Article Per Year (5 Year)
p-Index From 2021 - 2026
5.535
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL MANAJEMEN BISNIS Economic Reviews Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Amkop Management Accounting Review (AMAR) JAKBS HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) MULTIPLE: Journal of Global and Multidisciplinary TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student JEBD El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI MERDEKA: Jurnal Ilmiah Multidisiplin JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Holistik Analisis Nexus JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Fatih: Journal of Contemporary Research Mesada: Journal of Innovative Research Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi dan Bisnis Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Ekopedia: Jurnal Ilmiah Ekonomi Journal of Golden Generation Economic
Zainarti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JEBD

 1 
Analisis Pengaruh Strategi Pemasaran Terhadap Peningkatan Jumlah Nasabah Asuransi Bumiputera Di Medan Bella Saragih, Anisa; Zainarti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of marketing strategies on increasing the number of policyholders at BUMIPUTERA insurance company in Medan. In the increasingly competitive insurance industry, companies are required to design effective marketing strategies to attract potential customers and retain existing ones. This research employs a qualitative approach using in-depth interviews with 10 respondents, consisting of policyholders and potential customers of BUMIPUTERA insurance in Medan. The data analysis is conducted through thematic analysis, focusing on a deep understanding of the influence of various marketing strategy elements, such as promotion, communication, product development, and distribution, on customers’ decisions to choose insurance products. The results of the study show that marketing strategies involving effective promotions, the use of social media, andimproved service quality significantly affect customers’ decisions to join the company. Additionally, respondents emphasized the importance of developing products that meet the needs of the community, especially in terms of flexibility and benefits offered. The study also reveals that the close relationship between insurance agents and customers, as well as transparent communication, are key factors in building trust and customer loyalty. In conclusion, appropriate marketing strategies can significantly increase the number of policyholders at BUMIPUTERA insurance in Medan and support the company’s long-term growth.
Co-Authors Adelia Safitri Aditya Ramadhan Affandi Hasibuan Agustina, Della Al Hazmi, M Fiqri Alhabib Nasution ANDIKA Annisa Ayu Kusuma Aprilia Regitasya Parinduri Ardiansyah Dalimunthe Arifah, M. Ridho Arini Lestari Arpin Dalimunthe Athariq, Difa atika Audina, Nayla Tri Audri Fadillah Saputri Ayu Lestari Azhari Putri Parapat, Handayani Azizi, M Farid Bella Saragih, Anisa Budi Februari Budi Harianto Chairina Amaliah Hasibuan Cindy Amelia Dea Puspita Dian Zahra Syahfitri Lubis Dimas Ardiansyah Dinda Dewi Rahma Wijaya Dinda Karunia Putri Dini Anggraini, Dini Ella Safitri Elvina Zailanty Harahap Fanny Julia Putri Farach Nur Fachri Fathiya Syahidah Nasution Febryanty Try Andini Fitri Rorizki Hani Widari Hariel Hardiansyah Hasibuan Hidayat, Ryan Hikmah Indri Yani Harahap Husnul Khatimah Ika Wahyu Indriani Ningsih Indah Amelia Indah Ussania Irawan, Habibi Irgi Iqbal Irma Septria Mawarni Jannah, Nurul Kartika, Najwa Aulia Khairi, M. Dafaul Lisa Ramahdani Lubis, Muhammad Rafli M. Hizbullah Hasibuan M. Yusuf Mardiah oktaviani Maulida Rahma Miranda, Mirna Muhammad Adhwa Nayatama Sinaga Muhammad Yusuf Siregar Munthe, Helmi Yati Mutia Salwa Hutauruk Mutia Zahra Lubis Nabila, Mutia Putri Nasution, Alya Arianti Nazla Hazwani Nurbaiti Nuri Aslami Nursantri Yanti Nurwani Ocha Pratika Permatasari, Dilla Psb, Pepri Putri Nurhayati PUTRI WAHYUNI Putri, Siti Annisa Regi Utami Nasution Rizki Hambali Hsb Rosdiana Sabrina, Tri Wina Saddiah, Kholimatun Sasmita Pohan Shafa Azalia Putri Shafwatul Hilwa Shalsa Sakil Shofwan Hafiz Siregar Siagian, Masitoh Siagian, Riski Pauziah Sindi Sindi Sitepu, Elfran Dinata Siti Aisyah Siti Chairinnisa Hardi Soleha, Safnah Sri Wahyuni, Erika Suci Aldha Eviolla Suci Ramadani Harahap Suciyati, Putri Suheri, Nabila Ramadhani Syah, Fauzy Imam Syahfina, Luna Syakila, Putri T. Rahmah Rindiyani Tarigan, Dinda Pratiwi br Utami, Nurkhadijah Wahyu Vira Sasmita Yeni Aprilinda Lubis Yudha, Aradea Rangga Zalyanti, Cindy Aulia Zikri Habibi Djunaidi Zuhrani Gumas Damanik