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Journal : MIX : Jurnal Ilmiah Manajemen

The Effect of Belief, Halal Certification, and Food Safety on the Decision to Purchase Halal Food Products Manurung, Jihan Salwaa Aqiilah; Isaskar, Riyanti; Aprilia, Anisa; Pratiwi, Destyana Ellingga
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.016

Abstract

Objectives: Based on the report of The Royal Islamic Strategic Studies Center (2022), Indonesia is one ofathe countries with the largest Muslim population in the world. The large number of Muslim population must of course be accompanied by guarantees ofasecurity, comfort, protection and legal certainty regarding the halalness of a product consumed.Methodology: The quantitative research approach used proportionate stratified random sampling of 100 research respondents from the population of high school students at Islamic boarding schools in Kisaran. The analysis was conductedausing a structural equation model, with SmartPLS 4.1 software.Finding: The results showed that beliefs cannot have a direct effect on purchase decisions. Purchase intention has a positive effect on purchase decisions. The findings also showed that other factors such as halal certification andafood safety have a positive impact on purchase decisions.Conclusion: It is important to obtain more information related to product halalness and halal certification for products, especially foods that do not yet have it. That halal certification and food safety can increase consumer purchasing interest and purchase decisions. This finding has implications for manufacturers to ensure that their products are halal certified, referring to the regulations set by the Ministry of Cooperatives and Small and Medium Enterprises of the Republic ofaIndonesia, namely the obligation for all MSME products to be halal certified and have guaranteed food safety.
Co-Authors Adella Rania Salsabilah Agustina Shinta Hartati Wahyuningtyas Aisha Rima Andrean Eka Hardana Andrean Eka Hardana Anindya Prasasti Arie Srihardyastutie Arif Yustian Maulana Noor Arif Yustian Maulana Noor Asriani Asriani, Asriani Batu Bara, Aprillia Nurul Azmi Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Djoko Koestiono Djoko Koestiono Dwi Gatot Sabarno Dwi Laila Maulida Dwi Laila Maulida Edlyn Khurotul Aini Edlyn Khurotul Aini EFFY YUSWITA EFFY YUSWITA Fadhillah, Syifa Fadillah, Mutiara Alif Fahriyah Fahriyah Fahriyah Fahriyah Farian Waringga Fitria Dina Riana Fitrotul Laili Fitrotul Laili Grace Tsai Hananiyah, Annisa Hardana, Andrean Eka Hariani, Widia Heptari Elita Dewi Ilyaza Agung Himawan Imaniar Ilmi Pariasa Irsyad Fauzi Ivonia Indah Armasari Kadek Hariana Kartika Putri Kumalasari Kartika Putri Kumalasari Khoirunnisa Bai khusnul khotimah KIKI FIBRIANTO Kristoforus Farian Waringga Li-Hsien Hank Chien Ma'ruf Akib Manurung, Jihan Salwaa Aqiilah Mawaddah, Lely Muchdar Muchdar N., Tri Wahyu Nadia Anggraini Novi Haryati Novi Haryati Nur Baladina Nur Rahmah Pangaribuan, Dinda Aulia Sari Puspita, Delawanti Putri Budi Setyowati Putri Budi Setyowati Putri, Anggi Eka Ananda Rachman Hartono Rachman Hartono Raharjo, Sonya H. Rahmadina, Rahmadina Rambe, Riris Nurkholidah Ratnawati, Dyah Ratya Anindita Rini Dwiastuti Riska Ayu Febriana Riska Ayu Febriana Riyanti Isaskar Rosmawati Sipayung Rubiyah, Rubiyah Rusdianto, Andrew Setiawan S., Putri Budi Shofwan Shofwan Silvana Maulidah Sugondo, Ebeng Syafrial Syafrial Tissa Permata Prasanti Tri Ardyati Usda Kristina Tassariya Vendy, Vicky Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi Wahdah, Shoffey Wahyudi Umar Wahyuningtyas, Agustina Shinta Hartati Wheny Anggi Anggraini Wiyono, Andri Eko Yerho David Hasudungan Harahap Yerho David Hasudungan Harahap Yusri Fajar Yuswita, Effy Zamratul Akbar