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All Journal Jurnal Manajemen Teknologi Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Riset Pendidikan Ekonomi Journal of Information System, Applied, Management, Accounting and Research Jurnal MEBIS (Manajemen dan Bisnis) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Indonesian Community Journal Management Science Research Journal Asian Journal of Community Services (AJCS) Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Indonesian Journal of Society Development (IJSD) International Journal of Community Service (IJCS) Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Mestaka: Jurnal Pengabdian Kepada Masyarakat Business and Investment Review Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka JICS : Journal Of International Community Service Jurnal Pengabdian Masyarakat Indonesia (JPMI) Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Community Development and Empowerment Journal
Ayundha Evanthi
Universitas Pembangunan Nasional Veteran Jawa Timur
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TRANSFORMASI INOVASI MODEL BISNIS PADA UMKM BATIK PASCA PANDEMI COVID 19 Azhar, Ratih Mukti; Evanthi, Ayundha
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.14535

Abstract

The pandemic phenomenon had a significant impact on small and medium-sized enterprises, compelling them to respond to the situation. Business Model Innovation (BMI) represents an innovation model suitable for the sustainability of small and medium-sized enterprises, particularly as the local SME situation deteriorated during the first two years of the COVID-19 pandemic, specifically in 2020-2021. The reconfiguration of business models has emerged as one of the alternatives for SMEs to overcome these challenges. The business model concept enables Small and Medium Enterprises (SMEs) to tackle dynamic business challenges. In reality, the alteration of Business Models (BMs) in SMEs varies across different organizations. This research aims to provide insights into the changes in BMs for SMEs following the pandemic, specifically within the batik industry, through the Integrated Marketing Communications (IMC) approach applied to various case studies. The method used in this research is descriptive qualitative through case studies with case selection using a purposive sampling approach, which is the MSME of the Batik Industry. The results of this study offer empirical information about the Business Model Innovation (BMI) of SMEs during the pandemic, which can serve as a foundation for further research in BMI, particularly concerning SMEs. Keywords: Business Model Innovation; SMEs; Batik; Pandemic
FOTO KATALOG UNTUK BRANDING PRODUK UMKM CEMAL CEMIL CHIKA DI KELURAHAN GUNUNG ANYAR Calvin, Calvin; Evanthi, Ayundha
JICS : Journal Of International Community Service Vol 2 No 01 (2023): JICS : Journal Of International Community Service
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jics.v2i01.722

Abstract

Product photos are images taken to visually show potential buyers how the appearance and characteristics of the product offered. This activity aims to illustrate the product branding process of the Cemal Cemil Chika MSME catalog photo in Gunung Anyar Village carried out by the Real Working Group (KKN) Group 87 UPN Veteran East Java. The method of conducting this research involves observation, interviews, counseling, and product photo branding training to MSMEs Cemal Cemil Chika. The results of this study show that through the implementation of product photo branding methods, the photo catalog of MSMEs Cemal Cemil Chika can be significantly improved. Attractive product photos manage to attract the interest of potential customers more effectively. The use of proper photography techniques, good lighting, and attractive visual composition has increased the visual appeal of product photo catalogs.
Increasing Brand Awareness through Event Marketing on Social Entrepreneurship Evanthi , Ayundha; Azhar, Ratih Mukti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4135

Abstract

Due to its potential to lessen social problems and enhance people's wellbeing, social entrepreneurship is a developing phenomena that is currently gaining a lot of public attention. Social entrepreneurship events may offer venues crucial opportunities to improve the event's purpose and experiences. (1) Examine event management and social entrepreneurship, paying particular attention to the connections, dimensions, and context-specific roles that each play. (2) Establish the relationship between social entrepreneurship and event management so that it can be incorporated into a later theory. This study uses VOSviewer to map how event management may be applied in social entrepreneurship from a number of prior articles using bibliometric analysis.
How Strategy Orientation Dimensions Affect Travel Agency Performance Anwar, Muhadjir; Evanthi , Ayundha; Purwanto, Eko
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4138

Abstract

The current study intends to look at how organizational performance is influenced by the strategy orientation aspects of learning (LO), market orientation (MO), and entrepreneurial orientation (EO) in Indonesian travel agency companies. This study is a descriptive study in terms of the data collection methodology, an applied research study in terms of the intended audience, and a correlation study in terms of the data analysis. All 75 companies that operated in Indonesia's travel industry were included in the research statistical population. Data collection was done using a questionnaire. To test the hypotheses, the partial least square approach was employed. Analysis results indicated that MO mediates the relationship between performance and EO, EO also has a large direct impact on organizational performance, and EO mediates the implication of LO on performance.
Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya Azhar, Ratih Mukti; Rosyanti, Daisy Marthina; Evanthi, Ayundha; Hardi, Ilham; Aulia A., Shabrina
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4141

Abstract

The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.
Business Model Inovation of Batik Kembang Turi Sidoarjo: A Lesson from the Pandemics Azhar, Ratih Mukti; Evanthi, Ayundha; Syarifudin, Adinda Rahmawati; Ratri, Lintang Mutiara
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4149

Abstract

The recovery of the national economy after the COVID-19 pandemic is inseparable from the important role of MSMEs as a pillar of economic support. Its existence contributes to the gross domestic product by 61.97%. This phenomenon significantly affects the MSME business and triggers each business actor in this field to continue to develop their business, including Batik Kembang Turi Sidoarjo, which is one of the business actors that raises the potential of Batik as one of the local wisdom in Sidoarjo. This study was conducted to determine the description of business model innovation in Batik Kembang Turi Sidoarjo in facing the pandemic crisis. This research uses a qualitative approach to analyze information and obtain factual findings to understand these conditions through information on Business Model Innovation in MSMEs. The results show that BMI changes in Batik Kembang Turi Sidoarjo which refer to the Concept of BMI Conceptual Model Magnitude are in Quadrant Type 4 where high novelty and high complexity of changes in the elements of the business model. Changes in services where Batik Kembang Turi began to change their services to the tourism sector arose due to changes in consumer segments and value propositions radically changing the infrastructure system due to the extreme impact of the pandemic on their business and environment.
Strategic Management in Tourism Industry: A Perspective Article during Pandemic Evanthi , Ayundha; Azhar, Ratih Mukti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4154

Abstract

The purpose of this essay is to critically evaluate recent research on strategic management (SM) in pandemic situations and to suggest potential future possibilities for SM research in the hospitality and tourist (HT) sector. The current state of SM research in the HT field was examined critically in this study, along with potential future prospects. SM research with an HT focus still has a weak social structure. The field's scientific development has slowed down because there aren't many top researchers in it. Finally, researchers in the HT field should publish their findings in prestigious academic publications that cover both the HT and mainstream fields. This study uses VOSviewer to display how bibliometric analysis of multiple older articles was used to define strategic management in the hospitality and tourist industry. The results indicate that strategic management research in the hospitality and tourist sectors has advanced during the course of the study; nonetheless, there is still a gap between the two sectors' strategic management research.
Peran Mediasi Motivasi Intrinsik Pada Pengaruh Gaya Transformational Leadership Terhadap Komitmen Organisasi Pada Karyawan Suara Surabaya Media Maulana, M Reza; Kustini, Kustini; Evanthi, Ayundha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6065

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya transformational leadership terhadap komitmen organisasi melalui motivasi intrinsik sebagai variabel mediasi karyawan Suara Surabaya Media. Jenis penelitian ini adalah kuantitatif dengan menggunakan alat analisis software Smart PLS. Penelitian ini menggunakan sampel jenuh karena jumlah populasi yang sedikit dalam perusahaan ini. Populasi dalam penelitian ini yaitu 73 karyawan. Pengumpulan data dilakukan dengan observasi, wawancara dan penyebaran kuesioner. Teknik pengujian pada data meliputi uji validitas dan realibilitas, R-Sqaure dan uji hipotesis boothstrapping. Hasil penelitian ini menunjukkan bahwa variabel gaya transformational leadership dan motivasi intrinsik berpengaruh positif dan signifikan terhadap komitmen organisasi melalui motivasi intrinsik sebagai variabel mediasi pada karyawan Suara Surabaya Media.
Increasing Brand Awareness through Event Marketing on Social Entrepreneurship Ayundha Evanthi; Ratih Mukti Azhar
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4135

Abstract

Due to its potential to lessen social problems and enhance people's wellbeing, social entrepreneurship is a developing phenomena that is currently gaining a lot of public attention. Social entrepreneurship events may offer venues crucial opportunities to improve the event's purpose and experiences. (1) Examine event management and social entrepreneurship, paying particular attention to the connections, dimensions, and context-specific roles that each play. (2) Establish the relationship between social entrepreneurship and event management so that it can be incorporated into a later theory. This study uses VOSviewer to map how event management may be applied in social entrepreneurship from a number of prior articles using bibliometric analysis.
How Strategy Orientation Dimensions Affect Travel Agency Performance Muhadjir Anwar; Ayundha Evanthi; Eko Purwanto
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4138

Abstract

The current study intends to look at how organizational performance is influenced by the strategy orientation aspects of learning (LO), market orientation (MO), and entrepreneurial orientation (EO) in Indonesian travel agency companies. This study is a descriptive study in terms of the data collection methodology, an applied research study in terms of the intended audience, and a correlation study in terms of the data analysis. All 75 companies that operated in Indonesia's travel industry were included in the research statistical population. Data collection was done using a questionnaire. To test the hypotheses, the partial least square approach was employed. Analysis results indicated that MO mediates the relationship between performance and EO, EO also has a large direct impact on organizational performance, and EO mediates the implication of LO on performance.
Co-Authors , Gerry Hutomo Orlando Ach Baihaqi Annas Firmansyah Adi Bimantoro Adinda Rahmawati Syarifudin Adiwati, Mei Retno Afiyanti, Miftakhul Fitri Al Ghifari, Ficho Alya Nur Azizah Anindia Aulia Syafitri Anindia Aulia Syafitri Aulia A., Shabrina Calvin Calvin Cherryl Tasya Puspita Sari Daisy Marthina Rosyanti Denis Eka Isrofah Devinta Nur Arumsari Diky Arif Widodo Dinda Lutfiani Fauzi Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Ela Wahyu Diyanti Eni Indarwati Farhan Bachtiar Efendi Febrianty, Naura Valencia Firdaus Rezando Rohman Fitria Ari Widyadana Gerry Hutama Hardi, Ilham Hardjati, Susi Hesty Prima Rini Hilmalia Ardha Dilla Ihya Nidarul Ishthifaiyah Ihya Nidarul Ishthifaiyah Ike Adelia Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Ilham, Davin Firmansyah Ira Wikartika, Ira Jasmine Salwa Ramadhani Karisa Maslaka Khoiriyah, Saadatul Kustini Kustini Lailatul Munawaroh Lintang Mutiara Ratri Maulana, M Reza Mei Retno Adiwaty Mentari Clara Dewanti Moch. Nur Samsudin Mochammad Rayyan Thalib Muhadjir Anwar Muhadjir Anwar Nabila Fitri Salsabila Nanto, Sifa Nur Amelia Rahman Amrullah Suwaidi Ratih Mukti Azhar Ratri, Lintang Mutiara Reny Febriyanti Rosyanti, Daisy Marthina Sabrina Aulia Az Zahra Safrillail Dwi Ardiyansyah Salsabila, Neisya Aulia Sari, Fanny Amelia Shabrina Aulia A. Shabrina Aulia Az Zahra Surya Andini, Widya Swasti, Ika Korika Syahroni, Nabila Elvina Putri Syarifudin, Adinda Rahmawati Tedy Dwi Yuliansya Teguh Kunarko Thalita Alsa Dilla Putri Tiara Wigunastika Vina, Rosa Virginia Mandasari Yogi Noviansyah, Kafita Yusuf Putra Wardhana