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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Visi Ilmu Pendidikan Inspirasi Manajemen Pendidikan JEB17 : Jurnal Ekonomi dan Bisnis Jurnal Pelita PAUD INTEGRITAS : Jurnal Pengabdian SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL BERNAS: Jurnal Pengabdian Kepada Masyarakat KIDDO: Jurnal pendidikan Islam Anak Usia Dini Prima Abdika: Jurnal Pengabdian Masyarakat Indo-MathEdu Intellectuals Journal Journal of Educational Sciences Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pengabdian Masyarakat Bangsa Jurnal Inovasi Pendidikan Cendikia: Jurnal Pendidikan dan Pengajaran BEduManageRs Journal : Borneo Educational Management and Research Journal Jurnal Edukasi Jurnal Multidisiplin Indonesia QOUBA : Jurnal Pendidikan Jurnal Pelita PAUD Ulil Albab Jurasima : Journal of Entrepreneurship, Accountancy, Economy and Management Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Ady Setiawan
Universitas Mulawarman, Samarinda, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Systematic Literature Review: Pemanfaatan Teknologi Disruptif Sebagai Upaya Transformasi Digital di Sektor Pemasaran Ady Setiawan; Agus Purbo Widodo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.3993

Abstract

The fourth industrial revolution encourages the use of disruptive technology in a variety of industries, including marketing. The study's goal is to investigate the potential, driving and hindering factors, as well as the impact of implementing disruptive technologies such as artificial intelligence (AI), big data, blockchain, and the internet of things (IoT) in the marketing industry. This study used the Systematic Literature Review (SLR) method with the Population, Intervention, Comparison, and Outcome (PICO) approach, as well as the Preferred Reporting Items for Systematic Reviews and Meta Analyses method, on literature or articles published between 2021 and 2025 that are relevant to the research title. According to the findings of the research, disruptive technology has a high potential for improving the effectiveness and efficiency of marketing operational activities, as well as producing more individualized consumer services. However, resistance to technology use, limits in digital infrastructure, and privacy or data security concerns continue to be major barriers to the introduction of disruptive technologies. The findings of this study highlight the importance of companies being prepared in terms of human resources and technology so that the implementation of disruptive technology can best assist the company and help the company achieve a competitive advantage in the increasingly dynamic digital market.
Media Sosial dan Transformasi Keterampilan Sosial Murid Sekolah Dasar di Era Digital Cita Herlina; Ady Setiawan; Azainil Azainil
Jurnal Edukasi Vol. 4 No. 3 (2026): Jurnal Edukasi
Publisher : Edu Berkah Khatulistiwa

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Abstract

Penggunaan media sosial oleh murid sekolah dasar semakin umum dan berpotensi memengaruhi perkembangan keterampilan sosial mereka. Penelitian ini bertujuan untuk mendeskripsikan keterampilan sosial murid kelas V A SD Negeri 019 Samarinda Ulu dalam konteks penggunaan media sosial dalam kehidupan sehari-hari mereka. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi, serta dianalisis menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa murid tetap mampu menunjukkan keterampilan sosial seperti kerja sama, empati, dan komunikasi verbal, khususnya ketika didukung oleh pembelajaran yang mendorong interaksi langsung. Namun, beberapa tantangan muncul, seperti kurangnya keberanian dalam komunikasi nonverbal dan lemahnya pengendalian emosi, terutama pada murid yang terbiasa berkomunikasi secara digital. Penelitian ini menegaskan pentingnya peran guru dan orang tua dalam mengarahkan penggunaan media sosial serta menciptakan lingkungan yang seimbang antara aktivitas daring dan interaksi langsung, sehingga keterampilan sosial murid dapat berkembang secara optimal.
Co-Authors Adisty, Deshiva Idfi Aji Afryaningsih, Yunika Agus Purbo Widodo Agus Purbo Widodo Alisalman, Muhamad Altariza Altariza Altariza, Altariza Andini Linarsih Andini Linarsih Arif Sugianto Arif Sugianto Arlisa Indriawati Azainil Azainil Chandra Fauzi Cita Herlina Fahman IHLAS NUR FAHMAN Fatmawati, Nur Fita Sari, Fita Grace Elsa Roslin Halida Halida HIDAYATULLAH, ARIEF Hilmi Aziz Lukman, Andi Ismail Lukmanulhakim Lukmanulhakim ., Lukmanulhakim M. Chiar Mariati Mariati Muhamad Alisalman Muhammad Alisalman MUHAMMAD AMIR MASRUHIM Mustangin Mustangin Nihan Kristiyani Norhidayat Norhidayat, Norhidayat Oktaviana, Elsya Permata, Namira Gladiesa Putri, Ayu Aprilia Pangestu rica adelia rachman Safitri, Dian Safitri Salman Al Farisi, Salman Al Saraka Saraka, Saraka Setyowati, Dessy Shella, Tri For Siti Aisyah Soedarsono, Heri Sri Wahyuni Sri Wahyuni Sri Wahyuni Styawan, Hardika Prayudi Sukmawati Sukmawati Tri Wahyuningsih Wahdatan Nisa Winanti, Suci Yuliyanto , Yofi