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All Journal Pythagoras: Jurnal Matematika dan Pendidikan Matematika Journal of Mathematics Education and Application (JMEA) JURNAL PENGABDIAN KEPADA MASYARAKAT INSPIRATIF JURNAL PENDIDIKAN MATEMATIKA EKSAKTA : Jurnal Penelitian dan Pembelajaran MIPA Justek : Jurnal Sains Dan Teknologi Journal on Education Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya JKPM (Jurnal Kajian Pendidikan Matematika) Jurnal EDUCATIO: Jurnal Pendidikan Indonesia CARTESIUS : Jurnal Pendidikan Matematika Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pendidikan dan Konseling MES: Journal of Mathematics Education and Science Jurnal Penelitian Pembelajaran Matematika Sekolah Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Fibonaci: Jurnal Pendidikan Matematika Mosharafa: Jurnal Pendidikan Matematika Devotion: Journal of Research and Community Service Griya Journal of Mathematics Education and Application Humantech : Jurnal Ilmiah Multidisiplin Indonesia Edumatika Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Multidisiplin Madani (MUDIMA) Jurnal MathEducation Nusantara Cartesius Al-Irsyad Journal of Mathematics Education Journal of Medives: Journal of Mathematics Education IKIP Veteran Semarang BIO-CONS: Jurnal Biologi dan Konservasi Science and Education Journal Indonesian Journal of Education and Development Research PERSPEKTIF: Journal of Social and Library Science
Nurhasanah Siregar .
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : PERSPEKTIF: Journal of Social and Library Science

 1 
ADAPTATION STRATEGY OF TRADITIONAL MARKET TRADERS IN RESPONSE TO DIGITALIZATION COMPETITION Nasution, Hafizah Mahira; Lubis, Ilham Akbar; Pranata, M. Harry; Siregar, Nurhasanah; Lubis, Sri Nikmah Tullah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.379

Abstract

This research discusses how traditional market traders in Pasar Hongkong Medan City adapt to the competition of digitalization. With the increasing penetration of the internet and the popularity of e-commerce, traditional markets face great challenges in maintaining their relevance. The research used a qualitative method with in-depth interviews to traders in three accessories shops as the research subjects.  The results showed that the merchants experienced diverse impacts of digitalization. Certain shops successfully utilized technologies such as WhatsApp for digital marketing and transactions, while others faced a decline in revenue. Adaptation efforts involved strategies such as price adjustments, use of social media for promotion, and digital payment systems. This study recommends digital literacy training, market infrastructure improvement, and collaboration with digital platforms to help traditional traders survive in the digital era. 
Co-Authors AA Sudharmawan, AA Abdillah, Tri Asih ADE ANDRIANI Ajarah, Desi Amalia, Sisti Nadia Aqwa Naser Daulay ARNA RITONGA Atika Atika Br Ginting, Brigita Wati Br Sembiring, Saymara Arnika Cahaya Tambunan Cica Masitha Dahlan, Yulia Dewi Mekar Sari Dolly, Michael Dona Fitriawan Erlinawaty Simanjuntak Erlinawaty Simanjuntak, Erlinawaty Erna Tri Dara Fadila, Isni Fikri Syahputra Girsang, Dwi Octa Marcelina Harahap, Qamaruddin Fadhilah Hasibuan, Adinda Muhfyana Hasibuan, Maimunah Nazmi Hasratuddin Hasratuddin Ikhwani, Mawaddah Intan Ramadhani Gultom Izwita Dewi Jaya Sidabutar, Sifra Febrika Kartika, Dinda Kiranti, Alfina Aulia Lubis, Ilham Akbar Lubis, Sri Nikmah Tullah Lydia, Cellion Manurung, Pera Novia Marpaung, Maryana Mayasari, Ulfayani Molliq, Yulita Mu'awiyah, Indriyani Nasution, Hafizah Mahira Nasution, M. Dwi Hafiz Nidia Lestari Niska, Debi Yandra Nurfadilah Siregar Nurhafipah Awalia Panjaitan, Aprizal Panjaitan, Maria Piolet, Ika Pranata, M. Harry Purba, Elisabeth Romauli Putri Amaliyani Damanik Putri, Amanda Azizsyah Qoyyima, Annisa Rasyidah Rasyidah Retno Enjelita Hutasoit Ritonga, Nurul Azizah Rizki Handayani, Rizki Robby Jeremia Praja Simarmata Sagala, Tiwira Sahat Saragih Sakila, Mariatul Kiftia Saragih, Rini Meilani Sianipar, Tabitha Gabriela Sianturi, Herman Anreanto Sidabutar, Sifra Febrika Jaya Sigalingging, Angelica Simamora, Ronauli Simanjuntak, Juanda Rifki Simanjutak, Josua Sinaga, Adi Sitanggang, Frima Sitompul, Hasiholan Situmorang, Nova Lenta Situmorang, Rani Nuldiva Sri Lestari Manurung Sri Lestari Manurung, Sri Lestari Sri Utami kholilla Mora Siregar Suwanto, Fevi Rahmawati Talia, Anita Tamba, Risna Apriani Tampubolon, Polin Jeremia Tiwira Sagala Utomo, Dinda Alexa Nabila Wan Putri Tania Wardani, Agustria Winni Kharisma Br Meliala Yulita Molliq Rangkuti