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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Jurnal Sain Peternakan Indonesia Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrilan : Jurnal Agribisnis Kepulauan JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA Agroteknika Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Global Sustainable Agriculture KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Abdi Psikonomi AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Sosiologi Pertanian dan Agribisnis Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Mediagro Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Riset Rumpun Ilmu Tanaman Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal Publicuho Jurnal Mahasiswa Agribisnis Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengabdian Bersama Masyarakat Indonesia Journal of Economics and Management Scienties Journal of Community Service (JCOS) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Media Akademik (JMA) Jurnal Riset Multidisiplin : Agrisosco Jurnal Pengembangan Masyarakat Lokal Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Agroland: Jurnal Ilmu-ilmu Pertanian International Journal of Economics, Business and Innovation Research Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Mitra Pengabdian Farmasi Jurnal Aplikasi Sains dan Teknologi : Agrisevika Jurnal Pengabdian Masyarakat Indonesia Journal of Global Sustainable Agriculture
Ika Sari Tondang
Universitas Pembangunan Nasional Veteran Jawa Timur
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Sosialisasi Pemupukan Berimbang Dan Kunjungan Distributor Di Desa Jawa Timur Raihan Bimo Lazuardi; Ika Sari Tondang; Nuriah Yuliati
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3361

Abstract

Tillage is an activity that aims to increase soil fertility, improve soil structure and create good soil conditions for plant growth. Soil processing can be done in several ways, one of which is the application of fertilizer to plants. Farmers' understanding of efficient and effective fertilization methods is still not fully mastered. Most farmers often fertilize plants beyond the recommended dose. This community service activity aims to (1) farmers can understand knowledge about non-subsidized fertilizer products from PT. Petrokimia Gresik, (2) increase farmers' understanding and knowledge of fertilizer quality and balanced fertilization technology to achieve relatively efficient fertilizer use, (3) farmers can understand the condition of private land and understanding of the amount and type of fertilizer PT Petrokimia Gresik needed. The methods used include surveys, socialization, and practical demonstrations regarding soil testing of farmers in Putat Lor Village, Tajinan District, Malang. Based on this socialization activity, the results obtained are (1) the knowledge of farmers in Putat Lor Village regarding non-subsidized fertilizer products from PT Petrokimia Gresik is increasing (2) increasing knowledge of farmers in Putat Lor Village about fertilizer quality and balanced fertilization technology (3) farmers in Putat Lor Village know the condition of the soil from private land through soil test practices so that they can estimate the type and amount of fertilizer to be used.
Influence of Group Dynamics and Performance on Independence of Kosaghra Lestari Farmer Group, Surabaya, East Java Sabrina Imaniar; Sri Widayanti; Ika Sari Tondang
Journal of Global Sustainable Agriculture Vol 5, No 2 (July 2025)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of group dynamics and group performance on the achievement of independence within the Kosaghra Lestari farmer group in Surabaya City, as a representation of urban agriculture. A quantitative approach was employed, using total sampling of 42 group members. Data were collected through questionnaires, interviews, observations, and documentation, and were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, assisted by SmartPLS 4 software. The results indicate that both group dynamics and group performance have a positive and significant effect on group independence, with path coefficients of 0.437 and 0.536, respectively. The R² value of 0.893 suggests that the combination of both variables explains 89.3% of the variance in group independence. Group performance exerts a more dominant influence, particularly in terms of task effectiveness, punctuality, and structured division of responsibilities. These findings underscore the importance of strengthening internal group capacity in fostering sustainable independence, particularly in the context of developing farmer groups in urban settings.
Influence of Group Dynamics and Performance on Independence of Kosaghra Lestari Farmer Group, Surabaya, East Java Sabrina Imaniar; Sri Widayanti; Ika Sari Tondang
Journal of Global Sustainable Agriculture Vol 5, No 2 (July 2025)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of group dynamics and group performance on the achievement of independence within the Kosaghra Lestari farmer group in Surabaya City, as a representation of urban agriculture. A quantitative approach was employed, using total sampling of 42 group members. Data were collected through questionnaires, interviews, observations, and documentation, and were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, assisted by SmartPLS 4 software. The results indicate that both group dynamics and group performance have a positive and significant effect on group independence, with path coefficients of 0.437 and 0.536, respectively. The R² value of 0.893 suggests that the combination of both variables explains 89.3% of the variance in group independence. Group performance exerts a more dominant influence, particularly in terms of task effectiveness, punctuality, and structured division of responsibilities. These findings underscore the importance of strengthening internal group capacity in fostering sustainable independence, particularly in the context of developing farmer groups in urban settings.
Analisis Strategi Digital Marketing Berbasis Metode Sostac Untuk Meningkatkan Penjualan Pada Tempat Kumpul Cafe Hadiana, Avicena Darling; Yuliati, Nuriah; Tondang, Ika Sari
Agroland: Jurnal Ilmu-ilmu Pertanian Vol 33 No 1 (2026): April
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agrolandnasional.v33i1.2743

Abstract

Industri kafe telah tumbuh dan berkembang pesat dalam beberapa tahun terakhir. Kafe Places Kumpul mengalami penurunan penjualan yang tidak mencapai target bulanan selama Januari–November 2024. Studi ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi penjualannya dan untuk menghasilkan strategi pemasaran digital yang sesuai untuk Kafe Places Kumpul. Pendekatan kualitatif digunakan dengan menggunakan kerangka kerja SOSTAC, yang mencakup analisis situasi, tujuan, strategi, taktik, tindakan, dan kontrol. Data dikumpulkan dari pemangku kepentingan utama, termasuk manajemen, personel pemasaran, dan konsumen. Temuan menunjukkan bahwa kafe berada dalam posisi strategis yang menguntungkan, mendukung implementasi strategi pertumbuhan agresif berdasarkan analisis SWOT. Strategi yang diusulkan menekankan optimalisasi pemanfaatan media sosial, menawarkan insentif promosi seperti voucher diskon, dan berkolaborasi dengan influencer untuk meningkatkan jangkauan pasar. Rencana taktis dan operasional dirumuskan untuk memastikan implementasi yang efektif, sementara kontrol kinerja dipandu oleh indikator kinerja utama yang terukur. Studi ini menunjukkan bahwa strategi pemasaran digital berbasis SOSTAC yang terstruktur dapat secara efektif mengatasi kendala penjualan dan meningkatkan kinerja bisnis di sektor kafe yang kompetitif.
Penerapan Digital Branding Melalui Pendekatan Penyuluhan, Pelatihan, dan Pendampingan Bagi Pelaku UMKM Kelurahan Medokan Semampir Erni Dwi Zulfarida Solihiyah; Ika Sari Tondang
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.266

Abstract

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography
Marketing Strategy at Sukmojati Coffee using Blue Ocean Strategy Rifana Rizki Maulida; Mubarokah Mubarokah; Ika Sari Tondang
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i5.2395

Abstract

Agroindustry plays a role in supporting local economic growth and job availability. Sukmojati Coffee is a local coffee agroindustry in Prigen District, Pasuruan, that processes local coffee beans typical of Mount Arjuna into ground coffee. In its development, Sukmojati Coffee faces increasingly tight competition in the coffee industry, with many competitors that cannot be avoided. To maintain a business amid competition, a marketing strategy is essential. This study aims to analyze Sukmojati Coffee's marketing strategy. This study was conducted from March to May 2025. Data collection was carried out through questionnaires completed by 100 respondents and in-depth interviews with a purposively selected informant. The collected data were analyzed using the Blue Ocean Strategy framework. The results of the study showed that Sukmojati Coffee obtained the highest scores on four factors, namely price (3.40), promotion (3.69), service (3.85), and ordering (3.71), and obtained the lowest scores on three factors, namely product (3.37), place (3.09), and store (2.82). Based on the strategy canvas and four-action framework, the marketing strategies that can be implemented are improving packaging performance, improving sales through marketplaces, improving store performance, and creating experiential marketing-based services. Three tiers of non-customers can be turned into customers through 3 marketing strategies: increasing product variety, creating 3-in-1 coffee products, and marketing Sukmojati Coffee as souvenir items. Based on the buyer utility map, Sukmojati Coffee created five new utilities and eliminated the pain points consumers had been facing. These results emphasize the importance of value innovation for Sukmojati Coffee consumers, both functionally and emotionally, to attract consumer attention and increase sales volume.
Analisis Risiko dan Mitigasi Pada Proses Distribusi Produk Gula Singkong di CV. Inovasindo Berkah Bersama Muna, Ervia Okta Izzatul; Laily, Dona Wahyuning; Tondang, Ika Sari
Agridevina : Berkala Ilmiah Agribisnis Vol 15, No 1 (2026): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v15i1.5198

Abstract

Permintaan terhadap gula di Indonesia terus meningkat setiap tahunnya, sedangkan produksi gula nasional masih belum mencukupi kebutuhan domestik. CV. Inovasindo Berkah Bersama sebagai salah satu produsen gula singkong berupaya meningkatkan kapasitas produksinya untuk mendukung ketersediaan gula. Penelitian ini bertujuan untuk mengidentifikasi sumber risiko serta merumuskan mitigasi risiko pada proses distribusi gula singkong. Penelitian ini melibatkan 30 responden yang terdiri dari tenaga operasional internal perusahaan dan pihak logistik eksternal yang berperan langsung dalam proses distribusi. Metode yang digunakan adalah Failure Mode and Effect Analysis (FMEA) untuk menghitung Risk Priority Number (RPN), diagram Pareto untuk menentukan prioritas risiko, serta pendekatan Ex-Ante, Interactive, dan Ex-Postdalam merumuskan strategi mitigasi risiko. Hasil penelitian menunjukkan bahwa terdapat 13 sumber risiko utama dalam proses distribusi, dengan nilai RPN tertinggi sebesar 27,86 dan Risk Score (RS) sebesar 8,53. Berdasarkan kriteria penilaian risiko (rendah: <30; sedang: 30–60; tinggi: >60), nilai tersebut berada pada kategori risiko rendah hingga sedang, namun tetap memerlukan prioritas mitigasi pada beberapa tahapan distribusi.
SOSIALISASI BUDIDAYA LELE ORGANIK PADA KOLAM TERPAL GUNA MENINGKATKAN PENDAPATAN MASYARAKAT DESA TAMBAKREJO KECAMATAN GURAH KABUPATEN KEDIRI Dona Wahyuning Laily; Ida Syamsu Roidah; Ika Sari Tondang
Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 1 (2025): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v8i1.1931

Abstract

Budidaya ikan lele organik pada Kelompok Tani "Tani Manunggal" Desa Tambakrejo Kecamatan Gurah Kabupaten Kediri dilakukan oleh masyarakat secara mandiri. Permasalahan yang sering dihadapi masyarakat adalah kurangnya lahan dan tumbuhnya ikan lele di kolam tanah. Oleh karena itu, cara beternak ikan lele organik yang mudah adalah dengan menggunakan kolam terpal. Berdasarkan permasalahan tersebut, tim pengabdian masyarakat mengusulkan upaya pemberdayaan petani kelompok dengan tujuan memperoleh budidaya ikan lele organik di kolam terpal. Metode yang digunakan dalam pengabdian ini adalah metode deskriptif kualitatif melalui diskusi, penyuluhan, pelatihan dan evaluasi langsung dengan para peternak ikan lele organik. Hasil sosialisasi mengenai pemanfaatan kolam tertutup telah diterima dengan baik oleh masyarakat Desa Tambakrejo Kecamatan Gurah Kabupaten Kediri, tanpa kendala dan sesuai dengan tujuan yang diharapkan, dimana respon dan antusiasme para petani kelompok “Tani Manunggal” mereka sangat positif. Budidaya lele organik dengan sistem terpal merupakan suatu sistem pemanfaatan lahan yang terbatas untuk menghasilkan pendapatan tambahan di samping pekerjaan utama sebagai pembantu, petani, dan lain sebagainya
SOSIALISASI MANAJEMEN PAKAN UNTUK MENINGKATKAN EFISIENSI BUDIDAYA IKAN PATIN DI DESA GUCI KECAMATAN KARANGGENENG KABUPATEN LAMONGAN Dona Wahyuning Laily; Noor Rizkiyah; Ika Sari Tondang
Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 2 (2025): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v8i2.2106

Abstract

Pakan merupakan komponen biaya terbesar dalam budidaya ikan patin, sehingga manajemen pakan yang tepat sangat menentukan tingkat keuntungan usaha. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pembudidaya ikan patin di Desa Guci, Kecamatan Karanggeneng, Kabupaten Lamongan mengenai manajemen pakan yang efisien. Metode yang digunakan adalah sosialisasi tatap muka, diskusi interaktif, serta pre-test dan post-test untuk mengukur peningkatan pengetahuan peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pembudidaya tentang perhitungan kebutuhan pakan berdasarkan biomassa, frekuensi pemberian pakan, serta keuntungan penggunaan pakan apung. Dengan demikian, sosialisasi ini memberikan dampak positif terhadap pengembangan budidaya ikan patin dan diharapkan dapat meningkatkan kesejahteraan masyarakat.
Bauran Pemasaran Sayur Organik Dengan Pendekatan 9P Di PT Orgo Organik Farm Indonesia Valerina Anindira; Ika Sari Tondang
Jurnal Aplikasi Sains dan Teknologi : Agrisevika Vol. 3 No. 1 (2026): Juni 2026
Publisher : Faculty of Agriculture, Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agrisevika.v3i1.41

Abstract

Artikel ini membahas penerapan strategi bauran pemasaran 9P pada komoditas sayur organik di PT Orgo Organic Farm Indonesia, Kota Malang. Meningkatnya kesadaran masyarakat terhadap pola hidup sehat mendorong pelaku agribisnis untuk lebih adaptif dalam memasarkan produk organik. Kegiatan pengabdian ini bertujuan menganalisis penerapan bauran pemasaran 9P yang meliputi product, price, place, promotion, people, process, physical evidence, packaging, dan payment, serta mengevaluasi kendala dan solusi yang diterapkan perusahaan. Metode pelaksanaan kegiatan dilakukan secara deskriptif kualitatif melalui observasi, wawancara, dokumentasi, dan keterlibatan langsung dalam kegiatan operasional perusahaan. Hasil kegiatan menunjukkan bahwa PT Orgo Organic Farm Indonesia telah menerapkan seluruh elemen 9P secara terintegrasi melalui peningkatan kualitas produk, harga kompetitif, distribusi langsung, promosi digital, pelayanan konsumen, pengemasan produk, serta sistem pembayaran yang fleksibel. Kendala operasional seperti keterbatasan distribusi dan promosi berhasil diatasi melalui standarisasi proses kerja dan kerja sama strategis. Penerapan strategi tersebut memberikan dampak positif terhadap peningkatan citra merek, efisiensi operasional, perluasan jangkauan pasar, dan loyalitas konsumen.
Co-Authors Ainun Zaroh Aisyah Deviana Yusuf Akmal Nugraha Ramadhan Akmal Nugraha Ramadhan Alya Firda Rahmawati Amelia Risky Camila Amir, Indra Tjahaja Amirah Afifah Andrianto, Lidya Angelina, Vita Aristawati, Diyah Ayu Astuti, Vivin Maharani Aulia Isnaini Widya Febrinadia Azizah Niken Anggraini Brilliant Adam Ramadhani Cahyasusanti, Ayu Daniel Ivandha Putra Wibowo Deny Maulana Ilham dewayani, anggun Diamonds, Gabriella Pusparini Tasya Pattricya Diana Maharani Dona Wahyuning Laily Dwi Kusuma Wati Dzurrotun Nasichah Eko Nurhadi Endang Yektiningsih, Endang Erika Aprillia Renata Erika Triana Dewi Erni Dwi Zulfarida Solihiyah Erni Dwi Zulfarida Solihiyah Fadhillah, Nurul Fadilla Miftakhul Jannah Farah, Regina Fatchur Rozci Febrinadia, Aulia Isnaini Widya Fina Sulistiya Ningsih Ghazian, Himdani Hadiana, Avicena Darling Hamidah Hendrarini Ibrahim, Lutfi Maulana Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ilham, Rizky Kharizma Indah, Pawana Nur Indah, Pawana Nur Jessica Putri Margaretta Jessica Rizki Fortuna Keriapy, Donny Keriapy, Donny Obrial Kevlin Adelia Laisya Sania Dewi Lukito, Anindya Namira Maniatul Fitan Kusuma Maniatul Fitan Kusuma Mariyam Firnanda Maulana, Deni Maulidina Naafilah Mega Fatimah Rosana Meilina, Mutiara Putri Miharin, Yatika Mirza Andrian Syah Mochammad Sulthon Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Muna, Ervia Okta Izzatul Nabella Ayu Wulandari Nabila Khairunnisha Nada, Irma Qotrun Nadya Ardhania Nanda Salsa Dela Nugraini Nanda Trisna Prihartini Niazi, Talitha Naila Nofa Putri Amelia Nona Rafifah Ri’at Noor Rizkiyah Noor Rizkiyah Nurfiyanti, Widia Putri Nuriah Yuliati Nuriah Yuliati Nuriah Yuliati Olga Octyela Ayu Putri Putri Dwi Putri Wahyu Pebrianti Putri, Melinda Aprilia Putri, Nabila Amelia Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhan, M. Taufiqi Syahrul Ramadhan, Muhammad Rifal Ratnakanyaka, Meimy Remitha Via Rendikasari Febriana Putri Resa Al Khauzar Victorio Rifana Rizki Maulida Risma Yulianti Risqi Firdaus Setiawan Roziana Febrianita Sabrina Imaniar Sadiya Mirza Wiyoga Salsabila Ilmi Romadhoni Salsabila, Adristy Salwa Salsabilla, Novy Savi Nadine Assalma Alhamdany Septia Dwi Syaharani Septiyana, Eka Elsha Shalahuddin Fathan Sholikhah, Riadhu Silvi Desianti Soedarto, Teguh Sri Tjondro Winarno Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Sulthan Auliya’ Zhafran Fadhilah Syarif Imam Hidayat TAUFIK SETYADI Ulfia Fildzah Tsany Valerina Anindira Venosa Putri Mirayudha Wina Larasati Putri Ariyanto Zahara, Ardelia Fatimah As Zulfa, Irma Indana