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All Journal International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Mirai Management Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Academy of Education Journal Economic Education and Entrepreneurship Journal Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Arastirma International Journal of Education, Social Studies, And Management (IJESSM) JURNAL AKUNTANSI DAN MANAJEMEN MADANI (JAMM) Journal Of Business, Finance, and Economics (JBFE) Jurnal Bina Bangsa Ekonomika ProBisnis : Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Ilmiah ESAI Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi
Syahril Daud
Universitas Bandar Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung Daud, Syahril; Maxentia, Cindy; Paolo, Clarissa Chandra; Tanuhardja, Ferdinand
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3485

Abstract

Technological advances have brought significant changes in the business world, especially through digital marketing which provides great opportunities for UMKM to increase revenue and competitiveness. This research aims to analyze the digital marketing strategies implemented by UMKM “Bakso and Mie Ayam Mami Inung” in Bandar Lampung, with a focus on optimizing social media and e-commerce platforms. This research uses a qualitative approach with descriptive methods, involving in-depth interviews, participatory observation, and document analysis. The results show that digital marketing strategies such as the utilization of social media, delivery platforms, and collaboration with influencers can increase product visibility and accessibility. However, challenges such as lack of digital skills and fierce competition are still major obstacles. SWOT analysis identified a great opportunity in utilizing technology to reach a wider market. Implementation of strategies such as creative content creation, discount promotions, and marketing data analysis are recommended to improve business sustainability. This research provides insights for other UMKM in developing effective digital marketing strategies to improve competitiveness in the digital era.
Implementasi Business Model Canvas (BMC) dalam Perencanaan Strategi Pemasaran Kewirausahaan UMKM (Studi pada “Citra Oleh-Oleh Lampung” di Bandar Lampung) Daud, Syahril; Al Affan, Dhalvi; Rachman, Muhammad Farel; Al Fiqih, Muhammad Rizvy
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3542

Abstract

This study aims to apply the Business Model Canvas (BMC) as a strategic tool in designing marketing strategies to increase the competitiveness and sales of Toko Citra Oleh-Oleh Lampung, an MSME engaged in the field of regional souvenirs. The research method used is descriptive qualitative, with data collection through in-depth interviews, direct observation, and literature studies. Data analysis uses a thematic approach supported by SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the business. The results of the study show that the main elements in the BMC, such as Customer Segments, Value Propositions, and Channels, play a significant role in determining an effective marketing strategy. Lampung's typical products with local cultural values, distributed through physical and digital stores, and a focus on customer experience are the main advantages. However, the study also identified challenges, such as dependence on tourists and logistical constraints, which need to be addressed through product diversification, digital marketing optimization, and operational efficiency. This study provides a practical contribution to Toko Citra Oleh-Oleh Lampung in increasing its competitiveness in the local and national markets. In addition, the results of this study are expected to be a reference for other MSMEs in facing competition in the era of globalization. Suggestions for further research are to conduct a comparative study between MSMEs that implement BMC and those that do not, to show the effectiveness of this strategy in more depth.
Faktor yang Mempengaruhi Penjualan UMKM Kuliner (Studi Kasus pada “Pecel Cik Meri 99” di Kecamatan Metro Pusat, Kota Metro, Provinsi Lampung) Daud, Syahril; Dhani, Akhmad; Hartono, Celine Viona; Tarigan, Natalia Karolina
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3546

Abstract

MSMEs play a vital part in the Indonesian economy, especially MSME Pecel Cik Meri 99, which is experiencing sales issues. To compete, MSMEs must evaluate several key variables, including product, price, location, and advertising. This study takes a quantitative approach, focussing on visitors to MSME Pecel Cik Meri 99. Because the population is unknown, the sample size is determined using the Lemeshow formula. According to the study's findings, product, price, and location had no substantial impact on sales volume. On the contrary, promotion has a favourable and considerable effect on sales, and product, price, location, and promotion all have an impact on sales at Warung Pecel Cik Meri 99.
Analisis Pengaruh Lokasi dan Kualitas Pelayanan terhadap Peningkatan Penjualan Kewirausahaan UMKM Kuliner (Studi Kasus pada “Ayam Geprek Mas Boy” Di Bandar Lampung) Daud, Syahril; Putri, Afrenea Miranda; Fitri, Elysa Amisa; Anlisyah, Inariva Misel
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of location and service quality on increasing sales at Ayam Geprek Mas Boy. In the fast food culinary industry, strategic location and high quality service are crucial factors that can increase customer satisfaction and frequency of visits. The methodology used is a quantitative approach by collecting data from respondents through a Likert scale questionnaire. The analysis results show that strategic business locations contribute to increasing the number of customers, while service quality proves significant in increasing customer satisfaction and loyalty. The regression test shows that service quality has a greater influence than location on increasing sales. This research contributes to culinary entrepreneurs in understanding the importance of these two variables to achieve success in a competitive market.
PENGARUH MEDIA SOSIAL DAN GAYA HIDUP TERHADAP PRILAKU KONSUMTIF GENERASI Z PADA KEWIRAUSAHAAN UMKM RETAIL (STUDI KASUS MAHASISWA DALAM PEMBELIAN “TOKO EEN UNDERWARE” DI BANDAR LAMPUNG Syahril Daud; Galih Pamungkas; Sopian Ali; Raychal Putra
JURNAL AKUNTANSI DAN MANAJEMEN MADANI Vol 11 No 1 (2025): Jurnal Akuntansi Manajemen Madani
Publisher : STIE Madani Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51882/jamm.v11i1.111

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan gaya hidup terhadap perilaku konsumtif Generasi Z, dengan fokus pada pembelian produk di "Toko Een Underware" di Bandar Lampung. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi berganda, melibatkan 100 responden yang merupakan konsumen pelajar di Bandar Lampung. Hasil penelitian menunjukkan bahwa media sosial berperan sebagai mediator dalam hubungan antara gaya hidup dan perilaku konsumtif, di mana gaya hidup yang dipengaruhi oleh media sosial dapat meningkatkan perilaku konsumtif. Namun analisis menunjukkan bahwa media sosial tidak berpengaruh positif dan signifikan terhadap perilaku konsumtif di Toko Een Underware, dengan hanya 10,5% variabilitas perilaku konsumtif yang dapat dijelaskan oleh variabel media sosial dan gaya hidup. Temuan ini memberikan wawasan penting bagi pemilik UMKM dalam merancang strategi pemasaran yang lebih efektif untuk menarik perhatian Generasi Z.
Pengaruh Motivasi dan Lingkungan Kerja Terhadap Kinerja Guru Aprilio, Desvan; Syahril Daud
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.7595

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh motivasi dan lingkungan kerja terhadap kinerja guru di SMA Negeri 2 Padang Cermin. Penelitian ini dilakukan secara kuantitatif dan melibatkan 54 responden sebagai sampel. Selama proses penelitian, instrument yang diuji adalah uji validitas dan reliabilitasnya. Uji normalitas dan multikolinieritas dan uji asumsi klasik adalah langkah selanjutnya. Selain itu, penelitian ini menguji hipotesis melalui analisis regresi linier berganda, koefisien determinasi (R2), uji t dan uji f. Hasilnya menunjukkan bahwa motivasi memiliki pengaruh signifikan terhadap kinerja guru; nilai t hitung 3,391 lebih besar dari nilai t tabel 1,675, yang menunjukkan bahwa hipotesis diterima. Motivasi menunjukkan dampak positif terhadap kinerja guru, menurut analisis regresi linier berganda. Selain itu, ditemukan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja guru; nilai t hitung 2,323 lebih besar dari nilai t tabel 1,675 menunjukkan bahwa lingkungan kerja memberikan kontribusi positif terhadap kinerja guru. Berdasarkan hasil penelitian ini, sekolah disarankan untuk melakukan evaluasi kinerja guru secara teratur, baik dalam hal motivasi mereka untuk bekerja maupun kontribusi mereka selama pekerjaan.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KEWIRAUSAHAAN UMKM RITAIL ”APOTEK KOTA BARU” DI BANDAR LAMPUNG Daud, Syahril; Ramandani, Aqila; Mulyadi, Jason; Fitri, Trianisa Aldina
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.5701

Abstract

Penelitian ini mengkaji pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Apotek Kota Baru Bandar Lampung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan menggunakan kuesioner sebagai alat pengumpulan data. Sampel diambil dari pelanggan yang telah melakukan transaksi minimal dua kali di apotek tersebut. Hasil analisis menunjukkan bahwa terdapat hubungan positif dan signifikan antara kualitas pelayanan dan kepuasan pelanggan, dengan nilai t-hitung sebesar 18.212 yang lebih besar dari t-tabel 1.984 dan nilai signifikansi 0,000 yang lebih kecil dari 0,05. Selain itu, koefisien determinasi (R²) menunjukkan bahwa 72,2% kepuasan pelanggan dipengaruhi oleh kualitas pelayanan. Temuan ini mengindikasikan bahwa peningkatan kualitas pelayanan di apotek dapat meningkatkan kepuasan pelanggan secara signifikan. Rekomendasi untuk pengelola apotek adalah untuk terus meningkatkan mutu layanan agar dapat memenuhi harapan pelanggan dan menjaga loyalitas mereka.
Analisis Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Caffe Ayang Beib Steak Masa Pandemi Covid-19 Wati, Asna; Daud, Syahril
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 4 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i4.352

Abstract

The purpose of this study was to determine how the level of consumer satisfaction with the services provided by Caffe Ayang Beib Steak. This research uses quantitative methods. In this study, data were collected using a questionnaire from 100 respondents, where the respondents were consumers of Caffe Ayang Beib Steak. The analytical tools used are Level of Conformity Analysis and Cartesian Diagram Analysis. Based on the results of the study, it can be concluded that the result of the highest average level of conformity is 79.35%, where there are still 7 attributes that are below the average level of conformity. The calculation result of Importance-Performance Analysis is known that the average service quality is 3.14 and the average level of customer satisfaction is 4.58. This shows that 3.14 < 4.58 which means that the quality of service provided by Caffe Ayang Beib Steak during the covid-19 pandemic has not fully satisfied consumers. Meanwhile, the results of the Cartesian Diagram measurement show that there are 4 attributes in quadrant A that must be prioritized by Caffe Ayang Beib Steak. Based on the results of the level of conformity approach, the importance-performance analysis table, and the Cartesian diagram, it can be concluded that the quality of service provided has not been able to meet consumer satisfaction at Caffe Ayang Beib Steak.
Pengaruh Testimoni Dan Harga Terhadap Minat Beli Produk Kamura Bakery Bandar Lampung Novitasari, Meidi; Daud, Syahril
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2414

Abstract

Nilai Minat beli memainkan peran penting dalam membangun hubungan yang erat antara Testimoni dan harga, Ketika pelanggan merasa yakin akan produk dan harga yang sesuai dengan kulitasnya mereka cenderung meningkatkan rasa minat beli yang tinggi. Penelitian ini bertujuan untuk menguji pengaruh testimoni dan harga terhadap minat pelanggan dalam membeli produk. Pada penelitian ini menggunakan metode kuantitatif dengan Teknik analisis yakni analisis regresi berganda. Sebelum melakukan uji regresi, akan melalui uji asumsi klasik terlebih dahulu. Pada penelitian ini menggunakan kamura bakery bandar lampung sebagai subjek dengan sebanyak 97 responden. Penelitian ini mengungkapkan bahwa terdapat pengaruh yang positif antara testimoni maupun harga secara bersama terhadap minat beli. Variabel harga memiliki pengaruh yang lebih besar dibandingkan testimoni dengan menunjukkan bahwa pelanggan lebih mempertimbangkan kesesuaian harga daripada testimonia tau penilaian dari pelanggan lain.
Strategy to Improve Service Quality in Service UMKM At “Berkah Rizki Photocopy” Gunung Pasir Jaya, A Village in East Lampung, Lampung Province Daud, Syahril; Dewita, Kadek Putri; Lediestiani, Silvi; Bobiyana, Pandya I Ketut
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing competition in the MSME sector requires actors to continue to innovate, one of which is in terms of service quality. This research specifically analyzes the strategies implemented by UMKM Berkah Rizki Photocopy located in Gunung Pasir Jaya, One Village Udik, East Lampung, in improving service quality to achieve customer satisfaction and loyalty. Through a qualitative approach with case studies, this research reveals that MSME Berkah Rizki Photocopy implements several strategies, such as improving product quality, speed of service, and personalization of service. These findings indicate that these efforts are effective in increasing customer satisfaction and ultimately encouraging the creation of customer loyalty. This research contributes to the development of knowledge in the field of management, especially in MSMEs, as well as providing recommendations for other MSME actors in improving service quality.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.241-250 
Co-Authors Abu Sofyan, Abu Adelia Karisma Putri Adrina Yustitia Afrina, Lala Agnes Nofita Ftmasari Ahmad Rais Rozan Al Affan, Dhalvi Al Fiqih, Muhammad Rizvy Aldino, M Farhan Alfaris, Jihad Sulthan Alya Rahil Amalia, Citra Amellia, Monica Anggun Octaviany Anlisyah, Inariva Misel Aprilia, Feronika Enjel Aprilio, Desvan Apriyadi, Yogi Ardiansah, Elham Arinda, Yeni Augustine, Nuraini Maya Avrilia, Viona Belinda, Sherliana Bobiyana, Pandya I Ketut Bryan Felix Budianto, Kevin Alexander Chestagavrila , Orvala Citra Devitasari, Citra DESI PURNAMA SARI Devia Sonia Anisya Dewita, Kadek Putri Dhani, Akhmad Diva Amanda DK, Angelica Maharani Endang Siswati Prihastuti Fajar Wahyudi Ferdian, Yolanda Fitri, Elysa Amisa Fitri, Trianisa Aldina Fransiska, Mei Liana Galih Pamungkas Gellianta Gustiawati, Mutiara Hartono, Celine Viona Harun, Renaldi Havest Rizky R Hernanta, Made Dicky Hestina, Aprilia Hidayat , Dimas Alvin Edhi Imelya, Jingga Indri Wulan Saputri Indriani, Putri Irzal Fachruddin Jaya, Chitra Moyana Jericho, Jericho Jonathan Mikhael Siregar Joyo, Arya Auralio Khairudin Khairudin Lediestiani, Silvi Liwandy, Albert Liwandy, Aldo Mariyana, Mika Marlinda Maxentia, Cindy Muhammad Ferdiansyah Asari Mulyadi, Jason Nadia, Rifatul Narmade, Ketut Naufal, Ahmad Ghani Novitasari, Meidi Nurrohmah, Sofia Paolo, Clarissa Chandra Patrisia, Ratih Ayu Pratama, Riki Putri Hidayatul Kamilah Putri Regina Barus Putri, Afrenea Miranda Putri, Aura Rachel Rosalia Rachman, Muhammad Farel Ramadhani, Fenta Ramandani, Aqila Raychal Putra Restu Yanwar Pratama Rizki Darmawan Saputri, Amelia Nurhexsy Sena, Bielsa Diva Setiawan, Russell Evan Shabrina, Dea Nurullyah Shelvia, Bella Sinaga, Maria Betrisia Sopian Ali Sunjaya, Alvian Syah, M. Rizky Ferdian Tanuhardja, Ferdinand Tarigan, Natalia Karolina Tia Rizna Pratiwi Tiara, Tiara Tungkir, Anjelina Wati, Asna Wijaya, Wenfa Noviati Wisesa, Bagas Jakti Witara Hollanda Yanra, Tania Permata Zakiatul Mubarokah