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PEMANFAATAN MEDIA SOSIAL DALAM MEMPERLUAS JANGKAUAN GUNA MENINGKATKAN TARGET PROMOSI PADA DENNY’S PERSONALISED BALI TOURS Ni Putu Nita Anggraini; I Made Melvin Karmela Setiawan
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 2 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Media sosial telah memengaruhi banyak aspek kehidupan manusia, termasuk bisnis dan pemasaran. Artikel ini menjelaskan mengapa penggunaan media sosial dapat menjadi langkah penting dalam promosi berhasil dengan menganalisis bagaimana berbagai jenis media sosial dapat digunakan secara optimal. Untuk mencapai target promosi yang lebih luas, pemaparan tentang strategi-strategi penting, seperti konten yang menarik, interaksi dengan audiens, dan penggunaan iklan berbayar, akan memberi Anda pemahaman tentang cara yang efektif untuk mencapai target tersebut. Selain itu, artikel ini membahas masalah yang mungkin muncul dan menawarkan solusi praktis untuk mengatasi kesulitan dalam memanfaatkan media sosial secara efektif.
MENINGKATKAN JUMLAH PENJUALAN MELALUI PEMASARAN DIGITAL DAN PEMBINAAN STANDARD OPERATING PROCEDURE (SOP) PADA PERUSAHAAN TOKO MUTIARA PERMAI KLUNGKUNG Ni Putu Nita Anggraini; Ni Putu Pipin Ariska Putri
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Pemasaran digital menjadi kunci penting dalam menghadapi perubahan perilaku konsumen yang didorong oleh kemajuan teknologi. Meskipun menawarkan jangkauan yang luas, strategi pemasaran digital memerlukan pemahaman mendalam dan pelaksanaan yang tepat. Di sisi lain, kemajuan teknologi informasi memfasilitasi efisiensi operasional, namun, keberhasilannya bergantung pada kemampuan SDM dalam memahami dan mengimplementasikan teknologi tersebut. Salah satu toko kosmetik yang belum konsisten dalam penerapan pemasaran digital adalah Toko Mutiara Permai Klungkung. Toko Mutiara Permai Klungkung berlokasi di Jalan Ngurah Rai No. 4d Semarapura Tengah, Bali. Dari wawancara yang dilakukan yaitu terdapat masalah kurangnya pemahaman karyawan dalam pemasaran digital dan ketidakpatuhan terhadap Standard Operating Procedure (SOP). Solusi yang diusulkan mencakup pelatihan karyawan dalam pemasaran digital dan pembinaan Standard Operating Procedure (SOP). Dalam pelaksanaannya, metode yang digunakan yaitu observasi, wawancara, penyuluhan, dan pelatihan digunakan untuk memperoleh data dan memberikan solusi yang relevan. Hasilnya menunjukkan peningkatan pemahaman karyawan dalam pemasaran digital dan kepatuhan terhadap Standard Operating Procedure (SOP), yang akhirnya meningkatkan produktivitas dan penjualan Toko Mutiara Permai Klungkung.
OPTIMALISASI MANAJEMEN INVENTARIS DAN PEMANFAATAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN PENJUALAN PADA ARTSHOP WIN -WIN SILVER JEWELERY Ni Putu Nita Anggraini; Ni Wayan Sugiantari
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 2 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Artshop Win-Win Silver Jewelry terletak di Jl. Raya Singapadu, Sukawati – Gianyar. Artshop Jewelery ini menjual berbagai macam jenis perhiasan yang unik seperti kalung, gelang, cincin, anting-anting, dan lain sebagainya. Pada hari-hari biasa Artshop Win – Win Silver dapat melayani kurang lebih 50 konsumen per hari. Sedangkan pada hari-hari menjelang hari raya seperti Hari Raya Natal, Tahun Baru, dan hari raya Hindu, toko ini dapat melayani 150 hingga 200 konsumen setiap harinya. Salah satu permasalahan yang ada pada Artshop Win- Win Silver Jewelry setelah diadakannya observasi adalah dalam penerimaan dan pengiriman produk yang kurang teliti sehingga menyebabkan adanya selisih stock pada Artshop Win-Win Silver Jewelry. Adapun solusi yang diberikan pada permasalahan ini yaitu rutin adanya inventory stock untuk meminimalisir adanya selisih stock, melakukan pengecekan ini rutin seminggu sekali. Dengan dilakukannya pengecekan tersebut maka akan meminimalisir adanya selisih pada stock persediaan barang. Tujuan dari kegiatan ini yaitu agar tercapainya safety stock pada persediaan produk di Artshop Win-Win Silver Jewelry.
Increasing Repurchase Intention: The Mediating Role of Utilitarian Value and Experience in Perceived Ease of Use Imbayani, I Gusti Ayu; Anggraini, Ni Putu Nita; Novarini, Ni Nyoman Ari
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.84576

Abstract

Business actors, particularly micro, small, and medium enterprises (MSMEs), play a pivotal role in economic development. However, the performance of women-led MSMEs remains suboptimal. This study addressed the gap by examining online repurchase behavior in the context of female-managed MSMEs in Bali, given the increasing adoption of m-commerce. Although the online purchasing industry has grown rapidly, particularly through mobile platforms, the factors influencing consumer repurchase behavior remain inadequately understood, with existing literature showing inconsistent findings. This study aimed to analyze the impact of perceived ease of use, utilitarian value, and customer experience on repurchase intention. A total of 140 respondents were selected using purposive sampling, and data were analyzed using Structural Equation Modeling (SEM). The findings revealed that perceived ease of use significantly influenced both utilitarian value and customer experience. Customer experience had a direct positive effect on repurchase intention and mediated the relationship between perceived ease of use and repurchase intention. In contrast, utilitarian value did not significantly affect repurchase intention and failed to mediate the effect of perceived ease of use. Theoretically, the study contributes to the refinement of the Technology Acceptance Model (TAM). Practically, it provides strategic insights for women-led MSMEs in Bali to enhance business sustainability through improved digital engagement.
Exploring the Relational Dynamic among Customer Relationship, Customer Experience, and Loyalty in Guarantee Services Anggraini, Ni Putu Nita; Widyaningtyas, Putu Bunga; Wijana, I Made Dauh
International Journal of Social Science and Business Vol. 9 No. 3 (2025): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i3.94156

Abstract

Inconsistent findings on how customer relationship and experience influence loyalty highlight the need to explore the mediating role of satisfaction and self-congruence, particularly in the MSME guarantee service context. This study investigates the relational dynamics between customer relationship, customer experience, satisfaction, and loyalty within the MSME-guarantee service context of PT Jamkrida Bali Mandara. Drawing on Self-Congruence Theory (SCT), the research examines customer satisfaction as a mediating mechanism linking relational and experiential factors to loyalty. Using a quantitative approach with 183 institutional respondents and data analyzed through Structural Equation Modeling–PLS, the findings reveal that both customer relationship and customer experience significantly influence loyalty, partially mediated by satisfaction. These results validate SCT in an institutional service setting, suggesting that loyalty arises not only from functional interactions but also from psychological congruence between customer self-concept and organizational values. The study contributes theoretically by extending SCT to the guarantee service sector and provides managerial implications emphasizing the importance of enhancing relationship quality, customer experience, and satisfaction to strengthen long-term loyalty.
Pengelolaan Kewirausahaan Berbasis Digital pada UMKM Furniture Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita
Jurnal SOLMA Vol. 12 No. 1 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i1.10741

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Background: Digitalization is essential in managing entrepreneurship and can increase time efficiency and work productivity. However, MSME owners have several challenges, such as limited knowledge and skills in implementing digitalization. This community partnership activity aims to increase partner empowerment by conducting three-dimensional product design and digital-based financial records. Method: Service is carried out at Tresna Woodcraft MSMEs involving two partners. The plans include surveys, interviews, discussions, consultations, science and technology substitution, training and mentoring, and monitoring and evaluation. Results: The monitoring and evaluation results showed an increase in the level of skills (92.86%) and knowledge (166.67%) of partners after attending SketchUp and Cash Book training. These results show that community partnership activities have been carried out effectively. Conclusion: This activity improves partners' skills in designing three-dimensional products. Digital financial records also help MSME owners make quick and accurate economic decisions.
Analysis of the Influence of Social Media Marketing in Increasing Brand Awareness and Customer Engagement on Purchasing Decisions in the Coffee Shop Industry in Denpasar I Gusti Ayu Nia Antari; Gde Bayu Surya Parwita; Ni Putu Nita Anggraini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6673

Abstract

This study aims to analyze the influence of social media marketing in increasing brand awareness and customer engagement on purchasing decisions in the coffee shop industry in Denpasar City. The development of social media has encouraged business actors to adopt digital marketing strategies to maintain competitiveness, especially in the coffee shop industry which is experiencing rapid growth. This study uses a quantitative approach with a survey method, involving 385 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression methods and mediation analysis. The results of the study indicate that social media marketing has a positive and significant effect on brand awareness, customer engagement, and purchasing decisions. In addition, brand awareness and customer engagement have been shown to play a mediating role in the relationship between social media marketing and purchasing decisions. Thus, marketing strategies through social media can be an effective tool in increasing brand awareness, and customer engagement, and driving purchasing decisions in the coffee shop industry. These findings provide practical implications for business actors in designing more effective digital marketing strategies to increase competitiveness in the market.
PENGARUH CITRA MERK, DESAIN PRODUK, DAN ONLINE CUSTOMER REVIEW PADA KEPUTUSAN PEMBELIAN ONLINE Ni Putu Nita Anggraini; Yuniar Adinda Restuningtyas; Wayan Gde Antok Setiawan Jodi
IDEI: Jurnal Ekonomi & Bisnis (IDEI: Journal of Economics & Business) Vol 4 No 2 (2023): DECEMBER 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i2.196

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This research analyzed the factors influencing online purchasing decisions for Erigo products in Bali, focusing on brand image, product design, and online customer reviews. The research method was descriptive, concentrating on aspects of online purchasing decisions. The population involved consumers of Erigo products on the Shopee Marketplace in Bali Province, with purposive sampling used for sample se­lection. One hundred respondents participated in this study, and data analysis was conducted through multiple linear regression. The research findings indicated that product design and online customer reviews had a positive influence on the online purchasing decisions of Erigo products in Bali Province, while brand image did not significantly impact consumer decision-making. The implications of this research un­derscored the importance of strengthening product design and online review ma­na­gement as effective marketing strategies. Although brand image warranted attention, companies could channel their efforts into other elements to enhance consumer pur­cha­sing decisions. These implications provided guidance for Erigo in improving its online marketing strategies, considering key factors influencing online consumer purchasing decisions. The findings contributed to developing online marketing litera­ture and offered a foundation for further research on consumer purchasing decisions.Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian secara online produk Erigo di Bali, dengan fokus pada citra me­rek, desain produk, online customer review. Metode penelitian bersifat deskriptif, di­fo­kuskan pada aspek keputusan pembelian secara online. Populasi melibatkan kon­su­men produk Erigo pada marketplace Shopee di Provinsi Bali, dengan pengambilan sam­pel menggunakan metode purposive sampling. Sebanyak 100 responden terlibat da­lam penelitian ini, dan analisis data dilakukan melalui regresi linier berganda. Te­mu­an penelitian menunjukkan bahwa desain produk dan online customer review me­miliki pengaruh positif pada keputusan pembelian online produk Erigo di Provinsi Bali, sementara citra merek tidak memiliki pengaruh yang signifikan pada pe­ngam­bilan keputusan konsumen. Implikasi penelitian ini mencakup pentingnya mem­perkuat desain produk dan manajemen ulasan online sebagai strategi pemasaran yang efektif. Meskipun citra merek perlu diperhatikan, perusahaan dapat memfokuskan upa­ya mereka pada elemen-elemen lain untuk meningkatkan keputusan pembelian konsumen. Implikasi ini memberikan arahan bagi perusahaan Erigo untuk mening­kat­kan strategi pemasaran online mereka, mempertimbangkan faktor-faktor kunci yang memengaruhi keputusan pembelian konsumen secara online. Temuan ini juga mem­be­rikan kontribusi pada peiteratur pemasaran online dan menawarkan dasar untuk pe­nelitian lebih lanjut terkait keputusan pembelian konsumen.
DIGITALISASI KOPERASI NIRWANA ARTA MANDIRI MELALUI OPTIMALISASI GOOGLE MAPS DAN DOKUMENTASI BRANDING Ni Putu Nita Anggraini; I Komang Agus Trismayoga
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Perkembangan teknologi digital mendorong koperasi untuk beradaptasi guna meningkatkan kualitas pelayanan dan daya saing. Koperasi Nirwana Arta Mandiri sebagai koperasi simpan pinjam masih menghadapi beberapa kendala dalam aspek digitalisasi, seperti belum optimalnya informasi lokasi digital serta belum tersedianya dokumentasi kegiatan yang terstruktur sebagai media branding. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk membantu digitalisasi koperasi melalui optimalisasi Google Maps dan penyusunan dokumentasi branding. Metode pelaksanaan yang digunakan meliputi pelatihan, pendampingan, dan pemberdayaan. Hasil kegiatan menunjukkan bahwa koperasi telah memiliki informasi digital yang lebih jelas melalui Google Maps serta dokumentasi kegiatan yang tersusun secara sistematis. Program ini memberikan dampak positif terhadap peningkatan visibilitas koperasi, penguatan citra kelembagaan, serta peningkatan kualitas pelayanan kepada masyarakat.
National Culture and Perceived Ethics of Tax Evasion: Case of Bali Province I Nyoman Kusuma Adnyana Mahaputra; Ni Wayan Rustiarini; Ni Putu Nita Anggraini; I Made Sudiartana
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 1 (2018): April - July 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1118

Abstract

This study aims to investigate the relationship of national cculture and taxpayer's ethical perception of tax evasion. National culture dimensions include powner dinstance, uncertainty avoidance, individualism/ccollectivism, masculinity/femininity, lOng/shurt tarm orientation, and indulgence/rrestraint. This study employes survey method, using online questionnaires for taxpayers who haveself employment in Bali Province.Three hundred and seventy seven taxpayers fillend out online questionnaires. This model is processed using multiple linear regression analysis method. The results indicate that power distance, uncertainty avoidance, individualism/collectivism, and femininity/masculinity are associated with perceived ethics of tax evasion, but do not associated between short term/long term orientation and indulgence/restrain with perceived ethics of tax evasion. This study is expected to improve knowledge about tax evasion especially related to national culture. Practically, the results are expected to provide input for tax regulators to consider the role of national culture in identifying the causes of tax evasion.
Co-Authors A. A. Putu Agung A.A. Putu Agung A.A. Putu Agung Agatha Josie Pinta Putri Agus Wahyudi Salasa Gama Alviccenia Lailatul Mukaromah Anak Agung Istri Intan Sari Putri Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Andreano Henggrawan Arigata, I Made Dipa Ary Wira Andika Ayu Digek Sisi Irayanti Puspita Dewi Carolina Putri Dewanti Damayanty Dyah Prativi Dede Yoga Wiratama Dedik Pratama Putra Dewa Ayu Dwi Padmi Putri Dewa Ayu Made Mitha Andriani Feliatra Fransiska Rila Gde Bayu Surya Parwita Gusti Ayu Eka Padmawati Gusti Ayu Rinawati Gusti Ngurah Dwi Dharma Putra Gusti Ngurah Sariadi Putra Handryanus Edwinto Raga Hermyanti Hermyanti I Gede Adi Permana Putra I Gede Aryasa I Gede Dika Wiguna I Gede Yudhi endrawan I Gede Yudi Hendrawan I Gusti Agung Teja Kusuma I Gusti Ayu Agung Maharani I Gusti Ayu Elsa Permata Sari I Gusti Ayu Imbayani I Gusti Ayu Nia Antari I Gusti Ngurah Agung Hardi Mahardika I Kadek Adi Suswandayana I Kadek Edo Adhi Putra I Kadek Kumara Adi Putra I Kadek Wahyu Sedana Putra I Ketut Rahmatika I Ketut Sassu Budi Satwam I Komang Agus Artha Wijaya I Komang Agus Trismayoga I Komang Ari Subawa I Komang Sudiarta I Komang Trishnu Aripaingga I Made Dipa Arigata I Made Dipa Arigata I Made Joni Wiryanata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Made Wahyu Adi Permana I Nyoman Kusuma Adnyana Mahaputra I Putu Heri Prasetya I Wayan Ari Ekayana I Wayan Artana Wijaya I Wayan Gede Antok Setiawan Jodi I Wayan Yuditya Wedastira Jodi, Wayan Gde Antok Setiawan Kadek Ayu Candradewi Kokmang Ayu Noviningsih Komang Alit Harta Nugraha Leonardus Sumanto Leony Nabella Tasya Lidia Kristiani Biba Made Aditya Cahyana Putra Made Friska Walesasi Maria Asriana Sinar Mawaddah, Nurifina Meliana Murti, Ni Putu Mita Ari Ni Kadek Ayu Dwita Metiari Ni Kadek Ayu Sukma Dewi Ni Kadek Intan Nia Putri Ni Kadek Ratna Kumalasari Ni Ketut Ayu Kharismayanti Ni Ketut Bejiani Ni Komang Ana Tri Handayani Ni Komang Ayu Ega Pratiwi Ni Komang Ayu Wandari Ni Komang Diah Komala Yuliani Ni Komang Liana Dewi Ni Komang Novi Sugiantari Ni Luh Ari Purnamawati Ni Luh Eka Setia Virgantini Ni Luh Putu Anggi Riliantika Ni Luh Putu Apriliani Ni Luh Putu Intan Kasturi Dewi Ni Luh Putu Suwastiari Ni Luh Putu Yasintha Devi Ni Made Ayu Diah Utari Ni Made Ayu Julia Maharani Ni Made Dwi Apriastuti Ni Made Eliska Dwiyanti Ni Made Rani Dwi Darmaningsih Ni Made Sri Udayani Ni Nyoman Ari Novarini Ni Putu Ayu Candra Wati Ni Putu Ayu Lindasari Ni Putu Gayatri Wahyunia Dewi Ni Putu Indah Sri Antari Ni Putu Pipin Ariska Putri Ni Putu Tya Rumala Sari Ni Putu Wanda Noviantari Ni Putu Zelga Wahyuni Ni Wayan Chandra Tania Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Rustiarini Ni Wayan Sugiantari Nurul Fauzeh Rofiatin Pande Ketut Ribek PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putu Ayu Mas Intan Novinia Putu Ayu Puspita Devi Putu Intan Rini Putu Kepramareni Raden Mas Said Agil Rai Yudi Septiawan Restuningtyas, Yuniar Adinda Robert Brosnan Satwam, I Ketut Sassu Budi Savriana Wulandari SETIAWAN JODI, I WAYAN GEDE ANTOK Veronica Ayu Dwi Atmaja Wayan Gde Antok Setiawan Jodi Wayan Gede Antok Setiawan Jodi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana Yuniar Adinda Restuningtyas