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Sarwoto Sarwoto, Sarwoto
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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
Efek Mediasi Emotional Condition pada Pengaruh Display Product dan Store Atmosphere terhadap Impulse Buying Devi, Sri; Halijah, Siti Nur; Sarwoto, Sarwoto; Batubara, Rizki Wulanita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7295

Abstract

This study aims to determine the effect of product display and store atmosphere on emotional conditions and their implications on impulse buying. The research method used is a quantitative method with Smart PLS 3.0 software. The population in this study were buyers of Irian Supermarket & Dept. Store Tebing Tinggi who made impulse buying, but the exact number is unknown. Determination of the number of samples using the Cochran formula, the sampling technique used was non-probability sampling with accidental sampling technique. Data collection using a questionnaire with a sample of 97 respondents. The results of the outer model test showed that the instrument was valid and reliable as seen from the cross loading table and construct reliability and validity. The inner model test showed that the Z determinant coefficient value was 0.418 and the Y determinant coefficient was 0.251. The results of the hypothesis test showed that product display had no effect on impulse buying, store atmosphere had no effect on impulse buying. Product display had an effect on emotional conditions, store atmosphere had an effect on emotional conditions, emotional conditions had an effect on impulse buying, and emotional conditions were mediating variables in the effect of product display and store atmosphere on impulse buying.
Pengaruh Kemudahan Penggunaan dan Gender Terhadap Kepuasan Pelanggan Serta Implikasinya Pada Loyalitas Pelanggan Sari, Nanda Widiya; Amanda, Dea; Sarwoto, Sarwoto; nursaimatussaddiya, Nursaimatussaddiya
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7296

Abstract

This study aims to examine the extent to which ease of use and gender influence customer satisfaction and its impact on customer loyalty. The research focuses on female teachers who use automatic motorcycles and work at public senior high schools in Tebing Tinggi City. A quantitative approach was applied using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) method, processed through SmartPLS version 4.0. Data were collected through an online questionnaire distributed to 89 respondents. The results indicate that ease of use has a positive and significant effect on both customer satisfaction and loyalty. Gender significantly affects customer loyalty, but not customer satisfaction. Moreover, customer satisfaction does not significantly influence loyalty. Mediation analysis shows that satisfaction does not serve as a mediating variable in the relationship between ease of use and gender toward loyalty. These findings suggest that customer loyalty in this context is more strongly driven by product functionality rather than satisfaction or gender differences.
Pengaruh Ketersediaan Barang dan Persepsi Harga Terhadap Keputusan Pembelian Ponsel Husna, Asmaul; Syafitri, Fadila; Sarwoto, Sarwoto; Candrassa, Limega
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7582

Abstract

The purpose of this study was to determine whether the availability of goods and price perceptions affect purchasing decisions at the Habib Ponsel Store. SPSS version 25 software was used in this study. Non-probability sampling combined with accidental sampling was the sampling technique used. Using the Taro Yamane formula to collect data. The respondents in question were customers at the Habib Ponsel store. Instrument Test Analysis (Validity Test and Reliability Test), Classical Assumptions, Normality, Multicollinearity, Heteroscedasticity, Multiple Linear Regression Analysis, Coefficient of Determination, t-test and f-test were all used in the data analysis methodology of this study. The findings of this study are as follows: 1. Availability of Goods is a consideration in making a purchase. 2. Price perception is considered appropriate for making a purchase. 3. Availability of goods and price perception are considerations when making a purchase. The test results that have been carried out show that the t-value for the variable of goods availability (X1) is 7.201, t-table 1.987, thus t-count is greater than t-table, significant value 0.000 <0.05, then Ho is rejected and H1 is accepted, meaning that the availability of goods (X1) has a positive and significant effect on purchasing decisions (Y). The price perception variable (X2) shows a t-value of 5.142, t-table 1.987, thus t-count is greater than t-table, significant value 0.000 <0.05, then Ho is rejected and H2 is accepted, meaning that price perception (X2) has a positive and significant effect on purchasing decisions (Y). The variables of goods availability (X1) and price perception (X2) obtained significant results on purchasing decisions, the results of this study showed a calculated F value of 108.722, Ftable 3.10 thus Fcount is greater than Ftable, the significant value is 0.000 <0.05 then Ho is rejected and H3 is accepted meaning that the availability of goods (X1) and price perception (X2) simultaneously have a significant effect on purchasing decisions (Y).
Co-Authors Adinda, Rizki Agustin, Zura Ahmad, Ana Shohibul Manshur Al Al’amudi, Ivana Supi Amanda, Dea Ana Shohibul Manshur Al Ahmad, Ana Shohibul Angin, Fahrizal Perangin Annisa Fitri, Intan Antika, Tiara Apriyani Simarmata, Lenny Asmaul Husna Asmuni Asmuni Atmaji, Atmaji Atmaji, Atmaji Azmi , Nurul Batubara, Rizki Wulanita Cahaydi, Willy Cai Cen, Cia Camelia, Antis Candrassa, Limega Dian Eka Putri, Dian Eka Etri, Suci Fadilla, Naila Fitria, Reni Fitrianingsih Fitrianingsih Gunawan, Didik Hakim, Alimul Halijah, Siti Nur Harahap, Hastuti Handayani Hermansyah Hermansyah Isnaini Harahap Istiqomah, Suryadari ISTIQOMAH, Suryandari JAYANTI, SUCI ETRI Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Khairunnizar, M. Alang Ma'Arif, Miftachul Maghrifani, Dila Manurung, Carnelius Ricardo Marbun, Tesya Prysilia Mulyadi Mulyadi Nainggolan, Benhart Nanda Lestari, Rizky Nur, Fauziah Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Permatasari, Wulan Pratama, Ivan Febri Pratama, Muhammad Azdril Purba, David Gabriel Marudut Purba, Rakhmawati Purba, Rido Rahayu, Fifi Risgiyanti, Risgiyanti Roni, Shofyan Rosida Rosida Santika, Dinda Sari, Nanda Widiya Sari, Tri Widya Sarjiyanto, Sarjiyanto Setyowati, Arum Shohibul MA, Ana Shohibul, Ana Shohibul, Ana Siahaan, Rumiris Sianipar, Christin Natalia Simanjuntak, Tegarma Agafe Sinaga , Eryolen Ratno Sinaga, Eka Mayastika Sinaga, M. Arian L. Siregar, Fikri Arizal Siregar, Raysal Januar Sri Devi, Sri Sri Murni Sunaryo, Sinto Surya Darma Suyono, Joko Syafitri, Fadila Syafrizal, Rodi Trinarningsih, Wahyu Wahyudi, Dani Agus Wahyudi, Lilik Zalukhu, Rika Surianto