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Strategic Development of the Brick Industry based on Islamic Economics: a Case Study in Bangko Bakti Village Matondang, Seri Rezeki; Batubara, Chuzaimah; Daulay, Aqwa Naser
Tasharruf: Journal Economics and Business of Islam Vol 10, No 2 (2025): DECEMBER
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tjebi.v10i2.3863

Abstract

This study aims to develop a strategic model for brick enterprise by integrating the SOAR framework with Islamic economic principles to enhance sustainability, ethical integrity, and long-term growth in small-scale industries. The research applies a qualitative descriptive method conducted in Bangko Bakti Village, Rokan Hilir Regency, Riau Province. Data were collected through in-depth interviews with the business owner, workers, and local stakeholders, complemented by field observations and secondary sources. Triangulation was used to ensure data reliability and validity, while the IFE–EFE matrices and SOAR analysis were applied sequentially to determine strategic positioning and formulate development strategies. Islamic values such as adl (justice), ihsan (excellence), amanah (trustworthiness), and maslahah (public welfare) were embedded in each analytical stage to guide ethical decision-making and ensure fairness in the business operations. The results show that the enterprise holds strong internal capabilities (IFE score 3.15) and favorable external opportunities (EFE score 3.00), positioning it in the “Grow and Build” quadrant of the IE matrix. Practical strategies derived from this integration include implementing digital marketing, improving production efficiency, ensuring quality control, and promoting fair wage distribution. The study demonstrates that incorporating Islamic ethics within the SOAR model can strengthen managerial accountability, social welfare, and stakeholder trust, offering a replicable approach for other SMEs seeking value-driven and sustainable growth.
Analisis Pemberdayaan Ekonomi Keluarga Melalui Usaha Budidaya Jamur Tiram (Studi Kasus Reza Jamur Jaya Desa Sei Rotan Kecamatan Percut Sei Tuan Kabupaten Deli Serdang): Studi Kasus Reza Jamur Jaya Desa Sei Rotan Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Lisna R Lubis; Batubara, Chuzaimah; Lestari, Annio Indah
Journal of Management, Economic and Accounting (JMEA) Vol. 3 No. 1 (2024): Volume 3 Issue 1 February 2024
Publisher : CV. Pusdikra Mitra Jaya

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Abstract

Reza Mushroom Jaya is one of the oyster mushroom cultivation businesses managed by Mr. Reza which is located in Sei Rotan Village, Percut Sei Tuan District. Where the oyster mushroom cultivation business is managed by the local community from the Sei Rattan village with the aim of improving the family economy. The formulation of the problem in research is how the process of empowering the family economy in oyster mushroom cultivation in Sei Rotan Village, Percut Sei Tuan District and how the community responds in Sei Rotan Village, Percut Sei Tuan District with the empowerment of this oyster mushroom cultivation business. This study aims to determine whether the Reza mushroom jaya oyster mushroom cultivation business can improve the family economy of the Sei Rotan village community and want to see how the community responds to this oyster mushroom cultivation business. The type of research used is qualitative. The data collection method used primary data and secondary data. Data collection techniques in the form of interviews and documentation. Based on the results of research conducted. With the oyster mushroom cultivation business, it can improve the family economy of the community in the Sei Rattan village, this is seen in terms of education, health and income where the income of the community before the oyster mushroom cultivation business was low and after the oyster mushroom cultivation the community's economy began to improve. From the results of research conducted, the response of the people of Sei Rattan Village to the existence of oyster mushroom cultivation is partly less enthusiastic. But other than that, some people respond positively to this oyster mushroom cultivation business, because with this oyster mushroom cultivation business it can improve their economy.