abstract

This research analyzes the communication model of Sragen Regency Government Public Relations in celebrating the 278th Sragen Anniversary based on Grunig and Hunt's theory. The research objective was to identify the application of four communication models: Press Agentry, Public Information, Two-Way Asymmetrical, and Two-Way Symmetrical. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results showed that the three models-Press Agentry, Public Information, and Two-Way Symmetrical-have been effectively implemented in disseminating information and building relationships with the community. However, the Two-Way Asymmetrical model is still not optimal in building research-based and persuasive communication. The implications of this research emphasize the need to improve the government's communication strategy to better understand the audience and adjust a more effective communication strategy.
Peran Humas dalam Pelaksanaan Branding Terminal Tipe A Tirtonadi Syerli Alifa Rahmadani; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1658

Abstract

Public Relations (PR) has a strategic role in building a positive image of an institution. This study aims to analyze the role of public relations of Tirtonadi Type A Terminal in the implementation of branding. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results showed that the public relations of Tirtonadi Type A Terminal carried out four main roles, namely as a communicator, relationship builder, back-up management, and good image maker. However, there are still challenges in the consistency of communication strategies and the image of the terminal in the community. SWOT analysis shows the need for improvement in social media management and public services to improve the terminal's image.
PEMANFAATAN TEKNOLOGI AUTOMATIC SPEECH RECOGNITION DALAM MENCIPTAKAN PEMBELAJARAN INKLUSIF: IMPLEMENTASI, EFEKTIFITAS DAN TANTANGAN Hasbullah Azis; Esfandani Peni Indreswari; Rahmat Wisudawanto
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4171

Abstract

Inclusive education is an educational system that provides learning opportunities for all individuals, regardless of physical or mental abilities. Research has shown that deaf students face several challenges in the educational process, including insufficient support in accessing education, a lack of diverse learning methods, difficulties in social adaptation, and instructional procedures not tailored to their needs. This Community Service Activity (PKM) aims to identify the learning challenges faced by deaf students at Sahid University Surakarta and to evaluate the effectiveness of using the speech-to-text feature in Zoom Meetings as an alternative tool in the teaching and learning process. By conducting interviews and learning simulations using Automatic Speech Recognition (ASR) technology with three deaf students of varying levels, this PKM activity found that ASR technology greatly assists deaf students in understanding lectures. However, the technology has limitations, such as its inability to translate intonation into appropriate punctuation, leading to dense, difficult-to-read text. As a result, a key challenge moving forward is for educators to learn how to adjust their intonation when delivering lectures to deaf students using ASR technology.
ASPEK OPTIMISME SEBAGAI REALISASI NILAI NASIONALISME: Analisis Semiotika Lirik Lagu Garuda di Dadaku Purnama, Sasmitaningtyas Citra; Wisudawanto, Rahmat; Anggitya, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowdays, the improvement of nasionalism is needed. One of them is the pround feeling throught our national football. In motivation national football team player. It is needed to sing a song which has nasional theme. One of them is Garuda di Dadaku. This research is aimed to identify and to classify optimism aspects in Garuda di Dadaku and also to describe denotative and conotative meaning and also mitos based on those aspects. This rescach belongs to descriptive qualitative, the source of data is the lyrics of Garuda di Dadaku, where as data in this research in all of phrase which consist of optimism aspects. This research used semiotics analysis theory of Roland Barthes. The analysis was done throught three steps, namely denotation level, conotation level and mitos. The results of analysis shows that there are three optimism aspect in Garuda di Dadaku lyrics. There are permanensi, pervasivitas and personalisasi. Base on eleven data, the distribution to ward the aspect are 6 data consider as permanensi aspects, data classified as pervasivitas aspect and data categories as personalisasi aspect. Where as in mitos level data categories a two. Namely proud and pride.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
Co-Authors ., MUSTA'AN Alfian Arif Wibowo Anak Agung Ayu Dian Andriyani Anissa Yuni Muktiarsih Awal, Awal Uddin Sodri Bonfilio Dedo Chatia Hastasari Danu Anggoro Denata, Aurora Destika Wahyu Pratiwi Devandra Dicky Kurniawan Dyah Retno Pratiwi, Dyah Retno Eka Susylowati Eka Susylowati Eka Susylowati Eka Susylowati Eko Wahyu Saputro Erwin Kartinawati Esfandani Indreswari Evelyne Henny Lukitasari Fathin Wahyu Lestari, Azizun Fauzi Nanda Saputra Firdhaus Hari Saputro Al Haris Hasbullah Azis Hasbullah Aziz Ilham Yoga Pratama Indreswari, Esfandani Peni Laksman, Myrna Malik Fajar Sidik Maurizka, Ella Mega Rahmatika Putri Meutia Rahmadhania Fatika Musta'an, Musta'an Mutia Salsabila Nabila Rizky Grhadhika Nilam Chandara Dewi, Nilam Chandara Ningsih Rahayu Putri, Sofia Nugroho, Harits Suryo Nur ‘Aini Purwaningsih Nurbani Aisyah, Siti Nurliya Ikasari, Oktifiana Nur’aini Purwaningsih Oktaviastuti, Tassya Pratiwi Olivia Murlitta Paramastu Titis Anggitia, Paramastu Titis Paramastu titis Anggitya, Paramastu titis PUTRI HANDAYANI Putri, Sofia Ningsih Rahayu Rizqi Akmaliah Saputro, Eko Wahyu Sasmitaningtyas Citra Purnama, Sasmitaningtyas Citra Sayekti, Amalia Septi, Ardya Sigit Andrianto Soelaiman, Mutiara Adinia Sofia Ningsih Rahayu Putri Syafa Aziz Syaputra Syerli Alifa Rahmadani Traberaldi Rafa Otniel Ulfah Farida Viona Sebastian Nolani Yudha, Yudha Prasetyo Yulianti, Wiwik Zaini, Khazaila