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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Jurnal Darma Agung AMAR (Andalas Management Review) Annals of Management and Organization Research International Journal of Social Service and Research Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Asean International Journal of Business International Journal of Economics (IJEC) Journal of Management, Economic, and Financial
Muchsin Saggaff Shihab
Universitas Bakrie
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences

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The Role Of Government Control On Consumer Behavior To Be Environmentally Oriented Dipa Mulia; Muchsin Saggaff Shihab
Jurnal Manajemen Vol. 25 No. 3 (2021): October 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i3.759

Abstract

Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behaviour in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behaviour, while consumer knowledge indirectly affected consumer behaviour.
Pengaruh Konten dan Copywriting Instagram Terhadap Brand Awareness dan Keputusan Pembelian Ibrahim Khalil; Muchsin Saggaff Shihab; Hammad Hammad
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3483

Abstract

Studi ini bertujuan untuk menganalisis pengaruh konten dan copywriting terhadap brand awareness dan keputusan pembelian. Penelitan ini menggunakan metode survey dengan teknik wawancara dan metodologi kuantitatif. Pengolahan data pada penelitian ini dengan menggunakan sem (structural equation modelling) dengan bantuan aplikasi SmartPLS 3.0. Penelitian ini mengambil sampel dengan menggunakan purposive sampling sejumlah 120 dengan kriteria pemilihan responden dari populasi tak terbatas yang merupakan individu pengguna produk yourdose indonesia. Hasil penelitian ini adalah konten berpengaruh positif dan signifikan terhadap keputusan pembelian pada konsumen yourdose indonesia, konten tidak berpengaruh signifikan terhadap brand awareness pada konsumen yourdose indonesia. Copywriting tidak berpengaruh terhadap keputusan pembelian pada konsumen yourdose indonesia, copywriting berpengaruh positif dan signifikan terhadap brand awareness pada konsumen yourdose indonesia dan brand awareness tidak berpengaruh terhadap keputusan pembelian pada konsumen yourdose indonesia. Kata kunci: Konten, Copywriting, Kesadaran Merek, Keputusan Pembelian
PENGARUH PROMOSI DAN PEMASARAN DIGITAL TERHADAP MINAT MENABUNG MASYARAKAT PADA BANK SUMSEL BABEL Satria, Berry; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Rosa, Aslamia
JURNAL DARMA AGUNG Vol 31 No 5 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i5.3722

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh promosi dan pemasaran digital terhadap minat menabung masyarakat pada Bank Sumsel Babel. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada Bank Sumsel Babel pada tahun 2022 sebanyak 1.229.964 nasabah. Maka, hasil perhitungan sampel menggunakan teknik purposive sampling, maka responden dalam penelitian ini adalah nasabah aktif Bank Sumsel Babel pada kategori jenis layanan tabungan pada tahun 2023 sebanyak 156 nasabah. Hasil dari analisis linier berganda menunjukkan bahwa promosi dan pemasaran digital berpengaruh positif dan signifikan terhadap minat menabung masyarakat pada Bank Sumsel Babel. Promosi, dilakukan pemilihan karyawan yang berkompeten di bidang pelayanan nasabah serta penambahan hubungan kerjasama dengan banyak brand untuk dapat memberikan promosi yang lebih banyak dan menarik. Pemasaran digital, penambahan untuk jumlah karyawan sebagai admin social media serta pemberian diskon yang sangat menarik menjadi salah satu harapan nasabah Bank Sumsel Babel.
The Influence of Word of Mouth and Perceived Value on Parents' Decisions to Choose Kids Republic Jakarta School Julio, Muhammad Akbar; Shihab, Muchsin Saggaff
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1078

Abstract

This study aims to analyze the influence of Word of Mouth (WoM) and perceived value on parents' decisions to enroll their children at Sekolah Kids Republic Jakarta, an early childhood education institution (PAUD) located in Jakarta. The population for this study comprised 204 parents of students currently enrolled at Sekolah Kids Republic Jakarta. A sample of 68 parents was selected using a sampling technique with a 10% margin of error. The analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study yielded the following findings: (1) Perceived value has a significant and dominant influence on parents' decisions in choosing Sekolah Kids Republic Jakarta; (2) Word of Mouth (WoM) has a relatively weak and statistically insignificant influence on these decisions; and (3) The combined effect of WoM and perceived value moderately explains the variance in parents' decisions, supporting the hypothesis that both variables together significantly influence decision-making, with perceived value playing a more dominant role.
Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis Indrajaya, Nehemia; Perizade, Badia; Wahab, Zakaria; Shihab, Muchsin Saggaff
Annals of Management and Organization Research Vol. 5 No. 2 (2023): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v5i2.1870

Abstract

Purpose: The principal objective of this study is to identify the factors that might influence the inclination towards eco-friendly purchases while considering the incorporation of renewable energy via Solar Power Generation Systems (PLTS). Research Methodology: A comprehensive data analysis was conducted using a Structural Equation Model (SEM) facilitated by the SMART PLS. This study targets household electricity consumers in Palembang, Indonesia. Results: The findings indicate that Environmental Knowledge has a significant impact on Green Purchase Intention, whereas green product awareness plays a notable role in influencing green purchase intention. Moreover, it was found that attitude did not significantly affect Green Purchase Intention. Green Product Awareness has a substantial effect on green purchase intentions. Notably, this study establishes that Environmental Knowledge does not impact Green Purchase Intention through attitude, indicating partial mediation. The findings of this study emphasize the critical role of Environmental Knowledge and Green Product Awareness in shaping green purchase intentions among electricity consumers in Palembang, Indonesia. Limitations: Fostering an environment that is conducive to enhancing environmental literacy and promoting awareness of green products is imperative. Contribution: This research explores the various elements that impact the likelihood of making eco-conscious purchases, particularly in relation to embracing renewable energy technologies.
Pengaruh Prinsip Technology Acceptence Model (TAM) terhadap Kepuasan Pelanggan pada Aplikasi IPOT-GO Dick Archandana Pratama; Muchsin Saggaff Shihab
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 6 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i6.4865

Abstract

Penelitian ini dilakukan untuk melakukan penilaian terkait tingkat kenyamanan pengguna aplikasi investasi online dalam melakukan investasi pada aplikasi IPOT-GO.Adapun data yang dikumpulkan pada penelitian ini sejumlah 110 responden yang sudah pernah melakukan interaksi pada aplikasi IPOT-GO dengan dimensi dari Technology Acceptence Model yang terdiri dari easy to use, usefulness, enjoyment, dan safety yang mana data kuesioner menggunakan skala likert dari 1-5 yang merepresentasikan tidak puas hingga sangat puas. Hasil kuesioner yang dihimpun lalu diolah menggunakan metode SEM PLS untuk dilakukan penilaian terhadap beberapa variabel dan dimensi yang dikukur serta menggunakan metode penelitian deksriptif statistic, serta uji korelasi, evaluasi validitas dan realibitias konstruk hingga menguji nilai hipotesis. Hasil dari Analisa dari kepusan pelanggan yakni dengan dimensi Technology Acceptence Model yang terdiri dari easy to use, usefulness, enjoyment, dan safety adalah easy to use berpengaruh terhadap nilai kepuasan pelanggan dalam melakukan investasi. Usefulness, berpengaruh dengan siginifikanis rendah terhadap kepuasan investasi pada apalikasi. Enjoyment (Kenyamanan) berpengaruh terhadap kepuasann pelanggan dalam melakukan interaksi investasi. Safety terkait keamanan yang akan didapatkan sebagai salah satu value propostion yang ditawarkan aplikasi memiliki tingkat pengaruh yang paling tinggi terhadap kepuasan pelanggan dalam melakukan investasi online pada platform Aplikasi Ipot Go. Penelitian ini dapat bermanfaat pada investor yang ingin melakukan investasi secara daring untuk memudahkan proses transaksi investasi secara flexible pun bermanfaat terhadap pengembang aplikasi investasi online sebagai bahan evaluasi berkelanjutan dalam mengembangkan fitur aplikasi.
THE INFLUENCE OF SERVICE QUALITY, PRICE PERCEPTION, AND PRODUCT QUALITY FROM PT KERETA API INDONESIA (PERSERO) ON CUSTOMER SATISFACTION AT PT BUKIT ASAM, TBK Saputra, Mohammad Reza; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Maulana, Ahmad
International Journal of Social Service and Research Vol. 4 No. 10 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i10.1066

Abstract

This study examines the factors influencing customer satisfaction of PT Bukit Asam, Tbk regarding the services and products provided by PT Kereta Api Indonesia (Persero) for coal transportation. Customer satisfaction is analyzed based on three key factors: service quality, price perception, and product quality, specifically in transporting coal from the Tanjung Enim Mining Unit to Tarahan Port and Kertapati Pier, which accounted for 32,423,156 tons transported in 2023. The research findings indicate that all three factors—service quality, price perception, and product quality—have a positive and significant effect on customer satisfaction. The contribution of this research is twofold: it provides insights into the direct impact of these factors on corporate customer satisfaction and offers practical recommendations for PT Kereta Api Indonesia (Persero) to enhance its service performance, thereby improving its competitiveness in Indonesia's transportation and logistics sector. Future research could focus on additional factors, such as technological innovation and environmental sustainability, and investigate their influence on customer satisfaction across different industries or regions, offering broader insights into service quality improvement in the logistics industry.
Pengaruh Harga yang Dipersepsikan, Kualitas Layanan, dan Citra Perusahaan terhadap Loyalitas Pelanggan: Studi Kasus di PT. Evergreen Shipping Agency Indonesia Palembang Chairunnisah, Firdha Wani; Maulana, Ahmad; Shihab, Muchsin Saggaff
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3662

Abstract

Purpose: This study is to determine the influence of perceived price, service quality and company image on customer loyalty with customer satisfaction as intervening variable on PT. Evergreen Shipping Agency Indonesia Palembang Methodology: This research uses qualitative data in the form of questionnaire results which are then processed into quantitative data using SmartPLS with 126 people customers of PT. Evergreen Shipping Agency Indonesia Palembang was used as sample Results: The research results show that only service quality and company image influence customer satisfaction and only customer satisfaction and company image have a significant effect on customer loyalty. The corporate image variable has the strongest influence on customer loyalty, while service quality is the variable that has the highest level of significance with the customer satisfaction variable Limitations: The limitation of this study is only focus on perceived price, service quality and company image on customer loyalty with customer satisfaction as intervening variable on PT. Evergreen Shipping Agency Indonesia Palembang Contribution: This research is expected to provide deeper insight into  the  effect of perceived price, service quality, corporate image to customer loyalty with customer satisfaction as intervening variable
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Keputusan Konsumen Corporate dalam Menggunakan TV Berlangganan MNC Vision di Kota Palembang Putra, M Fitriansyah Eka; Wahab, Zakaria; Shihab, Muchsin Saggaff; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.1-15.2020

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Populasi dalam penelitian ini adalah seluruh pelanggan corporate aktif MNC Vision di kota Palembang tahun 2020 sebanyak 37 pelanggan. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden dengan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Kualitas layanan berpengaruh positif dan signifikan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Kualitas produk pada MNC Vision diharapkan dapat menampilkan channel-channel khusus atau channel yang berbeda dari provider TV berlangganan lain. Kualitas layanan dapat memberikan perhatian apabila terjadi gangguan atau trouble dengan memberikan respon yang cepat dan tanggap.
Pengaruh Celebrity Endorser, Online Advertising dan Word of Mouth terhadap Minat Beli Konsumen pada E-Commerce Tokopedia Algiffary, Muhammad Arief; Wahab, Zakaria; Shihab, Muchsin Saggaff; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.16-31.2020

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, online advertising dan word of mouth terhadap minat beli konsumen pada e-commerce Tokopedia. Populasi dalam penelitian ini adalah masyarakat Indonesia pengguna media sosial Instagram berusia 15-34 tahun yang merupakan pengguna pasif atau belum menggunakan e-commerce Tokopedia pada tahun 2020. Sampel dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive random sampling. Metode pengumpulan data menggunakan kuesioner yang disebar melalui google form dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis menunjukkan bahwa celebrity endorser berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Online advertising berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Word of mouth berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Hasil penelitian ini dapat digunakan sebagai masukan bagi Tokopedia dalam upaya untuk dapat meningkatkan minat beli konsumen.
Co-Authors Ahmad Maulana Ahmad MAULANA Aisyah, Nugrahanti Khairani Aslamia Rosa Badia Perizade, Badia Cahya, Nur Chairunnisah, Firdha Wani Daryanti, Putri Dedi Kurniawan Dick Archandana Pratama Dipa Mulia Endi Rekarti, Endi Hammad Bawazir Ibrahim Khalil Ikhsan, Ridho Bramulya Indrajaya, Nehemia Indria, Yesika Vivy Julio, Muhammad Akbar Kartika, Yani Marlina Widiyanti, Marlina Maulana, Achmad Muhammad Arief Algiffary, Muhammad Arief Putra, M Fitriansyah Eka Rahadiyoso Arba Feria Rendy Aji Widodo Candra Ridho Murjoko Salimah, Raudhatu Saputra, Mohammad Reza Satria, Berry Vivi Ristanti Zakaria Wahab, Zakaria Zita Hanna Mariska