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Sarwoto Sarwoto, Sarwoto
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : Berajah Journal

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PENGARUH HARGA REFERENSI, FREE GIFT, KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Apriyani Simarmata, Lenny; Nanda Lestari, Rizky; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.305

Abstract

This research aims to analyze the influence of reference prices, free gifts, product packaging on purchasing decisions and their implications for product quality. The method used is a quantitative method with Smart PLS 4.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using a questionnaire and literature study for 83 respondents who had purchased and used Baba Parfum at the LAS Baba Parfum Shop. The data analysis method in this research uses multiple linear regression analysis and determinant coefficients with the research results namely that price influences purchasing decisions. The free gift has no influence on purchasing decision. Product packaging has no influence on purchasing decisions. Product quality influences purchasing decisions. Reference prices affect the quality products. The free gift has no effect on the quality of the LAS Baba Parfum shop products. Product packaging has no influence on purchasing decisions at the LAS Baba Parfum shop. Reference prices have no effect on purchasing decisions with product quality as an intervening variable. Free gifts have no effect on purchasing decisions with product quality as an intervening variable. Product packaging has no effect on purchasing decisions with product quality as an intervening variable.
PENGARUH KETERSEDIAAN BARANG DAN DISPLAY PRODUK TERHADAP STORE ATMOSPHERE SERTA IMPLIKASI PADA IMPULSE BUYING Rahayu, Fifi; Annisa Fitri, Intan; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.385

Abstract

This research aims to find out whether the availability of goods and product displays have an effect on impulse buying, the availability of goods and product displays have an effect on store atmosphere, and the availability of goods and product displays have an effect on store atmosphere on impulse buying. The research method used uses quantitative methods with Smart PLS 3.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using questionnaires and literature studies from 90 respondents who had purchased and used goods at Panglong UD Sinar Maju. The data analysis method in this research uses instrument test analysis (validity test and reliability test), goodness of fit (GoF) test, multiple linear regression analysis, determinant coefficient analysis, and hypothesis testing. The results of the research are: 1. The influence of the availability of goods is rejected on impulse buying. 2. Availability of goods is stated as acceptable to the store atmosphere. 3. Product displays are declared objectionable to the store atmosphere. 4. Product displays are declared acceptable for impulse buying. 5. Store atmosphere is stated to be resistant to impulse buying. 6. Availability of goods for impulse buying through the store atmosphere is declared rejected. 7. Product displays for impulse buying through store atmosphere are declared rejected.
Co-Authors Adinda, Rizki Agustin, Zura Ahmad, Ana Shohibul Manshur Al Al’amudi, Ivana Supi Amanda, Dea Ana Shohibul Manshur Al Ahmad, Ana Shohibul Angin, Fahrizal Perangin Annisa Fitri, Intan Antika, Tiara Apriyani Simarmata, Lenny Asmaul Husna Asmuni Asmuni Atmaji, Atmaji Atmaji, Atmaji Azmi , Nurul Batubara, Rizki Wulanita Cahaydi, Willy Cai Cen, Cia Camelia, Antis Candrassa, Limega Dian Eka Putri, Dian Eka Etri, Suci Fadilla, Naila Fitria, Reni Fitrianingsih Fitrianingsih Gunawan, Didik Hakim, Alimul Halijah, Siti Nur Harahap, Hastuti Handayani Hermansyah Hermansyah Isnaini Harahap Istiqomah, Suryadari ISTIQOMAH, Suryandari JAYANTI, SUCI ETRI Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Khairunnizar, M. Alang Ma'Arif, Miftachul Maghrifani, Dila Manurung, Carnelius Ricardo Marbun, Tesya Prysilia Mulyadi Mulyadi Nainggolan, Benhart Nanda Lestari, Rizky Nur, Fauziah Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Permatasari, Wulan Pratama, Ivan Febri Pratama, Muhammad Azdril Purba, David Gabriel Marudut Purba, Rakhmawati Purba, Rido Rahayu, Fifi Risgiyanti, Risgiyanti Roni, Shofyan Rosida Rosida Santika, Dinda Sari, Nanda Widiya Sari, Tri Widya Sarjiyanto, Sarjiyanto Setyowati, Arum Shohibul MA, Ana Shohibul, Ana Shohibul, Ana Siahaan, Rumiris Sianipar, Christin Natalia Simanjuntak, Tegarma Agafe Sinaga , Eryolen Ratno Sinaga, Eka Mayastika Sinaga, M. Arian L. Siregar, Fikri Arizal Siregar, Raysal Januar Sri Devi, Sri Sri Murni Sunaryo, Sinto Surya Darma Suyono, Joko Syafitri, Fadila Syafrizal, Rodi Trinarningsih, Wahyu Wahyudi, Dani Agus Wahyudi, Lilik Zalukhu, Rika Surianto