Articles
<![CDATA[Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya ]]>
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[Shabrina Aulia A.]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2024.4141
<![CDATA[The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.]]>
<![CDATA[Business Model Inovation of Batik Kembang Turi Sidoarjo: A Lesson from the Pandemics ]]>
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Adinda Rahmawati Syarifudin]]>;
<![CDATA[Lintang Mutiara Ratri]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2024.4149
<![CDATA[The recovery of the national economy after the COVID-19 pandemic is inseparable from the important role of MSMEs as a pillar of economic support. Its existence contributes to the gross domestic product by 61.97%. This phenomenon significantly affects the MSME business and triggers each business actor in this field to continue to develop their business, including Batik Kembang Turi Sidoarjo, which is one of the business actors that raises the potential of Batik as one of the local wisdom in Sidoarjo. This study was conducted to determine the description of business model innovation in Batik Kembang Turi Sidoarjo in facing the pandemic crisis. This research uses a qualitative approach to analyze information and obtain factual findings to understand these conditions through information on Business Model Innovation in MSMEs. The results show that BMI changes in Batik Kembang Turi Sidoarjo which refer to the Concept of BMI Conceptual Model Magnitude are in Quadrant Type 4 where high novelty and high complexity of changes in the elements of the business model. Changes in services where Batik Kembang Turi began to change their services to the tourism sector arose due to changes in consumer segments and value propositions radically changing the infrastructure system due to the extreme impact of the pandemic on their business and environment.]]>
<![CDATA[Strategic Management in Tourism Industry: A Perspective Article during Pandemic ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2024.4154
<![CDATA[The purpose of this essay is to critically evaluate recent research on strategic management (SM) in pandemic situations and to suggest potential future possibilities for SM research in the hospitality and tourist (HT) sector. The current state of SM research in the HT field was examined critically in this study, along with potential future prospects. SM research with an HT focus still has a weak social structure. The field's scientific development has slowed down because there aren't many top researchers in it. Finally, researchers in the HT field should publish their findings in prestigious academic publications that cover both the HT and mainstream fields. This study uses VOSviewer to display how bibliometric analysis of multiple older articles was used to define strategic management in the hospitality and tourist industry. The results indicate that strategic management research in the hospitality and tourist sectors has advanced during the course of the study; nonetheless, there is still a gap between the two sectors' strategic management research.]]>
<![CDATA[Creative Economy Empowerment Strategy as a Public Economic Recovery During Pandemic at Kampung Kue, Rungkut, Surabaya ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Daisy Marthina Rosyanti]]>;
<![CDATA[Ratih Mukti Azhar]]>;
<![CDATA[Ilham Hardi]]>;
<![CDATA[Gerry Hutama]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2023.3311
<![CDATA[Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars of the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs in the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share, and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue.]]>
<![CDATA[Organizational Strategy Orientation and Performance of Travel Agency Companies in Indonesia ]]>
<![CDATA[Eko Purwanto]]>;
<![CDATA[Muhadjir Anwar]]>;
<![CDATA[Ayundha Evanthi]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2023.3313
<![CDATA[The present paper investigates the effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on the performance of travel agency companies in Indonesia. The result suggests that EO has a significant direct effect on performance. Another findings are LO mediates the relationship between EO and MO and performance, also EO mediates the influence of MO on performance. The study offers a more detailed understanding of which organizational strategy orientation improves the performance of travel agency companies.]]>
<![CDATA[A Bibliometric Analysis of Strategic Flexibility and Performance ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ratih Mukti Azhar]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2023.3314
<![CDATA[The objectives of this research are: (1) to examine strategic flexibility and performance by emphasizing their relationships, dimensions, and roles of context (2) to identify the relationship between strategic flexibility and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility is intended from several previous journals using VOSviewer.]]>
<![CDATA[Analysis of Investment Decisions for Young Investors in Surabaya ]]>
<![CDATA[Ira Wikartika]]>;
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Rahman Amrullah Suwaidi]]>
<![CDATA[ Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2023.3390
<![CDATA[Indonesians are aware of the value of saving money and placing financial security first. It is envisaged that through fostering a favorable investment environment, the majority of investors will be interested in using the convenience provided to invest their wealth. Investment is the act of putting money into assets by either individuals or businesses with the goal of earning significant returns in the future. When using the capital market as a venue to invest for specific financial goals, the role of investor behavior is crucial. Investment is the act of investing a sum of money into one or more assets over a specific time period with the hope of making a profit or seeing the value of the investment rise. Investors engage in investment activities in order to generate income or increase their rate of return on investment in the future. Decisions about investments are influenced by both rational and emotional factors. According to the prospect hypothesis, people do not always make rational judgments when faced with risk and uncertainty; instead, they can be swayed by psychological variables and irrational conduct. These psychological elements have an impact on investment and have an impact on the outcomes. By employing satisfaction as a mediating variable, this study examined the impact of investment literacy on young investors' decisions to purchase shares. Young investors who invest in a variety of securities firms in the city of Surabaya make up the respondents to this study. The findings of this study show that financial literacy has a direct impact on investors' investment contentment and decision-making and that investment satisfaction can mediate the relationship between investors' investment literacy and decision-making]]>
<![CDATA[EVENT MANAGEMENT IN SOCIAL ENTREPRENEURSHIP: A BIBLIOMETRIC ANALYSIS ]]>
<![CDATA[Evanthi, Ayundha]]>;
<![CDATA[Azhar, Ratih Mukti]]>
<![CDATA[ Jurnal Mebis Vol. 8 No. 1: July 2023 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v8i1.417
<![CDATA[Social entrepreneurship is a growing phenomenon that is currently attracting much public attention due to its potential to reduce social problems and improve people's well-being. Events hosted by social entrepreneurs may present vital chances for venues to enhance the event's goal and happiness. This study aims to (1) examine event management and social entrepreneurship while focusing on the relationships, dimensions, and context-specific functions that each play, and (2) identify the link between social entrepreneurship and event management so that it can be used to construct future theories. This study uses VOSviewer to visualize how event management and social entrepreneurship were meant from numerous earlier papers using bibliometric analysis. The findings of this study will contribute to our understanding of how event management may be used in social entrepreneurship to increase behavioral intention and improve event experiences. For further research, the recommendations listed below are provided. Researchers may also develop new theories and event management literature to further the discussion and research on this subject.]]>
<![CDATA[Sociopreneurship Exhibition: Driving Inclusivity & Empowering Social Entrepreneurs Through Events ]]>
<![CDATA[Ayundha Evanthi]]>;
<![CDATA[Ilham Hardi]]>
<![CDATA[ IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijcs.v3i2.1121
<![CDATA[Inclusive and diverse communities are vital for sustainable development. Supporting people with disabilities through community initiatives is crucial. Social entrepreneurship can be an effective tool for empowering individuals with disabilities and raising public awareness about social and economic diversity. This community service project in the form of Sociopreneurship Exhibition at Taman Bungkul Surabaya brought together people with disabilities, entrepreneurs, and the community The aim of this activity was to foster direct interaction between entrepreneurs and the wider community, and to provide a deeper understanding of the importance of inclusivity and diversity in social and economic life. The exhibition successfully raised public awareness of social inclusion and diversity, connected people with disabilities and entrepreneurs, and created opportunities for public participation in inclusive economic activities. The exhibition's interactive activities helped the public understand the importance of inclusivity and encouraged collaboration between entrepreneurs and people with disabilities. This not only promoted businesses but also raised public awareness about the significance of social inclusion in economic and social life]]>
<![CDATA[The Effect of Workload and Work Discipline On Organizational Commitment With Job Satisfaction As A Mediating Variable ]]>
<![CDATA[Denis Eka Isrofah]]>;
<![CDATA[Mei Retno Adiwaty]]>;
<![CDATA[Ayundha Evanthi]]>
<![CDATA[ ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 2 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/epaperbisnis.v2i2.350
<![CDATA[Organizational commitment is a key factor influencing a company's effectiveness and sustainability. PT PLN Nusantara Power UP Pacitan is a company engaged in power generation, transmission, and distribution. This study aims to explore the effect of workload and work discipline on organizational commitment, with job satisfaction as a mediating variable among employees of PT PLN Nusantara Power UP Pacitan. This research employs a quantitative method using a questionnaire for data collection. The study population consists of 247 employees, with a sample of 90 respondents selected through purposive sampling. Data analysis is conducted using the Partial Least Squares (PLS) method. The results indicate that workload has a positive but insignificant effect on organizational commitment, while work discipline has a significant positive effect on organizational commitment. Furthermore, workload significantly influences organizational commitment through job satisfaction, and work discipline also significantly affects organizational commitment through job satisfaction.]]>
