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Septa Intiar
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
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Journal : Jurnal Mantik

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The influence of service value and customer retention on the green marketing mix model for local Indonesian clothing brands Aswan, Muhammad Kholil; Setyaningrum N , Krisnawati; Intiar, Septa
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5001

Abstract

This research aims to see the influence of the Green Marketing Mix on Customer Retention. Seeing the influence of the Green Marketing Mix on Service Value. Seeing the influence of Service Value on Customer Retention. As well as seeing the influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands. This research uses the AMOS SEM analysis technique to see the influence of exogenous variables on endogenous variables. 200 respondents and analyzed research instruments for validity and reliability and tested hypotheses and sobel tests. From the research results, it was found that there is an influence of the Green Marketing Mix on Customer Retention. There is an influence of the Green Marketing Mix on Service Value, there is no influence of Service Value on Customer Retention. There is no influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands
Co-Authors A. Asrijal Abdul Jabbar, Umar Adrie Oktavio Agil Septian, Bagus Ahmad Mansur Alamsyah, Sandy Amiruddin A. Ana Yuliana Ani Puspitasari Aresyama Hein Temmar Arief Nuryana Arifin, Syaadiah Arum, Desta Puspita Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Aurilia Triani Aryaningtyas Bayu A.P Bayu Ade Prabowo Budi Witjaksana, Budi Cahyaningtyas, Frisca Dwi Desty Hapsari Kirana Dyan Triana Putra Eliagus Telaumbanua Enik Rahaya Enik Rahayu Ernawati Eva Desembrianita Feby Evelyna iswanto Jabbar, Umar Jhoni Iskandar John Sihar Manurung - Kudsi Holil Kurniawan, Surya M.Syahputra Maryani, Tri Merry Fithriani Mohammad Gifari Sono Muhamad Ilham Faozi Nabila Cecilia Marasbessy Nugraheni, Krisnawati Setyaningrum Palupiningtyas, Dyah Prabowo, Bayu Ade Prabowo, Bayu Ade Prabowo Pretty Failasufa Aziza Putri, Julian Andriani Rahayu, Enik Rahmawati Rahmawati, Lely Oktavia Renny Aprilliyani Risyanti, Yustina Denik Rizki Adityaji Sirait, Evi Supriyanto, Sapto Susmono Widagdo, Chrisostomus Syamsul Hadi Thoriq , Naufal Thoriq, Naufal Tuwuh Adhistyo M.Par SE Wijoyo Umar A.J Umar A.J. Umar Abdul Jabbar Verina Wijaya Widya Kurnia Wijoyo, Adhistyo Wiwik Lestari Wiwik Lestari Yosiano, Theofilus Christo Yoyo Indah Gunawan Yuliamir, Henry