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All Journal JAIS (Journal of Applied Intelligent System) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Bumigora Information Technology (BITe) Jurnal Inovasi Penelitian BUDGETING : Journal of Business, Management and Accounting Jurnal Abdimas Ilmiah Citra Bakti (JAICB) International Journal of Artificial Intelligence and Robotics (IJAIR) Jurnal Kewarganegaraan Jurnal Pengabdian Masyarakat Nusantara JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ekonomi dan Manajemen (JEKMA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding of The International Conference on Economics and Business Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Multidisiplin West Science West Science Business and Management West Science Journal Economic and Entrepreneurship Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Seminar Nasional Teknologi dan Multidisiplin Ilmu The Eastasouth Journal of Information System and Computer Science Science Information System and Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Serat Acitya Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Maisyatuna Jurnal Ekonomi, Manajemen, Akuntansi Synergy In Economic & Business Management (SEBM) Proceeding of The International Conference on Management, Entrepreneurship, and Business Proceeding of The International Conference on Religious Education and Cross - Cultural Understanding Sciences du Nord Economics and Business SAP (Susunan Artikel Pendidikan)
Widyatmoko Widyatmoko
Universitas Dian Nuswantoro PSDKU Kampus Kota Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Strategi Pemasaran Jasa: Tinjauan Literatur tentang Inovasi dan Kepuasan Pelanggan di Era Digital Aissiyah, Nasyatul; Widyatmoko; Ichwan Setiarso; Wildan Mahmud
Synergy in Economic & Business Management Vol. 1 No. 2 (2024): Navigating the Disruption: Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/mvc7e618

Abstract

Pemasaran jasa telah mengalami transformasi signifikan seiring dengan perkembangan teknologi digital dan perubahan perilaku konsumen. Artikel ini bertujuan untuk menganalisis literatur terkait strategi pemasaran jasa yang berfokus pada inovasi dan kepuasan pelanggan di era digital. Studi ini mengidentifikasi elemen kunci dalam pemasaran jasa, seperti inovasi layanan, pemanfaatan teknologi digital, dan peran pengalaman pelanggan. Hasil studi literatur ini diharapkan dapat memberikan wawasan mendalam bagi akademisi dan praktisi dalam mengembangkan strategi pemasaran jasa yang relevan dengan kebutuhan pasar saat ini.
Peran Micro-Influencer dalam Meningkatkan Keterlibatan Konsumen melalui eWOM di Instagram: Studi Kasus pada Sektor Perhotelan Zumrotus Sholikhah; Choerul Umam; Widyatmoko; Tri esti rahayuningtyas
Synergy in Economic & Business Management Vol. 1 No. 2 (2024): Navigating the Disruption: Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/0b5mmd15

Abstract

Penelitian ini bertujuan untuk menganalisis peran mikro-influencer dalam meningkatkan keterlibatan konsumen melalui electronic Word-of-Mouth (eWOM) di Instagram dalam konteks sektor perhotelan. Di era digital saat ini, mikro-influencer telah menjadi salah satu strategi pemasaran yang efisien karena mereka dianggap lebih jujur dan dekat dengan konsumen dibandingkan dengan selebriti besar. Dengan menerapkan metode analisis konten kualitatif, penelitian ini menganalisis bagaimana konten yang diciptakan oleh mikro-influencer dapat mempengaruhi pandangan dan keterlibatan konsumen. Data dikumpulkan melalui pengamatan langsung terhadap 50 unggahan dari 10 mikro-influencer yang dipilih berdasarkan kriteria dengan jumlah pengikut (10.000–100.000), tingkat keterlibatan, dan relevansi konten. Temuan menunjukkan bahwa micro-influencer dapat menghasilkan electronic Word-of-Mouth (eWOM) positif melalui konten visual yang menarik, deskripsi yang informatif, serta interaksi aktif dengan pengikut di kolom komentar. Hal ini berdampak pada peningkatan keterlibatan konsumen, yang tercermin dari meningkatnya jumlah like, komentar, dan pembagian ulang konten. Penelitian ini memberikan wawasan strategi bagi sektor perhotelan untuk memanfaatkan mikro-influencer sebagai alat pemasaran digital yang efektif guna meningkatkan kesadaran merek dan loyalitas konsumen.
Strategi Personal Branding Fashion Brand Di Tiktok Melalui Kolaborasi Dengan Virtual Influencer Widyatmoko, Widyatmoko; Hidajat, Moch. Sjamsul; Wibowo, Dibyo Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.407

Abstract

Penelitian ini bertujuan untuk menganalisis strategi personal branding yang diterapkan oleh fashion brand di TikTok serta mengkaji peran virtual influencer dalam strategi pemasaran digital. Fokus utama adalah menilai sejauh mana kolaborasi dengan virtual influencer memengaruhi persepsi konsumen terhadap brand, khususnya dalam hal kepercayaan, daya tarik, dan kredibilitas. TikTok dinilai sebagai platform yang efektif dalam menjangkau audiens muda seperti Gen Z, sementara virtual influencer menawarkan keunggulan dalam konsistensi citra dan kontrol pesan merek. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, mengandalkan data primer melalui wawancara dan observasi, serta data sekunder berupa dokumentasi dan studi pustaka. Analisis data dilakukan dengan pendekatan tematik. Hasil penelitian menunjukkan bahwa kolaborasi fashion brand dengan virtual influencer mampu meningkatkan citra merek, engagement, dan keputusan pembelian konsumen secara signifikan. Virtual influencer juga dinilai efektif dalam membangun hubungan emosional dengan audiens melalui narasi yang kreatif dan imersif. Temuan ini diharapkan dapat berkontribusi pada pengembangan strategi pemasaran digital yang lebih inovatif, serta menjadi panduan bagi pelaku industri fashion dan digital marketing dalam memanfaatkan teknologi kecerdasan buatan secara strategis dan relevan di era digital.
Strategi Pemasaran UMKM dengan memahami Perilaku Konsumen dalam Menghadapi Pandemi Covid-19 Widyatmoko; Hidajat, Moch Sjamsul
Synergy in Economic & Business Management Vol. 1 No. 1 (2024): Navigating the Disruption: Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/hexhrz49

Abstract

Pandemi Covid-19 telah membawa tantangan besar bagi sektor UMKM di Indonesia, terutama akibat penurunan konsumsi masyarakat yang disebabkan oleh berbagai kebijakan seperti PSBB, physical distancing, dan work from home. Penurunan ini mengancam resesi dan krisis ekonomi, baik di tingkat nasional maupun global, yang mempengaruhi perilaku konsumen untuk lebih rasional dan efisien dalam pengeluaran mereka. Dalam kondisi ini, UMKM yang umumnya memiliki keterbatasan sumber daya dan keuangan, menghadapi tekanan untuk mempertahankan operasional bisnisnya meskipun pendapatan menurun. Oleh karena itu, pemasaran menjadi elemen kunci untuk menjaga keberlangsungan bisnis UMKM selama pandemi. Artikel ini menekankan pentingnya memahami perilaku konsumen dalam merancang strategi pemasaran yang efektif bagi UMKM. Strategi pemasaran taktis melalui marketing mix menjadi langkah yang disarankan, dengan fokus pada empat elemen utama: (1) mempertahankan advertising meski dalam masa krisis untuk menjaga brand awareness dan meningkatkan market share, (2) stabilitas harga untuk menjaga profitabilitas dan citra produk, (3) melakukan R&D produk untuk meningkatkan kapabilitas dan daya saing, serta (4) evaluasi dan optimalisasi saluran distribusi agar lebih efisien. Penerapan strategi yang disesuaikan dengan kondisi dan kebutuhan pasar saat krisis ini diharapkan dapat membantu UMKM bertahan dan bahkan tumbuh di masa pandemi.
Consumer Decision Making and Marketing Techniques : New Insights into Higher Education in the Digital Era Widyatmoko Widyatmoko; Tri Esti Rahayuningtyas; Aji Prasojo
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.58

Abstract

This study aims to examine consumer decision-making regarding marketing techniques in higher education institutions in the digital era. As technology advances and competition among universities intensifies, it is crucial for educational institutions to understand the factors influencing prospective students' decisions in choosing a university. The research employs a quantitative approach through surveys involving prospective students from various universities, as well as interviews with education marketing professionals. The findings reveal that the use of social media, personalized digital marketing, and alumni testimonials have a significant impact on influencing prospective students' decisions. This study provides new insights into the importance of adaptive, data-driven marketing strategies for attracting prospective students in the digital age. The significance of this research lies in its ability to offer guidance to higher education institutions in designing more effective and relevant marketing techniques that meet the needs of today's consumers.
Bibliometric Analysis of the Development of Entrepreneurial Ecosystem Research in Global Publications Judijanto, Loso; Widyatmoko, Widyatmoko
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1272

Abstract

This study conducts a comprehensive bibliometric analysis of the field of entrepreneurial ecosystems, mapping the evolving landscape of research from 1995 to 2024. Utilizing VOSviewer for visual network analysis, the research identifies central themes, examines co-authorship and institutional collaboration networks, and highlights the temporal progression of key topics. The findings reveal "entrepreneurial ecosystem" as a nexus connecting diverse research themes such as innovation, economic growth, and sustainability. Significant emphasis is placed on the integration of digital technologies and sustainability within entrepreneurial practices, reflecting shifting academic and practical priorities. The analysis of co-authorship networks shows robust collaboration among leading scholars and institutions, predominantly from Western regions, with increasing contributions from a global cohort. The study underscores the importance of incorporating diverse perspectives to fully understand the multifaceted nature of entrepreneurial ecosystems and suggests future research directions focusing on digital transformation and sustainability in entrepreneurship.
The Impact of Business Incubation Programmes on Start-up Success and Economic Growth in Indonesia Judijanto, Loso; Widyatmoko, Widyatmoko
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1406

Abstract

This study investigates the impact of business incubation programs on start-up success and economic growth in Indonesia. Using a quantitative approach, data were collected from 80 start-ups through a structured questionnaire utilizing a 5-point Likert scale. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that business incubation programs significantly enhance start-up success, with a positive effect on the overall success of start-ups. Furthermore, successful start-ups contribute to economic growth by generating jobs, fostering innovation, and promoting market expansion. The findings underscore the importance of business incubation as a catalyst for entrepreneurial success and economic development. The study suggests that strengthening business incubation programs should be a priority for policymakers in Indonesia to promote a thriving start-up ecosystem and sustain long-term economic growth.
Pentingnya Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan di CV Putra Timur Farm Rama Yudana; Choerul Umam; Tri Esti Rahayuningtyas; Widyatmoko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.4969

Abstract

In the constantly shifting and challenging market landscape, one notable phenomenon is the surge in new businesses. This study focuses on examining the impact of service quality and consumer trust on customer loyalty at CV Putra Timur Farm. In the commodity business, where prices frequently fluctuate, maintaining customer loyalty is essential for business sustainability. Data for this research was collected through observations and questionnaires and analyzed using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The results of the analysis indicate that excellent service quality and high levels of consumer trust have a positive and significant effect on customer loyalty. The findings highlight the critical importance of improving service quality and building strong consumer trust to maintain and enhance customer loyalty, especially amid unpredictable price fluctuations in commodity markets. This research underscores the need for businesses to focus on service excellence and trust-building strategies to ensure long-term customer retention and overall business success
Dampak Non Performing Loan Terhadap Peningkatan Pendapatan Perusahaan di Sektor Jasa Perbankan Widyatmoko, Widyatmoko; Mahmud, Wildan; Hidajat, Moch. Sjamsul; Wahyu Putri, Stevani Tri
Maisyatuna Vol. 4 No. 4 (2023): Oktober : Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i4.386

Abstract

It is hoped that the results of this research can be used as input and consideration for companies in making decisions and establishing policies to overcome problems related to the level of Non-Performing Loans of banks, especially Rural Banks. The population of this research are customers who use credit services who have experienced problems, especially in the non-performing loan category. The research uses quantitative research methods with analysis using the SPSS application and using multiple regression analysis techniques. In this research, the results can prove that the results of Non-Performing Loans will influence the increase in income. The results of the t-test analysis = 3.578 means that the hypothesis can be accepted, because the t-test > tcount. namely 3.578 > 3.078, meaning there is a correlation between the Non-Performing Loan variable and an increase in company income. Keywords: non-performing loans, increasing income, banking
The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta Wongkar, Deysyelin Y.T.J.; Chusumastuti, Dhety; Lusianawati, Hayu; Utami, Eva Yuniarti; Widyatmoko, Widyatmoko
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.955

Abstract

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.
Co-Authors A. R., Rasmawati Ainun Muhtadin Aissiyah, Nasyatul Aji Prasojo Alvina Dwi Andriani Andreas Dwi Setiawan Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjarwati, Sri Anjasari, Triska Arief Setiawan Arief Setiawan Astian Cahyani, Ade Azizah, Dwi Waliyatul Benicta, Aurellia Berlian Fahruddin Bernadheta Novia Bonifacius Indriyono Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono, Bonifacius Vicky Cakranegara, Pandu Adi Chandriana, Tri Dian Chasanah, Amalia Nur Choerul Umam Choerul Umam Chusumastuti, Dhety Damanik, Syafrida Desyandri Desyandri Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dibyo Adi Wibowo Dwi Waliyatul Azizah Erna Erna Erna Kustyarini Ervina Febrianti Ery Mintorini Eva Yuniarti Utami Febrianur Ibnu Fitroh Sukono Putra Ferdianto , Bhekti Eka Fitria, Lailani Hanifah Nurul Muthmainah Hayu Lusianawati Hendy Tannady Ichwan Setiarso Iqlima Zahari Irwan Moridu Iswahyuningsih, Rr Iwan Ady Prabowo Jefriyanto, Jefriyanto Joni Wilson Sitopu Judijanto, Loso Khamadi Khamadi Lailani Fitria Loso Judijanto Lusianawati, Hayu M.M. Sintorini Mahadika Pradipta Himawan Mahadika Pradipta Himawan Mahardhani, Ardhana Januar Melati Ferianita Fachrul Micail Dewasyah Putra Moch. Sjamsul Moch. Sjamsul Hidajat Monica Feronica Bormasa Muhammad Djauhari Muhammad Yudistira Arya Maulana Murini, Murini Nagata, Azaria Beryl Nanny Mayasari Natalinda Pamungkas Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Nelly Ervina Nurhaifa Idris Pamungkas, Natalinda Prasasti, Seroja Enjang Putri, Melly Anisa Qadriah, Laila Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rama Yudana Ratih K, Dewi Rifqi Ardiansyah, M. Jihatur Rizaldy, Mohammad Farhan Arick Sabila, Puji Chairu Sania Dinda Awalia Sayyidah Farhani Setiyono, Mochammad Raka Alwandany Siami, Lailatus suroso, amat Tri Esti Rahayuningtyas Umam, Choerul Utami, Eva Yuniarti Wahyu Putri, Stevani Tri Wibowo, Toni Wildan Mahmud Wiwin Andriana Wongkar, Deysyelin Y.T.J. Yaacob, Noorayisahbe Bt Mohd Yustiqomah Yustiqomah Zahari, Iqlima Zumrotus Sholikhah