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All Journal Journal of Economic, Bussines and Accounting (COSTING) Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Innovative: Journal Of Social Science Research Marketgram Journal Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) West Science Business and Management Trending: Jurnal Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Santi Pertiwi Hari Sandi
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Transportation Other

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MANFAAT MEDIA SOSIAL INSTAGRAM SEBAGAI WADAH PROMOSI PADA YUUSTORIES FLORIST DI KARAWANG Selvy Nur Agustiin; Sekar Ayu Puspitasari; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

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Abstract

This article discusses the benefits of Instagram social media as a promotional platform for Yuustories Florist in Karawang. Instagram has become an effective platform in expanding brand reach and building interaction with customers. Through a descriptive approach with an observational approach, this visit explores how Yuustories Florist utilizes Instagram to reach the right target market, increase customer engagement, showcase product creativity, and increase sales. The results of this visit show that the use of Instagram provides significant benefits to Yuustories Florist. By utilizing Instagram's features, such as posting attractive images and videos and organizing the feed well, Yuustories Florist managed to increase their brand visibility among Instagram users in Karawang and surrounding areas. In addition, interaction with customers also increased through comments, direct messages, and other interactive features. This helped Yuustories Florist build close relationships with customers and increase brand loyalty. In this article, relevant case studies or proof of success are also presented that show how Yuustories Florist has achieved tangible benefits through comparison of customer engagement, and increased sales achieved by Yuustories Florist
Pengembangan Usaha dan Kinerja Karyawan Pada Usaha Mikro Kecil Menengah Cafe Shan’s Juice Karawang Amanda Fauziyah Hani; Reisa Alika Fatiha; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Vol 3, No 2 (2023): Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen)
Publisher : Program Studi Manajemen Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jism.v3i2.30642

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Perkembangan Usaha dari tahun ke tahun yang dijalani oleh pemilik usaha serta Kinerja Karyawan pada UMKM Shans Juice. Penelitian ini menggunakan metode deskriptif, kami melakukan wawancara langsung dengan pemilik usaha dan melakukan pengamatan. Hasil dari penelitian kami yaitu perkembangan usaha yang dijalankan mengalami peningkatan yang bagus terutama saat pandemi covid-19 namun pada kinerja karyawannya cenderung di tingkatan sedang karena saat melakukan pengamatan ada beberapa kesalahan saat melayani konsumen dan karyawan yang terlibat dalam UMKM Shans juice ini mengikuti target pasar yang dituju. Mereka mempekerjakan anak muda dan berjumlah tujuh orang meliputi cooker,barista, dan kasir. Tetapi hal tersebut terlihat kurang fleksibel, dalam 1 (satu) orang bisa bekerja menjadi semua bagian tersebut, dengan begitu Peraturan dalam bekerjanya perlu ditetapkan dan di tingkatkan agar lebih jelas dan ketelitian karyawan perlu pengawasan lebih
PENERAPAN STANDAR OPERASIONAL PROSEDUR PADA BISNIS COFFEE SHOP GARIS TANGAN Devina Damayanti; Syafa Ramdila Laksana; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Standard Operating Procedure is one of the stages or parts that must be carried out in all fields because this part is very important for the sustainability of operational processes and is also very useful for fulfilling and achieving desired targets. The purpose of this environment is to find out whether structured operational standards will facilitate business owners and employees in carrying out their tasks well and producing consistent product quality. The method used in visit was descriptive and qualitative methods. Data collection techniques, namely, using interview guides, literature studies, and documentation. The results of the visit showed that the implementation of standard operating procedures in Garis Tangan coffee shop business has been effective. From the planning of operational standards in Garis Tangan coffee shop business, it can be concluded that this visit was carried out to measure the effectiveness standard operating procedures in increasing the efficiency and consistency of business operations.
PEMANFAATAN INTERAKSI SOSIAL SEBAGAI PROMOSI DIKEDAI SENANG-SENANG Cecep Abdul wahid; Novi Agustin; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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This research is motivated by the role of warung senang-senang as a means of social interaction for young people and the people of Cikampek who come not only to enjoy the food menu but are willing to linger there just for social interaction. Currently, there are a lot of activities that occur in happy stalls such as confiding, organisational meetings, doing assignments, discussions, business meetings and several other activities that make happy stalls a public space for social interaction. This research uses a qualitative method with data collection done by observation, interview The purpose of this visit is to find out the process of social interaction as a promotion in happy-happy shop.
KUALITAS PELAYANAN PADA RUMAH MAKAN MIE KOCOK NAMPOL KARAWANG Fitri Fauziah; Apsari Indriani Fatimah; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Tujuan kunjungan ini untuk mengetahui kualitas pelayanan yang diberikan tentang kepuasan konsumen atau pelanggan pada rumah makan Mie Kocok Nampol Karawang yang akan mengefektifkan kegiatan pemasaran. Metode kunjungan yang digunakan yaitu melalui pendekatan kualitatif dengan melakukan wawancara langsung dengan pemilik rumah makan ini. Adapun objek kunjungan yang dilakukan yaitu Rumah Makan Mie Kocok Nampol Karawang. Metode yang digunakan dalam kunjungan ini adalah metode deskriptif. Teknik pengumpulan data yang dilakukan yaitu teknik observasi, wawancara dan dokumentasi. Alat pengumpul data yang digunakan yaitu melakukan video observasi, wawancara dan dokumentasi. Hasil kunjungan ini menunjukkan bahwa kualitas pelayanan yang diberikan rumah makan Mie Kocok Nampol Karawang dalam berbagai berbagai aspek pelayanan, seperti kecepatan pelayanan, keramahan staf, fasilitas tempat, kebersihan, kualitas makanan, dan merespon atau menanggapi keluhan dan komplain dari konsumen agar memberikan jaminan kenyamanan dan keamanan terhadap produk yang dibeli konsumen dan dapat meningkatkan pengalaman pelanggan.
STRATEGI POSITIONING PRODUK UNTUK MENINGKATKAN PENJUALAN MELALUI RESELLER OLEH UMKM ELIBED Erna Diana Yanti; Nanda Juwita Putri; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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A successful positioning strategy will create a customer-focused value proposition. A product positioning strategy is a product strategy, part of a marketing strategy. Strategy is needed against the background of the current situation with many similar products that can lead to increasingly fierce competition. The goals of a company must be achieved properly, the company must use the right positioning strategy in order to compete with competitors. This article aims to determine the effectiveness of the product positioning strategy to increase sales through resellers implemented by the Elibed business. The data used by the author in this article is a type of qualitative data. The data sources obtained are secondary and primary data. The method used by the author is Observative with a SWOT analysis approach. The techniques used in data collection are : Observation, interviews, documentation, and literature study with SWOT analysis. The results of the SWOT analysis show that the sales strategy only through resellers faces various threats, but Elibed has strengths from an internal perspective. The strategy that can be done to increase sales of Elibed MSMEs is to take advantage of strengths in terms of internal through long-term opportunities with a diversification strategy (Product or Market).
PERENCANAAN TENAGA KERJA DI UMKM FROZEN FOOD UD ANKER CIKAMPEK Andri Setiawan; Muhammad Wahid Hidayat; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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This article discusses employee planning at UD frozen food SMEs. anchor. In his case, UD. Anker had a hard time dealing with perishable products. based on this, the authors found the cause of the fast perishable frozen food products, namely due to the low knowledge of proper and correct inventory management by UD employees. anchor. The business visit aims to find out the application of manpower planning and aspects that influence the manpower planning process at UD. anchor. The use of the method in this article is an observational descriptive method with an interview instrument that is given questions to the owner of the UD. Anker as a source for making articles in March 2023. The results of the interviews that have been conducted are that there are obstacles in running the UD business. Anker because of the lack of aspects in the process of implementing workforce planning in UD. anchor. The advantage in running the business is that UD. Anker can provide jobs to the surrounding community. Weaknesses in running the business are the low level of knowledge of UD employees. anchor.
MANFAAT SUMBER DAYA MANUSIA PADA BIDANG JASA DALAM KEGIATAN PEMBELAJARAN DI DAYCARE Lidya Putri Permana; Zalfa Salsabila Nurdin; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Artikel ini bertujuan untuk mengetahui manfaat kegiatan pembelajaran yang ada di Daycare Halima Qur’ani metode yang kami gunakan yaitu observasi langsung dengan narasumber kepala cabang Daycare Halima Qur’ani. Daycare ini berdiri sudah dari tahun 2014 kurang lebih 9 tahun sudah memiliki 2 cabang. Daycare yang secara sederhana adalah penitipan anak yang bisa memenuhi kebutuhan anak secara pendidikan dan kognitifnya, penelitian ini dilatar belakangi oleh adanya upaya untuk menciptakan lembaga pendidikan Islam yang berkualitas, sehingga mampu bersaing dengan lembaga pendidikan lainnya. Jasa pendidikan tidak dapat dipisahkan dari sumbernya yaitu lembaga pendidikan yang menyediakan jasa tersebut. artinya jasa pendidikan dihasilkan dan dikonsumsi secara serentak pada waktu yang sama. Jika peserta didik membeli jasa maka akan berhadapan langsung dengan penyedia jasa pendidikan, dengan demikian jasa lebih di utamakan penjualannya secara langsung dengan skala operasi yang terbatas. Oleh karena itu, lembaga pendidikan dapat menggunakan strategi bekerja dalam kelompok yang lebih besar, bekerja lebih cepat, atau melatih para peserta didik agar mampu membina kepercayaan. Misi lembaga pendidikan ini untuk menyelenggarakan pendidikan terpadu dengan agama menyelenggarakan pendidikan dengan mengasah kecerdasan intelektual, emosi, spiritual dan sosial, menyelenggarakan pendidikan dengan sistem full day maupun half day, menjadi lembaga pendidikan yang islami, berkarakter dan amanah. Hasil dari kunjungan kali ini menunjukan bahwa adanya lembaga jasa yang mendidik anak-anak sejak usia dini.
PENGELOLAAN KEUANGAN UMKM JAJANAN KHAS GARUT TEKWAN TARENG35 DI KARAWANG JAWA BARAT Amelia Nurafiah; Ropina Sitanggang; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

MSME is a business potential that is highly encouraged by the government. Where the performance of MSMEs is very necessary so that the goals of MSMEs are met in terms of HR competencies owned by MSMEs determine the course of MSME performance, the next stage is in the form of a Simple Financial Management Model. The current condition of the macro environment is not very conducive for the implementation of MSME activities. MSMEs also carry out and form business networks to expand MSME partnerships, and facilitate cooperation with other parties so that MSME performance can run well. Efforts to improve performance are very important especially those related to HR competence, macro environmental conditions and business networks carried out by SMEs. The purpose of this study is to determine the effect of HR competence and how to manage its finances, macro environment and business networks on the performance of food SMEs in Tekwan Tareng35 Karawang. So this research is useful to add references about the condition of MSME performance related to HR compensation and financial management, macro environment and business networks. From the results of this research, it was carried out using two methods, namely direct observation and interviews at one of the eating businesses, namely Tekwan Tareng35, to be precise in front of Singaperbangsa Karawang University, it can be seen that at this time in 2020 the Tekwan Tareng35 business already has 4 HR staff. The discussion of this research is to analyze and describe the empowerment of Micro, Small and Medium Enterprises (MSMEs) human resources from the start of the business, business success, business failure to survive until now. Conclude financial management that is commonly used and provide information regarding how to use working capital management for Mr. Jaky's business so that the financial management used can help increase sales of food made by Mr
PENGELOLAAN KEUANGAN SEBLAK PRASMANAN RC Alifia Rachma Suhandoko; Dinah Siti Rubai’ah Adawiyah; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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UMKM merupakan salah satu mesin penggerak ekonomi kerakyatan yang memberikan kontribusi penting bagi perekonomian Indonesia. Selain itu, UMKM adalah suatu jenis usaha yang dapat bertahan di saat krisis ekonomi seperti yang pernah dialami Indonesia. Seblak merupakan salah satu makanan yang sedang diminati oleh banyak orang saat ini. Meskipun banyak seblak tetapi seblak ini paling banyak diminati, karna harganya yang murah, makanannya yang enak, dan tempat yang nyaman. Tujuan artikel ini dibuat untuk memenuhi UAS mata kuliah Ekonomi Manajerial dengan cara mengetahui hasil pengelolaan keuangan seblak prasmanan RC. Metode yang digunakan yaitu deskriptif dengan observatif. Hasil wawancara, beliau membuka usaha ini dikarenakan beliau suka makan seblak prasmanan dan harus keluar kota karena sebelumnya beliau belum menemukan seblak prasmanan di Karawang. Pembahasan pengelolaan keuangan pada Seblak Prasmanan RC belum dapat dikatakan sempurna, dikarenakan sistem pengelolaan keuangannya masih secara manual(catat sendiri). Kesimpulan yaitu pengelolaan keuangan seblak prasmanan RC masih belum dikatakan sempurna, karena masih memakai cara pencatatan manual.
Co-Authors Adiilah Eka Pridhi Afriza Apriliana Fajri Agna Satyo Khaeru Alifia Rachma Suhandoko Alya Rinjani Amanda Fauziyah Hani Amelia Nurafiah Amir Andreansyah Andri Setiawan Anjani Ayu Pratiwi Apsari Indriani Fatimah Ari Awaludin Aris Munandar Asep Darojatul Romli Aura Aulia Ayu Anisa Azhi Fadlih Saputra Bagas Arya Septian Cecep Abdul wahid Cindy Safiatun Nazihah Dedi Mulyadi Dela Syafitri Deninda Maryama F.S Devina Damayanti Devina Delta Maharani Deyani Faidah Dhelzahra Yashinta Diah Kartika Afryani Dian Meiliya Putri Dinah Siti Rubai’ah Adawiyah Dwi Epty Hidayati Dwi Epty Hidayaty Elsa Nurmalasari Enzelia Umu Rahmawati Erna Diana Yanti Fadillah Siva Azzahra Fitri Amalia Fitri Fauziah Hanibah Miftahul Janah Suhardi Hikmah Fauziyah Hoeriah Hoeriah Ida Royani Indah Putri Pratiwi Istighna Al Muna Jamal Handitia Putra Khaerudin Sidik Patoni Kintan Rahayu Lidya Putri Permana Linawati Linawati Lisa Ara Ghea Sagala Mawa Syahputri Miftahul Ulum Mochamad Ismail Sanjaya Muhammad Wahid Hidayat Mutiara Mutiara Mutiara Ramadhini Nabila Nur Hayati Fadhilah Nanda Juwita Putri Naomi Sianturi Nel Yunita Nelia Wulan Safitri Ninik Marera Novi Agustin Nuke Betharini Nur Laili Isnawati Nurhalimah Nurhalimah Nurul Fadillah Pipih Nurlatifah Putri Widyani Rahma Alyatunnisa Raka Fahrizal Irwansyah Reisa Alika Fatiha Riki Ahmad Nugraha Rizieq Nur Ilham Ropina Sitanggang Rosya Luckyta Aji Kusuma Sarah Elvina Aulia Sekar Ayu Puspitasari Selvy Nur Agustiin Sephia Maharani Siska Nur Agustin Siti Amamilah Siti Naziatul Zanah Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Susanti Nurmalasari Syafa Ramdila Laksana Syifa Edenia Syifa Pramudita Faddila Tiwi Umaydatul Febianty Sukma Umi Widyaningrum Vevi Gusniar Vina Lingga Virgita Vivi Putri Haryani Widia Maelanicha Zalfa Salsabila Nurdin Zildjian Aprilia Zulfa Fauzia