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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management Journal of Information System, Applied, Management, Accounting and Research Yumary: Jurnal Pengabdian kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Benefit : Journal of Bussiness, Economics, and Finance MANAGER: Journal of Management and Administration Science Jurnal Administrasi Karya Dharma Klabat Journal of Management PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Green Economy: Green Innovation Strategy in Enhancing Sustainable Performance of MSMEs at Semarang City Through Competitive Advantage Suci Ayu Sudari; Udriyah Udriyah
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.462

Abstract

This study aims to analyze the effect of green innovation on sustainable performance of MSMEs at Semarang City through competitive advantage. This study employs a deductive approach, in which the research begins with general theories and is then narrowed down into more specific hypotheses. The method used is quantitative, utilizing primary data as the research instrument. The sampling design uses non-probability sampling with a convenience sampling technique. Data testing includes descriptive analysis, hypothesis testing, and path analysis using the Structural Equation Model (SEM) method with SmartPLS 4. The findings indicate that green innovation has a significant effect on competitive advantage. Competitive advantage has a significant effect on sustainable performance. And there is an indirect effect, green innovation has a significant effect on sustainable performance through competitive advantage. MSMEs need to strengthen their business reputation through the implementation of environmentally friendly business practices. These efforts not only improve the company's image but also strengthen the MSME's competitive advantage and its impact on sustainable performance.
Co-Authors Afifah Latifah Turahma Afifah Latifah Turahma Agnemas Yusoep Islami Agung Pramono, Agung Ahmad Dzaky Pratama Alfi Maghfuriyah Ali Ridho Ali Ridho Allya Kamila Alvia Nada Saputri Anggraeni, Dea Tiara Aulia Choiri Windari Azmiyatun Azmiyatun Chandi Lestari Chelsy Niktyo Cyka Oktaviani Dede Mulazamah Chairunnisa Dhea Nurmala Sari Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Filza Naurah Zahra Firdha Nurul Fitria Framsiska, Meliana Ganang Roger Mawardi Hadi Firmansyah, Hadi Hadi Wijaya Hayu Putri Julia Lestari Ihwanu Al Afuwu Jaysan, Rayeskana Istighfarkhan Jessica Adelia Kanti Kurniasih Karnelly Karnelly Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Mawardi, Ganang Roger Maylinda Nur Faizah Mei Indah Maulida Meli Linda Sari Meliana Framsiska Mesja Dwika Mohd, Zalena Muhammad Alif Al Adrunisapta Muhammad Fadilah Muhammad Qisthi Yovari Muhammad Rifky Fadillah Nadya Nasywa Hanifah Najwa Sabrina Nesya Arsyawa Nora Listiana Noviyanti Noviyanti Nur Fitri Dewi Nur Fujianti Nuralisa Nuralisa Nurus Syifa Nurwijayanti Oktaviani, Cyka Panca Apriliani Putra Tangguh Wisnuaji Putri Amelia Rahmawati Ulfah Ramdani Eka Pradana Ramzaqy Fadlililah Rasyid Fatullah Rayeskana Istighfarkhan Jaysan Resy Berliana Taruly Manurung Rianti Amelia Rohmat Hidayat Rohmat Hidayat Sabilah Ayu Lestari Sagita Pradyaningrum Salaisah Almani Fatiha Salma Nurindah Intan Pratiwi Sekar Ayu Widodari Shabita Kirana Shinta Dwi Syahrani Shita Nuraisyah Siti Listiana Siti Mutiara Husna Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Udriyah Udriyah Udriyah Widodari, Sekar Ayu Widodo Putra Manahuang Wildan Syafiq Yancik, Yupiter Yuni Pambreni Yuni Pammbreni Zahra Inayah Salsabila Zalena Mohd