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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JEJAK Jurnal Manajemen Pelayanan Publik AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Berajah Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmu Kesehatan Dharmas Indonesia Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia Management and Business Progress Community Service Progress Economic Development Progress
Sarwoto Sarwoto, Sarwoto
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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SOSIALISASI LEGALITAS DAN MANAJEMEN USAHA BAGI PELAKU USAHA UMKM DI KECAMATAN BAJENIS KOTA TEBING TINGGI Sarwoto, Sarwoto; Etri, Suci; Khairunnizar, M. Alang
Community Service Progress Vol. 1 No. 2 (2022): Community Service Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i2.40

Abstract

Kegiatan PKM dilaksanakan di Kecamatan BajenisKota Tebing Tinggi dengan maksud menyasar perwakilan tujuhlingkungan dikecamatan bajenisdari sektor usaha UMKM. Adapun jenis usaha yang diperjualbelikan berupa souvenir,snack, catering, fashion jasa bengkel, dan jajanan tradisional. Adapun tujuan dilaksanakannya kegiatan pengabdian ini adalah untuk mengedukasi pelaku usaha tentang legalitas dan aspek pengelolaan kegiatan usaha yang mendukung kegiatan usahayang dijalankan.Strategi pelaksanaan kegiatan terdapat tiga tahapan yaitu Prasurvei, pembentukan tim, penyusunan proposal dan penyerahan, koordinasi tim dan mitra, dan persiapan alat dan materi pelatihan adalah bagian dari persiapan tahap pertama. Sedangkan bagian sosialisasi dari tahap kedua programini disebut tahap pelaksanaan yakni penyuluhan (dengan penjelasan) dan diskusi adalah dua metode sosialisasiyang akan dilakukan. Tahap evaluasi dan pelaporan merupakan tahap ketiga.Dari hasil kegiatan setelah proses sosialisasi ini diketahu bahwa para wirausaha telah memahami mengenaimaksud dan tujuan darilegalitas merek. Para pelaku bisnis memahami mekanisme strategi pemasaran dengan lebih baik, dan mereka menggunakan media elektronik untuk mempromosikan produk dan layanan mereka untuk meningkatkan penjualan. Target yang dicapai dalam kegiatan ini adalahdi bidang ekonomi dan hukum
Pengembangan UMKM dan Pemanfaatan Limbah Sampah Sebagai Industri Kreatif Melalui Kuliah Kerja Nyata di Kelurahan Bagelen Sarwoto, Sarwoto; Nursaimatussadiya, Nursaimatussadiya; Fitrianingsih, Fitrianingsih; Jayanti, Suci Etri
Community Service Progress Vol. 2 No. 2 (2023): Community Service Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i2.119

Abstract

Micro, small and medium enterprises (MSMEs) are community associations that work and carry out entrepreneurial activities that are closely related to the economic sector. Through MSMEs, it becomes easier for people to collaborate between one community and another. One of the subdistricts that really supports the development of MSMEs is Bagelen Subdistrict. The large number of local MSME actors in the culinary sector is considered to have greatly advanced the village economy. But on the other hand, almost every day these MSMEs produce various kinds of waste left over from merchandise production. This problem can be handled by processing waste into creative crafts that have selling value. The aim of the service program is to increase the economic value of waste into additional income for MSMEs. The methods used are socialization, training and marketing assistance. The program results show that MSME waste can be processed into economical knick-knacks in Bagelen Village. These results have implications for increasing the income of MSMEs in Bagelen Village.
Pemanfaatan Digital Marketing Pada UMKM Dalam Meningkatkan Penjualan pada Kelurahan Tebing Tinggi Kecamatan Padang Hilir Kota Tebing Tinggi Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sianipar, Christin Natalia; Sarwoto, Sarwoto
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.173

Abstract

This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs.  The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the Tebing Tinggi sub-district community. Especially for jangek cracker products through Digital Marketing training.
The effect of learning and memory on brand equity and it’s implications on financing decisions for pt bsi msme customers in the maqasid syariah perspective Sarwoto, Sarwoto; Asmuni, Asmuni; Harahap, Isnaini; Zalukhu, Rika Surianto
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233357

Abstract

The study involved 300 MSME customers of PT BSM in North Sumatra, aiming to investigate the impact of learning and memory on financing decisions, with brand equity as a mediating variable. The study also incorporates the Maqasid Shariah perspective. This research adopts a quantitative descriptive approach, employing quota sampling techniques for sample selection and utilizing primary data collected through questionnaires distributed directly to respondents. Respondents' perceptions are measured using Likert scales. The research method utilizes the Structural Equation Modeling (SEM) approach, with a significance level of 5%. Data processing is conducted using Smart PLS 3.0 software, and references are managed through the Mendeley 7th edition program. The findings reveal that customer motivation affects financing decisions in PT BSM's micro-financing. Customer perception does not affect financing decisions in PT BSM's micro-financing. Customer learning does not affect financing decisions in PT BSM's micro-financing. Customer memory does not affect financing decisions in PT BSM's micro-financing. Customer motivation does not affect brand equity. Customer perception affects brand equity. Customer learning affects brand equity. Customer memory affects brand equity. PT BSM's brand equity influences microfinance decisions. Brand equity mediates the influence between customer psychology on microfinance decisions at PT BSM in North Sumatra. The implications of this study encourage PT BSM to enhance awareness of Shariah banking services, emphasizing the importance of Shariah banks in achieving Maqasid Shariah
THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH Wahyudi, Lilik; Ahmad, Ana Shohibul Manshur Al; Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.63537

Abstract

Tourist satisfaction and tourism destinations create a value for tourists. The value of specific tourism destinations leads to individual emotional attachments, which are a manifestation of a sense of nostalgia. This study aims to investigate the role of nostalgia on the tourist satisfaction at culinary tourism destinations. Food quality, destination environment, and services all contribute to the nostalgia. The data was collected through LimeSurvey from a total of 300 respondents from Central Java and Yogyakarta and was analyzed using PLS-SEM. The results show that the food quality, destination environment, and services positively affect the nostalgia. Further, the nostalgia also has a strong significant influence on the tourist satisfaction. These findings imply that managers of culinary tourism must be able to provide positive values (impressions) to the tourists by offering unique service, quality, or destination environment compared to other destinations. It is expected that the tourists have a positive memorability which simultaneously create a revisit intention, which is in line with the tourists satisfaction.JEL:D91, D90, Z32.  
Hubungan Diversifikasi dan Risiko Perbankan di Indonesia: Apakah Usia Bank Berpengaruh? Atmaji, Atmaji; Sarwoto, Sarwoto; Setyowati, Arum; Trinarningsih, Wahyu
Jurnal Akuntansi dan Bisnis Vol 24, No 1 (2024)
Publisher : Accounting Study Program, Faculty Economics and Business, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jab.v24i1.1151

Abstract

Our research will examine the relationship between bank diversification and bank risk in Indonesia. We employ data from bank that registered in the Financial Service Authority (OJK) from 2013 to 2022. We find that bank diversification is associated with bank risk. Asset diversification has negative impact on credit risk, meanwhile it has not significant effect on solvency risk. Furthermore, we also find that revenue diversification has positive impact on solvency risk and for opposite side, it has negative impact on credit risk. Next, bank age has positive impact solvency risk and it has negative impact on credit risk. Moreover, we also find that bank age moderated the relationship between asset diversification and credit risk. However, we can not support that bank age moderated the relationship revenue diversification and bank risk that measured by solvency risk and credit risk. Finally, we investigate bank-specific variables that determine bank risk which are bank size, receivable loss reserve ratio, cost to income ratio, profit margin ratio, and liquidity ratio
Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar: Empowering of Culinary MSMEs through the Establishment of a Business Group in Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol. 2 No. 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

Abstract

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.
Pendampingan Rencana Pendirian BUMDes di Desa Tegalrejo Kabupaten Boyolali: Pendekatan Pemberdayaan Masyarakat untuk Meningkatkan Partisipasi dan Kesejahteraan Ekonomi Desa Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto; Suyono, Joko; Sunaryo, Sinto; Wahyudi, Lilik; Atmaji, Atmaji; Manshur Al Ahmad, Ana Shohibul; Maghrifani, Dila; Permatasari, Wulan; Risgiyanti, Risgiyanti
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2025.4(1).18-25

Abstract

Permasalahan yang melatarbelakangi kegiatan pengabdian ini adalah rendahnya keswadayaan masyarakat dalam proses pengembangan ekonomi masyarakat melalui perencanaan pendirian BUMDes di Desa Tegalrejo Sawit Boyolali. Sasaran dan tujuan pengabdian adalah  peningkatan partisipasi masyarakat, dan peran BUMDes dalam meningkatkan pendapatan dan kewsadayaan masyarakat desa. Berdasarkan studi awal, terdapat 3 (tiga) permasalahan utama yang dihadapi oleh Mitra (Pemdes Tegalrejo); 1. Masih rendahnya kesadaran partisipasi dan keswadayaan masyarakat terlibat dalam pembangunan desa., 2. Penguasaan keterampilan orgasisasi yang berbasis masyarakat dan berorientasi bisnis bagi masyarakat Tegalrejo masih perlu di tingkatkan., 3. Pengetahuan tata cara dan mekanisme pembentukan BUMDes belum sepenuhnya dipahami oleh perangkat kelembagaan Desa, Tim Metodologi pengabdian telah merancang 3 (tiga) strategi solusi yang akan diimplementasikan dalam permasalahan; 1. Menciptakan kesadaran akan pentingnya partisipasi dan keswadayaan masyarakat (konsep Community Driven Development) melalui sosialisasi dan pelatihan-pelatihan peningkatan kapasitas masyarakat dan kelembagaan Desa Mitra, 2. Melakukan pendampingan tata cara pembentukan rintisan BUMDes dari proses sosialisasi massa, pembuatan aturan bersama, hingga legalitas BUMDes, 3. Memberikan bantuan fasilitasi untuk legalitas hukum akta notaris pendirian BUMDes, Dokumen AD/ART BUMDes dan Dokumen Rencana Bisnis Strategis BUMDes. Hasil Pengabdian ini adalah munculnya keswadayaan masyarakat dalam mengelola potensi desa melalui usaha Bersama dalam kelembagaan BUMDes. Kata kunci: Keswadayaan Masyarakat, Pembangunan ekonomi lokal, Partisipasi masyarakat, dan BUMDes.
Pemberdayaan UMKM Melalui Digitalisasi Pemasaran dan Penguatan Potensi Desa di Desa Laut Tador, Kabupaten Batu Bara Sarwoto, Sarwoto; Kadariah, Siti; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Wahyudi, Dani Agus; Sari, Tri Widya; Fadilla, Naila; Camelia, Antis
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.268

Abstract

The Community Service Program (KKN) is a form of community service conducted in Laut Tador Village, Batu Bara Regency. The main objective of this program is to address issues faced by the community, particularly limited knowledge of business management and product marketing for MSMEs, as well as environmental management. Implementation methods used include observation, coordination with village officials, direct mentoring of MSMEs, outreach, and community activities such as mutual cooperation. The main outcomes of this program are: 1) Three local MSMEs (Palm Palm Sugar, Palm Palm Sugar, and Etawa Goat Milk) were successfully developed through the creation of new packaging, logos, promotional banners, and location registration on Google Maps to expand market reach. 2) Environmental awareness was increased through the installation of educational waste signs and the provision of separate trash bins at SDN 06 Laut Tador. 3) Village potential was strengthened by installing signs indicating tourist directions to Lake Laut Tador. 4) The establishment of a Family Medicine Garden (TOGA) to increase public health awareness. These activities have had a positive impact on MSME independence and village community awareness.
Co-Authors Adinda, Rizki Ahmad, Ana Shohibul Manshur Al Al’amudi, Ivana Supi Amanda, Dea Ana Shohibul Manshur Al Ahmad, Ana Shohibul Annisa Fitri, Intan Antika, Tiara Apriyani Simarmata, Lenny Asmaul Husna Asmuni Asmuni Atmaji, Atmaji Atmaji, Atmaji Batubara, Rizki Wulanita Cai Cen, Cia Camelia, Antis Candrassa, Limega Dian Eka Putri, Dian Eka Etri, Suci Fadilla, Naila Fitria, Reni Fitrianingsih, Fitrianingsih Hakim, Alimul Halijah, Siti Nur Harahap, Hastuti Handayani Isnaini Harahap Istiqomah, Suryadari ISTIQOMAH, Suryandari JAYANTI, SUCI ETRI Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Khairunnizar, M. Alang Ma'Arif, Miftachul Maghrifani, Dila Manurung, Carnelius Ricardo Marbun, Tesya Prysilia Mulyadi Mulyadi Nainggolan, Benhart Nanda Lestari, Rizky Nur, Fauziah Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Permatasari, Wulan Pratama, Muhammad Azdril Purba, David Gabriel Marudut Purba, Rakhmawati Purba, Rido Rahayu, Fifi Risgiyanti, Risgiyanti Rosida Rosida Santika, Dinda Sari, Nanda Widiya Sari, Tri Widya Sarjiyanto, Sarjiyanto Setyowati, Arum Shofyan Roni Shohibul MA, Ana Shohibul, Ana Shohibul, Ana Siahaan, Rumiris Sianipar, Christin Natalia Simanjuntak, Tegarma Agafe Sinaga, Eka Mayastika Sinaga, M. Arian L. Siregar, Fikri Arizal Siregar, Raysal Januar Sri Devi, Sri Sri Murni Sunaryo, Sinto Surya Darma Suyono, Joko Syafitri, Fadila Syafrizal, Rodi Trinarningsih, Wahyu Wahyudi, Dani Agus Wahyudi, Lilik Zalukhu, Rika Surianto