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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL MANAJEMEN MOTIVASI Jurnal Organisasi Dan Manajemen Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Jurnal Darma Agung AMAR (Andalas Management Review) Annals of Management and Organization Research International Journal of Social Service and Research Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Social And Economics Research Asean International Journal of Business International Journal of Economics (IJEC) Journal Research of Social Science, Economics, and Management Journal of Management, Economic, and Financial
Muchsin Saggaff Shihab
Universitas Bakrie
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences

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Is Green Web Experience Effective in Building Awareness for Corporate Social Responsibility and Driving Repurchase Intention? Yulia Hamdaini Putri; Hera Febria Mavilinda; Mohamad Adam; Isni Andriana; Muchsin Saggaff Shihab
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.7549.2024

Abstract

Purpose – The purpose of this study is to understand, analyze, and prove the behavior of consumers during the process of browsing websites. It also intends to increase awareness about the social responsibility activities of companies. Methodology – The respondents were 200 skincare users, aged 17 to 40 years, and visited the company website to shop for products labeled Go Green. The sample size was determined using the snowball sampling method while the hypotheses developed were tested through the application of the structural equation model. Findings – The results showed that the awareness of social responsibility partially mediated the relationship between the green web experience and repurchase intention. Originality – This The study bridges the gap between digital platforms and their influence on CSR awareness, which is not yet widely explored.
Co-Authors Abhiyoga Deyandra Putra Agustina Hanafi Ahmad Maulana Ahmad MAULANA Aisyah, Nugrahanti Khairani Andriana, Isni Aslamia Rosa Badia Perizade, Badia Cahya, Nur Chairunnisah, Firdha Wani Christianto, Fendy Daryanti, Putri Dedi Kurniawan Dick Archandana Pratama Dipa Mulia Endi Rekarti, Endi Hammad Bawazir Hanafi, Agustina Hera Febria Mavilinda Ibrahim Khalil Ikhsan, Ridho Bramulya Indrajaya, Nehemia Indria, Yesika Vivy Julio, Muhammad Akbar Kartika, Yani Marlina Widiyanti, Marlina Maulana, Achmad Mohamad Adam Muhammad Arief Algiffary, Muhammad Arief Putra, M Fitriansyah Eka Putri, Yuni Adinda Rahadiyoso Arba Feria Rendy Aji Widodo Candra Ridho Fra Adhia Ridho Murjoko Salimah, Raudhatu Saputra, Mohammad Reza Satria, Berry Vivi Ristanti Yulia Hamdaini Putri Zakaria Wahab, Zakaria Zita Hanna Mariska