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Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Sulaiman, Eman; Fitralisma, Gian; Fata, M. Anissul; Nawawi, Rusto
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.

Digital transformation in rural settings: Unlocking opportunities for sustainable economic growth and community empowerment Kosasih, Asep; Sulaiman, Eman
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 2 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i2.2278

Purpose: This study explores the potential of digital transformation in rural settings and its role in unlocking opportunities for sustainable economic growth and community empowerment. Method: This study employed a mixed-methods approach that included both qualitative and quantitative research methods. In-depth interviews were conducted with key stakeholders from rural communities, government agencies, and technology experts to gain insights into the current state of digital transformation in rural settings. A survey was also administered to assess their digital literacy levels and attitudes towards digital technologies. Results: The study revealed that the adoption of digital technologies can enhance access to information, improve connectivity, and create new economic opportunities for rural communities. It also demonstrates that digital transformation initiatives can empower community members by providing them with the skills and resources necessary to participate in the digital economy. Furthermore, this study identifies several key success factors for implementing digital transformation in rural areas, including infrastructure development, capacity building, and collaboration between stakeholders. Limitations: This study acknowledges certain limitations, such as the focus on a specific geographic area and potential for response bias in the survey. Further research is needed to explore the generalizability of the findings and to examine the long-term impacts of digital transformation in rural settings. Contributions: This study contributes to understanding the potential benefits of digital transformation in rural settings for sustainable economic growth and community empowerment. These findings provide insights for policymakers, community leaders, and technology providers in designing and implementing effective strategies for digital inclusion and rural development.

Peran Brand Image dan Kualitas Pelayanan dalam Meningkatkan Keputusan Pembelian Samsung di Masa Pandemi Andita, Vina; Sulaiman, Eman; Suwandi, Suwandi; Cahya, Iqbal dwi
Journal of Multidisciplinary Research and Development Vol. 1 No. 2 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jmrd.v1i2.716

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan brand image terhadap keputusan pembelian mobile phone Samsung selama masa pandemi di PT. Telemega Utama Cabang Cirebon. Metode deskriptif kuantitatif digunakan untuk menggambarkan dan menganalisis data yang dikumpulkan dari 100 responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan brand image secara signifikan mempengaruhi keputusan pembelian. Brand image memiliki pengaruh yang lebih dominan dibandingkan dengan kualitas pelayanan. Penelitian ini memberikan wawasan tentang pentingnya membangun brand image yang kuat dan memberikan kualitas pelayanan yang konsisten untuk meningkatkan keputusan pembelian di masa pandemi.

Pengembangan Produk Lokal Sebagai Daya Tarik Wisata di Desa Tenjolaya, Kabupaten Bandung Sulaiman, Eman; Ellyana, Kharisma; Mubarak, Algibran Rajasmiraj; Mulyani, Arsita Dwi; Lathifah, Fidela
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 02 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i02.4553

Kegiatan pengabdian masyarakat di Desa Tenjolaya bertujuan untuk meningkatkan daya saing produk lokal melalui inovasi pengolahan rendah gula dan pemasaran digital. Program ini berfokus pada pengembangan produk Kalua Jeruk dan Nougat dengan menggunakan pemanis alami seperti Stevia dan Gula Aren sebagai alternatif pengganti gula, serta penerapan strategi pemasaran berbasis digital. Pelatihan yang diberikan berhasil meningkatkan pemahaman para pelaku UMKM lokal tentang pentingnya konsumsi sehat dan cara memanfaatkan media sosial untuk promosi produk mereka. Hasilnya, terjadi peningkatan yang signifikan dalam kualitas produk dan penjualan melalui platform digital. Program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) ke-12, yaitu Konsumsi dan Produksi yang Bertanggung Jawab, dengan mengedepankan prinsip keberlanjutan dalam pengolahan produk lokal yang lebih sehat dan ramah lingkungan. Keberhasilan kegiatan ini menunjukkan potensi besar bagi pengembangan produk lokal di daerah wisata dengan mengintegrasikan inovasi produk dan pemasaran digital yang berkelanjutan.

Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian pada Kosmetik Wardah di Toko Kosmetik Arab Desa Cisarua Kabupaten Sukabumi Rusfikasari, Silvi; Fitralisma, Gian; Sulaiman, Eman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 11 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i11.1930

The formulation of the research problem aims to assess whether there is an influence of brand image and product quality on purchasing decisions at Arab cosmetic stores in Cisarua Village, Sukabumi Regency. The results of this study indicate that partially brand image has a positive and significant effect on the decision to purchase Wardah cosmetics at an Arabic cosmetic store in Cisarua Village, Sukabumi Regency with a t-test result of (3.466> 1.99085) and a sig value (0.001 <0.05), product quality has a positive and significant effect on the decision to purchase Wardah cosmetics at an Arabic cosmetic store in Cisarua Village, Sukabumi Regency with a t-test result of (6.574> 1.99085) and a sig value (0.000 <0.05). Based on the results of the F-test, it produces F_count> from F_table (82.572> 3.115) and the magnitude of sig 0.000 <0.05 so it can be concluded that simultaneously there is a positive and significant influence between the brand image variable and product quality on purchasing decisions. Based on the results of the R square determination coefficient test, it partially shows that the influence of the brand image variable is 50.4% and the influence of the product quality variable is 63.2%. The results of the determination coefficient test of the adjusted R-square value showed a result of 0.674, which means that 67.4% of the decision to purchase Wardah products at the Arab cosmetic shop in Cisarua Village, Sukabumi Regency was influenced by the brand image and product quality variables, while the remaining 32.6% was influenced by other variables that were not studied.

Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Sulaiman, Eman; Fitralisma, Gian; Fata, M. Anissul; Nawawi, Rusto
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.

Digital transformation in rural settings: Unlocking opportunities for sustainable economic growth and community empowerment Kosasih, Asep; Sulaiman, Eman
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 2 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i2.2278

Purpose: This study explores the potential of digital transformation in rural settings and its role in unlocking opportunities for sustainable economic growth and community empowerment. Method: This study employed a mixed-methods approach that included both qualitative and quantitative research methods. In-depth interviews were conducted with key stakeholders from rural communities, government agencies, and technology experts to gain insights into the current state of digital transformation in rural settings. A survey was also administered to assess their digital literacy levels and attitudes towards digital technologies. Results: The study revealed that the adoption of digital technologies can enhance access to information, improve connectivity, and create new economic opportunities for rural communities. It also demonstrates that digital transformation initiatives can empower community members by providing them with the skills and resources necessary to participate in the digital economy. Furthermore, this study identifies several key success factors for implementing digital transformation in rural areas, including infrastructure development, capacity building, and collaboration between stakeholders. Limitations: This study acknowledges certain limitations, such as the focus on a specific geographic area and potential for response bias in the survey. Further research is needed to explore the generalizability of the findings and to examine the long-term impacts of digital transformation in rural settings. Contributions: This study contributes to understanding the potential benefits of digital transformation in rural settings for sustainable economic growth and community empowerment. These findings provide insights for policymakers, community leaders, and technology providers in designing and implementing effective strategies for digital inclusion and rural development.

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