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All Journal Jurnal Sosial Ekonomi Pertanian International Journal of Local Economic Governance AGRISE Habitat MIX : Jurnal Ilmiah Manajemen Elementary: Jurnal Ilmiah Pendidikan Dasar Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat FLUIDA JURNAL ILMIAH ADVOKASI JMB : Jurnal Manajemen dan Bisnis Bima Journal : Business, Management and Accounting Journal Teknologi dan Industri Pertanian Indonesia Alamtana
Anisa Aprilia
Departement Sosial Ekonomi Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)

 1 
PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN CITRA MEREK TERHADAP MINAT BELI PRODUK PERAWATAN WAJAH BERBAHAN HERBAL Pangaribuan, Dinda Aulia Sari; Aprilia, Anisa; Wahyuningtyas, Agustina Shinta Hartati
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 4 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

When someone gets information in the form of review valence and they feel that the review influences them, review helpfulness can be formed, and the brand image that product X already has will influence trust in business actors, which can ultimately lead to purchase intention. The aim of this reasearch is to analyze the influence of review valence on review helpfulness, review valence on purchase intention X herbal skincare products, review helpfulness on purchase intention X herbal skincare products, and the influence of brand image in moderating the indirect relationship between review valence and purchase intention through review helpfulness. The research was carried out via Instagram, TikTok and X (Twitter) social media accounts from November to December 2023. The total sample was 60 students who carried out by non-probability sampling using purposive sampling technique. Data was collected by distributing online questionnaires, then analyzed using SEM-PLS with SmartPLS software. The research results show that review valence has a positive and significant effect on review helpfulness, review valence has a positive and significant effect on purchase intention, review helpfulness has a positive and significant effect on purchase intention, and high brand image has a positive but not significant effect, thereby reducing the strength of the relationship between review valence on purchase intention through review helpfulness. The R-Square value shows 0.20, which means that the review valence and review helpfulness variables influence consumer purchase intention by 20% and the rest through other non-model variables.
PENILAIAN KINERJA RANTAI PASOK MINYAK DAUN CENGKEH MENGGUNAKAN MODEL SUPPLY CHAIN OPERATIONS REFERENCE Wahdah, Shoffey; Aprilia, Anisa; Koestiono, Djoko
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.03.12

Abstract

Keberhasilan dalam usahatani tidak dapat terlepas dari penerapan manajemen rantai pasok yang baik. Adapun tujuan dari penelitian ini adalah mendeskripsikan mekanisme manajemen rantai pasok menganalisis tingkat pencapaian kinerja rantai pasok minyak daun cengkeh berdasarkan indikator kinerja Supply Chain Operation Reference (SCOR). Penelitian ini menggunakan informan dari pengelola salah satu UMKM penyulingaan minyak daun cengkeh di Desa Kaliuling, Kecamatan Tempursari, Kabupaten Lumajang, Jawa Timur. Sistem manajemen rantai pasok pada produk minyak daun cengkeh melibatkan beberapa pelaku, yang dimulai dari pemasok (petani dan pengepul) daun cengkeh, UMKM penyulingan minyak daun cengkeh – UMKM X (sebagai produsen), dan pengepul minyak daun cengkeh (sebagai konsumen). Aktivitas yang terjadi antar pelaku rantai pasok tersebut menciptakan sebuah koordinasi dan proses mekanisme yang terdiri dari tiga aliran, yaitu aliran informasi, material, dan finansial. Berdasarkan hasil pengukuran dan analisis yang dilakukan, masing-masing atribut kinerja SCOR menunjukkan capaian posisi kinerja yang berbeda, yaitu berada pada kelas superior dan gap-parity.
Persepsi Generasi Muda Berdasarkan Proses Kognitif Terhadap Pertanian: Studi Pada Mahasiswa Baru Aprilia, Anisa; Pariasa, Imaniar Ilmi; Dewi, Heptari Elita; Hardana, Andrean Eka
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.35

Abstract

This reserach aims to analyze the factors influencing the younger generation's perception of agriculture based on accepted cognitive processes and the influence of the perception factors on the interest of the younger generation to work in the agricultural sector. The research survey was conducted on new students from the faculty of agriculture after they attended student orientation. While the analysis used is descriptive analysis, factor analysis, and logistic regression analysis, which have previously been tested for the validity and reliability of research data. The research finding is that there are three main factors in the perception of the younger generation towards agriculture, namely individual perceptions, economic perceptions, and socio-cultural perceptions. In the meantime, only the economic perception factor has a big effect on young people's desire to work in agriculture. 
Pengaruh Kinerja Gabungan Kelompok Tani Terhadap Keberhasilan Program Usaha Produksi Beras (Studi Pada Gapoktan Dewi Sri Desa Glanggang Kabupaten Malang) Putri, Anggi Eka Ananda; Yuswita, Effy; Aprilia, Anisa
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.32

Abstract

One of the problems that is often experienced by rice farmers is the problem of price fluctuations and selling prices that are below the HPP (Government Purchasing Price). Therefore, to overcome this problem, special efforts are needed to improve the welfare of farmers by involving farmer institutions in the form of farmer group associations (gapoktan). This study aims to analyze the effect of the combined performance of farmer groups seen from individual aspects, leadership, ease of business facilities, and implementation aspects on the success of the rice production business program run by the Dewi Sri Farmer Group Association. This study used a quantitative approach with a total sample of 65 respondents taken purposively. The data analysis method used to determine the effect of farmer group performance on the success of the business program is Structural Equation Modeling – Partial Least Square (SEM-PLS) analysis using WarpPLS Version 7.0 software as an analysis tool. The results showed that the variables of leadership, ease of doing business, and implementation aspects had a positive and significant effect on the success of the rice production business program, while the individual aspect variables had no significant effect.
Co-Authors Adella Rania Salsabilah Agustina Shinta Hartati Wahyuningtyas Aisha Rima Andrean Eka Hardana Andrean Eka Hardana Anindya Prasasti Arie Srihardyastutie Arif Yustian Maulana Noor Arif Yustian Maulana Noor Asriani Asriani, Asriani Batu Bara, Aprillia Nurul Azmi Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Djoko Koestiono Djoko Koestiono Dwi Gatot Sabarno Dwi Laila Maulida Dwi Laila Maulida Edlyn Khurotul Aini Edlyn Khurotul Aini EFFY YUSWITA EFFY YUSWITA Fadhillah, Syifa Fadillah, Mutiara Alif Fahriyah Fahriyah Fahriyah Fahriyah Farian Waringga Fitria Dina Riana Fitrotul Laili Fitrotul Laili Grace Tsai Hananiyah, Annisa Hardana, Andrean Eka Hariani, Widia Heptari Elita Dewi Ilyaza Agung Himawan Imaniar Ilmi Pariasa Irsyad Fauzi Ivonia Indah Armasari Kadek Hariana Kartika Putri Kumalasari Kartika Putri Kumalasari Khoirunnisa Bai khusnul khotimah KIKI FIBRIANTO Kristoforus Farian Waringga Li-Hsien Hank Chien Ma'ruf Akib Manurung, Jihan Salwaa Aqiilah Mawaddah, Lely Muchdar Muchdar N., Tri Wahyu Nadia Anggraini Novi Haryati Novi Haryati Nur Baladina Nur Rahmah Pangaribuan, Dinda Aulia Sari Puspita, Delawanti Putri Budi Setyowati Putri Budi Setyowati Putri, Anggi Eka Ananda Rachman Hartono Rachman Hartono Raharjo, Sonya H. Rahmadina, Rahmadina Rambe, Riris Nurkholidah Ratnawati, Dyah Ratya Anindita Rini Dwiastuti Riska Ayu Febriana Riska Ayu Febriana Riyanti Isaskar Rosmawati Sipayung Rubiyah, Rubiyah Rusdianto, Andrew Setiawan S., Putri Budi Shofwan Shofwan Silvana Maulidah Sugondo, Ebeng Syafrial Syafrial Tissa Permata Prasanti Tri Ardyati Usda Kristina Tassariya Vendy, Vicky Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi Wahdah, Shoffey Wahyudi Umar Wahyuningtyas, Agustina Shinta Hartati Wheny Anggi Anggraini Wiyono, Andri Eko Yerho David Hasudungan Harahap Yerho David Hasudungan Harahap Yusri Fajar Yuswita, Effy Zamratul Akbar