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Dian Sudiantini
Universitas Bhayangkara Jakarta Raya, Bekasi
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Journal : International Research of Multidisciplinary Analysis

 1 
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGIES OR MSMES PEMPEK UTI TO PRESERVE TRADITIONAL FOOD Dian Sudiantini; Daniel Panjaitan; Risqina Puteri; Syifa Fauziah
International Research of Multidisciplinary Analysis Vol. 1 No. 2 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.12 KB) | DOI: 10.57254/irma.v1i2.31

Abstract

This study aims to analyzea strategy in business development using qualitative methods. Qualitative method is a research procedure that can produce descriptive data in written or oral form from humans and observable behavior. Business development strategy is an action that requires management to be able to make decisions in developing the business to realize it. Micro, Small and Medium Enterprises (MSMEs) in Indonesia are priorities in Indonesia's economic growth and development. The object of this study is Pempek Uti MSMEs. Pempek uti UMKM is a home culinary business that sells traditional food typical of South Sumatra, namely pempek. The types of pempek offered are quite a lot and the price adjusts to the pockets of students and students. The data collection technique used in this study was to make an observation and questionnaire to the respondents. The results obtained in this study are that in their business development strategy, Pempek Uti MSMEs use digital marketing to build a brand image on these products. Digital marketing is through Whatsapp, Instagram, and Facebook. As for the survey results, the questionnaire data showed that most people are interested in pempek uti because it tastes good and the price is affordable
Co-Authors Achmad Zidane Adam Surachman Adam Surahman Ade Ilham Prasetyo Ade Siantry Adelia Safitri Adila Putri Alfia Aditiya Firmansyah Aditya Agung Pambudi Aditya Agung Pambudi Aditya Aji Nugroho Aditya Permana Aditya Permana Aditya Tri Syahbanu Agung Setiawan Ahmad Alief Rahman Faozi Ahmad Rizal Aisyha Destirani Alen Dwi Setyo Alfath Nare Utama Alfin Adam Alvito Dwi Wangsa Amelia Seli Febrianti Amir Nur Hasan Ana Berti Atmajayanti Ananda Putri Haristiyanti Ananda Sefita Ananda Ummu Thoyibah Andhika Rifki Andhika Rifki Prasetyo Angel Septiani Parhusip Anisya Rayi Mimithi Annisa Hediana Anselinus Kevin Munthe Ardhita Indah Cahyani Arif Musyafa Arif Musyaffa Arjulayana Arjulayana Ashraff Rizky Setyawan Atikah Mutiara Aden Audri Angelia Ignesia Awalia Romadon Ayu Diah Ayu Diah Puspita Bagus Naufal Putra Shawa Bintang Narpati Bukhori Al Fizikri Cinka Amalia Putri Clara Nabilla Angie Daniel Daniel Panjaitan Destya Fitri Andini Devina Elga Ranjani Dewi Anita Simamora Dhea Silvia Putri Dhea Syifa Khaerunisa Dian Kusuma Wardhani Diani Fatimah Dika Pangestu Dika Pebriansyah Dimas Listyanto Putra Dinda Putri Armayani Dwi Nanda Octaviany Dwi Nanda Oktaviany Dwi Nurambarwati Elsa Santika Eny Trisno Wanti Ernita Shafa Nur Fadhilah Evi Yunita Fadhlan Juliansyah Faizah Dwi Julianti Faizal Bagasasi Fany Lathifatul Shaliha Farhan Febriansyah Farhan Febriansyah Putra Farhan Saputra Faysa Firli Devianti Gaida Putri Naraya Galih Lumakson Gea Verina Nazara Gita Claudia Gita Rezda Andiwa Haikal Azam Masyari Hanifah Adilla Putri Hanum Najmi Hawa Herlin Rahmasari Herwan Herwan Hesri Mintawati Hilza Huzaematul Al Aswad Idza Ardhi Wa’Afin Idza Ardhi Wa’afin Ihwandhiya Ihsan Ramadhan Ilma Diniyah Immanuel Phaorsandika Immanuel Pharosandika Sihombing Indah Cahyati Ningrum Indah Wulandari Indira Salsabila Iqbal Al Baihaqi Iqbal Al Baihaqi Iqmaliyah Istianingsih Sastrodiharjo, Istianingsih Julia Veronika Julian Danu Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khomarudin Jein Khomarudin Jlein Kristian Kindo Lathiffah Alya Fikri Leni Rohida Lisa Chandrasari Desianti Lola Kambuno M.Ridho Okniazi Marcellita Capritalim Mateus Wahyu Prasetyo Maylinda Wijayanti Merry Louis Ottay Michael Aris Willson Moehammad Taufan Mohammad Dava Ramdhani Umam Muhammad Fahriansyah Muhammad Fauzan Zaen Muhammad Furqon. Muhammad Nafis Makruf Muhammad Rafly Muhammad Rokib Muhammad Walid Alba Its Muhammad Yossi Alviansyah Muhammad Yusuf Nugroho Muhammad Zidan Berampu Muzakki Sudirman N.Titi Rahmah Nabella Nur Affiyah Nabila Alifiyah Gunawan Nabilah Hermawan Nadya Debora Siregar Najwa Halidah Putri Narpati, Bintang Naufal Khairiansyah Nawfa Ayu Nazira Nia Nurfitri Niken Dwi Prastiani Nina Anggraeni Nugra Aditiantara Nurul Fauzia Pebrianti Pebrianti Poibe Intan Nosa Lince Pugo Bayu Prabowo Puji Lestari Puspita Ayu Maharani Putri Ainurohimah Putri Ayu Shayekti Melani Raffa Calysta Suhatman Rahmaliya Pratiwi Rakha Randyka Prihartono Rani Anggitasari Ratilla Amanda Edwar Raymond Pares JLohanes Loi Reifa Galih Ramadhanti Revilia Nur Vardania Putri Reza Fahri Fhauzan Ridwan Fadhilah Rif’an Ahmadi Rigel Ken Meilizar Ringga Jati Ismawan Rini Nurmila Sari Ririn Dwi Astuti Risma Felisyana Risma Indah Sari Rismawati Ramadhania Risqina Puteri Rizka Maulida Hasan Rizka Nurul Hanifah Rizki Hibatullah Kamil Rizky Edi Nurdiansyah Rizqina Aura Apriliyanti Rizty Dwi Nurazizah Roganda Andreas Roganda Andreas Pakphan Rossy Lambelanova Sabrina Setyakinasti Sabrina Vania Kusuma Sahira Salfaniz Sahira Salfaniz Saibatul Aslamiyah Salwa Aristawidya Samsul Bachri Santi Komala Dewi Selliatun Nuriah Selvia Annisa Permatasari Shandra Dewi Nurhasanah Silvia Ananda Siska Atmaja Siti Habibah Siti Khotimah Siti Nur Amalia Siti Rahmah Nur Hasanah Suci Maharani Sugeng Sismayadi Suriyanti Suriyanti Susan Kustiawan Syifa Fauziah Syifa Wandayu Salsabilla Tantri Aprilia Tegar Bima Rohaedi Teguh Teti Aliyanti Theresia Theresia Tubagus Abel Ibrahim Zhafran Uswatun Hasanah Valentino Juliano Jawa Napa Vira Febianti Wahyu Untoro Wastam Wahyu Hidayat Widya Rahma Triwijayanti Willy Jovadi Wijaya Winda Siregar Wiwin Winarni Wulan Widaningsih Yanuar Alexander Yefta Berliana Yudho Hari Rahmat Yusron Rizlky Yusuf Nugroho Zidan Hoerul Mutazam Zizka Amelia Putri Zulfah Yuliani