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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal
Mahir Pradana
Universitas Telkom
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Journal : Kumawula: Jurnal Pengabdian Kepada Masyarakat

 1 
OPTIMIZATION AND EMPOWERMENT OF VILLAGE POTENTIALS IN NAGROG TOURISM VILLAGE Yunani, Akhmad; Astuti, Yuhana; Nurhazizah, Eva; Rubiyanti, Nurafni; Ahmad, Mokhtarrudin; Fazrin bin Abu Sujak, Aznul; Zahid, Azham; Raja Razali, Raja Razana; Mangsor, Miza; Pradana, Mahir; Tantra, Tarandhika; Silvianita, Anita
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.50107

Abstract

Pengembangan desa Nagrog sebaga destinasi desa wisata dilakukan dengan mengidentifikasi destinasi atau objek wisata yang ada, melakukan pemetaan untuk membuat model bisnis yang sesuai dan memberikan ekomendasi prototype desa, serta melakukan rancangan desa wisata yang akan dibangun serta iklan untuk promosinya.Hasil pengabdian masyarakat ini diharapkan dapat memberikan pemetaan potensi wisata yang dimiliki oleh desa Nagrog, model bisnis yang dapat dilaksanakan guna mendukung pogram desa wisata mandiri, juga lebih memahami pentingnya iklan melalui video profile desa guna mempromosikan lokasi wisata. Selain itu, hasil pengabdian masyarakat ini diharapkan dapat menjadi rekomendasi kebijakan bagi pemerintah daerah atau pihak-pihak terkait. Diskusi kelompok terfokus (FFGD) dengan pemangku kepentingan desa adalah beberapa pendekatan multi-tahun (bertahun-tahun) yang digunakan dalam kegiatan ini, seperti halnya mempromosikan desa wisata menggunakan strategi seperti pemasaran media sosial. Dekan FAC Multimedia University, Dr. Mokhtarrudin Ahmad, yang juga memberikan kuliah kepada pengelola desa, mewakili Universitas Multimedia Malaysia dan mengawasi proyek tersebut. Kunjungan pertama ke Desa Nagrog menandai dimulainya inisiatif pengabdian masyarakat Telkom University dan Universitas Multimedia di wilayah ini karena telah dilakukan selama beberapa tahun.  The development of Nagrog village as a tourist village destination is carried out by identifying existing destinations or tourist attractions, carrying out mapping to create an appropriate business model and providing village prototype recommendations, as well as planning the tourist village to be built and advertising for its promotion. It is hoped that the results of this community service will provide an overview of the tourism potential of Nagrog village, business models that can be implemented to support the independent tourism village program, and also better understand the importance of advertising through village profile videos to promote tourist locations. Apart from that, it is hoped that the results of this community service can become recommendations for local governments or related parties. Focus group discussions (FGD) with village stakeholders are some of the multiyear (many years) approaches employed in this activity, as is promoting tourist villages using strategies like social media marketing. The Dean of the Faculty of Applied Communication, Dr. Mokhtarrudin Ahmad, who also gave a lecture to the village management, represented Multimedia University Malaysia and oversaw the project. The first trip to Nagrog Village marked the start of Telkom University and Multimedia University's community service initiatives in this region since they would be carried out over several years. 
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anita Silvianita Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Davide Calandra Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Rizal Ar Rasyid Nila Dewi A., Ni Ketut Tiara Astiti Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Renaldi Renaldi Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Rubiyanti , Nurafni Sakha Nurwitono, Dary Sakti, Muhammad Raisa Permana Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Septiani, Fina Sihombing, Reni Pratiwi Sjahmagri Priatama Sukma Sulistya S, Ariraya Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri