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All Journal Journal of Economic, Bussines and Accounting (COSTING) Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Innovative: Journal Of Social Science Research Marketgram Journal Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) West Science Business and Management Trending: Jurnal Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Santi Pertiwi Hari Sandi
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Transportation Other

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REKRUTMEN DAN SELEKSI SDM PADA UMKM KONVEKSI DAN SABLON BRAVERYPROJECT.ID Dela Syafitri; Rizieq Nur Ilham; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8201651

Abstract

Tujuan dari kegiatan ini ialah untuk meningkatkan pelaksanaan produk suatu UMKM dengan mencari karyawan yang memiliki kualitas dan kreativitas dalam pekerjaan dan tidak tertinggal oleh inovasi dalam perkembangan zaman. Rekrutmen dan seleksi adalah suatu aspek yang penting dalam mendapatkan calon karyawan atau sumber daya manusia yang memiliki kualitas dan keahlian bagi suatu perusahaan. Kegiatan kunjungan ini dilakukan untuk mengetahui rekrutmen dan seleksi SDM pada UMKM Braveryproject.id. UMKM Braveryproject.id adalah suatu perusahaan menengah yang bergerak di bidang jasa yaitu konveksi jahit dan sablon. Metode yang dilakukan pada kegiatan kunjungan ini menggunakan studi deskriptif observasi. Teknik pengumpulan data melalui observasi dan wawancara, yaitu dengan mengunjungi langsung objek yang dikunjungi menggunakan dokumentasi. Hasil dan pembahasan dari kegiatan kunjungan ini informasi lowongan pekerjaan di UMKM Konveksi dan Sablon Braveryproject.id dilakukan pada forum khusus “Info Loker Jahit Karawang” yang berada di salah satu media sosial yaitu facebook. Hal tersebut hanya dikhususkan bagi para calon pelamar yang memiliki keterampilan dalam menjahit. Adanya rekrutmen dan seleksi yang efektif dapat memberikan peluang kepada pelamar yang memiliki kemampuan dan keterampilan dengan memenuhi kriteria dari suatu pekerjaan.
Mengoptimalkan Penjualan Dengan Memanfaatkan Pemasaran Digital Yang Efektif Pada Cv.Ageng Store Miftahul Ulum; Mochamad Ismail Sanjaya; Santi Pertiwi Hari Sandi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8213983

Abstract

This visit aims to analyze and implement effective digital marketing strategies to increase sales at CV. Agent's shop. CV. Ageng Store is a retail company operating in the fashion industry. In today's digital era, digital marketing has become a key factor in achieving marketing and sales success. The method used in this research is a case study that involves analyzing the current situation and developing an effective digital marketing strategy for CV. Agent's shop. During the situation analysis stage, market research and competitor analysis are conducted to understand consumer trends, preferences, and marketing practices by competitors in the fashion industry. In addition, internal company data is also analyzed to identify current strengths and weaknesses in marketing and sales. The results of the situation analysis show that CV. Ageng Store can take advantage of digital marketing to increase online presence, increase interaction with customers, and expand market reach. By using social media as a platform to interact with customers, CV. Ageng Store can increase engagement and build closer relationships with customers
Pengaruh Fintech Payment, Lifestyle Pattern Dan Financial Knowledge Terhadap Financial Behavior Pada Ibu Rumah Tangga Di perumahan Citra Kebun Mas Rosya Luckyta Aji Kusuma; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2939

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel fintech payment, pola gaya hidup, dan pengetahuan keuangan terhadap perilaku keuangan ibu rumah tangga di perumahan Citra Kebun Mas, serta untuk mengetahui faktor yang paling berpengaruh terhadap perilaku keuangan. Penelitian ini menggunakan metode deskriptif verifikatif dengan pendekatan kuantitatif, dengan teknik pengambilan sampel yaitu purposive sampling dan menggunakan rumus slovin. Penelitian ini dilakukan dengan menggunakan metode survei dengan menggunakan kuesioner skala likert yang disebarkan kepada 100 responden ibu rumah tangga di perumahan Citra Kebun Mas. Teknik analisis data menggunakan analisis jalur (path analysis) dengan pengujian hipotesis secara parsial dan simultan. Hasil penelitian menunjukkan bahwa fintech payment dengan pola gaya hidup menunjukkan korelasi yang positif, kemudian fintech payment dengan pengetahuan keuangan juga menunjukkan korelasi yang positif, dan pola gaya hidup dengan pengetahuan keuangan menunjukkan korelasi yang negatif. Kemudian hasil deskriptif variabel fintech payment menyatakan memiliki kategori baik, variabel pola gaya hidup menyatakan memiliki kategori baik, deskriptif variabel pengetahuan keuangan menyatakan memiliki kategori baik, dan variabel perilaku keuangan juga menyatakan memiliki kategori baik. fintech payment berpengaruh positif dan signifikan secara parsial terhadap perilaku keuangan. Kemudian pada pola gaya hidup secara parsial juga menunjukkan hasil yang positif dan signifikan terhadap perilaku keuangan dan pengetahuan keuangan berpengaruh positif dan signifikan secara parsial terhadap perilaku keuangan. secara simultan bahwa antara Fintech Payment, Pola Gaya Hidup, Pengetahuan Keuangan berpengaruh signifikan terhadap perilaku keuangan.
Analisis Pendapatan UMKM Bulan Ramadhan Pada Kecamatan Telukjambe Timur Karawang Tahun 2023 Putri Widyani; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3122

Abstract

Analisis pendapatan UMKM saat bulan ramadhan Kecamatan Telukjambe Timur Karawang Tahun 2023 dilakukan sebagaimana membantu pelaku UMKM untuk mengetahui hasil pendapatannya sehingga dijadikan acuan dalam keberlangsungan UMKM. Bulan ramadhan memberikan pengaruh terhadap pendapatan UMKM saat bulan puasa dikarenakan orang-orang mencari konsumsi menjelang waktu buka puasa. Pendapatan yang dihasilkan oleh para pelaku UMKM diperoleh melalui kegiatan yang dilakukan terutama pada saat bulan ramadhan tahun 2023 di Kecamatan Telukjambe Timur Kota Karawang. Metode yang digunakan pada penelitian ini adalah metode deskriptif kualitatif yang di mana melakukan survey dengan turun ke lapang untuk mengumpulkan data pelaku UMKM sebanyak 20. Hasil penelitian ini memberikan wawasan berharga terhadap aspek sosial dan ekonomi yang terpengaruh oleh momen tersebut, dan mengetahui tentang perubahan pola pendapatan selama sebelum ramadhan, serta setelah ramadhan.
Pengaruh Penggunaan E-Money Dan Pengendalian Diri Terhadap Perilaku Konsumtif Pada Ibu – Ibu Perumahan Green Garden Karawang Nur Laili Isnawati; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3380

Abstract

Penelitian ini bertujuan untuk menilai bagaimana pemanfaatan E-Money dan kontrol diri berdampak pada perilaku konsumtif ibu-ibu yang tinggal di perumahan Green Garden Karawang. Penelitian ini menggunakan pendekatan penelitian deskriptif verifikatif dengan jumlah sampel sebanyak 100 orang yang dipilih secara purposive sampling. Penelitian ini menggunakan perangkat lunak SPSS versi 26.00 untuk melakukan analisis jalur. Temuan penelitian menunjukkan adanya korelasi yang kuat sebesar 0,829 antara variabel penggunaan E-Money (X1) dan kontrol diri (X2). Ketika memeriksa pengaruh masing-masing variabel terhadap perilaku konsumtif (Y), penggunaan E-Money (X1) menunjukkan pengaruh parsial sebesar 0,180, sementara kontrol diri (X2) menunjukkan pengaruh parsial sebesar 0,777. Selain itu, jika dilihat dari pengaruh gabungan antara penggunaan E-Money (X1) dan kontrol diri (X2) terhadap perilaku konsumtif (Y) adalah sebesar 0,867.
Pengaruh Gaya Hidup Dan Penggunaan Uang Elektronik Terhadap Perilaku Konsumtif Warga Perumahan Al-Jazzera Kondangjaya Karawang Aris Munandar; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7381

Abstract

People's consumptive behavior is strongly influenced by several factors, such as lifestyle and the ease of use of electronic money. This study aims to determine the direct effect of lifestyle and electronic money on consumptive behavior and the indirect effect of lifestyle and electronic money on consumptive behavior. This research was conducted at Al-Jazzera Kondangjaya Housing, Karawang Regency. The number of samples taken was 72, from 246 existing populations. Data collection in this study was carried out through observation using a questionnaire. The data analysis technique used in this study was path analysis using the SPSS 24 application program. Based on the results of the analysis, it was found: (1) There is a strong correlation between lifestyle variables (X1) and electronic money (X2) with a positive correlation direction. (2) There is a partial influence of lifestyle variables (X1) on consumptive behavior (Y). (3) There is a partial influence of the electronic money variable (X2) on consumptive behavior (Y). (4) There is a significant simultaneous influence between lifestyle (X1) and electronic money (X2) on consumptive behavior (Y). Keyword: Lifestyle, Electronic Money, Consumptive Behaviour
Pengaruh Modal Usaha, Upah Tenaga Kerja, Dan Lama Usaha Terhadap Pendapatan Umkm Di Kecamatan Majalaya Kabupaten Karawang Umi Widyaningrum; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7429

Abstract

This study is intended to determine the effect of business capital (X1), labor wages (X2) and length of business (X3) on MSME income (Y) in Majalaya District, Karawang Regency. This study used a quantitative descriptive verification method and data were obtained by distributing questionnaires which were distributed to 92 respondents from MSMEs in Majalaya District, Karawang Regency. Data analysis was carried out using path analysis and the help of the SPSS application version 24. The results showed that the venture capital variable obtained an average score of 4,36, which was categorized as good, the labor wage variable obtained an average score of 4,03, which was categorized as good, the old variable effort obtains an average score of 4,44, which is categorized as very good while the income variable obtains an average score of 4,23, which is categorized as good. The results of the descriptive test show that the variables of business capital and labor wages do not significantly influence MSME income, the magnitude of the influence of these two variables is 1.06% and 0.23%. While the length of business variable affects MSME income, the magnitude of the influence of the length of business variable on MSME income is 52.76%. However, when testing the hypothesis shows that there is a simultaneous effect of business capital, labor wages and length of business on MSME income. The magnitude of the influence of business capital, labor wages and length of business on MSME income is 54.05%. The influence of other variables outside the model is 45.95%. Keywords: Business capital, labor wages, length of business, income
Analisis Keberadaan Kampus Dalam Meningkatkan Pertumbuhan UMKM Dan Hasil Penjualan Pada UMKM Sekitar Kampus UBP Karawang Istighna Al Muna; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7435

Abstract

This study aims to analyze the existence of a campus on the growth performance of micro, small and medium enterprises on sales results around the campus. The research method used is a qualitative descriptive analysis research. The technique used in this sampling is random sampling, research data collection is carried out by means of the results of interviews and observation techniques on MSME business actors. The number of respondents was 20 MSME business actors. The results of this study indicate that the existence of UBP has prospects in developing a business, increasing business turnover, and generating interest in entrepreneurship around campus. Where there are many types of businesses that can be opened to develop MSME businesses. Business actors only need the latest innovations to make UBP students interested in coming to good places of business. Keywords: Existence of Buana Perjuangan University Campus, Economic growth, UMKM
Analisis Petenapatan Harga Jual Pada UMKM Ayam Bakar Taliwang Pak Lalu Karawang Nelia Wulan Safitri; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7436

Abstract

This study aims to determine and analyze how to set the selling price of Taliawang Pak Lalu Grilled Chicken. The method used in this study is direct observation of the object under study and interviews to obtain data on data related to the cost of goods produced and the determination of the selling price of MSME production. The data used are primary and secondary data Data Management Techniques and Data Analysis By calculating the entire cost of production raw materials by including factory overhead costs, labor costs, raw material costs, calculation of cost of goods produced and calculation of selling prices. The results of this study are calculated using the cost plus pricing method in table 12 of cost plus pricing costs in the cost plus pricing method using a 30% mark up, which is Rp. 12,000 with a selling price of Rp. 16,000 so that there is a difference, namely where the selling price set by MSMEs Grilled Chicken Taliwang Pak Lalu is currently higher at Rp. 17,000 per portion, if compared with the selling price based on the cost plus pricing method, which is Rp. 16,000 with a profit achievement of 30%, this can cause a price difference of Rp. 1000. Keywords: cost plus production, production cost, selling price
Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Efektivitas Dan Persepsi Manfaat Terhadap Minat Penggunaan QRIS Sebagai Alat Transaksi Pembayaran Pada Mahasiswa Universitas Buana Perjuangan Karawang Siti Amamilah; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7444

Abstract

This study aims to determine the effect and analyze the variables of perceived ease of use, perceived effectiveness and perceived benefits on interest in using the Quick Response Code Indonesian Standard (QRIS) as a payment transactions tool for 2019-2020 class students at Buana Perjuangan University, Karawang. In addition, this study also aims to determine the factors that most influence the intention to use QRIS. This study uses a descriptive verification method with a quantitative approach, with a sampling technique that is purposive sampling and uses the slovin formula. This research was conducted using a likert scale questionnaire which was distributed via google form to 100 respondents to management student from the 2019-2020 class of Buana Perjuangan University, Karawang. The data analysis technique uses path analysis with partial and simultaneous hypothesis testing. The results showed that there was a positive relationship between variables X1 and X2, X1 and X3, and X2 and X3. Partially, perceived ease of use has no effect and is not significant on interest in using QRIS. Then the perception of effectiveness partially has no effect and is not significant on the intention to use QRIS and the perceived benefits partially have a positive and significant effect on the intention to use QRIS. Then simultaneously the variables perceived ease of use, perceived effectiveness, and perceived benefits have a significant influence on interest in using QRIS. Keywords: perceived ease of use, perceived effectiveness, perceived benefits and interest in using the QRIS
Co-Authors Adiilah Eka Pridhi Afriza Apriliana Fajri Agna Satyo Khaeru Alifia Rachma Suhandoko Alya Rinjani Amanda Fauziyah Hani Amelia Nurafiah Amir Andreansyah Andri Setiawan Anjani Ayu Pratiwi Apsari Indriani Fatimah Ari Awaludin Aris Munandar Asep Darojatul Romli Aura Aulia Ayu Anisa Azhi Fadlih Saputra Bagas Arya Septian Cecep Abdul wahid Cindy Safiatun Nazihah Dedi Mulyadi Dela Syafitri Deninda Maryama F.S Devina Damayanti Devina Delta Maharani Deyani Faidah Dhelzahra Yashinta Diah Kartika Afryani Dian Meiliya Putri Dinah Siti Rubai’ah Adawiyah Dwi Epty Hidayati Dwi Epty Hidayaty Elsa Nurmalasari Enzelia Umu Rahmawati Erna Diana Yanti Fadillah Siva Azzahra Fitri Amalia Fitri Fauziah Hanibah Miftahul Janah Suhardi Hikmah Fauziyah Hoeriah Hoeriah Ida Royani Indah Putri Pratiwi Istighna Al Muna Jamal Handitia Putra Khaerudin Sidik Patoni Kintan Rahayu Lidya Putri Permana Linawati Linawati Lisa Ara Ghea Sagala Mawa Syahputri Miftahul Ulum Mochamad Ismail Sanjaya Muhammad Wahid Hidayat Mutiara Mutiara Mutiara Ramadhini Nabila Nur Hayati Fadhilah Nanda Juwita Putri Naomi Sianturi Nel Yunita Nelia Wulan Safitri Ninik Marera Novi Agustin Nuke Betharini Nur Laili Isnawati Nurhalimah Nurhalimah Nurul Fadillah Pipih Nurlatifah Putri Widyani Rahma Alyatunnisa Raka Fahrizal Irwansyah Reisa Alika Fatiha Riki Ahmad Nugraha Rizieq Nur Ilham Ropina Sitanggang Rosya Luckyta Aji Kusuma Sarah Elvina Aulia Sekar Ayu Puspitasari Selvy Nur Agustiin Sephia Maharani Siska Nur Agustin Siti Amamilah Siti Naziatul Zanah Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Susanti Nurmalasari Syafa Ramdila Laksana Syifa Edenia Syifa Pramudita Faddila Tiwi Umaydatul Febianty Sukma Umi Widyaningrum Vevi Gusniar Vina Lingga Virgita Vivi Putri Haryani Widia Maelanicha Zalfa Salsabila Nurdin Zildjian Aprilia Zulfa Fauzia