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Aspek Aspek Pemaknaan Kriminologi pada Film Film Mencuri Raden Saleh Soelaiman, Mutiara Adinia; Rahmat Wisudawanto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3975

Abstract

Films have a huge impact in changing the perception of the audience. The film "Stealing Raden Saleh" presents a storyline that contains criminology scenes. Sometimes, perpetrators of crimes are not aware of their actions, because there are many factors that support them. This research aims to reveal the meaning of criminology in films using Roland Barthes' Semiotic Analysis. The film features various crime scenes, including theft, forgery of paintings, threats of violence, and fights. A qualitative approach was used in this research, with the aim of determining, understanding, explaining and gaining an in-depth understanding of the signs manifested in images and dialogue to describe the forms of crime represented in this film. The analytical method applied is qualitative based on Roland Barthes' semiotic model. By using the theory of denotation, connotation and myth, this research found that the most dominant criminological category from the data was the role of peers.
Pengembangan Diri Melalui Sosialisasi Public Speaking Pada Karang Taruna Dukuh Brajan Malik Fajar Sidik; Nur ‘Aini Purwaningsih; Viona Sebastian Nolani; Rahmat Wisudawanto; Sigit Andrianto; Esfandani Peni Indreswari
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i4.232

Abstract

Karang Taruna is a youth organization in society which is used as a place for the growth and development of the young generation, which is based on awareness and social responsibility in society in the local area. In interacting between humans, good communication is certainly needed so that the message we want to convey to the person we are talking to can be received and easily understood. The method of this service is lecture and discussion. The informants or subjects in this service are members of the youth organization who are residents of Dukuh Brajan, Sindon Village. The result of this service is that public speaking outreach can provide benefits for the young people of Dukuh Brajan in forming and developing themselves. The conclusion from the service carried out by the author is that public speaking outreach can be an effort to develop the potential of the young people of Dukuh Brajan
Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.  
Teknik Komunikasi Persuasif Company Profile Pada YouTube Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3669

Abstract

Teknik komunikasi persuasif sangat signifikan diterapkan dalam sebuah company profile. Penerapan teknik komunikasi persuasif yang tepat dapat meyampaikan pesan dari company profile dan mempengaruhi pemirsanya. Tujuan penelitian ini untuk mengeksprolasi teknik-teknik persuasif pada company profile yang digunakan di dalam YouTube. Penelitian ini termasuk dalam penelitian kualitatif. Sumber data penelitian ini berupa unggahan video company profile pada akun YouTube resmi dari sembilan universitas di Surakarta. Adapun data penelitian ini berupa dialog, gerak tubuh, nada suara, respons penonton, dan keterangan isi atau tema video yang terdapat company profile. Hasil penelitian menunjukkan bahwa teknik taatan dan ganjaran merupakan teknik yang banyak diterapkan pada company profile universitas di Surakarta. Adapun teknik integrasi dan red herring merupakan teknik yang paling sedikit diterapkan. Penerapan teknik persuasif harus mempertimbangkan target konsumen.
PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT Putri Handayani; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2908

Abstract

Social media in the last decade has become a channel that greatly influences all sectors of public life. It allows companies to see what topics are being discussed, what customers want in certain products on social media. The rapid dissemination of product information makes it easy for a brand to be known by Instagram social media users. On Instagram, there are many ways to promote products such as the Instagram Buzzer. The message delivered by buzzers on Instagram is done by combining captions with photos that are interesting and appropriate to the product being promoted. The buzzer's language style is also adapted to each character and is not given specific guidelines or formats. The research entitled "The Role of Instagram Social Media Buzzers in Building the Allesgut Milk Product Brand" used qualitative research methods. This type of research used descriptive research. Descriptive research was used to collect information about the research subject and tried to describe all the circumstances during the research. The results of this research explain that buzzers must meet the category of social media users who already understand the context, the effectiveness of communication, and how to build collaboration and develop connections, in line with the 4C theory. From the perspective of PT. Selaras Husada, buzzers are the right actors on social media who will be able to increase consumer awareness about Allesgut milk products and sales concepts. Buzzers can build awareness of Allesgut milk products among followers.
PEMANFAATAN MEDIA SOSIAL YOUTUBE HUMAS DPRD KOTA SURAKARTA DALAM MEMBANGUN CITRA KOMISI IV DI MASYARAKATANALISIS PEMBERITAAN KEGIATAN SIDAK KOMISI IV DPRD KOTA SURAKARTA PADA UNGGAHAN YOUTUBE OLEH HUMAS DALAM MEMBANGUN CITRA POSITIF Nurliya Ikasari, Oktifiana; Rahmad Wisudawanto; Hasbullah Aziz
Jurnal Ilmu Komunikasi Balayudha Vol. 5 No. 1 (2025): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v5i1.580

Abstract

The upload of inspection activity videos by Commission IV on the @DPRDKotaSurakarta YouTube account has not fully provided transparent information to the public. This can be seen from the video uploads that do not yet fulfill the completeness elements of 5W+1H. Therefore, this research aims to analyze the news coverage of Commission IV's inspection activities posted on YouTube by the public relations office in building a positive image. This research is qualitative and uses primary data sources from YouTube uploads and questionnaires as secondary data sources. The primary data source in this study consists of uploaded videos. This research uses John Fiske's (1990) content analysis model, which reveals that 40 out of 65 uploaded videos of Commission IV's inspection activities have met the 5W+1H news elements. Thus, Commission IV has provided transparent information to the public. To understand the positive image of Commission IV, Sutisna's (2001) image theory was used, leading to the finding that the news videos can build a positive image for Commission IV. This is supported by questionnaire results showing that more than 60% of respondents agree that the video uploads of Commission IV's inspection activities help the public understand the expectations of the Public Relations Office of DPRD Kota Surakarta, comprehend the expectations of Commission IV DPRD Kota Surakarta, facilitate effective communication, influence public perception, reflect positive public expectations and perceptions towards Commission IV, and have a significant and positive impact on Commission IV DPRD Kota Surakarta.
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM Maurizka, Ella; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1357

Abstract

Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis technique was by means of data reduction, data presentation, and drawing conclusions. The results of the study showed that UMS PR had carried out its role well as a liaison between community groups and institutions. The role as a corporate image is the most dominant role. This can be observed from PR uploads on the Instagram page @umsofficialid which highlights the collaboration between UMS and other parties. Meanwhile, the role as back up management is a less dominant role. A positive image can be produced and in accordance with community expectations
STYLE IN TRANSLATION AS A PARAMETER IN TQA: A PRAGMATIC PERSPECTIVE Wisudawanto, Rahmat
Wiralodra English Journal (WEJ) Vol. 8 No. 1 (2024): Wiralodra English Journal (WEJ)
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v8i1.261

Abstract

Style in translation can be a parameter in translation quality assessment (TQA). The style in translation refers to the translation having the same perspective as the source text. In assessing style in translation, translation does not only focus on the meaning but also the relevance of utterance. The article discusses the translation style based on pragmatic studies. The study used the utterances in the tourism text Solo Calendar of Event 2018 as data since the text has a communication function. The function of the text should be represented in the translation to achieve the same perspective of translation. The style in translation also considers the translator's effort to achieve the equivalence in meaning and relevance of utterance. The style in translation of a pragmatic perspective requires a relevance of communication. The study indicates that the there are two relevance degree, namely translation with strong and weak relevance. Translation with strong relevance indicates that translation can preserve the style of source text.  The maintaining of style of source text contribute to the high quality of translation.  
Strategi Humas SMA Batik 1 Surakarta dalam Mempromosikan Program Unggulan (International Class) Nabila Rizky Grhadhika; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1623

Abstract

This study aims to analyze the public relations strategy of SMA Batik 1 Surakarta in promoting the flagship International Class program. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, observations, questionnaires, and documentation. Data analysis was conducted using Kotler's communication strategy theory (Push Strategy, Pull Strategy, and Pass Strategy) and SWOT analysis. The results showed that the communication strategy implemented by the Public Relations of SMA Batik 1 Surakarta has succeeded in increasing the brand awareness of the International Class program among the community. This success is supported by the use of social media, cooperation with foreign institutions, and innovative programs to attract students. This study found some shortcomings in the applied communication strategy. In Pull Strategy, the utilization of social media such as TikTok is still less than optimal, so the promotional reach is limited. In Push Strategy, the excellent facilities provided have not been fully utilized evenly by students. Meanwhile, in the Pass Strategy, cooperation with outside institutions has been carried out, but its sustainability and real impact still need to be further evaluated.
Kajian Model Komunikasi Humas Pemerintah Daerah: (Studi Kasus Model Komunikasi Daerah Humas Pemerintah Daerah Kabupaten Sragen pada Acara HUT Sragen Ke-278) Anissa Yuni Muktiarsih; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1624

Abstract

This research analyzes the communication model of Sragen Regency Government Public Relations in celebrating the 278th Sragen Anniversary based on Grunig and Hunt's theory. The research objective was to identify the application of four communication models: Press Agentry, Public Information, Two-Way Asymmetrical, and Two-Way Symmetrical. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results showed that the three models-Press Agentry, Public Information, and Two-Way Symmetrical-have been effectively implemented in disseminating information and building relationships with the community. However, the Two-Way Asymmetrical model is still not optimal in building research-based and persuasive communication. The implications of this research emphasize the need to improve the government's communication strategy to better understand the audience and adjust a more effective communication strategy.