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All Journal Wahana Akademika: Jurnal Studi Islam dan Sosial Journal of Medicine and Health DIKTUM: Jurnal Syariah dan Hukum Jurnal Ilmiah Edunomika (JIE) Wahana Akademika: Jurnal Studi Islam dan Sosial Journal of Sustainable Tourism and Entrepreneurship An-Nidhom : Jurnal Manajemen Pendidikan Islam Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Ekonomi Society: Jurnal Pengabdian Masyarakat Indonesian Journal of Community Services Cel DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIMPI: Jurnal Inovatif Manajemen Pendidikan Islam Journal of Management and Innovation Entrepreneurship (JMIE) Neraca Manajemen, Akuntansi, dan Ekonomi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Penelitian Sains dan Kesehatan Avicenna Journal of Multidisciplinary Research and Development Khazanah Sosial
Eman Sulaiman, Eman
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Peran Brand Image dan Kualitas Pelayanan dalam Meningkatkan Keputusan Pembelian Samsung di Masa Pandemi Andita, Vina; Sulaiman, Eman; Suwandi, Suwandi; Cahya, Iqbal dwi
Journal of Multidisciplinary Research and Development Vol. 1 No. 2 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jmrd.v1i2.716

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan brand image terhadap keputusan pembelian mobile phone Samsung selama masa pandemi di PT. Telemega Utama Cabang Cirebon. Metode deskriptif kuantitatif digunakan untuk menggambarkan dan menganalisis data yang dikumpulkan dari 100 responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan brand image secara signifikan mempengaruhi keputusan pembelian. Brand image memiliki pengaruh yang lebih dominan dibandingkan dengan kualitas pelayanan. Penelitian ini memberikan wawasan tentang pentingnya membangun brand image yang kuat dan memberikan kualitas pelayanan yang konsisten untuk meningkatkan keputusan pembelian di masa pandemi.
Pengembangan Produk Lokal Sebagai Daya Tarik Wisata di Desa Tenjolaya, Kabupaten Bandung Sulaiman, Eman; Ellyana, Kharisma; Mubarak, Algibran Rajasmiraj; Mulyani, Arsita Dwi; Lathifah, Fidela
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 02 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i02.4553

Abstract

Kegiatan pengabdian masyarakat di Desa Tenjolaya bertujuan untuk meningkatkan daya saing produk lokal melalui inovasi pengolahan rendah gula dan pemasaran digital. Program ini berfokus pada pengembangan produk Kalua Jeruk dan Nougat dengan menggunakan pemanis alami seperti Stevia dan Gula Aren sebagai alternatif pengganti gula, serta penerapan strategi pemasaran berbasis digital. Pelatihan yang diberikan berhasil meningkatkan pemahaman para pelaku UMKM lokal tentang pentingnya konsumsi sehat dan cara memanfaatkan media sosial untuk promosi produk mereka. Hasilnya, terjadi peningkatan yang signifikan dalam kualitas produk dan penjualan melalui platform digital. Program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) ke-12, yaitu Konsumsi dan Produksi yang Bertanggung Jawab, dengan mengedepankan prinsip keberlanjutan dalam pengolahan produk lokal yang lebih sehat dan ramah lingkungan. Keberhasilan kegiatan ini menunjukkan potensi besar bagi pengembangan produk lokal di daerah wisata dengan mengintegrasikan inovasi produk dan pemasaran digital yang berkelanjutan.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian pada Kosmetik Wardah di Toko Kosmetik Arab Desa Cisarua Kabupaten Sukabumi Rusfikasari, Silvi; Fitralisma, Gian; Sulaiman, Eman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 11 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i11.1930

Abstract

 The formulation of the research problem aims to assess whether there is an influence of brand image and product quality on purchasing decisions at Arab cosmetic stores in Cisarua Village, Sukabumi Regency. The results of this study indicate that partially brand image has a positive and significant effect on the decision to purchase Wardah cosmetics at an Arabic cosmetic store in Cisarua Village, Sukabumi Regency with a t-test result of (3.466> 1.99085) and a sig value (0.001 <0.05), product quality has a positive and significant effect on the decision to purchase Wardah cosmetics at an Arabic cosmetic store in Cisarua Village, Sukabumi Regency with a t-test result of (6.574> 1.99085) and a sig value (0.000 <0.05). Based on the results of the F-test, it produces F_count> from F_table (82.572> 3.115) and the magnitude of sig 0.000 <0.05 so it can be concluded that simultaneously there is a positive and significant influence between the brand image variable and product quality on purchasing decisions. Based on the results of the R square determination coefficient test, it partially shows that the influence of the brand image variable is 50.4% and the influence of the product quality variable is 63.2%. The results of the determination coefficient test of the adjusted R-square value showed a result of 0.674, which means that 67.4% of the decision to purchase Wardah products at the Arab cosmetic shop in Cisarua Village, Sukabumi Regency was influenced by the brand image and product quality variables, while the remaining 32.6% was influenced by other variables that were not studied.
Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Sulaiman, Eman; Fitralisma, Gian; Fata, M. Anissul; Nawawi, Rusto
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Abstract

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.
Digital transformation in rural settings: Unlocking opportunities for sustainable economic growth and community empowerment Kosasih, Asep; Sulaiman, Eman
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 2 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i2.2278

Abstract

Purpose: This study explores the potential of digital transformation in rural settings and its role in unlocking opportunities for sustainable economic growth and community empowerment. Method: This study employed a mixed-methods approach that included both qualitative and quantitative research methods. In-depth interviews were conducted with key stakeholders from rural communities, government agencies, and technology experts to gain insights into the current state of digital transformation in rural settings. A survey was also administered to assess their digital literacy levels and attitudes towards digital technologies. Results: The study revealed that the adoption of digital technologies can enhance access to information, improve connectivity, and create new economic opportunities for rural communities. It also demonstrates that digital transformation initiatives can empower community members by providing them with the skills and resources necessary to participate in the digital economy. Furthermore, this study identifies several key success factors for implementing digital transformation in rural areas, including infrastructure development, capacity building, and collaboration between stakeholders. Limitations: This study acknowledges certain limitations, such as the focus on a specific geographic area and potential for response bias in the survey. Further research is needed to explore the generalizability of the findings and to examine the long-term impacts of digital transformation in rural settings. Contributions: This study contributes to understanding the potential benefits of digital transformation in rural settings for sustainable economic growth and community empowerment. These findings provide insights for policymakers, community leaders, and technology providers in designing and implementing effective strategies for digital inclusion and rural development.
Examining the Dual Effects of Incentive Type and Distribution Timing on Employee Performance in Indonesian Corporate Settings Halim, Hartanto; Sulaiman, Eman; Herlina, Ellin
Khazanah Sosial Vol. 8 No. 1 (2026): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v8i1.39960

Abstract

This study aims to analyze and compare the effectiveness of incentive schemes based on their type (monetary vs. non-monetary) and timing of distribution (monthly vs. quarterly) in enhancing employee performance. The research is motivated by the recurring challenge that poorly designed incentive systems often fail to motivate employees and may even trigger dissatisfaction and turnover. Using a quantitative approach, the study employed a Likert-scale questionnaire that was validated and proven reliable (Cronbach’s Alpha = 0.872). The sample comprised 50 employees of Company X in Jakarta selected through purposive sampling. Data were analyzed using independent t-test, one-way ANOVA, and multiple linear regression to identify the relative effects of each factor. The results show that monetary incentives are perceived as significantly more effective than non-monetary ones in improving motivation and productivity (β = 0.440; p < 0.001). Likewise, the timeliness of incentive distribution—particularly when provided within one month after achieving the target—has a positive and significant impact on performance (β = 0.325; p = 0.005). The regression model demonstrates that the combination of monetary incentives and monthly distribution yields the strongest performance enhancement, explaining 51.5% of performance variation (R² = 0.515). These findings confirm that both the form and timing of rewards act as complementary drivers of employee commitment and effort. Practically, the study underscores the importance of integrated incentive design that balances financial and non-financial elements, ensures timely delivery, and maintains transparency to reinforce perceptions of fairness and trust. Theoretically, it contributes to strategic human resource management by contextualizing expectancy theory and equity theory within the Indonesian corporate setting. The originality of this study lies in its dual-dimensional analysis of incentive type and timing, a combination rarely examined simultaneously in prior HRM research in Indonesia.
Digital Marketing Campaign Training Using Artificial Intelligence for MSMEs in the UMKM Naik Kelas Program of Karawang Regency Santoso, Adi; Sulaiman, Eman; Vigory Gloriman Manalu
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/efg3ar34

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic development; however, many MSME actors still face challenges in implementing effective digital marketing strategies. The rapid advancement of Artificial Intelligence (AI) has created new opportunities for MSMEs to improve marketing efficiency, customer engagement, and content personalization. This community service activity aimed to enhance the knowledge and practical skills of MSME participants in utilizing AI technologies for digital marketing campaigns. The activity was conducted as part of a training and mentoring program within the “UMKM Naik Kelas Kabupaten Karawang” initiative on July 4, 2026, and involved MSME owners from various business sectors. The implementation methods included lectures, demonstrations, case studies, and hands-on practice using AI-based tools for content creation, campaign optimization, customer communication, and market analysis. The results demonstrated an improvement in participants' understanding of AI-based digital marketing strategies, as reflected in interactive discussions, practical exercises, and participant engagement during the training sessions. Participants showed increased awareness of AI applications for content creation, advertising optimization, and customer communication.
Co-Authors Abdul Karim Adi Santoso Andita, Vina Angga Setiawan Bambang Purwanto Budiastuti, Endah Cahya, Iqbal dwi Cecep Sumarna Darmin Darmin, Darmin Derajat, Shandi Ellyana, Kharisma Erwan Iskandar Faisal Akbar Nasution Fata, M. Anissul Fauziah, Neng Wafa Gian Fitralisma Halim, Hartanto Herlina, Ellin Hermin, Siti Iskandar, Muhammad Kosasih, Asep La Ode Liaumin Azim Lathifah, Fidela Lina Lasminingrum Masyhud, Herman Mubarak, Algibran Rajasmiraj Mulyani, Arsita Dwi Nawawi, Rusto Prastyo, Yudi Pratiwi, Vina Andita Rizaldi, Edwin Hafidz Rusfikasari, Silvi Sally Mahdiani Sandryana Nur, Ana Dwi Sigit Pramono Sumardi, Bambang Sumera, Syahruddin Suwandi Suwandi Suwandi Tasi'ah, Tasi'ah Vigory Gloriman Manalu Virgiyanti Yussy Afriani Dewi ‘Uzhma, Nur Azaliatul