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The Aspect of Equivalence in Tourism Text Rahmat Wisudawanto
Prologue: Journal on Language and Literature Vol. 9 No. 2 (2023): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v9i2.129

Abstract

Tourism texts should achieve their function as promotional texts. The complexity of translating tourism texts requires an appropriate translation technique. The proper translation techniques contribute to the equivalence of translation. This study aims to explain the impact of translation techniques on equivalence. This study used the solo calendar of event 2018 as source of data. Meanwhile, the data is all utterances in the text. The concept of translation as act of communication involves in the study as a parameter in achieving the equivalence. The results indicate the use of translation techniques, namely modulation, literal, calque, and duplet. The most dominant translation techniques is calque while the less dominant is modulation. The achievement of translation equivalence is determined by the target readers' understanding and the text's communication function. The equivalence translation shows the success of the translated text function. Keywords: Translation, Tourism, Techniques, Equivalence, Solo
STRATEGI HUMAS YAYASAN ASH-SHOMAD INTERNASIONAL DALAM MEMBENTUK CITRA YAYASAN MELALUI KEGIATAN YAQOWIYU DI KECAMATAN JATINOM KABUPATEN KLATEN Bonfilio Dedo; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
JURNAL ASSOSIATIV Vol 2 No 1 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i1.1252

Abstract

Public relations has an important role and function in the institution's development. This role demands the development of good relations with the public. Public relations must also have a strategy in carrying out their duties. Therefore, public relations strategies and tasks must be planned. This study aims to determine the implementation of the public relations strategy of the Ash-Shomad International Foundation in forming the foundation's image through Yaqowiyu activities. This study used the descriptive qualitative method. The data collection method was carried out by observation and interviews with the public relations of the Ash-Shomad International Foundation and the people involved in Yaqowiyu activities. The results of this study indicate that the public relations strategy applied by the Ash-Shomad International Foundation in Yaqowiyu activities can form a positive image in the community. Keywords: Strategy, Public Relations, Image, SWOT Analysis
Realisasi Kesantunan Tindak Tutur Antara Mahasiswa dan Dosen dalam Interaksi Verbal di Universitas Surakarta Susylowati, Eka; Yulianti, Wiwik; Agung Ayu Dian Andriyani, Anak; Wisudawanto, Rahmat
JOURNAL OF EDUCATION FOR ALL Vol 1 No 1 (2023): Januari - Maret 2023
Publisher : Yayasan Arrahman Nahdlatul Wathan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61692/edufa.v1i1.8

Abstract

The purpose of this study is to find out the forms of speech acts between lecturers and students at Surakarta University in the verbal interactions in Surakarta University. The data in this study namely student and lecturer speech in teaching-learning interactions and outside teaching-learning interactions. Data collection was carried out by means of observation, interviews and notes. The results of this study indicate that the University of Surakarta includes locutionary, illocutionary, and perlocutionary speech acts. The most frequently occurring speech act is the illocutionary act which includes directives. The pragmatic power contained in conversations between lecturers and students in verbal interactions is realized through directive speech acts. The pragmatic powers found in the study including giving information, ordering, suggesting, praising and challenging.
Strategi Digital Public Relation dalam Sosialisasi Program UMKM Juara di Dinas Koperasi dan Usaha Kecil (DISKUK) Provinsi Jawa Barat Mutia Salsabila; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1208

Abstract

This UMKM juara program targets participants from entrepreneurs in West Java who are willing to commit to progress and development in the business sector. UMKM will move up a class and utilize technology in business, especially information technology for a wider market. Therefore, a digital public relations publication strategy is needed to produce messages that are easy to understand and effective in delivery to the public. This study aims to analyze the digital public relations strategy in the socialization of the UMKM juara program at the West Java Provincial Cooperative and Small Business Service (DISKUK). This study is a qualitative study using primary data sources, namely the DISKUK JABAR public relations staff. The Instagram account and DISKUK JABAR technical guidelines are secondary data sources. The primary data are the results of interviews with the DISKUK JABAR public relations department. Secondary data is the uploads from the DISKUK JABAR Instagram account. This study used a digital public relations strategy from Holtz (2009) which includes the goals, strategy, objectives, and tactics. The results of the study show that DISKUK JABAR has implemented a digital public relations strategy. The SWOT results show that the stages of the digital public relations strategy have been implemented. Meanwhile, the digital public relations strategy that is still lacking is the strategy and objective stage. This is due to the lack of socialization in activities regarding the accompanying curriculum and the limited human resources in monitoring and evaluation assistance. Therefore, it can cause the implementation of the UMKM Juara program to be less effective
Penerapan IMC (Integrated Marketing Communications) oleh Pemerintahan Kabupaten Sukoharjo pada Kegiatan Sukoharjo Expo 2023 Nurbani Aisyah, Siti; Rahmat Wisudawanto; Hasbullah Azis
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1219

Abstract

The success of an event has an impact on improving the image of an institution. A good image of an institution affects public trust and can benefit the institution. One of the events held by the Sukoharjo Government Regency in creating its institutional image is the Sukoharjo Expo. The Sukoharjo Expo is an activity that carries the theme “Ekonomi Kerakyatan, Penggerak Kejayaan Ekonomi Nasional”. The event is an exhibition to commemorate the 77th anniversary of Sukoharjo Regency and support economic recovery for micro, medium, and various fields. The implementation of IMC supports public relations in communicating with the public, especially in promoting activities. This can support institutions to convey strong, clear, and consistent messages so that communicants can truly receive and understand the message. The study aims to categorize and explain the implementation of the IMC strategy in the 2023 Sukoharjo Expo activities. This study used the theory of Morissan (2015) with 7 categories of integrated marketing communications. This research is a qualitative study with data from interviews, observations, and documentation. The sampling technique used purposive sampling. Data analysis used interactive model analysis. The results of the study show that the Sukoharjo Government Regency at the Sukoharjo Expo 2023 event has implemented all 7 theories of Morissan (2015), namely advertising, personal selling, sales promotion, public relations, direct marketing, interactive / internet marketing, and internet marketing. Furthermore, the findings were analyzed using SWOT analysis to determine the strengths, weaknesses, opportunities, and threats.
Integrated Marketing Communication dalam Mempromosikan Wisata Waduk Gajah Mungkur di Era Digital Syafa Aziz Syaputra; Hasbullah Azis; Rahmat Wisudawanto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1304

Abstract

Tourism plays a crucial role as a key driver of economic growth and national development, making the planning and promotion of this sector essential. This study aims to analyze the Integrated Marketing Communication (IMC) strategies implemented by DISPORA in promoting tourism at the Gajah Mungkur Reservoir in the digital era. A qualitative approach was employed to illustrate the IMC strategies used to attract visitors. The findings of the study indicate that DISPORA's IMC strategy has been successful in building a strong brand image and attracting tourists through word-of-mouth marketing, social media platforms (Instagram and Facebook), and consistent messaging across channels. Notably, the use of social media as the primary platform has proven effective in capturing visitor interest through engaging visual content. However, the study also identifies weaknesses in sales promotion efforts, such as the lack of discounts and loyalty programs. To enhance the effectiveness of their campaign, it is recommended that DISPORA improve the quality of digital content, provide staff training on digital technology and social media, and collaborate with influencers to expand promotional reach.
Penerapan Kekayaan Media Tentang Pemberitaan Unggahan Terkait Raperda APBD Tahun 2020-2023 Oleh Humas pada Instagram DPRD Kota Surakarta Olivia Murlitta; Rahmat Wisudawanto; Hasbullah Azis
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1307

Abstract

The Public Relations of the Surakarta DPRD disseminates information related to the upload of the draft regional regulation (Raperda) of the APBD via Instagram. In disseminating information via Instagram, public relations utilizes Instagram features, namely photos, captions, hashtags, links, and mentions that can invite responses from followers. The study aims to assess the extent to which the Instagram uploads of the Surakarta DPRD meet the criteria for media richness which include immediacy, diversity of signs, language variation and personal sources based on the Media Richness theory by Daft and Lengel (1984). This study is a qualitative descriptive study with primary data sources uploaded on the Instagram account @dprdkotasurakarta and secondary data from relevant journal articles. The sampling technique used total sampling. This study used data collection techniques, namely observation and documentation. The application of media richness by the Surakarta DPRD public relations has great potential in conveying information quickly and effectively. However, several aspects need to be improved to optimize the effectiveness of messages conveyed to the public which have been proven through a SWOT analysis. SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each unsurt which shows that Instagram has implemented media richness.
Aspek Aspek Pemaknaan Kriminologi pada Film Film Mencuri Raden Saleh Soelaiman, Mutiara Adinia; Rahmat Wisudawanto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3975

Abstract

Films have a huge impact in changing the perception of the audience. The film "Stealing Raden Saleh" presents a storyline that contains criminology scenes. Sometimes, perpetrators of crimes are not aware of their actions, because there are many factors that support them. This research aims to reveal the meaning of criminology in films using Roland Barthes' Semiotic Analysis. The film features various crime scenes, including theft, forgery of paintings, threats of violence, and fights. A qualitative approach was used in this research, with the aim of determining, understanding, explaining and gaining an in-depth understanding of the signs manifested in images and dialogue to describe the forms of crime represented in this film. The analytical method applied is qualitative based on Roland Barthes' semiotic model. By using the theory of denotation, connotation and myth, this research found that the most dominant criminological category from the data was the role of peers.
Pengembangan Diri Melalui Sosialisasi Public Speaking Pada Karang Taruna Dukuh Brajan Malik Fajar Sidik; Nur ‘Aini Purwaningsih; Viona Sebastian Nolani; Rahmat Wisudawanto; Sigit Andrianto; Esfandani Peni Indreswari
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i4.232

Abstract

Karang Taruna is a youth organization in society which is used as a place for the growth and development of the young generation, which is based on awareness and social responsibility in society in the local area. In interacting between humans, good communication is certainly needed so that the message we want to convey to the person we are talking to can be received and easily understood. The method of this service is lecture and discussion. The informants or subjects in this service are members of the youth organization who are residents of Dukuh Brajan, Sindon Village. The result of this service is that public speaking outreach can provide benefits for the young people of Dukuh Brajan in forming and developing themselves. The conclusion from the service carried out by the author is that public speaking outreach can be an effort to develop the potential of the young people of Dukuh Brajan
Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.