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KESANTUNAN BERBAHASA SANTRI WANITA DALAM KOMUNIKASI DI PESANTREN Eka Susylowati; Rahmat Wisudawanto
LOA: Jurnal Ketatabahasaan dan Kesusastraan Vol 16, No 2 (2021): LOA
Publisher : Kantor Bahasa Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/loa.v16i2.3494

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mendeskripsikan bentuk-bentuk  maksim kesantunan berbahasa santri wanita di lingkungan Pesantren Modern Islam Assalaam dan Pesantren Islam Al-Mukmin Ngruki di Kabupaten Sukoharjo. Data dalam penelitian ini adalah tuturan santri wanita yang mengandung kesantunan dalam situasi formal dan informal di lingkungan Pesantren Modern Islam Assalaam dan Pesantren Islam Al-Mukmin Ngruki di Kabupaten Sukoharjo. Hasil penelitian ini menunjukkan bahwa terdapat beberapa maksim kesantunan yang digunakan oleh santri wanita dalam berinteriksi adalah (1)  maksim kebijaksanaan (taxt maxim), (2) maksim kemurahan (generosity maxim), (3) maksim penerimaan (approbation maxim), (4) maksim kerendahatian (modesty maxim), (5) maksim kesepakatan (agreement maxim), (6) maksim kesimpatian (sympathy maxim), (7) maksim permintaan maaf (obligation of S to O maxim), (8) maksim pemberian maaf (obligation of O to S maxim) , (9) maksim perasaan (feeling recitence maxim), (10)  maksim berpendapat dan bersikap diam (opinion Reticente maxim).Kata kunci:  kesantunan berbahasa, santri wanita, pesantren AbstractThis study aims to describe the maxims used by female students in the Islamic Modern Boarding School of Assalaam and Islamic Boarding School Al-Mukmin Ngruki in Sukoharjo Regency. The data are the utterances that contain politeness of female students in formal and informal situations. The result indicates that female student use several maxims in interacting, namely (1) taxt maxim, (2) generosity maxim, (3) approbation maxim, (4) modesty maxim, 5) agreement maxim, (6) sympathy maxim, (7) obligation of S to O maxim, (8) obligation of O to S maxim , (9) feeling recitence maxim, (10)  opinion Reticente maxim. Keywords: language politenss, female student, Islamic boarding school   
The Aspect of Equivalence in Tourism Text Rahmat Wisudawanto
Prologue: Journal on Language and Literature Vol. 9 No. 2 (2023): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v9i2.129

Abstract

Tourism texts should achieve their function as promotional texts. The complexity of translating tourism texts requires an appropriate translation technique. The proper translation techniques contribute to the equivalence of translation. This study aims to explain the impact of translation techniques on equivalence. This study used the solo calendar of event 2018 as source of data. Meanwhile, the data is all utterances in the text. The concept of translation as act of communication involves in the study as a parameter in achieving the equivalence. The results indicate the use of translation techniques, namely modulation, literal, calque, and duplet. The most dominant translation techniques is calque while the less dominant is modulation. The achievement of translation equivalence is determined by the target readers' understanding and the text's communication function. The equivalence translation shows the success of the translated text function. Keywords: Translation, Tourism, Techniques, Equivalence, Solo
STRATEGI HUMAS YAYASAN ASH-SHOMAD INTERNASIONAL DALAM MEMBENTUK CITRA YAYASAN MELALUI KEGIATAN YAQOWIYU DI KECAMATAN JATINOM KABUPATEN KLATEN Bonfilio Dedo; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
JURNAL ASSOSIATIV Vol 2 No 1 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i1.1252

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Public relations has an important role and function in the institution's development. This role demands the development of good relations with the public. Public relations must also have a strategy in carrying out their duties. Therefore, public relations strategies and tasks must be planned. This study aims to determine the implementation of the public relations strategy of the Ash-Shomad International Foundation in forming the foundation's image through Yaqowiyu activities. This study used the descriptive qualitative method. The data collection method was carried out by observation and interviews with the public relations of the Ash-Shomad International Foundation and the people involved in Yaqowiyu activities. The results of this study indicate that the public relations strategy applied by the Ash-Shomad International Foundation in Yaqowiyu activities can form a positive image in the community. Keywords: Strategy, Public Relations, Image, SWOT Analysis
The Role of Degree of Relevance in Assessing Translation of Satire Rahmat Wisudawanto; Myrna Laksman Huntley
Jurnalistrendi : Jurnal Linguistik, Sastra dan Pendidikan Vol 7 No 1 (2022): Edisi April 2022
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i1.913

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Translation quality assessment is based on the translator’s fulfillment in transferring the message. In the case of translating satire, it must consider adequacy aspects. This paper aims to analyze the translation of satirical utterances using the perspective of relevance theory. Based on this theory, the translation satire and its source expression should result in similar interpretations. The translators are not only required to translate the messages of the satire from the source text (ST) into the target text (TT), but they must also produce interpretative resemblance of the same relevance degree. This research uses qualitative method and aims to analyze the degree of relevance in the translation of satire. The data used satire in Animal Farm and its translation in the Binatangisme novel. The satirical utterance in the ST will be analyzed employing the satire classification. The findings indicate that degree of relevance determines the interpretative resemblance, the similarity of implicated conclusion, and success of communication. The degree of relevance contributes to the translation of satire.
Naturalness translation: A parameter of translation quality assessment in a pragmatic perspective Rahmat Wisudawanto
Journal of English Language Teaching and Learning (JETLE) Vol 5, No 2 (2024): Journal of English Language Teaching and Learning (JETLE)
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jetle.v5i2.26483

Abstract

A parameter in assessing the translation quality is naturalness. The naturalness in translation adopted the concept of translation as an act of communication. It means that translation has a proper structure and choice of words according to a particular context. The article discusses the naturalness of translation based on pragmatic studies. The study used the utterances in the tourism text Solo Calendar of Event 2018 as data since the text had a communication function in conveying persuasive messages to tourists. In measuring the naturalness, the translation must achieve the equivalence in sentence structure and the types as well as the intended meaning of an utterance. The results indicated that the translation was categorized as fully equivalence with 70.49% of total data while the less equivalence and inequivalence of translation are 24.59% and 4.91% respectively from total data. The naturalness of translation from a pragmatic point of view requires understanding the objective of communication. It involves understanding utterance functions from the source text and achieving equivalence in translation. Translators also consider the choices of utterances since they can impact the target audience. The analysis of naturalness using pragmatic perspective offers new insight in the translation quality assessment.
PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT Putri Handayani; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
Jurnal Sosial Humaniora dan Pendidikan Vol 3 No 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2908

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Social media in the last decade has become a channel that greatly influences all sectors of public life. It allows companies to see what topics are being discussed, what customers want in certain products on social media. The rapid dissemination of product information makes it easy for a brand to be known by Instagram social media users. On Instagram, there are many ways to promote products such as the Instagram Buzzer. The message delivered by buzzers on Instagram is done by combining captions with photos that are interesting and appropriate to the product being promoted. The buzzer's language style is also adapted to each character and is not given specific guidelines or formats. The research entitled "The Role of Instagram Social Media Buzzers in Building the Allesgut Milk Product Brand" used qualitative research methods. This type of research used descriptive research. Descriptive research was used to collect information about the research subject and tried to describe all the circumstances during the research. The results of this research explain that buzzers must meet the category of social media users who already understand the context, the effectiveness of communication, and how to build collaboration and develop connections, in line with the 4C theory. From the perspective of PT. Selaras Husada, buzzers are the right actors on social media who will be able to increase consumer awareness about Allesgut milk products and sales concepts. Buzzers can build awareness of Allesgut milk products among followers.
Realisasi Kesantunan Tindak Tutur Antara Mahasiswa dan Dosen dalam Interaksi Verbal di Universitas Surakarta Susylowati, Eka; Yulianti, Wiwik; Agung Ayu Dian Andriyani, Anak; Wisudawanto, Rahmat
JOURNAL OF EDUCATION FOR ALL Vol 1 No 1 (2023): Januari - Maret 2023
Publisher : Yayasan Arrahman Nahdlatul Wathan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61692/edufa.v1i1.8

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The purpose of this study is to find out the forms of speech acts between lecturers and students at Surakarta University in the verbal interactions in Surakarta University. The data in this study namely student and lecturer speech in teaching-learning interactions and outside teaching-learning interactions. Data collection was carried out by means of observation, interviews and notes. The results of this study indicate that the University of Surakarta includes locutionary, illocutionary, and perlocutionary speech acts. The most frequently occurring speech act is the illocutionary act which includes directives. The pragmatic power contained in conversations between lecturers and students in verbal interactions is realized through directive speech acts. The pragmatic powers found in the study including giving information, ordering, suggesting, praising and challenging.
Strategi Digital Public Relation dalam Sosialisasi Program UMKM Juara di Dinas Koperasi dan Usaha Kecil (DISKUK) Provinsi Jawa Barat Mutia Salsabila; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1208

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This UMKM juara program targets participants from entrepreneurs in West Java who are willing to commit to progress and development in the business sector. UMKM will move up a class and utilize technology in business, especially information technology for a wider market. Therefore, a digital public relations publication strategy is needed to produce messages that are easy to understand and effective in delivery to the public. This study aims to analyze the digital public relations strategy in the socialization of the UMKM juara program at the West Java Provincial Cooperative and Small Business Service (DISKUK). This study is a qualitative study using primary data sources, namely the DISKUK JABAR public relations staff. The Instagram account and DISKUK JABAR technical guidelines are secondary data sources. The primary data are the results of interviews with the DISKUK JABAR public relations department. Secondary data is the uploads from the DISKUK JABAR Instagram account. This study used a digital public relations strategy from Holtz (2009) which includes the goals, strategy, objectives, and tactics. The results of the study show that DISKUK JABAR has implemented a digital public relations strategy. The SWOT results show that the stages of the digital public relations strategy have been implemented. Meanwhile, the digital public relations strategy that is still lacking is the strategy and objective stage. This is due to the lack of socialization in activities regarding the accompanying curriculum and the limited human resources in monitoring and evaluation assistance. Therefore, it can cause the implementation of the UMKM Juara program to be less effective
Penerapan IMC (Integrated Marketing Communications) oleh Pemerintahan Kabupaten Sukoharjo pada Kegiatan Sukoharjo Expo 2023 Nurbani Aisyah, Siti; Rahmat Wisudawanto; Hasbullah Azis
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1219

Abstract

The success of an event has an impact on improving the image of an institution. A good image of an institution affects public trust and can benefit the institution. One of the events held by the Sukoharjo Government Regency in creating its institutional image is the Sukoharjo Expo. The Sukoharjo Expo is an activity that carries the theme “Ekonomi Kerakyatan, Penggerak Kejayaan Ekonomi Nasional”. The event is an exhibition to commemorate the 77th anniversary of Sukoharjo Regency and support economic recovery for micro, medium, and various fields. The implementation of IMC supports public relations in communicating with the public, especially in promoting activities. This can support institutions to convey strong, clear, and consistent messages so that communicants can truly receive and understand the message. The study aims to categorize and explain the implementation of the IMC strategy in the 2023 Sukoharjo Expo activities. This study used the theory of Morissan (2015) with 7 categories of integrated marketing communications. This research is a qualitative study with data from interviews, observations, and documentation. The sampling technique used purposive sampling. Data analysis used interactive model analysis. The results of the study show that the Sukoharjo Government Regency at the Sukoharjo Expo 2023 event has implemented all 7 theories of Morissan (2015), namely advertising, personal selling, sales promotion, public relations, direct marketing, interactive / internet marketing, and internet marketing. Furthermore, the findings were analyzed using SWOT analysis to determine the strengths, weaknesses, opportunities, and threats.
Integrated Marketing Communication dalam Mempromosikan Wisata Waduk Gajah Mungkur di Era Digital Syafa Aziz Syaputra; Hasbullah Azis; Rahmat Wisudawanto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1304

Abstract

Tourism plays a crucial role as a key driver of economic growth and national development, making the planning and promotion of this sector essential. This study aims to analyze the Integrated Marketing Communication (IMC) strategies implemented by DISPORA in promoting tourism at the Gajah Mungkur Reservoir in the digital era. A qualitative approach was employed to illustrate the IMC strategies used to attract visitors. The findings of the study indicate that DISPORA's IMC strategy has been successful in building a strong brand image and attracting tourists through word-of-mouth marketing, social media platforms (Instagram and Facebook), and consistent messaging across channels. Notably, the use of social media as the primary platform has proven effective in capturing visitor interest through engaging visual content. However, the study also identifies weaknesses in sales promotion efforts, such as the lack of discounts and loyalty programs. To enhance the effectiveness of their campaign, it is recommended that DISPORA improve the quality of digital content, provide staff training on digital technology and social media, and collaborate with influencers to expand promotional reach.