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Kardi Kardi, Kardi
Institut Agama Islam Negeri Ponorogo
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Journal : Interconnection: An Economic Perspective Horizon

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The Effect of KUR and BLT Programs on MSME Performance with Differentiation Strategy as A Mediation Variable Kardi, Kardi; Hutahuruk, Marice Br; Handoyo, Leonardus Teguh
Interconnection: An Economic Perspective Horizon Vol. 2 No. 1 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i1.89

Abstract

This study aims to examine the impact of the People's Business Credit (KUR) and Direct Cash Assistance (BLT) programs on MSME performance through differentiation strategy mediation. This study involved MSME actors in Salatiga City using a purposive sampling method to determine the sample. Data were processed using Partial Least Square- Structural Equation Modeling (PLS-SEM). The reported findings are that the KUR and BLT programs have a significant positive effect on differentiation strategies and also on MSME performance. It is also proven that differentiation strategies mediate the effect of KUR and BLT programs on MSME performance. This can be a reference for MSME actors to increase their business capital by using the KUR and/or BLT programs wisely to support the implementation of differentiation strategies to improve their business performance.
Co-Authors A, Hendra Bahtiar Abdul Karim Adriansyah, Feri Adriansyah, Fery Agustono Agustono, Agustono Al Makin Al Makin Alfahad, Muhamad Firman Ali, Nur Aini Abdurahman Aliansyah, Devina Alifariani, Aulia Amir, Elvi Anis Masruri Anis Masruri, Anis Ardiansyah, Muhammad Zaky Arrafat, Bhima Sakti Arum, Mega Astawan, Wanda Januar Ayu, Baiq Fathin Bage, Libertus Bahrul Ulumi Basrowi Basrowi, Basrowi Desimal, Iwan Edwar, Yurnal Erchan, Rafael Farida Ariany Fatah, Faiz Ananta Febriandani, Lisa Eliana Dian Fristy, Anne Monika Handoyo, Leonardus Teguh Harahap, Ely Mardiah Hemi Pamuraharjo Herman Susanto Herman, Ayuthia Ramadhani Hutahuruk, Marice Br Jannah, Vika Miftahul Kalbuana, Nawang Karjono, Karjono Kumala Pratiwi, Ayu Kusumah, M. Chandra Kusumah, Muhammad Chandra Machmiyana, Ichyu Mahendrah, Ida Bagus Rai Marice Br Hutahuruk Mubarock, Wildan Fauzi Muh Ahlis Ahwan Muti’ah, Eva Napitupulu, Immanuel Nesti Hapsari Ningsih, Murtiana NURWAHIDAH NURWAHIDAH Pamurahardjo, Hemi Praptiningsih, Nunuk Pratiwi, Ayu Kumala putri, ema Qosim , Sardiansyah Rosi Rahman, Muhammad Fawaizur Rohan, Elip Gozali Sanudin Sanudin Sari, Sri Kartika Satrio Arianto, Alvito Yumna Septiawan , Faris Ahmad Setiyawan, Ferdi Siti Fatimah Siti Nurhayati Sofyandi, Arif Sri Rahmawati Sudarmanto, Eko Sundoro, Sundoro Susanto , David Triatmaja, Muhammad Fithrayudi Ubaedillah Ubaedillah, Ubaedillah Una Zaida, Una Wahid , Karmiwati Wahyudono, Wahyudono Wanda, Janur Yenni Arnas Yuni Rahmawati Zaedah, Una