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All Journal Jurnal Konseling dan Pendidikan Jurnal Teknik Kimia Jurnal Ilmu Komunikasi Eksos LPPM Seminar Nasional Informatika (SEMNASIF) Benefit: Jurnal Manajemen dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen BALANCE: Economic, Business, Management and Accounting Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Journal of Management and Business Environment (JMBE) Jurnal Manajemen dan Inovasi (MANOVA) Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo) International Journal of Applied Business and International Management Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa International Journal of Health Science and Technology West Science Business and Management Journal of Business Management and Economic Development Southeast Asian Business Review Strata Social and Humanities Studies Strata Business Review Journal of Business Innovation and Research International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues PESHUM Ascendia: Journal of Economic and Business Advancement
Dyah Sugandini
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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PENGARUH MODAL INTELEKTUAL TERHADAP KINERJA UMKM YANG DI MEDIASI OLEH MANAJEMEN RANTAI PASOKAN HIJAU PADA UMKM KERAJINAN KAYU DI DAERAH ISTIMEWA Yogyakarta Najah, Miftahun; Kusmantini, Titik; Sugandini, Dyah
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 11 No. 2 (2024): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v11i2.927

Abstract

The research was conducted with the aim of: (1) to examine the effect of intellectual capital and GSCM on the performance of UMKM. (2) to examine the effect of GSCM as a mediating variable on the relationship between intellectual capital and MSME performance. The sample in this study is 95 wood craft UMKM in the Special Region of Yogyakarta that are registered in the Legality and Sustainability Information System (SILK), namely 143 UMKM. The quantitative method was tested using Partial Least Square (PLS). The research proved that the performance of wood craft UMKM registered in the Legality and Sustainability Information System (SILK) in the Special Region of Yogyakarta is influenced by intellectual capital and green supply chain management. This study also found a mediating effect of green supply chain management on the relationship between MSME performance and MSME performance.
Exploring how local cultural influences affect tourist conduct Hidayat, Indra Iryanto Nur; Wisnalmawati, Wisnalmawati; Sugandini, Dyah
Asian Journal of Islamic Management (AJIM) VOLUME 5 ISSUE 2, 2023
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol5.iss2.art5

Abstract

Purpose – The primary aim of this study is to investigate the influence of local culture on the behavioral intentions of Muslim tourists who have visited Kebondalem Kidul Cultural Tourism Village through the mediation of memorable tourism experiences and destination image.Methodology – In this study, a quantitative analysis approach and descriptive analysis were employed, utilizing a 5-point Likert scale: the sample collection non-probability sampling method, specifically convenience sampling. The sample comprised 190 respondents who had experienced the Kebondalem Kidul Cultural Tourism Village as a tourist destination. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as the analytical tool for analysis.Findings – The study reveals that local culture directly impacts Muslim tourists' recommendation intention, memorable tourism experience, and destination image when they visit Kebondalem Kidul Cultural Tourism Village.Implications – This research aims to aid Tourism Village managers in crafting effective marketing strategies and provides valuable insights for Kebondalem Kidul Cultural Tourism Village managers in addressing Muslim tourist needs.Originality – This study contributes substantially to the existing body of knowledge regarding Local Culture in multiple aspects. Initially, it investigated the Local Culture variable, specifically in the context of heritage tourism, with a primary emphasis on tourists who were patrons of the Kebondalem Kidul Cultural Tourism Village.
Smart Tourism Technology and Communication on Rural Destination: Analyze Memorable Experiences, Tourist Satisfaction, and Revisit Intention Pamuji, Windy Anindya; Sugandini, Dyah; Sutiono, Heru Tri
Jurnal Ilmu Komunikasi Vol 22 No 3 (2024): Desember 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i3.13416

Abstract

The COVID-19 pandemic has caused the tourism and creative economy (Parekraf) sector to experience a significant negative impact. Destinations have an opportunity to build infrastructure for information and communication technology because of the COVID-19 pandemic. The smart tourism communication technology dimensions in this study refer to accessibility communication, informativeness communication, interactivity communication, and personalization communication. Quantitative methods were used with data collected through online questionnaires from 150 respondents and processed using the Partial Least Square programmed. The findings indicate that the four attributes of smart communication tourism technologies – informativeness, accessibility, interactivity, and personalization of communication – contribute to the creation of a pleasant and memorable experience for tourists. This research aids in the creation of a theoretical framework that integrates ME with the idea of smart tourism and mega-events. The results can assist the rural tourism sector in comprehending how smart tourism communication technologies affect travelers' pleasure, experience, and desire to return.
Membangun Niat Menggunakan Aplikasi Keuangan Digital pada Guru Slta di Kabupaten Bantul Muhammad Zaky Sadewa; Heru Tri Sutiono; Dyah Sugandini
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/69qwap17

Abstract

The development of digital financial technology has driven changes in the behavior of educators in managing transactions, necessitating an understanding of the factors that influence their intention to use such applications. This study aims to analyze the role of Customer Satisfaction as a key variable in mediating the influence of Facilitating Conditions, Perceived Security, and Social Influence on the Behavioral Intention of high school teachers in Bantul Regency. The research method used a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) analysis techniques. Data were obtained by distributing questionnaires to 450 teachers who were the research respondents. The analysis results showed that Customer Satisfaction was the main determinant of Behavioral Intention, with the strongest influence in the model. Facilitating Conditions were found to have a direct effect on Behavioral Intention, but did not increase satisfaction. Meanwhile, Perceived Security and Social Influence did not have a direct effect on Behavioral Intention, but significantly increased Customer Satisfaction, thus becoming full mediators. These findings confirm that the success of digital financial application adoption is mainly influenced by positive user experience, not just facilities, security, or social influence alone.  
The Influence of Brand Satisfaction and Luxury Brand Attachment on Customer Advocacy Through Brand Loyalty on Zalora Marketplace Michelle Yoanna Franscisca Brigitta; M. Irhas Effendi; Dyah Sugandini; Ignatius Agus Suryono
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2095

Abstract

This study is an exploratory study where researchers try to measure the influence of luxury brand fashion objects during the Covid-19 pandemic. The pursose of this research is to produce an overview of the marketing strategy for the online store Zalora Indonesia which sells luxury fashion brands, in an efffort to face very tight competition in the market in Indonesio and to recover after being affected by the Coved-19 pandemic by measuring the magnitude of the influence of brand satisfaction, luxury brand attachment, and brand loyalty on customer advocacy. The respondents in this study were 150 who were customers of luxury fashion brands in Zalora Indonesia who had made a purchase at least once. Non-probablity sampling is the sampling technique, and purposive sampling is the sampling method. The results show that luxury brand attachments have an influence on brand loyalty, and will increase customer advocacy. The practical implication of this research is that Zalora Indonesia, which sells luxury goods, can increase customer advocacy for online purchases through Zalora Indonesia.
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Christin Susilowati Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Muhammad Zaky Sadewa Murni, Sri Wahyu Najah, Miftahun Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Putri, Atika Nur Dhyas Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana