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Susie Perbawasari
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Journal : Jurnal Signal

 1 
TAHAPAN STRATEGI DAN TAKTIK MEDIA SOSIAL INSTAGRAM HEAL YOURSELF Febrianti, Tantri; Hafiar, Hanny; Perbawasari, Susie
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Instagram is a social media platform that is currently loved by the public. The large number of active users on Instagram has led to companies, communities, or agencies starting to use Instagram to inform or promote products and even activities carried out by companies via Instagram social media. This research aims to determine the situation, goal setting, target audience, strategy, tactics, timeline, and budget on Heal Yourself Instagram social media. The method used in this research is a descriptive research method with a qualitative approach. The data collection techniques used were observation, interviews, and literature study. The results of this research show that the current situation is that various fields are moving towards digital, including in conveying messages, as well as the increasing prevalence of radical social media accounts, in setting the goal to campaign for mental health and Islamic self-help. The target audience set is young adults aged 20-30 years in the cities of West Java. The strategies implemented are interactive classes, counselling services, special events, and social media activation. The tactics used start from identifying problems in the field, discussing with the Content Creator, designing, and uploading content. The language used on Instagram social media is non-formal language. Heal Yourself has not set a specific timeline for managing their Instagram social media. Heal Yourself still needs to set a specific budget for its social media. Apart from that, we have yet to use influencers or buzzers on Heal Yourself's Instagram social media. Keywords: social media, social media strategy, social media planning
Co-Authors Aang Koswara Aat Ruchiat Nugraha Aat Ruchiat Nugraha Aditya Krist Anadiwira Agus Rahmat agus rahmat Aini, Rizky Nur Alvin Ernesto Widjaya Arisona, Kerin Dea Aristya, Zahra Ashila Nafisaputri Aulia, Kharisma Auliana Gusfiani Awal, Brilliant Ayu Indra Wardhani Ayumi, Shereina Sarah Baruno, Agustiawan Djoko Brumadyadisty, Garry Centurion Priyatna Chindy Ayu Anggraini Chintia Melva Cahaya L. Tobing Cindy Lidya Damayanti, Ninis Agustini Deddy Mulyana Diah Fatma Sjoraida Dian Wardiana Dian Wardiana Sjuchro Dian Wardiana Sjuhro Dwi Masrina Elnovani Lusiana Elvinaro Ardianto Evi Novianti Evi Novianti Fajar Syuderajat Fatan Audi Havip Febrianti, Tantri Feliza Zubair Feliza Zubair Fujiyanti, Syalma Funny Mustikasari Elita FX. Ari Agung Prastowo Geuit Septiani Hanny Hafiar Hartopo Eko Putro Hecka Athaya Shabrina Heru Ryanto Budiana Iqbal Zuhri Fadillah Iriana Bakti IZZAH, NURUL Jasmine Putri Syadhana Kokom Komariah Lukiati Komala Erdinaya Lusi Romaddyniah Sujana, Lusi Romaddyniah Maghfira Prima Grafitia Mayasari, Dhira Nadya Annahl Vasha Najmi, Arnesa Aynun Nanda Mutiara Ulfah Netty Lisdiantini Nia Surya Amiati Ninis Agustini Damayani Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah, Nuryah Asri Priyo Subekti Priyo Subekti Putra, Johni Eka Raden A. Abdul Rasyiid Radjamin, Irzameingindra Putri Rahul Chauhan Renata Anisa Rheny Rheny Rizky Pratama Hajati Rulinawaty Rulinawaty Safira, Adelia Nabiila Sahira, Winda Syifa Samsurijzal Hasan Sarah Isabella Silaban Setyanto, Yugih Shany, Wildan Krisnarwanto Waranu Silviana Agustin Sinuraya, Sofia Siska Armawati Sufa Sufa, Siska Armawati Sultrayansa Sultrayansa Supriyatna, Asep Susanne Dida Suwandi Sumartias Syafia Afafi Syalina Syalina Syauqy Lukman Taufik, Edi Rahmat Tedjakumala, Ingrid Trie Damayanti Wada, Ibrahim Wawat Setiawati Wina Erwina Yanti Setianti Yemima, Hana Yuliyanti Sholihat Yustikasari, Yustikasari