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Journal : Nusantara Science and Technology Proceedings

Capability and Resources in Reaching Advantages of Competition of Small and Medium Enterprises Suwignyo Widagdo; Emy Kholifah R; Yuniorita Indah Handayani
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0459

Abstract

This article aims to look at the effect of capabilities and resources of small and medium businesses on competitive advantage. The writing of this article is based on the phenomenon that most small and medium businesses still have limited ability to achieve competitive advantage. This is due to the capabilities and resources that are also still not fully met. The analysis used to discuss this conceptual article is descriptive qualitative analysis. Capabilities include product quality and reputation while resources include the reliability of human resources, the ability to produce quality products and good teamwork. Competitive advantage is reflected by the uniqueness, reliable strategy and corporate value. The results of the discussion in this article indicate that capabilities and resources that reflect resources based view will affect the achievement of competitive advantage in small and medium businesses.
Co-Authors Abdul Rasid Abdul Wahet Ade Febrinanda Susilowati Agus Dedi Mustofa Agustin Hari Prastyowati Agustin Hari Prastyowati Agustin HP, Agustin Ahmad Baidowi Ahmad Baidowi Aini, Siti Isriyah Nurul Akbar Maulana Amrulloh, Muhammad Sholahuddin Angelica Stefanny Ahliawan Baktiawan Nusanto, Baktiawan Deborah Christin Darmawan Dede Syafulloh Dedy Wijaya Kusuma Devi Indah Permatasari Dian Narulita Tristina Diana Dwi Astuti Diana Dwi Astuti Ellene Pricillia Budiarso Emy Kholifah Fajar Isnaeni Fathorrasi Fathorrasi Firmansyah, Muhammad Rizal Bintang H P, Agustin Haifa Haifa Handayani, Yuniorita Indah Hariyani, Nengah Hary Sulaksono Hendrawan Cipta Hartanto Hendrawan Cipta Hartanto Husin, Azrina Ida Bagus Raka Suardana Ihrom Caesar Ananta Putra Ilmi, Mainatul Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Isnaeni, Fajar Komang Candra Dewi, Luh Kun Afifah Nur Arifin Lia Rachmawati Loren Dina Dasilfa Luh Kadek Budi Martini Luh Komang Candra Dewi M. Fauzan Anshori Maria Stefania Waro Bheri Marsuhin Marsuhin Melinda Anggreyni Mochamad Fatikhudin Muhaimin Dimyati Muhammad Firdaus Mujaroah, Siti Murtadlo Murtadlo Nanda Widaninggar Narto Nely Supeni Nengah Hariyani Nur Ahmadi Nur Lailatus Subha Nurshadrina Kartika Sari Nurul Prayugho P, Agustin H Permatasari, Devi Indah Ponang Undaghi T Qudsyi, Qudsyi Riza Bahtiar Sulistyan S Sukidin Saifudin Saifudin Saifudin Saifudin Saiful Amin Salma Watun Santika Permana Septa Krisanatalia Siti Fatimah Siti Fatimah Subha, Nur Lailatus Suharto Suharto Suhri, Akhmad Supardi Supardi Supardi Supardi Tamriatin Hidayah Taufik, Faridatut Taufiq Hidayat Tomy Ernawati Tri Wahyuni Trio Akbar Pamungkas Widodo Widodo Wiwik Fitria Ningsih Ximenes, Mateus Yessy Anggraeni Yuniorita Indah Yuniorita Indah Handayani Zainul Hasan Zulfikar Ardiansyah