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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENGUNJUNG MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA KANTOR POS CABANG ASEMBAGUS Pratama, Aldy Septyan; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3542

Abstract

The development of delivery services from year to year is increasingly becoming a concern of the wider community. Intense competition and the increasing number of delivery service companies that have sprung up at this time make the owner or manager must be able to create a strategy to be able to compete and be superior to his competitors. The purpose of this study is to determine the factors that influence visitor satisfaction through interest in visiting as an intervening variable at the Asembagus Branch Post Office. The population in this study were all visitors to the Asembagus Branch Post Office. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that service quality has a significant positive effect on visiting interest. Location has a significant negative effect on interest in visiting. Service quality has a significant positive effect on visitor satisfaction. Location has a significant negative effect on visitor satisfaction. Interest in visiting consumers has a significant positive effect on visitor satisfaction. Service quality has a significant positive effect on visitor satisfaction through interest in visiting. Location has a significant negative effect on visitor satisfaction through interest in visiting.
PENGARUH WORD OF MOUTH DALAM MEMODERASI PERAN KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DITOKO SEPATU DAN SANDAL SAMUDRA SITUBONDO Khotip, Zainal; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5322

Abstract

Along As time goes by the development of technology is getting faster, so is the footwear industry in Indonesia. footwear industry in Indonesia is also growing rapidly, and consumer demand is increasingly complex over time. are also getting more complex from time to time. The purpose of this research is to analyze the effect of Word of Mouth in moderating the role of Product Quality and Price on Purchasing Decisions in Shoe and Sandal Shops in Indonesia. Product Quality and Price on Purchasing Decisions at Shoe and Sandal Shops Samudra Situbondo. The population in this study were consumers of the Samudra Shoe and Sandal Shop in Situbondo. Sampling technique determined by simple random sampling. Data analysis and hypothesis testing in this study used Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test hypothesis test results using the Smart PLS application 3.0 application, shows that product quality has a significant positive effect on purchasing decisions. Purchasing decisions. Price has a significant positive effect on purchasing decisions purchase decision. Product quality with Word of Mouth moderation of Mouth has a negative and insignificant effect on purchasing decisions. Price with Word of Mouth moderation has a positive but insignificant effect on purchasing decisions.
PENGARUH DISIPLIN KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MODERATING PADA PT. PLN UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) SITUBONDO Samudra, Arung; Praja, Yudha; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5092

Abstract

The PT. PLN Situbondo Customer Service Implementation Unit (UP3) is oriented towards fulfilling environmentally friendly energy policies, distributing electricity for the public interest, general tasks of providing services to customers, carrying out maintenance and repairs to the electricity network, ensuring stable electricity supply for customers, providing efficient customer service , including complaint handling, new installations, electricity replacement, and temporary outages. The aim of this research is to analyze the influence of Work Discipline, Competency and Motivation on employee performance at the Customer Service Implementation Unit (UP3) PT PLN Situbondo. The population in this study was employees of PT. PLN Situbondo Customer Service Implementation Unit (UP3). This research was conducted using a quantitative approach and the sampling technique was determined by quota sampling. The data analysis and hypothesis testing in this research used the Structural Equation Model– Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application show that Work Discipline has a significant effect on Performance, Competence has a significant effect on Performance. The results of hypothesis testing which is moderated by the Motivation variable show that the Work Discipline variable has a negative effect on Performance but is not significant, the Competency variable which is moderated by Motivation shows a positive effect on Performance but is not significant.
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI KANTOR KEMENTRIAN AGAMA KABUPATEN SITUBONDO Sufyan, Moh. Iqbal Abu; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4621

Abstract

The rapid development of science and technology has brought changes to human life. Can bring about changes that result in higher demands on each individual in order to further improve performance in each individual and the wider community. The purpose of this study was to analyze and examine the effect of motivation and work environment on ASN performance through work discipline as an intervening variable at the office of the Ministry of Religion, Situbondo Regency. This research is an explanatory research. The population in this study were civil servants at the office of the Ministry of Religion, Situbondo Regency. The sampling technique in this study is to use a saturated sampling technique. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that motivation has a significant negative effect on work discipline, work environment has a significant positive effect on work discipline, motivation has a significant negative effect on ASN performance, work environment has a negative but not significant effect on ASN performance, discipline work has a significant positive effect on the performance of ASN. The results of the indirect effect hypothesis test show that the motivation variable on the performance of ASN through work discipline has a significant positive effect, the work environment on the performance of ASN through work discipline has a significant positive effect.
PENGARUH KUALITAS PELAYANAN DAN LOKASI DALAM MENENTUKAN LOYALITAS KONSUMEN PADA TOKO SS ASEMBAGUS SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING yulistiawati, Mita; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.588 KB) | DOI: 10.36841/jme.v1i7.2192

Abstract

Marketing is one of the most important factors in the company, so it can be said that marketing is the heart of the life of the company or it can be said that the survival of the company is in marketing activities. The purpose of this study is to determine the effect of service quality and location in determining consumer loyalty at the SS Asembagus Situbondo Store with purchase decisions as an Intervening Variable. The population in this study are all consumers who come to the SS store. The random sampling method (simple probability) pays attention to the strata in the population in this research. In taking this sample using a presentation level of 10%. Data analysis and hypothesis testing in this study used the Structural Equation Model-partial Least Square (PLS-SEM).The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, service quality has a significant positive effect on consumer loyalty, location has a significant positive effect on consumer loyalty, consumer loyalty has a significant positive effect significantly positive on the purchase decision.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN DAPOER LIV'S DI SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Harifin, Hari; Praja, Yudha; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4915

Abstract

Marketing is the beginning of a sale. In sales, performance is measured based on how many transactions were successfully closed and some value from the transaction. Judging from the timeframe, selling aims to get marketshare where Product diversity, Prouct quality and Promotion become weapons in selling. The purpose of this research is to analyze and test Analysis Factor Which Influence Buying Decision On House Eat Dapoer Liv’s in Situbondo With Interest Buy As Variable Intervening. The population in this study were consumers of the Dapoer Liv’s restaurant. The sampling technique uses random sampling technique. This data analysis and testing uses the Structural Equation Model – Partial Least Square (PLS-SEM). Based on the hypothesis test of direct influence using the Smart PLS 3.0 application, the research result show that Product diversity has a significan effect on purchasing interest. Produc quality has a positive but not significan effect on Purchasing interest. Promotion has a significant positive effect on Purchasing interest. Product diversity has a significant positive effect on Purchasing decisions. Product quality has a positive but not significant effect on purchasing decisions. Promotion have a significan positive effect on purchasing decisions. Product diversity has a positive but not significan effect on Purchasing decisions through Purchasing interest. Product quality has a positive but not significan effect on Purchasing decisions through Purchase intention. Promotion has a positive but not significant effect on Purchasing decisions thtough Puchasing interest
PERANAN LOYALITAS DALAM MEMEDIASI TRUST DAN EXPERENSIAL MARKETING TERHADAP MINAT BELI ULANG KOPI ABC DI DESA BATTAL KECAMATAN PANJI KABUPATEN SITUBONDO Oktavia, Mita; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3547

Abstract

The increasingly sophisticated world of technology makes the development of information and communication in the current era of globalization develop very rapidly, this is supported by people who are very dependent on technology in their daily activities. The purpose of this study is to examine the role of loyalty in mediating trust and experiential marketing on the interest in repurchasing ABC Coffee in Battal Village, Panji District, Situbondo Regency. The population in this research is Koipi ABC consumers. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that Trust has a significant positive effect on Loyalty, Experiential marketing has a significant negative but not significant effect on Loyalty, Trust has a significant positive effect on Repurchase Intention. Experiential marketing has a negative but not significant effect on repurchase intention. Loyalty has a significant positive effect on repurchase intention. Trust on repurchase intention through loyalty has a significant positive effect, experiential marketing on repurchase intention through loyalty has a positive effect.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO F3 SITUBONDO Hariyanto, Hariyanto; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.605 KB) | DOI: 10.36841/jme.v1i9.2223

Abstract

The purpose of the study was to determine the effect of product and service quality on repurchase intention through consumer satisfaction as an intervening variable at the F3 Situbondo Store. The sampling technique used in this study is non-probability sampling with purposive sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on consumer satisfaction, service has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase interest, service has a negative and insignificant effect on Repurchase intention, consumer satisfaction has a positive and significant effect on repurchase interest, product quality has a positive but not significant effect on repurchase interest through consumer satisfaction, service has a positive and significant effect on repurchase interest through consumer satisfaction
PENGARUH CITRA MEREK DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG KOPI KAPAL API PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Feri, Feri; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3621

Abstract

The Influence of Brand Image and Trust in Repurchasing Interest of Kapal Api Coffee in Students of the Faculty of Economics and Business, Abdurachman Saleh University Situbondo With Customer Satisfaction as an Intervening Variable. Students of the Faculty of Economics and Business, Abdrachman Saleh Situbondo University, are the students with the largest quantity at Abdrachman Saleh Situbondo University. Students of the Faculty of Economics and Business, University of Abdrachman Saleh Situbondo are divided into three study programs. Marketing, HRM and finance Until now, the students of the Faculty of Economics and Business, Abdrachman Saleh University, Situbondo, have continued to grow. with Customer Satisfaction as an Intervening Variable. This research is an explanatory research. The population in this study were students of the Faculty of Economics and Business, University of Abdrachman Saleh Situbondo. The sampling technique was determined by quata sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that brand image has a significant effect on customer satisfaction, trust has a significant effect on customer satisfaction, brand image has a negative but not significant effect on repurchase intention Trust has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention. The results of the indirect effect hypothesis test show that the brand image variable has a significant effect on repurchase intention through customer satisfaction, trust has a significant effect on repurchase intention through customer satisfaction.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN PADA RUMAH MAKAN ISTANA LELE DI KECAMATAN BANYUPUTIH KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Feriyanto, Yudi; Soeliha, Siti; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3562

Abstract

This research purposed to determine the effect of service quality and location on consumer loyalty at Istana Lele restaurant in Banyuputih, Situbondo regency with consumer satisfaction as an intervening variable. The population was all visitors of Istana Lele restaurant. The sampling method used was simple random sampling by ignoring the population levels of this research. Data analysis and hypothesis testing in this research used Partial Least Squares -Structural Equation Modeling (PLS- SEM). The results of direct effect hypothesis test using smart PLS 3.0 application showed that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on consumer loyalty. Location has a positive but not significant effect on consumer loyalty. Consumer satisfaction has a significant positive effect on consumer loyalty. Service quality has a significant positive effect on consumer loyalty through consumer satisfaction. Location has a significant positive effect on consumer loyalty through consumer satisfaction.
Co-Authors A, Maulana Febri A.G, Mohammad Imam Abaitunnisa, Fatima Agusta, Kuku Ahmad Hidayatullah Aini, Dini Noor Akbar, Ach. Kiswandha Islamy Alfaini, Diana Ali Ghufron, Mohammad Imam Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arief, Muhammad Yahya Arifandi, Arifandi Arisusanto, Maulana Febri Assagaf, Mohammad Furkon Aziz, Moh Abdul Badreya, Ricka Lailatul Ciptasari, Ayu Dita Windra Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fadilah, Moch. Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriska, Fera Feriyanto, Yudi Ghufran, Mohammad Imam Ali Hadi, Nihlah Rosanti Citra Hafi, Mufida Asri Laila hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Hikmah, Hotijah Husnul Holidah, Syarifatul Ibad, Ersatul Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Karnadi, Karnadi Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Maisyaroh, Sindi Dayu Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Mawardi, Farhan Khafi Minullah, Minullah Mu’ad, Muhammad Ningrum, Dian Prihatin Noer, Anugrah Ramadhani Norchalicatin, Yuli Novansyah, Roby Tri Nurwijayanti Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Purwaningtyas, Lovika Augusta Rahman, Ervina Adita Rahmawati, Rahmawati Ramadani, Nova Berliyanti Razak, Hadiesta Mahza Aliana Rini Kartika Sari Rohmatilla, Sitti Roziqin, Khoirur Samudra, Arung Saputra, Andre Agung Sariyanti, Sariyanti Sa’diah, Halimatus Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Taufiqurrahman, Moh. Triska Dewi Pramitasari Wahyudi, Agus Tri Yanti, Rizqi Yaqin, Rizal Ainul Yofiandi, Afrizal yulistiawati, Mita Yunus, Hedi Zahroni, Zahroni Zaufariyanto, Abdul Malik Zein, Achmad Faried Zubairi, Ahmad Zuhdi, Farhan Tri Nanda