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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education JETE Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Journal of Engineering Science and Technology Management Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Inovasi Bisnis Manajemen dan Akuntansi Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pengabdian Nasional (JPN) Indonesia Perwira Journal of Economics and Business (PJEB) Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Trends in Applied Sciences, Social Sciences, and Education Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business DIBINOM(Digital Business and Economics Journal)
Dzulhijjah Yetti
Politeknik Kampar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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From Classroom to Hospitality Industry: Pelatihan Bahasa Inggris Pariwisata bagi Siswa SMKN Kesehatan dan Pariwisata Bangkinang Dzulhijjah Yetti; Rahmad Akbar; Hayatul Khairul Rahmat; Nurkholis Nurkholis; Antoni Pribadi
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 3 No. 2 (2025): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v3i2.117

Abstract

This community service program aimed to enhance the English communication skills of students at SMKN Kesehatan dan Pariwisata Bangkinang through an English for Tourism training program based on a practice-based learning approach. The program was initiated in response to students’ limited practical communication abilities in hospitality contexts, resulting from the predominance of general English instruction that often lacks direct relevance to industry needs. The training employed a participatory approach consisting of needs assessment, contextual material development, interactive learning activities through role-play and service simulations, and comprehensive evaluation using pre-tests, post-tests, performance assessments, and observations. The participants were 56 eleventh-grade students from the Hospitality Study Program. The results demonstrated a significant improvement in students’ English communication competence, as indicated by an increase in the average score from 58 in the pre-test to 78 in the post-test. Improvements were observed across various aspects of communication, including pronunciation, vocabulary, fluency, grammar, and appropriateness of language use. Furthermore, students showed greater confidence, participation, and readiness to communicate in practical hospitality situations such as front office services, restaurant services, and tour guiding activities. The findings suggest that integrating English for Specific Purposes (ESP), particularly English for Tourism, with practice-based learning is effective in improving students’ communication skills and workplace readiness. Therefore, this training model can serve as a relevant and applicable strategy for strengthening vocational education, particularly in the tourism and hospitality sectors.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Yourdayflower di Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Andri Nofiar. Am; Nurkholis
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 2 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i2.307

Abstract

This study was designed to explore the extent to which the strength of brand image and the standards of service quality are able to solidify customer loyalty at Yourdayflower in Bangkinang. Adopting a quantitative approach with an associative research design, this study involved 98 customers as respondents who contributed data through a structured questionnaire. All collected data were processed using multiple linear regression analysis via SPSS, having successfully passed a series of prerequisite tests including validity, reliability, and classical assumption tests to ensure model accuracy. The empirical findings reveal that all research indicators possess a high level of reliability. Furthermore, the established model proved to meet the standards of normality and is free from the disturbances of multicollinearity and heteroscedasticity. Statistically, both brand image and service quality demonstrate a positive contribution toward customer loyalty, both when tested independently (partially) and collectively (simultaneously). A compelling discovery in this research is that service quality plays a more crucial and prominent role than brand image in anchoring customer loyalty. These findings offer practical implications for the management of Yourdayflower to consistently prioritize service refinement and the strengthening of brand identity as strategic steps in creating harmonious, long-term relationships with their clientele.
Pengaruh Strategi Digital Marketing dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Coffee Shop di Bangkinang Andri Nofiar. Am; Supriati; Tri Handayani; Rahmad Akbar; Dzulhijjah Yetti
DIBINOM : Digital Business, Economic Jurnal Vol 2 No 1 (2026): DIBINOM : Digital Business, Economic Journal
Publisher : Prodi Bisnis Digital Fakultas Ekonomi Dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/dibinom.v2i1.1783

Abstract

This study offers a comprehensive analysis of the factors driving consumer behavior within the vibrant coffee shop industry in Bangkinang, specifically focusing on the interplay between digital marketing strategies and brand image. Employing a quantitative associative research design, the investigation gathered empirical data from 98 purposively selected respondents. The analytical process involved multiple linear regression, preceded by rigorous testing for validity, reliability, and classical assumptions to ensure data integrity. The findings reveal a compelling narrative: while a well executed digital marketing strategy significantly boosts purchasing decisions, it is the strength of a brand’s image that emerges as the most dominant catalyst in the consumer's final choice. Both variables, when acting in synergy, provide a robust explanation for the fluctuations in local purchasing trends. These results underscore a critical strategic insight for entrepreneurs: simply having a digital presence is insufficient. To thrive in a competitive landscape, coffee shop owners must prioritize the cultivation of a distinctive and trustworthy brand identity. By integrating sophisticated digital outreach with a resonant brand story, businesses can effectively enhance their market appeal and secure long term consumer loyalty. Consequently, this research advocates for a balanced strategic approach to maximize business competitiveness in the modern digital era.
Analisis Pengaruh Harga Terhadap Keputusan Pembelian Sapi Pada Ternak Tani Lubis Annisa Cahyani; Winda Priyana; Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Nurbit Nurbit; Nina Veronika; Nur Asma Deli
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian sapipada peternakan Tani Lubis. Penelitian menggunakan metode kuantitatif dengan pendekatandeskriptif dan verifikatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 98responden konsumen Tani Lubis. Hasil uji instrumen menunjukkan bahwa kuesioner valid danreliabel dengan nilai Cronbach’s Alpha sebesar 0,872. Analisis data menggunakan regresi liniersederhana. Hasil penelitian memperlihatkan bahwa harga memiliki pengaruh positif dan signifikanterhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 46,2% yang berartikeputusan pembelian dijelaskan oleh faktor harga, sedangkan 53,8% dipengaruhi faktor lain di luarpenelitian ini. Uji signifikansi menunjukkan nilai t-hitung sebesar 8,523 lebih besar dari t-tabel1,984 dengan tingkat signifikansi 0,000 < 0,05. Dengan demikian, harga terbukti menjadi salahsatu faktor dominan dalam memengaruhi keputusan pembelian sapi pada Tani Lubis. Penelitianini dapat menjadi bahan pertimbangan bagi pengelola untuk merumuskan strategi penetapan hargayang lebih kompetitif agar dapat meningkatkan penjualan dan kepuasan pelanggan. This study aims to analyze the influence of price on purchasing decisions of cattle at Tani LubisFarm. The research employed a quantitative method with a descriptive and verificative approach.Primary data were collected through questionnaires distributed to 98 respondents who arecustomers of Tani Lubis. The instrument testing showed that the questionnaire was valid andreliable with a Cronbach’s Alpha value of 0.872. Data were analyzed using simple linearregression. The results revealed that price has a positive and significant effect on purchasingdecisions. The coefficient of determination (R²) was 46.2%, indicating that purchasing decisionsare explained by the price factor, while the remaining 53.8% is influenced by other factors outsidethis study. The significance test showed a t-value of 8.523, which is greater than the t-table valueof 1.984, with a significance level of 0.000 < 0.05. Thus, price is proven to be one of the dominantfactors influencing cattle purchasing decisions at Tani Lubis Farm. This research is expected toserve as a consideration for farm management in formulating more competitive pricing strategiesto increase sales and customer satisfaction.
Ketahanan UMKM di Wilayah Rawan Banjir: Analisis Strategi Berbasis PESTEL di Kabupaten Kampar Hayatul Khairul Rahmat; Rahmad Akbar; Nurkholis Nurkholis; Dzulhijjah Yetti; Muhammad Firjatullah Nur Akbar; Siti Masrohatin
Trends in Applied Sciences, Social Science, and Education Vol. 4 No. 1 (2026)
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/tase.v4i1.113

Abstract

This study aims to analyze the resilience of Micro, Small, and Medium Enterprises (MSMEs) in flood-prone areas in Kampar Regency using the PESTEL approach (Political, Economic, Social, Technological, Environmental, Legal). This research employs a qualitative approach with a case study design, utilizing data collection techniques such as in-depth interviews, field observations, and documentation involving MSME actors and relevant stakeholders. Data analysis was conducted thematically and mapped into the PESTEL framework to identify external factors influencing business resilience. The findings reveal that economic and environmental factors are the primary determinants affecting MSME vulnerability, particularly in terms of cash flow disruptions, asset damage, and recurring flood risks. Meanwhile, social and technological factors act as resilience enhancers through community networks and the adoption of digitalization. On the other hand, political and legal factors have not been optimal in supporting MSME resilience due to the lack of integrated policies and low levels of business legality. Based on these findings, this study formulates three main strategies to strengthen MSME resilience: adaptive, protective, and collaborative strategies. Adaptive strategies focus on business flexibility, protective strategies emphasize risk mitigation, and collaborative strategies highlight stakeholder synergy. This study contributes to the development of disaster-based MSME resilience studies and serves as a foundation for formulating disaster-resilient MSME policies at the regional level.
ANALISIS PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA SEBLAK MAMA Dzulhijjah Yetti; Rahmad Akbar; Andri Nofiar. Am; M. Alkadri Perdana
Perwira Journal of Economics & Business Vol 6 No 2 (2026)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/tg3vst66

Abstract

This study aims to analyze the effect of store atmosphere and service quality on customer satisfaction at Seblak Mama in Bangkinang Kota. This research applies a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 120 respondents selected using the accidental sampling technique. The data analysis method used is multiple linear regression with the assistance of statistical software, which has previously passed validity, reliability, and classical assumption tests. The results show that store atmosphere and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. Service quality is identified as the most dominant variable influencing customer satisfaction compared to store atmosphere. The coefficient of determination indicates that the independent variables are able to explain a substantial proportion of the variance in customer satisfaction, while the remaining is influenced by other factors outside the scope of this study. These findings suggest that improving service quality supported by a well-managed and comfortable store atmosphere can enhance customer experience and lead to higher customer satisfaction.
Co-Authors Am, Andri Nofiar Andri Nofiar. Am Andri Nofiar. Am Annisa Cahyani Antoni Pribadi Ardiansyah Hamid Azhari Azhari Boris Kaido Burhan Hafid Febrianton, Adi habibie, indra Harmi Yelm Harmi Yelmi Hasybi, Khairul Hayatul Khairul Rahmat Indra Habibi Indra Habibie Kurnia, Dedi M. Alkadri Perdana M. Alkadri Perdana Merlia Rahma Yani Merlia Rahmayani Muhammad Firjatullah Nur Akbar Nava, Lilian Nethania Nina Veronika Nofiar, Andri Nofrifaldi Nur Asma Deli Nurbit Nurbit Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Putri, Indah Purnama Rahmad Akbar Rahmayani, Merlia Rukhshah, Muhammad Santri Utami ms Siti Masrohatin Supriati T.Yoga Winanda Tri Handayani Tri Kurniaty Winda Priyana Yedi Sispurwanto Yoga Winanda, T.