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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management Journal of Information System, Applied, Management, Accounting and Research Yumary: Jurnal Pengabdian kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Benefit : Journal of Bussiness, Economics, and Finance MANAGER: Journal of Management and Administration Science Jurnal Administrasi Karya Dharma Klabat Journal of Management PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pemanfaatan Instagram dalam Pemasaran dan Pelayanan Pelanggan UMKM Pangkas Rambut di Kota Depok Nadya Nasywa Hanifah; Siti Mutiara Husna; Nur Fujianti; Afifah Latifah Turahma; Nuralisa Nuralisa; Putri Amelia; Suci Ayu Sudari; Dwi Rachmawati; Alfi Maghfuriyah; Noviyanti Noviyanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qzef1527

Abstract

Hair-cutting service MSMEs are one of the businesses growing rapidly in urban areas, yet most micro-scale business owners have not optimally utilised social media as a means of marketing and customer service. This condition results in low business visibility, a limited market reach, and a less optimal effort to build brand image amid increasingly tight competition. This community service activity aims to improve the competitiveness of hair-cutting service MSMEs through a seminar and Instagram social media management training for 15 hair-cutting MSMEs in Depok City. The method used was a seminar session held on Saturday, 18 July 2026, followed by direct one-on-one training and mentoring conducted offline at Jakarta Global University (JGU), covering the creation and optimisation of Instagram Business accounts, training in photo and video content creation using the CapCut application, and strengthening digital customer service through Direct Message and WhatsApp Business. The results showed an increase in partners' understanding and skills in managing their business Instagram accounts, the availability of ready-to-upload promotional content, and improved readiness among partners to respond to customer interactions digitally. Through this activity, hair-cutting MSMEs are expected to gain an initial foundation for independently strengthening their business branding and becoming better prepared to compete in the digital era.
The Influence Of Service Quality On Community Satisfaction In The Development Of Population Administration: Case Study at Kependudukan and Pencatatan Sipil Offices of Surade Region, Sukabumi Regency Suci Ayu Sudari; Yuni Pambreni; Rohmat Hidayat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.51

Abstract

The study aims to know the influence of service quality on community satisfaction in the development of population administration at Kependudukan and Pencatatan Sipil Offices of Surade Region, Sukabumi Regency. Along with developments, various public complaints are often found regarding the decline in professionalism in public services in almost all government sectors or regions which are marked by a decrease in the quality of public services, especially in making population administration according to procedures. The variables used in this study are service quality as an independent variable and community satisfaction as the dependent variable. This study used questionnaire as the instrument of collecting data. Analysis data for this study used simple regression analysis. The result showed that the hypothesis testing for the effect of service quality on satisfaction obtained a t-count value of 8.361 with a significance level of 0.000 <0.05 then and the t-count value = 8.361 > t-table = 1.661, so that the service quality variable has significant and positive effect on satisfaction.
Pengembangan dan Pelatihan Literasi Digital dan Strategi Branding Sosial Media UMKM Sektor Laundry di Kota Depok Ahmad Dzaky Pratama; Sagita Pradyaningrum; Muhammad Alif Al Adrunisapta; Ramdani Eka Pradana; Afifah Latifah Turahma; Suci Ayu Sudari; Yuni Pambreni; Nora Listiana; Udriyah Udriyah; Nur Fitri Dewi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b4t6cp82

Abstract

The laundry service MSME sector in Depok City faces significant challenges in the form of intense competition and reliance on conventional marketing methods, resulting in low visibility in the digital era. The objective of this community service activity is to improve the digital literacy and branding skills of laundry MSME operators in the Beji area to Grand Depok City. The implementation method uses a participatory-educational approach that includes three stages: pre-implementation (survey and needs identification), implementation (strategic seminars and hands-on workshops), and evaluation. The results of the activity show that through education on digital marketing strategies, customer complaint management using the LEARN method, and practical video editing training using the CapCut application, participants are able to transform their business identity to be more professional. The success of this program is marked by increased competence of participants in optimizing Instagram Business accounts and producing creative, aesthetic content. Strengthening digital literacy and visual skills has proven to be key for laundry MSMEs in building brand awareness and maintaining customer loyalty sustainably amidst the dynamics of the modern market.
THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON PURCHASE INTENTION OF DEPOKFANTASYLAND TOURISM TICKETS MEDIATED BY BRAND AWARENESS Dhea Nurmala Sari; Suci Ayu Sudari; Ali Ridho
MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science, Agustus 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i1.855

Abstract

This study aims to analyze the effect of social media marketing strategies on the purchase intention of tourism tickets to DepokFantasyLand, with brand awareness as a mediating variable. In today’s digital era, social media serves as a strategic promotional tool in the tourism sector. However, DepokFantasyLand still faces several challenges in building audience engagement and enhancing brand awareness, particularly on platforms such as Instagram and TikTok. This research employs a quantitative approach using the Structural Equation Modeling (SEM) method through the SmartPLS application. The sampling technique used is purposive sampling, involving a total of 100 respondents consisting of visitors or potential visitors who have encountered promotional content about DepokFantasyLand via social media. The results show that: (1) Social media marketing strategies significantly influence the improvement of brand awareness; (2) Brand awareness has a significant effect on the intention to purchase tourism tickets; and (3) Social media marketing strategies also have a significant indirect effect on purchase intention through brand awareness as a mediating variable. These findings affirm that optimizing digital marketing strategies plays a crucial role in attracting consumer interest and encouraging ticket purchase decisions.
Pengaruh Pengembangan Karir dan Motivasi Terhadap Kepuasan Kerja Karyawan di PT Kecap Cap Korma Jaya Utama Resy Berliana Taruly Manurung; Yuni Pambreni; Suci Ayu Sudari
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1385

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan karir dan motivasi terhadap kepuasan kerja karyawan pada PT Kecap Cap Korma Jaya Utama. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada karyawan sebagai responden. Hasil penelitian menunjukkan bahwa pengembangan karir berpengaruh positif dan signifikan terhadap kepuasan kerja. Selain itu, motivasi juga memiliki pengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Secara simultan, pengembangan karir dan motivasi memberikan kontribusi dalam meningkatkan kepuasan kerja dengan nilai koefisien determinasi (Adjusted R²) sebesar 0,952, yang berarti kedua variabel tersebut menjelaskan 95% variasi kepuasan kerja, sedangkan 5% sisanya dijelaskan oleh faktor lain di luar penelitian. Temuan dari penelitian ini diharapkan dapat menjadi masukan bagi manajemen perusahaan untuk mengembangkan strategi pengelolaan sumber daya manusia yang lebih efektif melalui penguatan program pengembangan karir dan peningkatan motivasi kerja.
Co-Authors Afifah Latifah Turahma Afifah Latifah Turahma Agnemas Yusoep Islami Agung Pramono, Agung Ahmad Dzaky Pratama Alfi Maghfuriyah Ali Ridho Ali Ridho Allya Kamila Alvia Nada Saputri Anggraeni, Dea Tiara Aulia Choiri Windari Azmiyatun Azmiyatun Chandi Lestari Chelsy Niktyo Dede Mulazamah Chairunnisa Dhea Nurmala Sari Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Filza Naurah Zahra Firdha Nurul Fitria Framsiska, Meliana Ganang Roger Mawardi Hadi Firmansyah, Hadi Hadi Wijaya Ihwanu Al Afuwu Jaysan, Rayeskana Istighfarkhan Jessica Adelia Kanti Kurniasih Karnelly Karnelly Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Mawardi, Ganang Roger Maylinda Nur Faizah Mei Indah Maulida Meli Linda Sari Mesja Dwika Mohd, Zalena Muhammad Alif Al Adrunisapta Muhammad Fadilah Muhammad Qisthi Yovari Muhammad Rifky Fadillah Nadya Nasywa Hanifah Najwa Sabrina Nesya Arsyawa Nora Listiana Noviyanti Noviyanti Nur Fitri Dewi Nur Fujianti Nuralisa Nuralisa Nurus Syifa Nurwijayanti Oktaviani, Cyka Panca Apriliani Putra Tangguh Wisnuaji Putri Amelia Rahmawati Ulfah Ramdani Eka Pradana Ramzaqy Fadlililah Rasyid Fatullah Rayeskana Istighfarkhan Jaysan Resy Berliana Taruly Manurung Rianti Amelia Rohmat Hidayat Rohmat Hidayat Sabilah Ayu Lestari Sagita Pradyaningrum Salaisah Almani Fatiha Salma Nurindah Intan Pratiwi Shabita Kirana Shinta Dwi Syahrani Shita Nuraisyah Siti Listiana Siti Mutiara Husna Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Udriyah Udriyah Udriyah Widodari, Sekar Ayu Widodo Putra Manahuang Wildan Syafiq Yancik, Yupiter Yuni Pambreni Yuni Pammbreni Zahra Inayah Salsabila