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All Journal International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Mirai Management Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Academy of Education Journal Economic Education and Entrepreneurship Journal Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Arastirma International Journal of Education, Social Studies, And Management (IJESSM) JURNAL AKUNTANSI DAN MANAJEMEN MADANI (JAMM) Journal Of Business, Finance, and Economics (JBFE) Jurnal Bina Bangsa Ekonomika ProBisnis : Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah ESAI Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi
Syahril Daud
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODAK DAN JASA PADA KEWIRAUSAHAN UMKM BUTIK (STUDI KASUS “DIVA COLLECTION” DI PRINGSEWU PROVINSI LAMPUNG) Syahril Daud; Diva Amanda; Witara Hollanda; Zakiatul Mubarokah
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i3.10452

Abstract

Penelitian ini akan membahas strategi pemasaran yang digunakan oleh Diva Collection untuk meningkatkan penjualan produk dan layanan. Strategi pemasaran yang efektif sangat penting dalam lingkungan bisnis yang semakin kompetitif saat ini, khususnya dalam industri mode dan layanan terkait. Metode penelitian menggunakan pendekatan kualitatif, dengan data yang dikumpulkan melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Diva Collection memanfaatkan kombinasi strategi pemasaran digital, promosi, dan pengelolaan hubungan pelanggan, Customer Relationship Management (CRM) untuk memperluas jangkauan pasar dan meningkatkan loyalitas konsumen. Selain itu, adaptasi terhadap tren pasar dan inovasi produk menjadi faktor kunci dalam mendukung pertumbuhan bisnis. Dengan implementasi strategi pemasaran yang terintegrasi, Diva Collection berhasil mencatat peningkatan penjualan yang signifikan. Penelitian ini memberikan rekomendasi praktis bagi pelaku usaha sejenis dalam merancang strategi pemasaran yang efektif dan berkelanjutan.
The Influence of Digital Marketing and Service Quality on Customer Loyalty (on MSME Entrepreneurship Case Study "Uni Eti Cosmetic Store" in Bandar Lampung) Daud, Syahril; DK, Angelica Maharani; Imelya, Jingga; Amellia, Monica
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.5009

Abstract

This study examines the influence of digital marketing and service quality on customer loyalty at Uni Eti Cosmetics Store. Through a quantitative approach and case study, this study analyzes the relationship between the independent variables of digital marketing (X1) and service quality (X2) and the dependent variable of customer loyalty (Y). The results of the study indicate that digital marketing has a significant influence on customer loyalty, while service quality does not show a significant influence. However, simultaneously, digital marketing and service quality have a positive and significant influence on customer loyalty. These findings highlight the importance of an effective digital marketing strategy in attracting and retaining customers, as well as the important role of service quality in creating higher customer satisfaction. This study recommends that Uni Eti Cosmetics Store continue to improve its digital marketing strategy and pay attention to service quality to increase customer loyalty and achieve long-term success.
Analysis of Marketing Strategy of Entrepreneurship of MSME Bakso Dono Bandar Lampung Daud, Syahril; Ferdian, Yolanda; Chestagavrila , Orvala; Aldino, M Farhan
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.562

Abstract

Study This aiming For analyze marketing strategies entrepreneurship applied by UMKM Bakso Dono in Bandar Lampung. The research method used is studies descriptive qualitative with technique data collection through observation, interviews, and documentation. Research results show that UMKM Bakso Dono uses various marketing strategies, including digital marketing through social media, increasing quality products, as well as service good customer For attract and retain customers. The obstacles faced is tight market competition and limited business capital. Efforts made For overcome constraint the covering innovation more products and promotions effective. This strategy expected can helping Bakso Dono UMKM to grow in a way sustainable and improving Power compete in the local market.
Marketing Strategy Analysis in Automotive UMKM " Showroom Car Used "Gatra Jaya Mobilindo" in Bandar Lampung Daud, Syahril; Alfaris, Jihad Sulthan; Patrisia, Ratih Ayu; Nadia, Rifatul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.563

Abstract

This study aims to analyze the marketing strategy of automotive UMKM Gatra Jaya Mobilindo Car Showroom in Bandar Lampung. By identifying the strengths, weaknesses, opportunities, and threats faced by the showroom in a dynamic business environment. Qualitative descriptive research methods and data collection using interviews, observations needed by researchers, then SWOT Analysis is carried out. Based on the SWOT strategy analysis, Gatra Jaya Mobilindo Showroom can maximize its strengths and opportunities by utilizing a competent sales team to actively interact with customers, both directly and through social media, and promote product quality advantages compared to competitors. Strategic location is also an important asset that can be utilized by installing banners to attract consumer attention. In overcoming weaknesses, showrooms need to improve customer comfort through friendly and professional service and ensure product quality that does not disappoint. To deal with threats, showrooms can strengthen branding through creative content on social media, provide incentives to loyal customers, and innovate in the buying and selling process. These strategies are expected to help Gatra Jaya Mobilindo Showroom increase its competitiveness in the market.
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian (Studi Kasus Pada UMKM “Skincare Anzora Melalui E-commerce Shopee” di Kota Bandar Lampung, Provinsi Lampung) Daud, Syahril; Tungkir, Anjelina; Indriani, Putri; Avrilia, Viona
Jurnal Mirai Management Vol 9, No 3 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i3.7946

Abstract

Penelitian bertujuan demi mengidentifikasi bagaimana ulasan dan penilaian pelanggan online mempengaruhi pembelian Anzora Skincare yang dilakukan melalui E-commerce Shopee Bandar Lampung. Jumlah yang diambil dalam sampel ini sebanyak 80 responden melalui kuesioner online dan data di olah menggunakan SPSS windows versi 27. Metodologi penelitian studi ini bersifat kuantitatif. Uji t, uji f, uji koefisien determinasi, uji regresi linier berganda, serta uji asumsi klasik adalah metode analisis data yang digunakan. Menurut temuan analisis, peringkat dan ulasan pelanggan online secara signifikan serta cukup mempengaruhi keputusan konsumen untuk membeli produk Anzora Skincare. Penelitian ini memberikan informasi terkait keputusan pembelian skincare yang menekankan produk dan kualitas sehingga adanya manfaat penggunaan skincare dalam perawatan wajah Keywords: Online customr review, online customer rating, keputusan pembelian
The Influence Of Motivation And Work Discipline On Employee Job Satisfaction: (Case Study of Nurses at Abdul Moeloek Hospital in Bandar Lampung) Irzal Fachruddin; Syahril Daud
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study seeks to assess how motivation and work discipline influence the job satisfaction level of nurses at Abdul Moeloek Hospital in Bandar Lampung. data for the research were gathered using questionnaires given to 37 nurses. Data analysis using t-test at a significance level of 5% supports the hypothesis that motivation is a positive predictor of job satisfaction. The regression equation obtained also strengthens this finding. In addition to being individual factors, work discipline and motivation collectively also have a strong influence on the level of job satisfaction of employees at Abdul Moeloek Hospital, Bandar Lampung. These results support previous studies that explain that motivation and work discipline are very important to increase employee satisfaction and productivity. This study also provides recommendations for further researchers to explore additional variables and expand the research population for broader and more generalizable results in the research object.
Analisis Strategi Peningkatan Daya Saing Perternakan Ayam Petelur Wawan Jaya Lampung Selatan Daud, Syahril; Apriyadi, Yogi; Sofyan, Abu; Syah, M. Rizky Ferdian
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di tengah persaingan bisnis yang sangat ketat, perusahaan harus mampu menerapkan strategi perusahaan yang tepat dan sesuai agar dapat mempertahankan atau bahkan membuat perusahaan semakin berkembang. Perusahaan dapat memenangkan persaingan apabila perusahaan lebih cermat dalam membaca dan mengantisipasi kondisi pasar sehingga dapat menciptakan layanan yang berkualitas. Penelitian ini menganalisis Peternakan Ayam Petelur Wawan Jaya Lampung Selatan dengan metode analisis SWOT yang bertujuan untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman yang dimiliki oleh perusahaan. Penelitian ini menggunakan metode pengumpulan data berupa observasi, wawancara, dan metode analisis yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Peternakan Ayam Petelur Wawan Jaya Lampung Selatan mampu bersaing dengan para kompetitornya. Hal ini dikarenakan Peternakan Ayam Petelur Wawan Jaya Lampung Selatan memiliki kekuatan yang sangat baik dan dapat menganalisis peluang yang ada yang berarti bahwa Peternakan Ayam Petelur Wawan Jaya Lampung Selatan berada pada posisi yang sangat menguntungkan, sehingga sampai saat ini Peternakan Ayam Petelur Wawan Jaya Lampung Selatan mampu bersaing dengan para kompetitor atau perternak ayam petelur lainnya.
Analisis Strategi Pemasaran Kewirausahaan Umkm Pusat Kebugaran (Studi Kasus “Kenanga Fitness” Di Bandar Lampung Provinsi Lampung) Daud, Syahril; Narmade, Ketut; Hernanta, Made Dicky; Sena, Bielsa Diva
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine how marketing tactics such as distribution, price, promotion, and product affect the level of client loyalty. Google Forms was used to survey Kenanga Fitness customers as part of the quantitative methodology of this study. Multiple linear regression, validity, reliability, and classical assumptions were used to test the data. The study's findings indicate that distribution, pricing, promotion, and product strategies all have a significant impact on consumer loyalty. Suggestions are made to maximize the use of digital technology and improve customer relationships through more effective marketing techniques.
ANALISIS STRATEGI PEMASARSAN DIGITAL DALAM MENGEMBANGKAN BISNIS RIDWAN MOTOR Syahril Daud; Rizki Darmawan; Bryan Felix
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i7.10689

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran digital Ridwan Motor untuk mengatasi tantangan pasar digital yang semakin kompetitif. Dengan menggunakan pendekatan kualitatif, penelitian ini menggali pandangan dan pengalaman pemilik usaha, Bapak Ridwan, untuk memahami efektivitas strategi yang diterapkan. Penelitian menunjukkan bahwa penggunaan analisis SWOT dan media sosial dalam pemasaran digital dapat meningkatkan penjualan dan efisiensi operasional. Perubahan perilaku konsumen yang semakin aktif dalam mencari dan berinteraksi di platform digital mengharuskan Ridwan Motor untuk mengubah dan membuat kampanye pemasaran yang menarik dan relevan. Selain itu, pelanggan dapat memiliki pengalaman digital yang lebih baik dengan menggunakan teori penerimaan teknologi. Ridwan Motor dapat meningkatkan visibilitas, pangsa pasar, dan pertumbuhan jangka panjang dengan menggunakan strategi digital yang tepat. Diharapkan penelitian ini akan memberikan informasi dan saran tentang bagaimana mengoptimalkan strategi pemasaran digital Ridwan Motor.
ANALISIS STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK UMKM KULINER STUDI KASUS PADA “FIOR FIORE PATISSERIE” BANDAR LAMPUNG Daud, Syahril; Yanra, Tania Permata; Shabrina, Dea Nurullyah; Naufal, Ahmad Ghani
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.796

Abstract

The culinary industry significantly contributes to Indonesia's economy. In facing intense competition, MSMEs, including Fior Fiore Patisserie, require effective marketing strategies to maintain and enhance their competitiveness. This study aims to analyze the application of the marketing mix strategy (product, price, place, promotion) at Fior Fiore Patisserie and identify the factors influencing its success. A qualitative research method was employed, utilizing data collection techniques such as direct observation of the business location and interviews with the business owner. The findings reveal that Fior Fiore's marketing strategies include strategic location selection, the use of high-quality ingredients, product innovation that aligns with trends, and leveraging social media to reach a broader market. These strategies successfully built brand image, attracted customers, and increased sales. However, the study also identified challenges such as limited performance evaluation, potential conflicts among team members, and restricted market segmentation due to premium-priced products made with high-quality ingredients. To address these challenges, recommendations include optimizing performance management, diversifying product offerings, implementing flexible pricing strategies, expanding online sales channels, and developing customer loyalty programs. These findings are expected to serve as a guide for other MSMEs in developing competitive marketing strategies in the culinary industry.
Co-Authors Abu Sofyan, Abu Adelia Karisma Putri Adrina Yustitia Afrina, Lala Agnes Nofita Ftmasari Ahmad Rais Rozan Al Affan, Dhalvi Al Fiqih, Muhammad Rizvy Aldino, M Farhan Alfaris, Jihad Sulthan Alya Rahil Amalia, Citra Amellia, Monica Anggun Octaviany Anlisyah, Inariva Misel Aprilia, Feronika Enjel Aprilio, Desvan Apriyadi, Yogi Ardiansah, Elham Arinda, Yeni Augustine, Nuraini Maya Avrilia, Viona Belinda, Sherliana Bobiyana, Pandya I Ketut Bryan Felix Budianto, Kevin Alexander Chestagavrila , Orvala Citra Devitasari, Citra DESI PURNAMA SARI Devia Sonia Anisya Dewita, Kadek Putri Dhani, Akhmad Diva Amanda DK, Angelica Maharani Endang Siswati Prihastuti Fajar Wahyudi Ferdian, Yolanda Fitri, Elysa Amisa Fitri, Trianisa Aldina Fransiska, Mei Liana Galih Pamungkas Gellianta Gustiawati, Mutiara Hartono, Celine Viona Harun, Renaldi Havest Rizky R Hernanta, Made Dicky Hestina, Aprilia Hidayat , Dimas Alvin Edhi Imelya, Jingga Indri Wulan Saputri Indriani, Putri Irzal Fachruddin Jaya, Chitra Moyana Jericho, Jericho Jonathan Mikhael Siregar Joyo, Arya Auralio Khairudin Khairudin Lediestiani, Silvi Liwandy, Albert Liwandy, Aldo Mariyana, Mika Marlinda Maxentia, Cindy Muhammad Ferdiansyah Asari Mulyadi, Jason Nadia, Rifatul Narmade, Ketut Naufal, Ahmad Ghani Novitasari, Meidi Nur Dewi Safitry Nurrohmah, Sofia Paolo, Clarissa Chandra Patrisia, Ratih Ayu Putri Hidayatul Kamilah Putri Regina Barus Putri, Afrenea Miranda Putri, Aura Rachel Rosalia Rachman, Muhammad Farel Ramadhani, Fenta Ramandani, Aqila Raychal Putra Restu Yanwar Pratama Riki Pratama Rizki Darmawan Saputri, Amelia Nurhexsy Sena, Bielsa Diva Setiawan, Russell Evan Shabrina, Dea Nurullyah Shelvia, Bella Sinaga, Maria Betrisia Sopian Ali Sunjaya, Alvian Syah, M. Rizky Ferdian Tanuhardja, Ferdinand Tarigan, Natalia Karolina Tia Rizna Pratiwi Tiara, Tiara Tungkir, Anjelina Wati, Asna Wijaya, Wenfa Noviati Wisesa, Bagas Jakti Witara Hollanda Yanra, Tania Permata Zakiatul Mubarokah