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The Effect of E-Service Quality and Past Experience on Repurchase Intention Through Customer Satisfaction In The Muslim Fashion Industry Adelia Levi Susanto; Fitriah Dwi Susilowati
International Conference on Islamic Economic (ICIE) Vol. 5 No. 2 (2026): Article In Press
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/yfzxh493

Abstract

The advancement of digital technology has transformed consumer consumption patterns, including the online purchasing of Muslim fashion products. This study aims to analyze the influence of e-service quality and past experience on repurchase intention, mediated by customer satisfaction, among Muslim fashion consumers. A quantitative approach was employed, utilizing primary data collected through online questionnaires. The study sample consisted of 156 respondents selected via purposive sampling. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results indicate that e-service quality influences customer satisfaction (β = 0.200; t = 2.598; p = 0.009), past experience influences customer satisfaction (β = 0.494; t = 6.262; p < 0.001), and customer satisfaction influences repurchase intention (β = 0.392; t = 3.736; p < 0.001). Furthermore, customer satisfaction mediates the effect of e-service quality on repurchase intention (β = 0.078; t = 2.224; p = 0.026) and the effect of past experience on repurchase intention (β = 0.193; t = 3.144; p = 0.002). The findings of this study expand the understanding of repurchase intention by demonstrating that e-service quality and past experience can enhance customer satisfaction, which in turn drives repurchase intention among Muslim fashion consumers shopping online. This research makes an empirical contribution by broadening the study of Muslim consumer behavior in online shopping activities and offers practical implications for Muslim fashion businesses regarding the improvement of service quality and the consumer experience to foster repeat purchases
The Influence of Halal Knowledge and FOMO on Purchasing Intentions of Halal Cosmetics through the Attitudes of Gen Z Muslim Consumers Khalia Tamaro Adinda; Fitriah Dwi Susilowati
International Conference on Islamic Economic (ICIE) Vol. 5 No. 2 (2026): Article In Press
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/wxkxfd25

Abstract

This study aims to analyze the influence of halal knowledge and FOMO (Fear of Missing Out) on the purchase intention for halal cosmetics, mediated by the attitudes of Gen Z Muslim consumers in East Java. A quantitative research method was employed, utilizing primary data collected via questionnaires and secondary data from the SGIE 2024/2025 report and Indonesian population statistics by religion. Purposive sampling was used to select 142 respondents. Data analysis was conducted using an associative approach with SmartPLS 4 software. This study complements previous research which tended to examine rational factors (such as religiosity, halal certification, and brand awareness) in isolation by simultaneously integrating cognitive and psychological dimensions to explain the purchase intention of Gen Z Muslims regarding halal cosmetics. The results indicate that halal knowledge (β = 0.346; t = 4.014; p = 0.000), FOMO (β = 0.193; t = 1.990; p = 0.047), and attitude (β = 0.417; t = 3.933; p = 0.000) directly influence purchase intention. Furthermore, attitude was found to partially mediate the effects of halal knowledge (β = 0.099; t = 2.040; p = 0.041) and FOMO (β = 0.249; t = 3.651; p = 0.000) on purchase intention. The R² values ​​demonstrate that the model explains 76.2% of the variation in purchase intention and 63.0% of the variation in attitude, both of which fall into the "strong" category. These findings suggest that marketing approaches simultaneously addressing the cognitive, psychological, and evaluative dimensions of Gen Z Muslim consumers can optimize purchase intention