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Journal : Journal of Humanities and Social Studies

The Effectiveness Of Green Bonds In Promoting Sustainable Finance: A Meta-Analysis Arifin, Andi Harmoko; Hudaeni, Nurul; Rasyid, Abdul; Suhardi, Suhardi; Suprayitno, Degdo; Redjeki, Finny; Purwati, Titik; Wulandari, andi Sri Rezky
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11380

Abstract

The growing emphasis on environmental sustainability has driven the growth of green bonds as an important instrument in sustainable financing. This study conducted a comprehensive meta-analysis to evaluate the effectiveness of green bonds in supporting sustainable financing in various sectors and regions. By analyzing 20 peer-reviewed articles and empirical studies published between 2020 and 2024, the study synthesized quantitative findings to examine the influence between green bonds and key indicators of sustainable finance, including environmental impact, investor confidence, and financial performance. Data analysis with the help of JASP. The results show that green bonds significantly contribute to reducing carbon emissions and encouraging renewable energy projects, as well as attracting investors who care about the environment with a value (g = 0.937; p < 0.05). However, the analysis also reveals regional disparities in adoption and effectiveness, which are influenced by regulatory frameworks, market maturity, and institutional support. In addition, the study highlights challenges such as greenwashing and inconsistent reporting standards, which can reduce the credibility of green bonds.
Influence of Mobile Marketing on Customer Purchase Intentions in Emerging Market Arifin, Andi Harmoko; Khotimah, Khusnul; Supriyadi, Asep; Fauzi, Rizal Ula Ananta; Sinaga, Hommy Dorthy Ellyany
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12303

Abstract

This study aims to analyze the influence of mobile marketing on consumer purchase intent in emerging markets through a meta-analysis approach. As mobile technology penetrates and the use of the internet on mobile devices, mobile-based marketing strategies are becoming increasingly important, especially in developing countries. The study synthesizes 10 empirical research results published between 2022 and 2025 that meet inclusion criteria, such as topic relevance, completeness of statistical data, and focus on emerging market contexts. The analysis was conducted using a random effects model, which showed that mobile marketing had a significant positive influence on consumer purchase intent (Hedges' g = 1.029; p 0.001), with a moderate effect size. The moderator's analysis showed that factors such as ad personalization, interactivity, and digital literacy levels were variables that strengthened the relationship. The results of this study provide evidence that contextually designed mobile marketing strategies can increase marketing effectiveness in emerging markets, as well as be an important contribution to the digital marketing literature in the digital economy era.
Co-Authors Aat Ruchiat Nugraha Abdul Rahman Abdul Rahman Rahim Abdul Rahman Rahim Abdul Rahman Rahim Abdul Rasyid Acfira, Lukkyta Gusti Ali, Makhrus Andriyansah . Anwar, Anas Iswanto Arie Fitria Arif, Nina Fapari Armin Armin, Armin Asep Supriyadi Aumeboonsuke, Vesarach Daniel Pasaribu Darwis, Herman Degdo Suprayitno Dewi, Florentiana Sinarce Diah Fatma Sjoraida Djunaedi Elismayanti Rembe Etty Puji Lestari Faizul Mubarok Fauzi, Rizal Ula Ananta Florentina Sinarce Dewi Fryan Sopacua Gumati, Tatang Ary Guna, Bucky Wibawa Karya Gusti, Herdie Idriawien Hakiki, Moh. Saiful Hasan Basri Umar Hendrik Hendrik Hudaeni, Nurul Ira Geraldina Ira Geraldina Ira Geraldina Isra Herdina Fauziah Putri Jamaluddin Kabul Wahyu Utomo Kadek Ayu Purniawati Kardini, Ni Luh Khadijah Maming khusnul khotimah Lukytta Gusti Acfira Made Dwi Mas Utami Maria Rio Rita Martino Wibowo Masditok, Tokit Muhammad Rizkillah Murtiadi Awaluddin Nengah Widiangga Gautama Ni Luh Kardini Ni Made Devi Devanthi Nomleni, Anton PW Noor Syaifuddin Noor Syaifuddin, Noor Noor Syaifudin Panggabean, Donwill Prasetiyo, Yudhi Radinal, Radinal Rakhmat Nurul Prima Nugraha Redjeki, Finny Rena, Melan Rima Rachmawati Risnayanti Andi Djamro Ritonga, Linda Mayasari Riyan Sisiawan Putra Safitri, Julia Sanusi, Nina Utami Sapuriningsih, Chikita Lestari Sarwo Edy Handoyo, Sarwo Edy Sidrotun Na'im Sinaga, Hommy Dorthy Ellyany Sri Undai Nurbayani St.Hatidja Sudarmo, Agnes Sudarmo, Agnes Puspitasari Suhardi Suhardi Suhardi Suhardi Suhardy Sujono Sujono, Sujono SULTAN, ZULKIFLI Tasrim, Tasrim Tomi Apra Santosa Tri Wahyuningsih Usmany, Paul Wahyuddin Wahyuddin Widya Rizky Pratiwi, Widya Rizky Wulandari, Andi Sri Rezky Yusuf Bahtiar