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All Journal Journal of Economics, Business, & Accountancy Ventura JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding SINERGI: Jurnal Ilmiah Ilmu Manajemen International Journal of Social Science and Business MUHARRIK: JURNAL DAKWAH DAN SOSIAL EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Penelitian IPTEKS JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia MBA: Journal of Management and Business Aplication Nusantara Science and Technology Proceedings Economics and Digital Business Review JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat (JPM) JMBI : Jurnal Manajemen Bisnis Dan Informatika Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi dan Keuangan Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Manajemen Akuntansi Basic and Applied Accounting Research Journal Relasi : Jurnal Ekonomi Journal of Business Management TGO Journal of Community Development ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat Journal of Management, Economic, and Financial International Journal of Economics, Commerce, and Management ARTOKULO: Journal of Accounting, Economic and Management Journal of Management
Suwignyo Widagdo
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : UNEJ e-Proceeding

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PERAN KETOKOHAN, IKATAN EMOSIONAL DAN PROGRAM KERJA DALAM MEMENGARUHI PERILAKU MEMILIH (PENDEKATAN PEMASARAN POLITIK DALAM PEMILIHAN CALON KEPALA DESA) Suwignyo Widagdo
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The purpose of this study is to determine the effect persona, emotional ties and work program on the behavior of selecting candidates for village chief. The population in this study is that people who have a right to vote on the object of research, while the sample of 120 people. This research includes studies explanatoris (explanatoris research). The analysis tool used is multiple linear regression, t test and F test results of this study concluded that persona, emotional ties and work program affect voting behavior. The work program is the dominant variabel in the decision to choose. The results of this study indicate that there has been a shift in voting behavior, causing volatility in the selection of candidates to the village. Research results have broad implications for the winning strategy which must be formulated in accordance with the character of the voters.
Co-Authors Abdul Rasid Abdul Wahet Ade Febrinanda Susilowati Agus Dedi Mustofa Agustin Hari Prastyowati Agustin Hari Prastyowati Agustin HP, Agustin Ahmad Baidowi Ahmad Baidowi Aini, Siti Isriyah Nurul Akbar Maulana Amrulloh, Muhammad Sholahuddin Angelica Stefanny Ahliawan Baktiawan Nusanto, Baktiawan Deborah Christin Darmawan Dede Syafulloh Dedy Wijaya Kusuma Devi Indah Permatasari Dian Narulita Tristina Diana Dwi Astuti Diana Dwi Astuti Ellene Pricillia Budiarso Emy Kholifah Fajar Isnaeni Fathorrasi Fathorrasi H P, Agustin Haifa Haifa Handayani, Yuniorita Indah Hariyani, Nengah Hary Sulaksono Hendrawan Cipta Hartanto Hendrawan Cipta Hartanto Husin, Azrina Ida Bagus Raka Suardana Ihrom Caesar Ananta Putra Ilmi, Mainatul Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Isnaeni, Fajar Komang Candra Dewi, Luh Kun Afifah Nur Arifin Lia Rachmawati Loren Dina Dasilfa Luh Kadek Budi Martini Luh Komang Candra Dewi M. Fauzan Anshori Maria Stefania Waro Bheri Marsuhin Marsuhin Melinda Anggreyni Mochamad Fatikhudin Muhaimin Dimyati Muhammad Firdaus Mujaroah, Siti Murtadlo Murtadlo Nanda Widaninggar Narto Nely Supeni Nengah Hariyani Nur Ahmadi Nur Lailatus Subha Nurshadrina Kartika Sari Nurul Prayugho P, Agustin H Permatasari, Devi Indah Ponang Undaghi T Qudsyi, Qudsyi S Sukidin Saifudin Saifudin Saifudin Saifudin Saiful Amin Salma Watun Santika Permana Septa Krisanatalia Siti Fatimah Siti Fatimah Subha, Nur Lailatus Suharto Suharto Suhri, Akhmad Supardi Supardi Supardi Supardi Tamriatin Hidayah Taufik, Faridatut Taufiq Hidayat Tomy Ernawati Tri Wahyuni Trio Akbar Pamungkas Widodo Widodo Wiwik Fitria Ningsih Ximenes, Mateus Yessy Anggraeni Yuniorita Indah Yuniorita Indah Handayani Zainul Hasan Zulfikar Ardiansyah