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Strategi Inovasi Produk Berbasis Bahan Lokal di Era 4.0 Untuk Meningkatkan Ekonomi Desa Gadungan Kecamatan Wates Kabupaten Kediri Esti Rahayuningtyas, Tri; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3339

Abstract

Gadungan Village, located in Wates District, Kediri Regency, is a major producer of sweet potatoes, with challenges including sandy soil and reliance on rainfed agriculture. This study aims to evaluate the village’s potential for developing sweet potato-based products, such as sweet potato brownies, and explore solutions to optimize its utilization through training and mentoring. The main issues identified include the limited use of sweet potatoes with traditional methods and a lack of knowledge on innovative processing and marketing through social media. This research employs a qualitative approach using a case study method, with data collected through interviews, observations, and documentation. The results indicate that the training successfully enhanced participants' skills in making sweet potato brownies and understanding product marketing via social media. This intervention is expected to increase the community's income and optimize the use of local resources. Prior to the training, only 40% of participants understood how to develop innovative and attractive product variants. After the training, this figure increased to 80%. The sustainability of the business post-training is ensured through ongoing support in production management, finance, and digital-based marketing.
Trends in Digital Twin Technology for Industry 4.0: A Bibliometric Study Judijanto, Loso; Qadriah, Laila; Prabowo, Iwan Ady; Widyatmoko, Widyatmoko; Sabila, Puji Chairu
The Eastasouth Journal of Information System and Computer Science Vol. 2 No. 02 (2024): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v2i02.382

Abstract

Digital Twin (DT) technology has emerged as a critical enabler of Industry 4.0, bridging the physical and digital worlds through real-time data integration, simulation, and optimization. This study conducts a comprehensive bibliometric analysis to explore the research trends, key contributors, and thematic clusters in DT research over the past decade. The analysis reveals China's leading role in DT research, supported by strong international collaborations with the United States, Germany, and other countries. Key themes include technological enablers such as IoT, sensors, and infrastructure, as well as emerging applications in sustainability, smart cities, and energy systems. Challenges such as risks, uncertainties, and feasibility constraints remain significant barriers to DT adoption, highlighting the need for interdisciplinary collaboration and standardization efforts. The study identifies opportunities for integrating DT with technologies like blockchain and AI, as well as expanding applications in healthcare and agriculture. These findings provide valuable insights for researchers, practitioners, and policymakers to advance DT technology and its transformative potential in Industry 4.0.
STRATEGI PEMASARAN BERBASIS TEKNOLOGI INFORMASI BAGI IBU-IBU PKK DESA BENDO KECAMATAN PARE KABUPATEN KEDIRI Widyatmoko; Umam, Choerul; Zahari, Iqlima; Rizaldy, Mohammad Farhan Arick; Setiyono, Mochammad Raka Alwandany; Putri, Melly Anisa
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4496

Abstract

Ibu-ibu PKK di Desa Bendo menghadapi tantangan dalam memanfaatkan teknologi informasi (TI) untuk pemasaran produk lokal mereka. Banyak dari mereka yang belum memahami pentingnya TI dan merasa kesulitan dalam mengintegrasikan teknologi ke dalam strategi pemasaran yang efektif. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan ibu-ibu PKK dalam memanfaatkan TI untuk pemasaran produk lokal, serta memberikan dukungan agar mereka dapat menerapkan strategi pemasaran berbasis teknologi secara konsisten. Sasaran kegiatan ini adalah ibu-ibu PKK di Desa Bendo, Kecamatan Pare, Kabupaten Kediri, yang terlibat dalam pemasaran produk lokal dan berkeinginan untuk meningkatkan kemampuan mereka dalam menggunakan TI. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara, observasi, dan kuesioner untuk mendapatkan gambaran yang komprehensif mengenai perubahan pemahaman dan keterampilan peserta. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan ibu-ibu PKK mengenai pentingnya TI dalam pemasaran. Sebagian besar peserta melaporkan peningkatan kepercayaan diri dan kemampuan dalam menggunakan media sosial untuk promosi produk senanyak 85%. Namun, tantangan utama yang dihadapi adalah kesulitan dalam konsistensi penerapan teknologi. Beberapa peserta masih mengalami hambatan dalam mengintegrasikan TI secara rutin ke dalam strategi pemasaran mereka. Tantangan yang signifikan dalam konsistensi penggunaan teknologi menunjukkan perlunya pelatihan lanjutan dan dukungan berkelanjutan agar mereka dapat lebih efektif dalam mengimplementasikan teknologi dalam pemasaran produk lokal. Dengan pendidikan yang tepat dan dukungan, penggunaan TI dapat memperkuat strategi pemasaran lokal dan memberdayakan komunitas desa.
Upaya Penerapan Karakteristik Jiwa Pancasila pada Mahasiswa Sekolah Tinggi Manajemen Informatika dan Komputer Kadiri Widyatmoko, Widyatmoko; Zahari, Iqlima; Pamungkas, Natalinda
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.096 KB) | DOI: 10.31316/jk.v6i3.3807

Abstract

AbstrakTujuan penelitian dan penulisan artikel ini adalah untuk mengetahui karakteristik mahasiswa STMIK Kadiri tentang penerapan nilai-nilai pancasila dalam kehidupan mereka. Seperti yang dijelaskan dalam SK. Dirjen Dikti. No. 43/DIKTI/KEP/2006 tujuan materi pendidikan Pancasila yaitu membentuk perilaku yang mencerminkan iman, taqwa kepada Tuhan YME, berkepribadian konsisten, memiliki rasa kebangsaan, cinta tanah air, mampu menguasai, menerapkan dan mengembangkan Iptek, seni dengan penuh tanggung jawab dan bermoral. Penelitian ini menggunakan metode kuantitatif - kualitatif. Metode kuantitatif digunakan untuk menghitung kuisioner yang diberikan kepada mahasiswa lalu di hitung dengan SPSS. Metode kualitatif digunakan untuk memberikan penjabaran dari hasil penghitungan kuantitatif. Dari hasil penelitian tersebut diperoleh hasil rata-rata jawaban mahasiswa 50 % lebih sudah mengaplikasikan pengamalan Sila Pancasila, namun ada jawaban yang kurang dari 50 % yaitu kurangnya kepercayaan terhadap wakil-wakil rakyat dan kurang mampu dalam menyeimbangkan antara hak dan kewajiban. Saran penulis pendidikan pancasila sebaiknya tidak hanya teori namun semua komponen bangsa dan masyarakat (orang tua, pendidik, pejabat pemerintah) mampu mengaplikasikan nilai-nilai pancasila dalam kehidupan keluarga, masyarakat, bangsa dan negara sehingga pendidikan pancasila mampu efektif untuk kehidupan negara dimasa yang akan datang.Kata Kunci: Karakteristik, Pancasila, Kepribadian/Perilaku Pancasila AbstractThe purpose of research and writing this article is to know the characteristic of student in STMIK Kadiri about how to apply the pancasila value in their life. It was stated in decree of Dirjen Dikti. No. 43/DIKTI/KEP/2006, the explanation of the purpose of pancasila education, is to design attitude that is to reflect faith, piety to God, consistent personality, to have nationality, to love home land, capable to apply science, art, and technology of by responsibility and morally. This research uses quantitative and qualitative method. Quantitative method used to calculate questionary given to the students and calculate with SPSS. Qualitative method used to give information from quantitative calculate. The result of this research shows that average student’s answer is more than 50 % appliying Sila Pancasila. However, some of them is lack of 50 % it is scarcity trust against senator and underprevileged to balance between right and duty. Writer recommendation, Pancasila education as well as not only theory, but also all nation component and society (parents, teachers, official governments) can afford to applicate pancasila value in the life (family, society, nation state) so that pancasila education can be effective for the living state in future.Keyword: Characteristic, Pancasila, Pancasila Personality
Peran Kemasan Produk dan Harga dalam Meningkatkan Minat Beli Konsumen Produk Teh Dalam Kemasan di Provinsi Jakarta Tannady, Hendy; Jefriyanto, Jefriyanto; Damanik, Syafrida; Widyatmoko, Widyatmoko; Umam, Choerul; Iswahyuningsih, Rr; Ratih K, Dewi; A. R., Rasmawati
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.091 KB) | DOI: 10.31316/jk.v6i3.3808

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh harga dan kemasan produk terhadap minat beli konsumen produk Teh Botol Sosro di Jakarta. Variabel dalam penelitian ini adalah harga dan kemasan produk sebagai variabel bebas dan minat beli sebagai variabel terikat. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner penelitian melalui google form kepada 105 responden yang merupakan konsumen yang pernah membeli produk Teh Botol Sosro di Jakarta. Non-probability sampling merupakan teknik pengambilan sampel dalam penelitian ini, dengan salah satu teknik yaitu purposive sampling. Pengolahan data menggunakan statistik SPSS 18 dan hasilnya menunjukkan bahwa harga mempengaruhi minat beli konsumen, kemasan produk mempengaruhi minat beli konsumen, dan secara simultan terdapat pengaruh harga dan kemasan produk terhadap minat beli konsumen produk Teh Botol Sosro di Jakarta.Kata Kunci: Harga, Kemasan Produk, Minat Beli, Teh Botol Sosro AbstractThis study aims to determine the effect of price and product packaging on consumer buying interest in Teh Botol Sosro products in Jakarta. The variables in this study were price and product packaging as the independent variables and purchase interest as the dependent variable. This study uses quantitative methods by distributing research questionnaires via google form to 105 respondents who are consumers who have bought Teh Botol Sosro in Jakarta. Non-probability sampling is a sampling technique in this study, with one technique, namely purposive sampling. Data processing uses SPSS 18 statistics and the results show that price affects consumer purchase interest, product packaging affects consumer purchase interest, and simultaneously there is an effect of price and product packaging on consumer purchase interest in Teh Botol Sosro in Jakarta.Keywords: Price, Product Packaging, Purchase Interest, Teh Botol Sosro
Peran Komoditas Ekspor dalam Mendukung Pertumbuhan Ekonomi Indonesia Nelly Ervina; Joni Wilson Sitopu; Muhammad Yudistira Arya Maulana; Erna Kustyarini; Widyatmoko Widyatmoko
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3475

Abstract

This research aims to determine the role of export commodities in supporting Indonesia's economic growth. The background to this research illustrates the importance of the influence of exports on economic growth in Indonesia. The method used in this research is the literature study research method. The literature study in this research is a series of activities relating to methods of collecting library data, reading and taking notes, as well as managing research data objectively, systematically, analytically and critically about the role of export commodities in supporting Indonesia's economic growth. Export commodities play an important role in supporting Indonesia's economic growth in 2023. Contribution to GDP, Job Creation, Encouraging Investment, Supporting Macroeconomic Stability.
Pemberdayaan Kelompok Nelayan Pesisir Pantai Tamperan Pacitan Melalui Pengembangan Teknologi Informasi Esti Rahayuningtyas, Tri; Umam, Choerul; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika; Ibnu Fitroh Sukono Putra, Febrianur; Rachmawansyah, M. Sandia; Rifqi Ardiansyah, M. Jihatur; Anjasari, Triska
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 1 (2024): Februari-Juli 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i1.2941

Abstract

The lives of communities on the coast are mostly active in port areas with extraordinary natural resources and the potential to be empowered through programs to improve the quality of life of fishing communities on the coast. Of the many ports for empowering fishing communities is the Tamperan Pacitan coastal fishing port. The area used for fishermen's activities has an infrastructure capable of anchoring small, medium-sized, and large-scale fishing boats. Pacitan's Tamperan Port, although at a traditional level, can maximize its existing potential and will have a significant impact on fishermen to improve their economic standard of living. One of the problems faced by fishermen groups on Pacitan's Tamperan coast is the lack of promotion or information about the fishermen's catches in the form of fish species that are known to the wider community. It is hoped that this service will increase knowledge for fishermen groups so that their activities and activities are known to the public through the development of information technology in the form of websites.  This community service activity includes website application development activities for fishermen and ship owners. It is hoped that in the future this website will be able to provide changes to the economic growth of the fishermen themselves. However, attention needs to be paid to the field of human resources so that it can keep pace with technological developments that are necessary and beneficial for fishermen. In this way, port management and fishermen can run optimally. Support from various parties must of course be supported, including from the local government, to create a port that has great benefits based on information technology.
Strategi Inovasi Produk Berbasis Bahan Lokal di Era 4.0 Untuk Meningkatkan Ekonomi Desa Gadungan Kecamatan Wates Kabupaten Kediri Esti Rahayuningtyas, Tri; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3339

Abstract

Gadungan Village, located in Wates District, Kediri Regency, is a major producer of sweet potatoes, with challenges including sandy soil and reliance on rainfed agriculture. This study aims to evaluate the village’s potential for developing sweet potato-based products, such as sweet potato brownies, and explore solutions to optimize its utilization through training and mentoring. The main issues identified include the limited use of sweet potatoes with traditional methods and a lack of knowledge on innovative processing and marketing through social media. This research employs a qualitative approach using a case study method, with data collected through interviews, observations, and documentation. The results indicate that the training successfully enhanced participants' skills in making sweet potato brownies and understanding product marketing via social media. This intervention is expected to increase the community's income and optimize the use of local resources. Prior to the training, only 40% of participants understood how to develop innovative and attractive product variants. After the training, this figure increased to 80%. The sustainability of the business post-training is ensured through ongoing support in production management, finance, and digital-based marketing.
Pendampingan Pengembangan Pemasaran Desa Wisata Kreatif Sumber Sirah Di Desa Kerkep Kecamatan Gurah Kabupaten Kediri Berlian Fahruddin; Widyatmoko Widyatmoko
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 2 (2024): April: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i2.126

Abstract

Currently, many tourist villages are emerging which are included in edutourism with a variety of tourism potential within them. It is known as an edutourism-based Creative Tourism Village because most of the tourist attraction concepts in Kerkep fall into the creative category and can add to the education of tourists, especially the tourist attraction icon of the Kerkep Creative Tourism Village, namely the Sumber Sirah water tourism. The purpose of this service is because this village is a village that has great potential in developing edutourism. For this reason, a marketing process is needed to carry out promotions that have not been fully used by partners because of the technological tools that need to be understood. This community service activity uses a presentation method, implementation method with direct visits, and discussion forums through assistance regarding digital marketing via social media. Implementation of service consists of planning, implementation and evaluation stages. The results of the service presented material by the service team about what marketing is. After the material has been presented, the participants can try to practice it accompanied by the staff. The implementation of the service carried out at the partner's location went well because the participants easily understood the marketing material without significant obstacles, thus this learning method can be utilized and can be used as an alternative to other marketing methods
Strategi Pemasaran Keluarga dan Perubahan Perilaku Konsumen di Era Digital Aissiyah, Nasyatul; Benicta, Aurellia; Astian Cahyani, Ade; Widyatmoko
Synergy in Economic & Business Management Vol. 1 No. 2 (2024): Navigating the Disruption: Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/mh13am12

Abstract

Perubahan signifikan dalam perilaku konsumen keluarga akibat digitalisasi menciptakan peluang dan tantangan baru bagi strategi pemasaran. Penelitian ini mengeksplorasi pengaruh teknologi digital, seperti media sosial, e-commerce, dan kecerdasan buatan (AI), terhadap proses pengambilan keputusan pembelian keluarga. Melalui pendekatan kualitatif, penelitian ini menyoroti pentingnya storytelling yang relevan secara emosional, pemanfaatan big data untuk personalisasi, serya peran media sosial dan influencer dalam membangun hubungan dengan konsumen. Tantangan seperti privasi data dan persaingan pasar yang intens menuntut merek untuk berinovasi dan menawarkan nilai keberlanjutan yang relevan. Hasil penelitian menggarisbawahi bahwa pemahaman mendalam tentang dinamika perilaku keluarga modern menjadi kunci untuk mengembangkan strategi pemasaran yang lebih adaptif dan efektif. Penelitian ini memberikan wawasan praktis bagi Perusahaan untuk tetap kompetitif di era digital.
Co-Authors A. R., Rasmawati Ainun Muhtadin Aissiyah, Nasyatul Aji Prasojo Alvina Dwi Andriani Andreas Dwi Setiawan Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjarwati, Sri Anjasari, Triska Arief Setiawan Arief Setiawan Astian Cahyani, Ade Azizah, Dwi Waliyatul Benicta, Aurellia Berlian Fahruddin Bernadheta Novia Bonifacius Indriyono Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono, Bonifacius Vicky Cakranegara, Pandu Adi Chandriana, Tri Dian Chasanah, Amalia Nur Choerul Umam Chusumastuti, Dhety Damanik, Syafrida Desyandri Desyandri Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dibyo Adi Wibowo Dwi Waliyatul Azizah Erna Erna Erna Kustyarini Ervina Febrianti Ery Mintorini Eva Yuniarti Utami Febrianur Ibnu Fitroh Sukono Putra Ferdianto , Bhekti Eka Fitria, Lailani Hanifah Nurul Muthmainah Hayu Lusianawati Hendy Tannady Ichwan Setiarso Iqlima Zahari Irwan Moridu Iswahyuningsih, Rr Iwan Ady Prabowo Jefriyanto, Jefriyanto Joni Wilson Sitopu Judijanto, Loso Khamadi Khamadi Lailani Fitria Loso Judijanto Lusianawati, Hayu M.M. Sintorini Mahadika Pradipta Himawan Mahardhani, Ardhana Januar Melati Ferianita Fachrul Micail Dewasyah Putra Moch. Sjamsul Moch. Sjamsul Hidajat Monica Feronica Bormasa Muhammad Djauhari Muhammad Yudistira Arya Maulana Murini, Murini Nagata, Azaria Beryl Nanny Mayasari Natalinda Pamungkas Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Nelly Ervina Nurhaifa Idris Pamungkas, Natalinda Prasasti, Seroja Enjang Putri, Melly Anisa Qadriah, Laila Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rama Yudana Ratih K, Dewi Rifqi Ardiansyah, M. Jihatur Rizaldy, Mohammad Farhan Arick Sabila, Puji Chairu Sania Dinda Awalia Sayyidah Farhani Setiyono, Mochammad Raka Alwandany Siami, Lailatus suroso, amat Tri Esti Rahayuningtyas Umam, Choerul Utami, Eva Yuniarti Wahyu Putri, Stevani Tri Wibowo, Toni Wildan Mahmud Wiwin Andriana Wongkar, Deysyelin Y.T.J. Yaacob, Noorayisahbe Bt Mohd Yustiqomah Yustiqomah Zahari, Iqlima Zumrotus Sholikhah